Racing Spirit

Name

Racing Spirit

Legal name

Racing Spirit

Website

https://racingspirit.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorsport Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Motorsport apparel
• Racing inspired clothing
• Performance outerwear
• Custom teamwear
• Lifestyle apparel

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-Commerce: Racing Spirit sells apparel and accessories (outwear, tops, bottoms, bags, caps, belts) directly to consumers via its e-commerce storefront. Transactions are one-time purchases with no subscription component.
2. Custom Teamwear & Corporate Projects: B2B revenue stream targeting top motorsport teams and organizations. Designers develop tailored garment ranges for the most demanding requirements for appearance and functionality, analogous to building high-performance racing vehicles.
3. Limited Edition Collections: Special collections such as the Senna Legacy Limited Edition, sold directly to consumers at premium price points.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Racing Spirit designs, develops, and sells motorsport-inspired clothing and accessories for men and women under the Made-in-Italy philosophy, leveraging proprietary textile technologies such as waterproof/breathable 2-layer fabrics, Tecno Piqué knits, sublimation printing, and graphene-enhanced materials. The company sells directly to consumers through its e-commerce storefront and operates a Custom Projects B2B service that develops tailored teamwear ranges for professional motorsport teams, circuits, and racing organizations.

Product overview

Racing Spirit is a clothing and accessories brand for men and women, operating as part of Racing Force Group. The brand transfers the passion and experience of motorsport (through OMP's 50 years of working with successful racing teams) into everyday apparel. The product portfolio includes Outwear (Jackets, Fleeces, Sweaters), Tops (Shirts, T-shirts, Polo including the Tecno Piqué line), Bottoms (Pants, Skorts), and Accessories (Bags, Belts, Caps). Key products include the Field Jacket 2L and Travel Jacket 2L featuring waterproof/breathable 2-layer fabric technology with Primaloft padding, the TECK T-Shirt for lightweight comfort, and the Polo RS Tecno with advanced moisture-wicking knit structure. The brand also offers Custom Projects services for developing bespoke teamwear. Products are designed and developed in Italy, incorporating sustainable materials and innovations such as graphene. The Senna Legacy Limited Edition collection represents a special collaboration. Racing Spirit serves motorsport enthusiasts, racing events, and expanding into yachting and lifestyle markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Jacket 2L Waterproof and breathable all-weather 2L jacket designed for versatility across F1 race paddocks, winter rally service parks, and everyday use.
• Travel Jacket 2L Eco-friendly 2-layer waterproof jacket with breathable comfort, featuring carbon stripes and Primaloft internal padding for all-weather travel wear.
• TECK T-Shirt Lightweight and breathable t-shirt using advanced sublimation textile technologies, designed for travel and everyday wear combining comfort with performance features.
• Polo RS Tecno Advanced-knit polo shirt with Tecno Piqué technology that wicks sweat away from the skin, disperses moisture, and dries quickly; includes UV protection and breathable comfort.
• Senna Legacy Limited Edition Collection Premium limited edition apparel collection launched in collaboration with the Senna brand, celebrating Ayrton Senna's racing legacy; sold directly to consumers at premium price points.
• Custom Projects (B2B Teamwear Service) Bespoke garment design and manufacturing service for top racing teams and organizations, developing tailored clothing ranges that meet demanding requirements for appearance and functionality, analogous to building high-performance racing vehicles.

