What Radfieber does

Radfieber (legal entity: Radfieber Vertriebs GmbH) is a German multi-brand bicycle and e-bike retailer founded in 1995 and headquartered in Köln, with additional retail stores in Düsseldorf and Berlin. The company carries 1500+ bikes across more than 10 premium brands (Stevens, Schindelhauer, Brompton, Focus, Ridley, Desiknio, MARIN, Breezer, Fuji, Muli Cycles) plus 30+ accessory brands, spanning categories from road, gravel, mountain, urban, cargo, and folding bikes to e-bikes and pedelecs. E-bikes integrate third-party drive systems from Mahle (X20, X35) and Bosch (Performance CX, Smart System) with components such as Gates Carbon Drive belts and Pinion gearboxes.

Radfieber operates a hybrid retail model combining three physical stores with workshops, test rides, and in-store consultation alongside a bilingual German/English e-commerce web shop (radfieber.de) offering fully assembled or pre-assembled delivery and Click & Collect. Revenue is generated primarily through hardware sales of bicycles and e-bikes, supplemented by accessories and parts, in-store workshop and repair services, and a distinctive leasing facilitation business that routes customers through 15 employer-based leasing providers. The company also bundles ENRA bicycle insurance at point of sale.

The customer base is consumer/B2C and diversified across urban commuters, sport and performance cyclists, mountain bike enthusiasts, families, and corporate leasing customers. The company is privately held, founder-owned with no disclosed venture capital backing, and operates with approximately 10 employees.

Name

Radfieber

Legal name

Radfieber Vertriebs GmbH

Website

https://radfieber.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Radfieber is a German multi-brand bicycle and e-bike retailer (founded 1995) operating three stores in Köln, Düsseldorf, and Berlin alongside a direct-to-consumer e-commerce shop, serving urban commuters, sport cyclists, and corporate leasing customers with premium bikes, accessories, workshops, and leasing facilitation.

Ownership category

akta.pro rank

Product category

Bicycle and E-Bike Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle retail
• E-bike sales
• Bike workshop services
• Bike leasing
• Cycling accessories

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Bicycle and E-Bike retail sales: Radfieber generates the majority of its revenue through direct retail sales of bicycles and e-bikes across multiple brands (Stevens, Schindelhauer, Brompton, Focus, Ridley, Desiknio, MARIN, Breezer, Fuji, Muli Cycles) and categories (road, gravel, mountain, urban, cargo, folding, children's). Sales occur both in-store and via e-commerce, with bikes either delivered fully assembled or pre-assembled.
2. Parts and accessories retail: Secondary revenue stream from accessories including bags, locks, lights, bells, pumps, care products, saddles, tires, pedals, handlebars, mudguards, and other bike components from brands such as Ortlieb, Abus, Schwalbe, Shimano, Brooks, Bontrager, and Sigma.
3. Workshop, repair, and assembly services: In-store and workshop services including bike assembly, inspections, complex repairs, diagnostics, and spare parts. Services are offered without fixed appointments at all three locations.
4. Bike leasing facilitation: Radfieber facilitates leasing of bikes through 15 leasing providers, enabling customers to lease bikes through employer schemes. This drives high-value sales and represents a core service differentiator.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Radfieber is a multi-brand bicycle and e-bike specialty retailer operating physical showrooms in Cologne, Düsseldorf, and Berlin alongside an online shop at radfieber.de. It sells bikes, e-bikes, accessories, parts, and apparel from brands such as Schindelhauer, Stevens, Brompton, Ridley, Focus, Desiknio, and Riese & Müller, complemented by in-store workshop and repair services, a bike-leasing program through 15 providers, an ENRA insurance partnership, test rides, and a used-bike program.

Product overview

Radfieber is a German bicycle and E-bike multi-channel retailer headquartered in Cologne with physical stores in Cologne, Düsseldorf, and Berlin. The company offers an extensive portfolio of bicycles and E-bikes through both online and offline channels, featuring premium brands including Schindelhauer (urban E-bikes with Mahle X20/X35 and Bosch motors, Gates Carbon Drive, Pinion gearboxes), Stevens (gravel, road, touring, MTB), Desiknio, Ridley, Brompton, MARIN, Focus, Breezer, Fuji, and Muli Cycles (cargo bikes). The offering spans E-bikes/Pedelecs with Mahle or Bosch drive systems, conventional bikes across road, gravel, mountain, cyclocross, city, trekking, folding, and cargo categories, plus accessories and services including bike leasing (15 providers), workshop/repair services, insurance (via ENRA), and test rides. The company positions itself as a specialist retailer combining physical stores with online commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-brand bicycle and e-bike retail Sale of premium bicycles and e-bikes from brands including Schindelhauer, Stevens, Brompton, Ridley, Focus, Desiknio, and Riese & Müller, plus accessories, parts, and apparel, available through Cologne, Düsseldorf, and Berlin showrooms and the radfieber.de online shop.
• Bicycle workshop and repair services In-house workshop and repair services for bicycles and e-bikes purchased at Radfieber, including maintenance and post-sale servicing for individual customers and leasing clients.
• Bike leasing program Facilitated bicycle and e-bike leasing through a network of 15 leasing providers, enabling individual consumers and employer-sponsored programs (e.g., salary conversion) to lease premium bikes via Radfieber.
• Bicycle insurance partnership (ENRA) ENRA bicycle insurance offered to Radfieber customers as a complement to new and leased bicycles and e-bikes.
• Test rides and used-bike program In-store test rides for prospective buyers and a used-bike program offering pre-owned bicycles and e-bikes for resale.

