QualiCert AG
QualiCert AG is Switzerland's oldest independent certification body for health-promoting fitness, course, and climbing facilities, certifying 600+ studios, 1,700+ providers, and 5,000+ instructors recognized by 12+ Swiss health insurers for prevention contribution reimbursements.
- Company typePrivate
- Founded1996
- HeadquartersBeckenried, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What QualiCert AG does
QualiCert AG is a privately held Swiss certification body founded in 1996, headquartered in Beckenried, Nidwalden. It operates as Switzerland's oldest and largest independent third-party certification institution for health-promoting prevention and exercise programs, currently certifying 600+ fitness studios, 1,700+ course providers, and 5,000+ course instructors across four core verticals: fitness centers (FitSafe + SN EN 17229), course providers (CourseActive), course instructors across 20+ methods, and climbing/bouldering facilities (ClimbingSafe, added in 2025). An EMS studio module (EMSSafe) and a Tariff 595 admission procedure operate as add-on modules. The company is accredited under SN EN ISO 17065:2012 and is recognized by 12+ Swiss health insurers, making its certification the de facto gatekeeper for prevention contribution reimbursements in Switzerland.
The company's technology layer is a digital certification platform supporting online registration, document submission, sur-dossier assessment, and audit management workflows, enabling processing of 100,000+ certifications and 30,000+ on-site evaluations. The platform is supplemented by a proprietary searchable directory that drives two-sided discovery between certified providers and end consumers searching for insurer-recognized offerings. Revenue is generated through a recurring certification model: initial certification fees (CHF 1,500 for fitness centers, CHF 205-360 for course instructors) plus annual or bi-annual re-certification fees, with ZSR number administration bundled in. The company is 100% privately financed, owned and co-led by Rebecca Nann and Benedikt Nann, and operates with a 7-person team distributing exclusively within Switzerland via direct website application and multilingual (DE/FR/IT/EN) customer service.
QualiCert AG firmographics
Firmographics- Name
- QualiCert AG
- Legal name
- QualiCert AG
- Website
- https://qualicert.ch
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- QualiCert AG is Switzerland's oldest independent certification body for health-promoting fitness, course, and climbing facilities, certifying 600+ studios, 1,700+ providers, and 5,000+ instructors recognized by 12+ Swiss health insurers for prevention contribution reimbursements.
- Ownership category
- akta.pro rank
QualiCert AG industry classification
Industry- Product category
- Health & Fitness Certification Services
- NAICS
- Testing Laboratories and Services (54138)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Certification Program Administration & Scheme Management (Standard Owners) (AFALACAC)
Keywords
Where QualiCert AG is headquartered
LocationHeadquarters
- HQ city
- Beckenried
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
QualiCert AG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Fitness Center Certification: Initial certification fees (Anmeldegebühr, Analysegebühr, Restgebühr totaling CHF 1,500) plus annual re-certification fees varying by gym size (number of training stations). Includes ZSR number administration and travel expenses.
- Course Instructor Certification: Initial certification fees ranging from CHF 205-360 (VAT included) depending on number of certification areas and year of application within the 2-year validity period. Re-certification fees range from CHF 130-230 depending on number of areas.
- Course Provider Certification: Certification fees for organizations providing health-promoting courses, with initial certification valid for 2-year periods and annual re-certification requirements.
- Climbing/Bouldering Facility Certification: Annual re-certification fees as a fixed amount (not size-dependent), plus initial certification fees.
- ZSR Number Administration: Application and annual maintenance of ZSR (Zahlstellenregister) numbers, included in certification fees for fitness centers. Direct application through SASIS AG costs CHF 324 incl. VAT with up to 3 months processing time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Fitness Center Initial Certification |
| Subscription | Annual | Course Instructor Initial Certification |
| Subscription | Multi-year contract | Course Instructor Re-certification |
| One time/ perpetual license | Pay-as-you-go | ZSR Number (standalone) |
| Other | Annual | Tariff 595 Admission Procedure |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
QualiCert AG product offering
Product offeringCore offering
QualiCert AG provides independent third-party certification services for fitness centers, course providers, course instructors, and climbing/bouldering facilities in Switzerland. Certification enables health insurance recognition for prevention contribution reimbursements, ZSR number administration, and a quality seal listed in the official QualiCert directory. Services include initial certification, annual/semi-annual re-certification, document assessment, and on-site audits performed under SN EN ISO 17065:2012 accreditation.
