Racing Spirit
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Racing Spirit firmographics
Firmographics- Name
- Racing Spirit
- Legal name
- Racing Spirit
- Website
- https://racingspirit.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Racing Spirit industry classification
Industry- Product category
- Motorsport Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)
Keywords
Racing Spirit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-Commerce: Racing Spirit sells apparel and accessories (outwear, tops, bottoms, bags, caps, belts) directly to consumers via its e-commerce storefront. Transactions are one-time purchases with no subscription component.
- Custom Teamwear & Corporate Projects: B2B revenue stream targeting top motorsport teams and organizations. Designers develop tailored garment ranges for the most demanding requirements for appearance and functionality, analogous to building high-performance racing vehicles.
- Limited Edition Collections: Special collections such as the Senna Legacy Limited Edition, sold directly to consumers at premium price points.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Racing Spirit product offering
Product offeringCore offering
Racing Spirit designs, develops, and sells motorsport-inspired clothing and accessories for men and women under the Made-in-Italy philosophy, leveraging proprietary textile technologies such as waterproof/breathable 2-layer fabrics, Tecno Piqué knits, sublimation printing, and graphene-enhanced materials. The company sells directly to consumers through its e-commerce storefront and operates a Custom Projects B2B service that develops tailored teamwear ranges for professional motorsport teams, circuits, and racing organizations.
Product overview
Racing Spirit is a clothing and accessories brand for men and women, operating as part of Racing Force Group. The brand transfers the passion and experience of motorsport (through OMP's 50 years of working with successful racing teams) into everyday apparel. The product portfolio includes Outwear (Jackets, Fleeces, Sweaters), Tops (Shirts, T-shirts, Polo including the Tecno Piqué line), Bottoms (Pants, Skorts), and Accessories (Bags, Belts, Caps). Key products include the Field Jacket 2L and Travel Jacket 2L featuring waterproof/breathable 2-layer fabric technology with Primaloft padding, the TECK T-Shirt for lightweight comfort, and the Polo RS Tecno with advanced moisture-wicking knit structure. The brand also offers Custom Projects services for developing bespoke teamwear. Products are designed and developed in Italy, incorporating sustainable materials and innovations such as graphene. The Senna Legacy Limited Edition collection represents a special collaboration. Racing Spirit serves motorsport enthusiasts, racing events, and expanding into yachting and lifestyle markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Field Jacket 2L Waterproof and breathable all-weather 2L jacket designed for versatility across F1 race paddocks, winter rally service parks, and everyday use.
- Travel Jacket 2L Eco-friendly 2-layer waterproof jacket with breathable comfort, featuring carbon stripes and Primaloft internal padding for all-weather travel wear.
- TECK T-Shirt Lightweight and breathable t-shirt using advanced sublimation textile technologies, designed for travel and everyday wear combining comfort with performance features.
- Polo RS Tecno Advanced-knit polo shirt with Tecno Piqué technology that wicks sweat away from the skin, disperses moisture, and dries quickly; includes UV protection and breathable comfort.
- Senna Legacy Limited Edition Collection Premium limited edition apparel collection launched in collaboration with the Senna brand, celebrating Ayrton Senna's racing legacy; sold directly to consumers at premium price points.
- Custom Projects (B2B Teamwear Service) Bespoke garment design and manufacturing service for top racing teams and organizations, developing tailored clothing ranges that meet demanding requirements for appearance and functionality, analogous to building high-performance racing vehicles.
Quantifiable outcome
- Racing Spirit is worn at paddocks of the hottest F1 races and service parks of winter rallies worldwide
- +1 more outcomes
Companies that use Racing Spirit
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Racing Spirit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Racing Spirit partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Racing Force Group (Parent Company)coreRacing Spirit is a brand of Racing Force Group, which also owns OMP, Bell Racing, and Zero Noise Devices. Racing Force Group provides the overarching corporate structure, shared resources, and cross-brand distribution network across multiple motorsport segments globally.
- Autodromo Internazionale Enzo e Dino Ferrari of ImolacoreRacing Spirit is the official supplier for the Imola circuit (home of the F1 Emilia-Romagna Grand Prix), providing branded apparel and merchandise for the venue and its staff.
- RGMMC (Racing Generation MotorSport Management Company)coreRacing Spirit supplies RGMMC, the global leader in promoting karting events, providing teamwear and accessories for karting championships and events.
- Team Brady (Tom Brady's Electric Powerboat Racing Team)flagshipRacing Spirit, alongside OMP and Bell Racing, are Official Suppliers to Tom Brady's team in electric powerboat racing. Racing Spirit provides team apparel for the 'Champions of The Water' initiative. Multi-year ongoing partnership with high-profile sports celebrity involvement.
- OMP (OMP S.p.A.)coreRacing Spirit was created to transfer OMP's 50 years of motorsport passion and experience into apparel. OMP has worked side by side with the most successful teams and drivers in motorsport history. Racing Spirit and OMP co-supply several racing teams and projects.