Quantifiable outcome

• 1500+ bikes in stock with immediate availability for many models
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• DesikniominorGTM or Marketing Partner · 20 March 2025Desiknio is a premium e-bike brand partner co-presented by Radfieber at Cyclingworld trade fair. Special Cyclingworld offer: free range extender and 1 year of Enra insurance with every Desiknio bike ordered.
• SchindelhauercoreGTM or Marketing Partner · 20 March 2025Schindelhauer is a Berlin-based premium e-bike brand and Radfieber's flagship brand partner. Radfieber claims to be 'Germany's largest dealer' for Schindelhauer. Co-presented at Cyclingworld with 12% discount on all X35 models during the trade fair.
• MARIN BikesminorGTM or Marketing Partner · 20 March 2025Californian gravel and mountain bike brand co-presented at Cyclingworld with 20% discount on all bikes during the trade fair promotion (valid until April 15).
• StevenscoreGTM or Marketing Partner · 20 March 2025German premium bicycle manufacturer; one of Radfieber's top brands. Cyclingworld promotion: free black Classic jersey with custom bike orders or Camino RS purchases (valid until April 30).
• ENRA (Fahrrad-Versicherung)minorGTM or Marketing PartnerENRA is a bicycle insurance provider partnered with Radfieber. Customers can conveniently purchase insurance coverage at point of bike purchase, both in-store and online.
• Mahle (ebikemotion / X20 / X35 motors)coreTechnology or IntegrationMahle provides e-bike drive systems (X20, X35 hub motors) integrated into Schindelhauer and other brand e-bikes sold by Radfieber. Mahle systems include smartphone app integration (Bluetooth/ANT+), removable batteries, and range of 50-80km.
• Bosch (Smart System / Performance CX)coreTechnology or IntegrationBosch provides e-bike drive systems (Performance Line CX motor with 85 Nm torque, Smart System with KIOX display, Powertube 500 battery) integrated into premium e-bikes sold by Radfieber (e.g., Schindelhauer Hannah ENVILO BOSCH SMART).
• Pinion (Getriebeeinheit / Smart.Shift)coreTechnology or IntegrationPinion provides automotive-inspired sequential gearboxes (6-speed and 9-speed C-Line, with Smart.Shift semi-automatic shifting) for premium e-bikes sold by Radfieber. Developed by former Porsche engineers.
• Gates Carbon DrivecoreTechnology or IntegrationGates Carbon Drive CDX toothed belt drive system is a key feature across premium e-bikes in Radfieber's portfolio, enabling maintenance-free, oil-free, clean operation with 3-4x the mileage of a chain.

Scale indicators6 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Canyon Bicycles: Koblenz-based direct-to-consumer premium bike manufacturer selling road, gravel, MTB, and e-bikes online across Europe. Competes with Radfieber's premium brand portfolio (e.g., Ridley, Stevens) and offers an alternative channel for the same enthusiast buyer segment.
• Rose Bikes: German bicycle manufacturer and multi-channel retailer (Bocholt) selling road, MTB, gravel, and e-bikes directly via online and showroom. Comparable to Radfieber in combining an in-house brand with multi-brand offerings and a physical experience layer.
• Fahrrad-XXL: Large German bicycle and e-bike retail chain with multiple full-format stores. Competes with Radfieber across premium and mid-range segments, offering a similar mix of showroom, workshop, and e-commerce channels but at significantly greater scale.
• Brügelmann: Long-established German online bicycle retailer (founded 1932) offering bikes, e-bikes, parts, and accessories with national delivery. Comparable to Radfieber's online e-commerce channel, with similar breadth of multi-brand offerings but without Radfieber's workshop-driven physical experience.
• Lucky Bike: German multi-store bicycle and e-bike retailer with locations across multiple German cities. Comparable to Radfieber in offering a multi-channel retail experience with workshop services, but operates at significantly larger store count and scale.
• B.O.C. (Bike and Outdoor Company): German bicycle discount retail chain with national store presence, focusing on value-priced bikes and e-bikes. Comparable to Radfieber in the German multi-store bike retail format but targets a lower price segment without Radfieber's premium workshop and leasing focus.
• Bike24: Major German pure-play e-commerce bicycle and e-bike retailer headquartered in Dresden. Competes directly with Radfieber on online bike sales across Europe, with a significantly broader catalog and larger scale, but lacks Radfieber's premium in-store workshop experience.

Broad incumbents

• Decathlon: Global sporting goods retailer with a large German store footprint and extensive cycling assortment across price points. Competes with Radfieber primarily on price and convenience for entry-to-mid range bikes, while Radfieber's premium specialist positioning differentiates the offering.

Regional players

• Radhaus: German independent bicycle retailer group with stores primarily in northern Germany. Comparable to Radfieber as a specialist multi-brand bike retailer with workshop services, but with a different regional footprint that reduces direct overlap.

Others

• Schindelhauer Bikes: Berlin-based premium urban e-bike and bicycle manufacturer that is Radfieber's flagship brand partner and for which Radfieber is Germany's largest dealer. Included as an ecosystem peer given the strategic supplier relationship rather than direct retail competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@radfieber
• Facebookfacebook.com/Radfieber
• Instagraminstagram.com/radfieber_bike
• LinkedInlinkedin.com/company/radfieber

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radfieber