RadimDienst
RadimDienst (RIDE Mobility GmbH) is a Bochum-based bicycle leasing platform providing salary-conversion (Entgeltumwandlung) Dienstrad-Leasing, insurance, and dealer-network services to German public sector employers and their employees under collective bargaining frameworks.
- Company typePrivate
- Founded-
- HeadquartersBochum, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RadimDienst does
RadimDienst is a German bicycle-leasing platform operated by RIDE Mobility GmbH, headquartered in Bochum (North Rhine-Westphalia). The company specializes in Dienstrad-Leasing — salary-conversion (Entgeltumwandlung) bicycle leasing structured around the TV-Fahrradleasing collective bargaining framework — and is one of the few providers focused exclusively on the German public sector (Öffentlicher Dienst). Employers sign as leasing tenants; employees lease bikes over a standardized 3-year term with monthly payments deducted from gross salary, generating up to 40% savings versus direct purchase. Pricing is quote-based and not publicly disclosed; bikes up to €20,000 are eligible.
The core product set comprises the leasing contract itself, the RadFahrSchutz comprehensive insurance package (full-covering theft, damage, vandalism, wear, 24/7 mobility guarantee, no deductible), an optional Inspektionspaket inspection module, and the RadimDienst-Benefits discount program at partner retailers. The technology stack is a web-based leasing platform using Firebase for application functionality and Microsoft Azure for AI services, with online employee and dealer portals, a public leasing calculator (radimdienst.web.app), and integrations to DATEV for accounting. Distribution is a B2B2C model with a commission-free network of 5,000+ German bicycle and e-bike dealers, direct sales consulting at employer sites, and self-service digital onboarding.
Revenue is recurring monthly leasing fees collected over 3-year contract terms, bundled with insurance premiums included in each monthly installment. The company does not charge dealers, so per-dealer economics derive from lease volume rather than channel margin. The customer base is anchored by named municipal clients (Stadt Frankfurt am Main, Hansestadt Lübeck, Stadt Marl, Stadt Rheine) and adjacent sectors including healthcare (Gesundheit Nordhessen Holding, Städtisches Klinikum Dresden) and social services (Franz-Sales-Haus). The company is privately held, owner-managed by Managing Director Massi Naqshbandi, has no disclosed funding rounds, and has expanded in 2025 into self-employed and corporate segments via a dedicated radimdienst.business portal. It was named Testsieger 2025 by Focus Mobility and awarded the Starkes Kundenvertrauen 2025 seal by WirtschaftsWoche.
RadimDienst firmographics
Firmographics- Name
- RadimDienst
- Legal name
- RIDE Mobility GmbH
- Website
- https://radimdienst.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RadimDienst (RIDE Mobility GmbH) is a Bochum-based bicycle leasing platform providing salary-conversion (Entgeltumwandlung) Dienstrad-Leasing, insurance, and dealer-network services to German public sector employers and their employees under collective bargaining frameworks.
- Ownership category
- akta.pro rank
RadimDienst industry classification
Industry- Product category
- Employee Bicycle Leasing
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)
Keywords
Where RadimDienst is headquartered
LocationHeadquarters
- HQ city
- Bochum
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
RadimDienst business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Bicycle Leasing Fees: Monthly leasing fees collected from public sector employers for bicycle leasing contracts over a 3-year term. Fees are paid through salary conversion (Entgeltumwandlung) by employees.
- Insurance Premiums: Integrated insurance premiums (RadFahrSchutz) included in monthly leasing rates, covering comprehensive protection including theft, damage, and mobility.
- Dealer Network: Works with 5,000+ bicycle and e-bike dealers across Germany on a commission-free, no-service-fee basis. Revenue not from dealer commissions but from employer leasing contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard bicycle leasing for public sector employees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
RadimDienst product offering
Product offeringCore offering
RadimDienst provides Dienstrad-Leasing (company bicycle leasing) for employees of German public sector employers, financed through salary conversion (Entgeltumwandlung) over a 3-year term. The offering bundles monthly leasing fees with a comprehensive RadFahrSchutz insurance package (theft, damage, mobility guarantee, worldwide coverage) and routes employees to a nationwide network of 5,000+ partner bicycle and e-bike dealers. Employers are cost-neutral, while employees achieve up to 40% savings compared to direct purchase via German tax advantages on bikes up to €20,000.
Product overview
RadimDienst operates as a salary-conversion bicycle leasing platform (Dienstrad-Leasing) specifically focused on the German public sector. The core offering includes tariff-compliant bicycle leasing with up to 40% savings compared to direct purchase, with the company serving as leasing provider and intermediary between employers and retailers. The product portfolio centers on the RadFahrSchutz insurance package (offering full comprehensive coverage, mobility guarantee, and rate protection), the Onlineportal/Beschäftigtenportal for digital contract and damage management, an optional Inspektionspaket for safety inspections, and the RadimDienst-Benefits discount program at partner retailers. The platform connects employers (primarily public sector institutions), employees, and over 5,000 partner bicycle retailers nationwide through a streamlined online leasing process.
Differentiator
Problem solved
Functional benefit
Brands
- RadFahrSchutz: Insurance protection package for company bicycles including comprehensive coverage, mobility guarantee, and installment protection.