Quantifiable outcome

• Racing Spirit is worn at paddocks of the hottest F1 races and service parks of winter rallies worldwide
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Racing Force Group (Parent Company)coreStrategic or Co-development Partner · 16 September 2025Racing Spirit is a brand of Racing Force Group, which also owns OMP, Bell Racing, and Zero Noise Devices. Racing Force Group provides the overarching corporate structure, shared resources, and cross-brand distribution network across multiple motorsport segments globally.
• Autodromo Internazionale Enzo e Dino Ferrari of ImolacoreChannel Partner/ Reseller/ Distributor · 24 July 2024Racing Spirit is the official supplier for the Imola circuit (home of the F1 Emilia-Romagna Grand Prix), providing branded apparel and merchandise for the venue and its staff.
• RGMMC (Racing Generation MotorSport Management Company)coreChannel Partner/ Reseller/ Distributor · 19 June 2024Racing Spirit supplies RGMMC, the global leader in promoting karting events, providing teamwear and accessories for karting championships and events.
• Team Brady (Tom Brady's Electric Powerboat Racing Team)flagshipStrategic or Co-development Partner · 18 January 2024Racing Spirit, alongside OMP and Bell Racing, are Official Suppliers to Tom Brady's team in electric powerboat racing. Racing Spirit provides team apparel for the 'Champions of The Water' initiative. Multi-year ongoing partnership with high-profile sports celebrity involvement.
• OMP (OMP S.p.A.)coreStrategic or Co-development PartnerRacing Spirit was created to transfer OMP's 50 years of motorsport passion and experience into apparel. OMP has worked side by side with the most successful teams and drivers in motorsport history. Racing Spirit and OMP co-supply several racing teams and projects.
• Bell RacingcoreStrategic or Co-development PartnerPart of Racing Force Group alongside Racing Spirit and OMP. Bell Racing (bellracing.com) is a leading motorsport helmet brand. Racing Spirit and Bell Racing frequently co-supply teams and events.
• Ayrton Senna Brand / Senna LegacyflagshipStrategic or Co-development PartnerRacing Spirit launched the Senna Legacy Limited Edition collection, a premium apparel collection celebrating Ayrton Senna's racing legacy. This is a licensed partnership bringing exclusive premium merchandise to market.
• Zero Noise DevicesminorStrategic or Co-development PartnerPart of Racing Force Group. Zero Noise Devices focuses on noise reduction technology for motorsport. Cross-brand synergies within the group portfolio.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bell Racing: Sibling brand under Racing Force Group and a leading motorsport helmet manufacturer that also sells branded apparel and accessories. Comparable as a motorsport-equipment brand extending into lifestyle apparel via Racing Force Group distribution synergies.
• Dainese: Italian motorsport and motorcycle apparel/protection specialist. Closely comparable to Racing Spirit in Made-in-Italy motorsport heritage, premium positioning, and dual B2B (racing teams) and DTC (enthusiast) go-to-market.
• OMP Racing: Sibling brand under Racing Force Group and the historical 50-year motorsport partner from which Racing Spirit derives its heritage. Directly comparable in motorsport apparel/equipment category, customer base (F1, rally, karting teams), and Italian manufacturing DNA.
• Alpinestars: Leading Italian motorsport apparel and protection brand. Directly comparable to Racing Spirit as a motorsport-rooted apparel company competing for the same enthusiast and racing-team customers, with a deeper product range spanning protection gear, racing suits, and lifestyle apparel.
• Sparco: Italian motorsport equipment and apparel manufacturer. Comparable to Racing Spirit in motorsport-authentic product positioning, B2B teamwear supply, and racing-event-driven demand, though Sparco's portfolio also extends into safety equipment and competition seats.

Regional players

• Scuderia Ferrari Official Apparel: Official Ferrari F1 team apparel and merchandise. Comparable in leveraging F1 heritage into premium lifestyle apparel and limited-edition drops, and a natural competitor for motorsport-fan wallet share alongside Racing Spirit's Senna Legacy line.
• McLaren Racing Official Apparel: Official team-branded apparel line for McLaren Racing. Comparable to Racing Spirit's teamwear and licensed-collection model (similar to Senna Legacy), targeting motorsport enthusiasts seeking authentic team-branded merchandise.

Emerging players

• Castore: Premium British sportswear brand that has built a significant motorsport teamwear practice (McLaren, several F1 teams). Comparable to Racing Spirit's Custom Projects B2B motion and premium apparel positioning, though Castore serves a broader sports portfolio.

Broad incumbents

• Puma (Motorsport): Global athletic apparel incumbent with significant motorsport licensing and team partnerships (F1, motorsport apparel lines). Comparable to Racing Spirit's lifestyle-apparel-for-motorsport-fans positioning, though Puma serves a much broader athletic market.
• Adidas (Motorsport): Global sportswear giant with motorsport teamwear collaborations. Comparable as a large-scale producer of motorsport-inspired lifestyle apparel with sustainable-material credentials, though motorsport is one of many verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/racingspiritbrand
• LinkedInlinkedin.com/company/racingspiritbrand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racing Spirit