Product overview
QualiCert AG operates a multi-module certification platform providing independent health insurance-recognized certifications across four core segments: fitness centers (FitSafe + SN EN 17229), course providers (CourseActive), course instructors (20+ methods), and climbing/bouldering facilities (ClimbingSafe). An EMS studio module (EMSSafe) operates as a separate fee-addition. A ZSR number administration service is bundled into facility certifications. The QualiCert seal acts as the trustmark output, with customers listed in an official searchable directory. The platform is offered exclusively through the QualiCert website; no public API or software product is currently offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Zertifizierung Fitnesscenter (Fitness Center Certification) Certification service for fitness studios and fitness centers under the FitSafe standard and SN EN 17229, enabling health insurance recognition and ZSR number issuance for prevention contribution billing.
- Zertifizierung Kursanbieter (Course Provider Certification) Certification service for health-promoting course providers under the CourseActive standard, covering organizational quality, safety, and instructor qualification requirements.
- Zertifizierung Kursleitende (Course Instructor Certification) Certification service for individual course instructors across 20+ health-promoting methods including Yoga, Pilates, EMS Training, Feldenkrais, Nutritional Counseling, Aqua Training, Mindfulness, Autogenic Training, Tai Chi, Qi Gong, and others, valid for a two-year fixed certification period.
- Zertifizierung Kletter- & Boulderanlagen (Climbing & Bouldering Facility Certification) Certification service for climbing and bouldering facilities under the ClimbingSafe standard, demonstrating safety, quality, and operational requirements for health insurance recognition.
- EMS-Studio-Zertifizierung (EMS Studio Certification) Specialized certification for Electro-Muscle-Stimulation studios under the EMSSafe standard, covering personnel qualification, supervision, equipment, and safety standards. Subject to a separate fee in addition to base fitness center certification.
- Tarif 595 Zulassungsverfahren (Tariff 595 Admission Procedure) Admission procedure for providers of ambulatory health promotion and prevention services whose offerings cannot be certified under existing certification areas. Enables billing under Tariff 595 via specialized software such as fitflowPro.
Quantifiable outcome
- Over 30,000 in-depth on-site assessments successfully carried out
- +2 more outcomes
Companies that use QualiCert AG
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
QualiCert AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
QualiCert AG partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, strategic, academic, international and supporting.
- Verein für Qualität bei Training und Bewegung (QTB)coreQTB is the association that maintains and manages the FitSafe, EMSSafe, CourseActive, and ClimbingSafe standards. QualiCert is officially approved by QTB for certification according to its standards, meeting all requirements of SN EN ISO 17065:2012.
- Swiss Standards Association (SNV)coreSNV manages the SN EN 17229 European standard for fitness studios. QualiCert verifies conformity with this standard as part of its certification process.
- SASIS AGcoreSASIS AG is a subsidiary of health insurance association santésuisse and manages the official paying agent register (ZSR number). QualiCert applies for ZSR numbers on behalf of certified facilities.
- fitflowProstrategicExclusive partnership for Tariff 595 billing software. fitflowPro provides specialized software for creating reimbursement receipts according to new billing standards, offered cost-effectively to QualiCert customers.
- HelsanacoreMajor Swiss health insurer recognizing QualiCert certification for prevention contribution reimbursements to policyholders.
- Groupe MutuelcoreMajor Swiss health insurer recognizing QualiCert certification for prevention contribution reimbursements.
- VisanacoreSwiss health insurer recognizing QualiCert certification for prevention contribution reimbursements.
- AXAcoreMajor Swiss insurance company recognizing QualiCert certification for prevention contribution reimbursements.
- ÖKKcoreSwiss health insurer recognizing QualiCert certification for prevention contribution reimbursements.
- SympanycoreSwiss health insurer recognizing QualiCert certification for prevention contribution reimbursements.
- SwicacoreMajor Swiss health insurer recognizing QualiCert certification. Historical founding partner from 1996 initiative.
- SanitascoreSwiss health insurer recognizing QualiCert certification for prevention contribution reimbursements.
- AtupricoreSwiss health insurer recognizing QualiCert certification for prevention contribution reimbursements.
- ConcordiacoreSwiss health insurer recognizing QualiCert certification for prevention contribution reimbursements.
- CSS AGcoreSwiss health insurer recognizing QualiCert certification for prevention contribution reimbursements.
- EGKcoreSwiss health insurer recognizing QualiCert certification for prevention contribution reimbursements.
- Pro Senectute SchweizstrategicSwiss foundation for the elderly providing movement and health programs. Partner organization for senior fitness certification standards.
- Swiss Personal Trainer Association (SPTV)strategicProfessional association for personal trainers in Switzerland. Partner for instructor certification and professional development.
- Swiss Yoga AssociationstrategicNational yoga association in Switzerland. Partner for yoga instructor certification standards.
- Verband Schweizer Boulder- und Kletteranlagen (VSBK)strategicSwiss association for bouldering and climbing facilities. Partner for climbing facility certification standards.