- Bell RacingcorePart of Racing Force Group alongside Racing Spirit and OMP. Bell Racing (bellracing.com) is a leading motorsport helmet brand. Racing Spirit and Bell Racing frequently co-supply teams and events.
- Ayrton Senna Brand / Senna LegacyflagshipRacing Spirit launched the Senna Legacy Limited Edition collection, a premium apparel collection celebrating Ayrton Senna's racing legacy. This is a licensed partnership bringing exclusive premium merchandise to market.
- Zero Noise DevicesminorPart of Racing Force Group. Zero Noise Devices focuses on noise reduction technology for motorsport. Cross-brand synergies within the group portfolio.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Racing Spirit competitors and assessment
Company assessmentDirect peers
- Bell Racing: Sibling brand under Racing Force Group and a leading motorsport helmet manufacturer that also sells branded apparel and accessories. Comparable as a motorsport-equipment brand extending into lifestyle apparel via Racing Force Group distribution synergies.
- Dainese: Italian motorsport and motorcycle apparel/protection specialist. Closely comparable to Racing Spirit in Made-in-Italy motorsport heritage, premium positioning, and dual B2B (racing teams) and DTC (enthusiast) go-to-market.
- OMP Racing: Sibling brand under Racing Force Group and the historical 50-year motorsport partner from which Racing Spirit derives its heritage. Directly comparable in motorsport apparel/equipment category, customer base (F1, rally, karting teams), and Italian manufacturing DNA.
- Alpinestars: Leading Italian motorsport apparel and protection brand. Directly comparable to Racing Spirit as a motorsport-rooted apparel company competing for the same enthusiast and racing-team customers, with a deeper product range spanning protection gear, racing suits, and lifestyle apparel.
- Sparco: Italian motorsport equipment and apparel manufacturer. Comparable to Racing Spirit in motorsport-authentic product positioning, B2B teamwear supply, and racing-event-driven demand, though Sparco's portfolio also extends into safety equipment and competition seats.
Regional players
- Scuderia Ferrari Official Apparel: Official Ferrari F1 team apparel and merchandise. Comparable in leveraging F1 heritage into premium lifestyle apparel and limited-edition drops, and a natural competitor for motorsport-fan wallet share alongside Racing Spirit's Senna Legacy line.
- McLaren Racing Official Apparel: Official team-branded apparel line for McLaren Racing. Comparable to Racing Spirit's teamwear and licensed-collection model (similar to Senna Legacy), targeting motorsport enthusiasts seeking authentic team-branded merchandise.
Emerging players
- Castore: Premium British sportswear brand that has built a significant motorsport teamwear practice (McLaren, several F1 teams). Comparable to Racing Spirit's Custom Projects B2B motion and premium apparel positioning, though Castore serves a broader sports portfolio.
Broad incumbents
- Puma (Motorsport): Global athletic apparel incumbent with significant motorsport licensing and team partnerships (F1, motorsport apparel lines). Comparable to Racing Spirit's lifestyle-apparel-for-motorsport-fans positioning, though Puma serves a much broader athletic market.
- Adidas (Motorsport): Global sportswear giant with motorsport teamwear collaborations. Comparable as a large-scale producer of motorsport-inspired lifestyle apparel with sustainable-material credentials, though motorsport is one of many verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Racing Spirit social profiles
Digital presenceRacing Spirit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Racing Spirit leadership team
Management profileNumber of profiles
Racing Spirit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Racing Spirit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Racing Spirit
What does Racing Spirit do?
Racing Spirit designs, develops, and sells motorsport-inspired clothing and accessories for men and women under the Made-in-Italy philosophy, leveraging proprietary textile technologies such as waterproof/breathable 2-layer fabrics, Tecno Piqué knits, sublimation printing, and graphene-enhanced materials. The company sells directly to consumers through its e-commerce storefront and operates a Custom Projects B2B service that develops tailored teamwear ranges for professional motorsport teams, circuits, and racing organizations.
When was Racing Spirit founded?
Racing Spirit was founded in -1. It employs 11 to 50 people.
How does Racing Spirit make money?
Three revenue lines are on record. Direct-to-Consumer E-Commerce is the primary driver. The others are custom Teamwear & Corporate Projects and limited Edition Collections.
Who are Racing Spirit's main competitors?
Direct peers on record are Bell Racing, Dainese, OMP Racing, Alpinestars and Sparco. Regional players are Scuderia Ferrari Official Apparel and McLaren Racing Official Apparel. Castore is listed as an emerging player. Broad incumbents are Puma (Motorsport) and Adidas (Motorsport).
Does Racing Spirit have an API?
No public API is recorded for Racing Spirit.
What industry is Racing Spirit in?
Racing Spirit's product category is Motorsport Apparel. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAK, High-Visibility, Rain & Thermal Riding Gear Retail. Its NAICS code is 3159 and its SIC code is 3949.