- RIDE
Products and services
- Dienstrad-Leasing (Salary-Conversion Bicycle Leasing)
- RadFahrSchutz (Comprehensive Dienstrad Insurance)
- Inspektionspaket (Bicycle Inspection Package)
- RadimDienst-Benefits (Partner Discount Program)
Quantifiable outcome
- Up to 40% savings compared to direct bike purchase through salary conversion
- +3 more outcomes
Companies that use RadimDienst
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
RadimDienst technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RadimDienst partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Partner Bicycle Dealers (5,000+)coreOver 5,000 bicycle and e-bike dealers across Germany partner with RadimDienst to offer leasing options. Dealers process leasing requests and handle bike delivery. The network operates on a commission-free, no-service-fee basis, providing fair partnership for all retailers.
- Focus MobilitycoreFocus Mobility is a trade publication that certified RadimDienst as having the best pricing conditions and highest service level, and named them Testsieger 2025 (Test Winner) in a comprehensive comparison of bicycle leasing providers.
- DATEVsupportingDATEV provides accounting software for financial management, communication with tax advisors and authorities, and document storage.
- MicrosoftsupportingMicrosoft provides cloud infrastructure (Microsoft Azure), productivity tools (Microsoft Teams), and AI services integrated into RadimDienst's operations.
- HetznersupportingHetzner Online GmbH provides web hosting and IT infrastructure services from their German data centers.
- Host EuropesupportingHost Europe GmbH provides web hosting services for the company's online platforms.
- Allianz Versicherungs-AGcoreAllianz provides professional liability insurance for the company. Registered insurance broker (Versicherungsmakler) under §34d GewO with regulatory registration.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
RadimDienst competitors and assessment
Company assessmentDirect peers
- Lease a Bike: Lease a Bike (part of the Pon Bike Group) is a German Dienstrad leasing operator with a broad dealer network and employer partnerships. It competes directly on the same employer-mediated bike leasing proposition.
- JobRad: JobRad is the market-leading German Dienstrad leasing provider, operating the same salary-conversion leasing model through employers for employee bike access. It is the most directly comparable competitor to RadimDienst in product, GTM, and customer base.
- Bikeleasing-Service: Bikeleasing-Service (Eduard Tobias Winter) operates one of the largest German Dienstrad leasing platforms with a multi-thousand dealer network and employer partnerships. It is a direct competitor on product, scale, and B2B2C distribution model.
- Kazenmaier Fleetservices: Kazenmaier is a long-established German mobility leasing and fleet services provider that has expanded into Dienstrad leasing. It is a direct competitor on employer-mediated leasing, with overlapping customers in the public and corporate segments.
- BusinessBike: BusinessBike is a German Dienstrad leasing provider offering employer-financed bike leasing with insurance and dealer networks, targeting both private and public employers. It competes head-to-head with RadimDienst on the same salary-conversion mechanism and customer segments.
- Company Bike: Company Bike provides employer-based bike leasing in Germany with integrated insurance and service packages, serving both corporate and public-sector employers. It is a direct competitor on the salary-conversion leasing proposition and employer GTM.
- Deutsche Dienstrad: Deutsche Dienstrad operates mein-dienstrad.de, a German Dienstrad leasing platform targeting employees via employers with salary-conversion mechanics. It is a directly comparable competitor on product, customer, and dealer-network model.
- EURORAD: EURORAD is one of the original German Dienstrad leasing companies, offering employer-financed bike leasing with insurance and service components. It is a direct competitor on the same salary-conversion leasing proposition and employer GTM.
Broad incumbents
- Volkswagen Financial Services: Volkswagen Financial Services is a large German fleet and employee vehicle leasing provider. While focused on cars, it competes for the same 'employer-mediated mobility benefits' budget and employer relationships that RadimDienst targets with bikes.
- Ayvens: Ayvens (formerly ALD Automotive) is a major European fleet leasing and mobility services provider. It is not a bike leasing specialist but competes for corporate and public-sector employer mobility budgets through its broader fleet and mobility offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
RadimDienst social profiles
Digital presenceRadimDienst compliance and trust
Trust signalCompliance2 records
RadimDienst financial estimates
Financial estimateRevenue estimate
Valuation estimate
RadimDienst leadership team
Management profileNumber of profiles
Profiles1 record
RadimDienst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RadimDienst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RadimDienst
What does RadimDienst do?
RadimDienst provides Dienstrad-Leasing (company bicycle leasing) for employees of German public sector employers, financed through salary conversion (Entgeltumwandlung) over a 3-year term. The offering bundles monthly leasing fees with a comprehensive RadFahrSchutz insurance package (theft, damage, mobility guarantee, worldwide coverage) and routes employees to a nationwide network of 5,000+ partner bicycle and e-bike dealers. Employers are cost-neutral, while employees achieve up to 40% savings compared to direct purchase via German tax advantages on bikes up to €20,000.
Is RadimDienst a public or private company?
RadimDienst is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RadimDienst founded?
RadimDienst was founded in -1. It employs 1 to 10 people.
Where is RadimDienst based?
RadimDienst is headquartered in Bochum, Germany, in the Europe region.
How does RadimDienst make money?
Three revenue lines are on record. Bicycle Leasing Fees are the primary driver. The others are insurance Premiums and dealer Network.
Who are RadimDienst's main competitors?
Direct peers on record are Lease a Bike, JobRad, Bikeleasing-Service, Kazenmaier Fleetservices, BusinessBike, Company Bike, Deutsche Dienstrad and EURORAD. Broad incumbents are Volkswagen Financial Services and Ayvens.
Does RadimDienst have an API?
No public API is recorded for RadimDienst.
What industry is RadimDienst in?
RadimDienst's product category is Employee Bicycle Leasing. Its primary akta.pro industry code is TLABAAAC, Consumer/Private Lease & Subscription (Personal Contract Hire). Its NAICS code is 5321 and its SIC code is 7510.