QMS NZ

What QMS NZ does

QMS NZ is the New Zealand operating entity of QMS Media Limited, an ASX-listed (ticker: QMS) digital out-of-home (DOOH) advertising company headquartered in Sydney, Australia. The Auckland-based subsidiary represents the parent company's New Zealand operations, which are part of a broader multi-platform portfolio spanning national large-format billboards, city street furniture networks, airport advertising, and convenience retail networks across Australia and New Zealand. QMS Media's network is 96% digital, reaches 94% of Australians nationally and 98% of metro Australians over a 4-week period, and includes flagship assets such as the City of Sydney digital street furniture network (33 suburbs), The Convenience Network (470+ panels), Canberra Airport, Gold Coast street furniture, and the recently launched 'The Jewel' landmark billboard in Brisbane CBD.

The company's underlying technology stack is organized around three service pillars: Q-DATA (campaign planning, research and insights, and the MOVE Coach analytics tool for audience measurement and optimization), Q-TECH (programmatic advertising capabilities, verification, and accountability solutions), and Q-CREATIVE (creative production services including 3DOOH, motion graphics, dynamic content, and QUBE Creative Services). Together, these pillars provide an integrated platform covering data-driven planning, automated ad-buying, and creative production across the DOOH network.

QMS generates revenue primarily through campaign-based DOOH advertising sales to major national and international brands and advertising agencies. Pricing is quote-based and varies by network, screen size, campaign duration, and audience reach, typically structured under multi-year contracts. The company employs a sales-led go-to-market model with direct enterprise sales, complemented by channel partnerships including Nine Entertainment Co (for Metcash retail media network representation) and agency partnerships for broader inventory placement. Key enterprise customers span automotive (Toyota, Mazda), technology (Samsung), entertainment (Disney Studios), financial services (Visa, Allianz), retail (7-Eleven), fashion/beauty (Estee Lauder/Clinique), and cryptocurrency (Binance), with a high-profile official partnership with the Milano Cortina 2026 Winter Olympic and Paralympic Games providing event-driven demand catalysts.

Name

QMS NZ

Legal name

QMS Media

Website

https://qmsmedia.co.nz

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

QMS NZ operates the New Zealand division of ASX-listed QMS Media, a digital out-of-home advertising network. The Auckland-based subsidiary sells premium DOOH inventory, programmatic advertising, and creative services to enterprise brands and agencies across New Zealand.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD), Place-Based / Retail Media Networks (In-Store Screens, Malls) (MPAAAKAE), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Digital out of home
• Outdoor advertising
• Programmatic advertising
• Billboard advertising
• Street furniture media

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. DOOH Advertising Sales: QMS generates revenue by selling advertising space across its digital out-of-home network including billboards, street furniture, airport displays, and convenience store networks. Revenue is earned through campaign-based bookings with brands and agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

QMS NZ sells advertising space across a digital out-of-home (DOOH) media network that includes national large-format billboards, city street furniture, airport displays, and convenience store panels across Australia and New Zealand. The offering combines physical media inventory with data, programmatic, and creative service platforms (Q-DATA, Q-TECH, Q-CREATIVE) to deliver brand campaigns to enterprise advertisers and agencies.

Product overview

QMS NZ is part of QMS Media, a digital out-of-home (DOOH) advertising company operating a multi-platform portfolio of outdoor advertising assets. The company offers a unified platform with three core service pillars: Q-DATA (data and analytics services including Campaign Planning, Research & Insights, and MOVE Coach), Q-TECH (programmatic advertising and verification solutions), and Q-CREATIVE (creative services including QUBE Creative Services). The product portfolio spans national large format billboards, City of Sydney digital street furniture, Gold Coast street furniture, The Convenience Network (470+ panels), and Canberra Airport network. The company operates with a 96% digital network and claims to reach 98% of metro Australians over 4 weeks.

Differentiator

Problem solved

Functional benefit

Brands

• Q-DATA: Data, insights and research services for campaign planning
• Q-TECH
• Q-CREATIVE
• Q-Cares
• MOVE Coach

