RadimDienst

What RadimDienst does

RadimDienst is a German bicycle-leasing platform operated by RIDE Mobility GmbH, headquartered in Bochum (North Rhine-Westphalia). The company specializes in Dienstrad-Leasing — salary-conversion (Entgeltumwandlung) bicycle leasing structured around the TV-Fahrradleasing collective bargaining framework — and is one of the few providers focused exclusively on the German public sector (Öffentlicher Dienst). Employers sign as leasing tenants; employees lease bikes over a standardized 3-year term with monthly payments deducted from gross salary, generating up to 40% savings versus direct purchase. Pricing is quote-based and not publicly disclosed; bikes up to €20,000 are eligible.

The core product set comprises the leasing contract itself, the RadFahrSchutz comprehensive insurance package (full-covering theft, damage, vandalism, wear, 24/7 mobility guarantee, no deductible), an optional Inspektionspaket inspection module, and the RadimDienst-Benefits discount program at partner retailers. The technology stack is a web-based leasing platform using Firebase for application functionality and Microsoft Azure for AI services, with online employee and dealer portals, a public leasing calculator (radimdienst.web.app), and integrations to DATEV for accounting. Distribution is a B2B2C model with a commission-free network of 5,000+ German bicycle and e-bike dealers, direct sales consulting at employer sites, and self-service digital onboarding.

Revenue is recurring monthly leasing fees collected over 3-year contract terms, bundled with insurance premiums included in each monthly installment. The company does not charge dealers, so per-dealer economics derive from lease volume rather than channel margin. The customer base is anchored by named municipal clients (Stadt Frankfurt am Main, Hansestadt Lübeck, Stadt Marl, Stadt Rheine) and adjacent sectors including healthcare (Gesundheit Nordhessen Holding, Städtisches Klinikum Dresden) and social services (Franz-Sales-Haus). The company is privately held, owner-managed by Managing Director Massi Naqshbandi, has no disclosed funding rounds, and has expanded in 2025 into self-employed and corporate segments via a dedicated radimdienst.business portal. It was named Testsieger 2025 by Focus Mobility and awarded the Starkes Kundenvertrauen 2025 seal by WirtschaftsWoche.

Name

RadimDienst

Legal name

RIDE Mobility GmbH

Website

https://radimdienst.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RadimDienst (RIDE Mobility GmbH) is a Bochum-based bicycle leasing platform providing salary-conversion (Entgeltumwandlung) Dienstrad-Leasing, insurance, and dealer-network services to German public sector employers and their employees under collective bargaining frameworks.

Ownership category

akta.pro rank

Product category

Employee Bicycle Leasing

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

Keywords

• Dienstrad-Leasing
• Salary conversion leasing
• Public sector bicycle leasing
• Employee bicycle benefits
• Bike leasing Germany

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Bicycle Leasing Fees: Monthly leasing fees collected from public sector employers for bicycle leasing contracts over a 3-year term. Fees are paid through salary conversion (Entgeltumwandlung) by employees.
2. Insurance Premiums: Integrated insurance premiums (RadFahrSchutz) included in monthly leasing rates, covering comprehensive protection including theft, damage, and mobility.
3. Dealer Network: Works with 5,000+ bicycle and e-bike dealers across Germany on a commission-free, no-service-fee basis. Revenue not from dealer commissions but from employer leasing contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RadimDienst provides Dienstrad-Leasing (company bicycle leasing) for employees of German public sector employers, financed through salary conversion (Entgeltumwandlung) over a 3-year term. The offering bundles monthly leasing fees with a comprehensive RadFahrSchutz insurance package (theft, damage, mobility guarantee, worldwide coverage) and routes employees to a nationwide network of 5,000+ partner bicycle and e-bike dealers. Employers are cost-neutral, while employees achieve up to 40% savings compared to direct purchase via German tax advantages on bikes up to €20,000.

Product overview

RadimDienst operates as a salary-conversion bicycle leasing platform (Dienstrad-Leasing) specifically focused on the German public sector. The core offering includes tariff-compliant bicycle leasing with up to 40% savings compared to direct purchase, with the company serving as leasing provider and intermediary between employers and retailers. The product portfolio centers on the RadFahrSchutz insurance package (offering full comprehensive coverage, mobility guarantee, and rate protection), the Onlineportal/Beschäftigtenportal for digital contract and damage management, an optional Inspektionspaket for safety inspections, and the RadimDienst-Benefits discount program at partner retailers. The platform connects employers (primarily public sector institutions), employees, and over 5,000 partner bicycle retailers nationwide through a streamlined online leasing process.