- University of Bern (ISPW)academicInstitute of Sports Science at University of Bern. Academic partner for research and standards development in health-promoting exercise.
- ARUD Centre for Addiction MedicinestrategicSpecialized center for addiction medicine. Partner for health-related certification standards in sports medicine context.
- Swiss Sport CampusstrategicSwiss sports campus initiative. Partner for sports and fitness certification standards development.
- HEPA SchweizstrategicSwiss health-enhancing physical activity network. Partner for health promotion and prevention standards.
- American College of Sports Medicine (ACSM)internationalInternational professional organization for sports medicine and exercise science. Partner for professional certification standards.
- IHRSA (International Health, Racquet & Sportsclub Association)internationalInternational fitness industry association. Partner for global fitness certification standards and best practices.
- CEN (Comité Européen de Normalisation)coreEuropean standards organization developing fitness facility standards. QualiCert verifies conformity with CEN standards.
- RefdatasupportingSwiss reference data organization. Partner for data management and standardization in health insurance context.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
QualiCert AG competitors and assessment
Company assessmentBroad incumbents
- Bureau Veritas: Global TIC incumbent providing conformity assessment, certification, and laboratory testing across a wide range of industry verticals. Relevant as a broader-scale analog of the certification body business model QualiCert executes at a Swiss niche level.
- TÜV SÜD: Large global testing, inspection and certification (TIC) incumbent operating ISO-accredited certification schemes across many industries. Much broader portfolio than QualiCert, but demonstrates the scalability of the certification-body model QualiCert operates within.
- SGS: World's largest testing, inspection and certification company with Swiss heritage, operating globally across industries. Highly comparable business model to QualiCert (third-party conformity assessment, ISO-accredited) but at much greater scale and sector breadth.
- DEKRA: Global TIC incumbent headquartered in Germany, with operations in certification, testing, and inspection across multiple sectors including safety-critical services. Operates the same accreditation-based certification model as QualiCert, with sports/fitness as a potential adjacent vertical.
- Kiwa: European testing, inspection and certification company operating sector-specific accredited schemes (including health, sports and recreation) across multiple countries. Comparable third-party certification business model with broader geographic and sector reach than QualiCert.
Direct peers
- EuropeActive: European fitness industry association that issues quality standards and professional certifications for fitness facilities and instructors across Europe. Direct analog to QualiCert at a broader (pan-European) geographic scale, serving overlapping customer segments with the same standard-owner/certification-body model.
- Swiss Safety Center: Swiss testing, inspection and certification body covering safety, quality, and operational standards across multiple industries. Comparable business model (Swiss-domiciled accredited certifier) with overlap on safety-focused schemes such as ClimbingSafe.
- SQS (Swiss Association for Quality and Management Systems): Swiss-headquartered certification body issuing ISO and sector-specific management system certifications. Operates the same third-party conformity assessment model as QualiCert (accredited under ISO 17065), serving Swiss clients with comparable neutral certification services.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
QualiCert AG social profiles
Digital presenceQualiCert AG compliance and trust
Trust signalCompliance3 records
QualiCert AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
QualiCert AG leadership team
Management profileNumber of profiles
Profiles6 records
QualiCert AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QualiCert AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QualiCert AG
What does QualiCert AG do?
QualiCert AG provides independent third-party certification services for fitness centers, course providers, course instructors, and climbing/bouldering facilities in Switzerland. Certification enables health insurance recognition for prevention contribution reimbursements, ZSR number administration, and a quality seal listed in the official QualiCert directory. Services include initial certification, annual/semi-annual re-certification, document assessment, and on-site audits performed under SN EN ISO 17065:2012 accreditation.
Is QualiCert AG a public or private company?
QualiCert AG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was QualiCert AG founded?
QualiCert AG was founded in 1996. It employs 1 to 10 people.
Where is QualiCert AG based?
QualiCert AG is headquartered in Beckenried, Switzerland, in the Europe region.
How does QualiCert AG make money?
Five revenue lines are on record. Fitness Center Certification is the primary driver. The others are course Instructor Certification, course Provider Certification, climbing/Bouldering Facility Certification and ZSR Number Administration.
Who are QualiCert AG's main competitors?
Broad incumbents on record are Bureau Veritas, TÜV SÜD, SGS, DEKRA and Kiwa. Direct peers are EuropeActive, Swiss Safety Center and SQS (Swiss Association for Quality and Management Systems).
Does QualiCert AG have an API?
No public API is recorded for QualiCert AG.
What industry is QualiCert AG in?
QualiCert AG's product category is Health & Fitness Certification Services. Its primary akta.pro industry code is AFALACAC, Certification Program Administration & Scheme Management (Standard Owners). Its NAICS code is 54138 and its SIC code is 3949.