Products and services

• National Large Format Billboards National large-format outdoor billboard network reaching 94% of Australians, with 96% of the overall network being digital. Designed for enterprise brands and agencies seeking high-impact national outdoor advertising campaigns.
• City of Sydney Digital Street Furniture Premium digital street furniture network across 33 of Sydney's most powerful suburbs, reaching 3.9 million people over a 4-week period. Targeted at enterprise brands seeking high-visibility CBD street-level advertising.
• Gold Coast Street Furniture Exclusive 100% street furniture coverage across the Gold Coast region offering strategic opportunities to reach both local and visitor audiences. Targeted at brands seeking dominance in one of Australia's fastest-growing cities.
• The Convenience Network National convenience store network with 470+ panels reaching 7.5 million Australians weekly, featuring full motion video, 3DOOH and dynamic advertising capabilities. Designed for brands seeking point-of-sale proximity advertising.
• Canberra Airport Network Exclusive airport advertising network connecting brands with captains of industry in premium, high-traffic environments at Canberra Airport. Targeted at brands seeking affluent and business traveler audiences.
• The Jewel (Brisbane CBD Landmark Digital Billboard) Iconic landmark digital billboard located in Brisbane CBD, representing a new premium advertising asset in the QMS national portfolio. Launched in July 2026 to extend QMS's premium landmark coverage.
• Q-DATA Platform Data and intelligence platform offering campaign planning, research and insights, and audience analytics for future-proofing DOOH campaigns with intelligent data. Designed for brand advertisers and agencies planning and measuring DOOH campaigns.
• Q-TECH Programmatic and Verification Technology services platform providing programmatic DOOH advertising capabilities and verification and accountability solutions. Designed for advertisers and agencies seeking automated buying and proof-of-performance on the QMS DOOH network.
• Q-CREATIVE Creative Services Creative services platform offering a full suite of creative solutions including 3DOOH (three-dimensional out-of-home), motion graphics, and dynamic content capabilities for DOOH campaigns. Designed for brands and agencies producing content tailored to the QMS network.

Quantifiable outcome

• Reach 94% of Australians nationally over 4 weeks with billboard network
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Nine Entertainment CoflagshipStrategic or Co-development Partner · 22 June 2026Nine and QMS secured a landmark partnership with Metcash to represent its retail media network. QMS will represent the Metcash retail media network, combining Nine's broadcast expertise with QMS's DOOH capabilities.
• MetcashflagshipChannel Partner/ Reseller/ Distributor · 22 June 2026QMS, through its partnership with Nine Entertainment Co, secured rights to represent Metcash's retail media network, providing access to retail advertising opportunities.
• Allianz AustraliacoreStrategic or Co-development Partner · 15 June 2026QMS partnered with Allianz Australia to deliver a bespoke 3DOOH campaign with Football Australia for FIFA partnership activation on The Emporium in Melbourne.
• Football AustraliacoreGTM or Marketing Partner · 15 June 2026QMS collaborated with Football Australia for a 3DOOH campaign featuring Allianz during FIFA partnership activation at Melbourne's Emporium location.
• BinanceflagshipGTM or Marketing Partner · 4 June 2026QMS NZ partnered with global cryptocurrency platform Binance to deliver New Zealand's first programmatic DOOH takeover campaign. This innovative partnership combined QMS's digital out-of-home network with Binance's brand reach.

Scale indicators9 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Clear Channel Outdoor: Global OOH operator with billboards, street furniture, and airport networks. Comparable in DOOH product mix and enterprise advertiser roster, though more diversified across geographies.
• OUTFRONT Media: US-based OOH media company operating billboards, transit, and digital displays. Similar mix of premium-format DOOH and direct enterprise sales motion.
• Lamar Advertising: US-listed OOH operator with extensive billboard and digital networks. Comparable business model and enterprise advertiser focus, though primarily North American footprint.
• Ströer: German-listed OOH and digital out-of-home operator with billboard, street furniture, and transit inventory. Comparable in DOOH-led portfolio and integrated data/tech stack, scaled across Europe.
• JCDecaux: Global leader in street furniture and outdoor advertising, active in APAC through airport and transit contracts. Compares to QMS on premium street furniture and large-format DOOH formats, but at global scale.

Regional players

• EyeQ Outdoor: New Zealand outdoor advertising specialist with billboard and street furniture inventory. Regional peer to QMS NZ, competing for NZ enterprise and government advertisers.

Emerging players

• Vistar Media: Programmatic DOOH ad-tech platform enabling automated buying of digital out-of-home inventory. Comparable to QMS's Q-TECH programmatic capabilities and intersects as both partner and competitive layer in the DOOH supply chain.
• Hivestack: Programmatic digital out-of-home ad exchange and supply-side platform. Comparable to QMS's programmatic ambitions and serves as a complementary or competitive channel for monetizing QMS's digital inventory.

Direct peers

• oOh!media: Australia's largest out-of-home advertising operator, directly competing with QMS across billboards, street furniture, transit, and digital OOH. Highly comparable in geography, product portfolio, and enterprise customer base.
• LUMO Digital Outdoor: New Zealand-based digital OOH and street furniture operator with premium CBD locations. Direct competitor in the NZ market overlapping with QMS NZ's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ambient-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QMS NZ