Differentiator

Problem solved

Functional benefit

Brands

• RadFahrSchutz: Insurance protection package for company bicycles including comprehensive coverage, mobility guarantee, and installment protection.
• RIDE

Products and services

• Dienstrad-Leasing (Salary-Conversion Bicycle Leasing)
• RadFahrSchutz (Comprehensive Dienstrad Insurance)
• Inspektionspaket (Bicycle Inspection Package)
• RadimDienst-Benefits (Partner Discount Program)

Quantifiable outcome

• Up to 40% savings compared to direct bike purchase through salary conversion
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Partner Bicycle Dealers (5,000+)coreChannel Partner/ Reseller/ DistributorOver 5,000 bicycle and e-bike dealers across Germany partner with RadimDienst to offer leasing options. Dealers process leasing requests and handle bike delivery. The network operates on a commission-free, no-service-fee basis, providing fair partnership for all retailers.
• Focus MobilitycoreStrategic or Co-development PartnerFocus Mobility is a trade publication that certified RadimDienst as having the best pricing conditions and highest service level, and named them Testsieger 2025 (Test Winner) in a comprehensive comparison of bicycle leasing providers.
• DATEVsupportingTechnology or IntegrationDATEV provides accounting software for financial management, communication with tax advisors and authorities, and document storage.
• MicrosoftsupportingTechnology or IntegrationMicrosoft provides cloud infrastructure (Microsoft Azure), productivity tools (Microsoft Teams), and AI services integrated into RadimDienst's operations.
• HetznersupportingTechnology or IntegrationHetzner Online GmbH provides web hosting and IT infrastructure services from their German data centers.
• Host EuropesupportingTechnology or IntegrationHost Europe GmbH provides web hosting services for the company's online platforms.
• Allianz Versicherungs-AGcoreOthersAllianz provides professional liability insurance for the company. Registered insurance broker (Versicherungsmakler) under §34d GewO with regulatory registration.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Lease a Bike: Lease a Bike (part of the Pon Bike Group) is a German Dienstrad leasing operator with a broad dealer network and employer partnerships. It competes directly on the same employer-mediated bike leasing proposition.
• JobRad: JobRad is the market-leading German Dienstrad leasing provider, operating the same salary-conversion leasing model through employers for employee bike access. It is the most directly comparable competitor to RadimDienst in product, GTM, and customer base.
• Bikeleasing-Service: Bikeleasing-Service (Eduard Tobias Winter) operates one of the largest German Dienstrad leasing platforms with a multi-thousand dealer network and employer partnerships. It is a direct competitor on product, scale, and B2B2C distribution model.
• Kazenmaier Fleetservices: Kazenmaier is a long-established German mobility leasing and fleet services provider that has expanded into Dienstrad leasing. It is a direct competitor on employer-mediated leasing, with overlapping customers in the public and corporate segments.
• BusinessBike: BusinessBike is a German Dienstrad leasing provider offering employer-financed bike leasing with insurance and dealer networks, targeting both private and public employers. It competes head-to-head with RadimDienst on the same salary-conversion mechanism and customer segments.
• Company Bike: Company Bike provides employer-based bike leasing in Germany with integrated insurance and service packages, serving both corporate and public-sector employers. It is a direct competitor on the salary-conversion leasing proposition and employer GTM.
• Deutsche Dienstrad: Deutsche Dienstrad operates mein-dienstrad.de, a German Dienstrad leasing platform targeting employees via employers with salary-conversion mechanics. It is a directly comparable competitor on product, customer, and dealer-network model.
• EURORAD: EURORAD is one of the original German Dienstrad leasing companies, offering employer-financed bike leasing with insurance and service components. It is a direct competitor on the same salary-conversion leasing proposition and employer GTM.

Broad incumbents

• Volkswagen Financial Services: Volkswagen Financial Services is a large German fleet and employee vehicle leasing provider. While focused on cars, it competes for the same 'employer-mediated mobility benefits' budget and employer relationships that RadimDienst targets with bikes.
• Ayvens: Ayvens (formerly ALD Automotive) is a major European fleet leasing and mobility services provider. It is not a bike leasing specialist but competes for corporate and public-sector employer mobility budgets through its broader fleet and mobility offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100091202337055
• LinkedInlinkedin.com/company/radimdienst
• Instagraminstagram.com/rad_im_dienst

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RadimDienst