Raid INSA Lyon - Orange

What Raid INSA Lyon - Orange does

Raid INSA Lyon - Orange is a student-organized multisport adventure race operated as a non-commercial initiative by BdE INSA Lyon, an Association Loi 1901 based in Villeurbanne, France. The core product is a 3-day competitive raid in which teams of four participants navigate trail running, mountain biking (VTT), run-and-bike, orienteering, and climbing legs, accumulating roughly 5,500 m of positive elevation, with camping, meals, and transport from Lyon included. A second product line, RAID Dingue de Villeurbanne, runs as a one-day, duo-format, handi-accessible prologue event offering 43 km/1,200 m+ and 62 km/2,000 m+ options. Participant capacity is fixed at approximately 220 for the main event and 180 for the prologue, with tiered 2024 registration pricing between €100 and €200 for the main event and €22–€30 for the prologue.

Revenue is generated from two streams: participant registration fees and corporate partnership packages. Partnerships are structured as Equipe Entreprise (mixed teams of two company engineers and two students), Equipe Parrainage (fully company-paid student ambassador teams), event-sponsor branding (start arches, finish line, discipline naming), and Equipe Rencontre introductions. Orange is the flagship partner; additional disclosed partners include Setec ALS, Renault Trucks, GSE, Safran Transmission Systems, Citeos, Crous Lyon, Ville de Villeurbanne, Megazone Laser Games, Enigmatic Live Escape Game, and OVH SAS. Marketing is community-led, reaching 5,400 current INSA Lyon students and a 40,000-strong European alumni network via Facebook, Instagram, YouTube, LinkedIn, on-campus BdE channels, and regional press. Approximately 40 student volunteers coordinate each edition, and the event holds CNOSF silver sustainability certification and 100% Handinamique inclusive-sports membership.

Name

Raid INSA Lyon - Orange

Legal name

BdE INSA Lyon, Association Loi 1901

Website

https://raid.bde-insa-lyon.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Raid INSA Lyon - Orange is a student-run, 3-day multisport adventure race organized by BdE INSA Lyon for ~220 participants, with a parallel 1-day handi-accessible prologue event, funded primarily through corporate partnerships and participant registration fees.

Ownership category

akta.pro rank

Product category

Adventure Racing / Student Sports Events

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)

akta.pro secondary industry

Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

Keywords

• Adventure racing events
• Multisport competition
• Student sports events
• Corporate team building
• Outdoor endurance events

Headquarters

HQ city

Villeurbanne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Participant Registration Fees: Tiered pricing for students (VAvantages card holders), reduced-rate participants, and external participants. Registration includes transport from Lyon, camping, and all meals.
2. Corporate Partnership Packages: Companies sponsor the event through team sponsorship, event sponsorship (arches, finish line), race sponsorship (naming individual disciplines), and 'Equipe Rencontre' team formation. Companies gain visibility and recruitment access to future engineers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The organisation sells participation in two multi-sport adventure races — the 3-day RAID INSA Lyon - Orange (teams of 4, ~220 participants, 5,500m D+, covering Trail, VTT, Run&Bike, Course d'orientation, and Escalade with camping and meals included) and the 1-day handi-accessible RAID Dingue de Villeurbanne prologue (teams of 2, ~180 participants). It also sells corporate sponsorship packages (Equipe Entreprise with mixed engineer/student teams, and Equipes Parrainage student ambassadors) and ancillary Training RAID preparation sessions.

Product overview

Raid INSA Lyon - Orange is a student sports event organization managed by BdE INSA Lyon. The core offering consists of two main events: the 3-day RAID INSA Lyon - Orange (teams of 4, featuring Trail, VTT, Run&Bike, Course d'orientation, and Escalade with 5500m D+) and the RAID Dingue de Villeurbanne prologue (teams of 2, handi-accessible). Supporting offerings include Training RAID preparation sessions and corporate partnership programs (Equipes Entreprise and Equipes Parrainage) that connect students with engineering companies.

Differentiator

Problem solved

Functional benefit

Products and services

• RAID INSA Lyon - Orange Flagship 3-day multisport adventure race for teams of 4 participants covering Trail, VTT, Run&Bike, Course d'orientation, and Escalade with 5,500m of positive elevation gain. Includes transport from Lyon, camping, and all meals. Targets INSA Lyon engineering students and external participants.
• RAID Dingue de Villeurbanne 1-day inclusive (handi-accessible) multisport prologue event held in Villeurbanne for teams of 2 participants. Two distance options (43km/1,200D+ and 62km/2,000D+) covering Trail, VTT, Run&Bike, and Course d'orientation. Open to students, external participants, and para-athletes.
• Equipes Entreprise (Corporate Partnership Teams) Corporate sponsorship program in which partner companies form teams combining 2 company engineers with 2 INSA Lyon students recruited via CV/letter of motivation. Enables direct employer branding and recruitment access to INSA Lyon students and alumni.
• Equipes Parrainage (Sponsored Student Teams) Full-team sponsorship program where partner companies fund student teams who become ambassadors wearing company colours during the event. Includes full RAID payment and networking opportunities for the sponsoring company.

Quantifiable outcome

• 220 participants per edition
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor, flagship and core.

• Crous LyonminorGTM or Marketing Partner · 23 November 2025Crous Lyon is a regional student welfare service. Logo appears on Raid Dingue partner section.
• Ville de VilleurbanneminorGTM or Marketing Partner · 23 November 2025City of Villeurbanne supports the Raid Dingue event hosted in their territory.
• Megazone Laser Games LyonminorGTM or Marketing Partner · 23 November 2025Laser game entertainment venue in Lyon. Listed as partner on Raid Dingue partner section.
• Enigmatic Live Escape Game LyonminorGTM or Marketing Partner · 23 November 2025Live escape game venue in Lyon. Listed as partner on Raid Dingue partner section.
• OrangeflagshipStrategic or Co-development Partner · 6 March 2024Orange is the main partner of the RAID INSA Lyon Orange event, with 3 'Equipe Entreprise' teams. Orange is a major telecom operator (44 billion euros revenue, 137,000 employees, present in 26 countries). Their school relations team focuses on reducing carbon impact at events and supports diversity/equality initiatives. Orange recruits 2,300 alternates, 2,000 interns, and 2,000 CDI positions annually in France.
• Setec ALScoreGTM or Marketing Partner · 6 March 2024Setec ALS is a subsidiary of the Setec Group specializing in transport infrastructure engineering, civil engineering, and environment. They form 1 'Equipe Entreprise' team, sharing competencies and references with parent companies Setec International and Setec tpi in Lyon.
• Renault TruckscoreGTM or Marketing Partner · 6 March 2024Renault Trucks designs, produces, and distributes global transport solutions. They participate with 1 'Equipe Entreprise' team. The company is committed to CO2 emission reduction through improved diesel efficiency, 100% electric solutions, and circular economy approaches extending vehicle lifespan.
• GSEcoreGTM or Marketing Partner · 6 March 2024GSE is a specialist in commercial real estate with over 40 years of experience. They form 2 'Equipe Entreprise' teams. GSE designs and builds customized intelligent sustainable buildings (logistics platforms, factories, offices, R&D centers) with full A-to-Z client support on price, quality, and deadlines.
• Safran Transmission SystemscoreGTM or Marketing Partner · 6 March 2024Safran Transmission Systems (STS) is the world leader in mechanical power transmission systems for civil and military aerospace markets with 60% market share on 100+ seat aircraft. They participate with 1 'Equipe Entreprise' team. STS innovates for aviation decarbonation through projects like RISE (20% consumption reduction) and HE-ART (hybrid-electric engine).
• CiteoscoreGTM or Marketing Partner · 6 March 2024Citeos is a protagonist in urban development with 23 years of experience, representing modern city adaptation to contemporary challenges including biodiversity and environmental impact. They support 2 'Equipe Parrainée' (sponsored) teams, sharing values of environmental responsibility with the Raid.
• OVH SASminorOthers · 1 January 2024Website hosting provider. OVH SAS is headquartered in Roubaix, France. The website is hosted in France.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CapFrance (Vacances Pour Tous): French outdoor sports tourism and holiday operator offering multisport activities across France. Comparable audience of outdoor sports enthusiasts and group/team formats, though serving vacation/leisure customers rather than student recruitment.
• UCPA: Major French outdoor sports and adventure tourism operator running camps, training, and adventure events nationwide. While much larger and structurally different, it competes in the multisport/outdoor adventure space and represents a potential partnership or competitive overlap for adventure race participants in France.

Direct peers

• Raid Centrale Paris: Student-organized multisport adventure race at CentraleSupélec Paris, featuring similar team-based outdoor disciplines (trail, VTT, run&bike, orienteering). Directly comparable as a peer grandes écoles raid competing for the same corporate sponsorship pool and engineering student participants.
• EM Lyon Raid: Multisport adventure race organized by EM Lyon business school students. Comparable target market (engineering/business students), similar corporate recruitment format, and competing for the same French grandes écoles student segment.
• Raid Ambition (ESSEC): Adventure race organized by ESSEC business school. Comparable team-based multisport format with corporate sponsorship tiers targeting student recruitment and brand visibility.

Emerging players

• Vertical'Art (Escalade): French indoor climbing gym chain. Comparable in the climbing dimension of the Raid, and a potential partner for climbing sponsorship or training sessions tied to the event.
• Sensation Nature: French corporate team-building and outdoor event organizer. Comparable in delivering outdoor adventure experiences for institutional clients, but focused on corporate team-building rather than student recruitment.
• Adventure Race France (ARF): French adventure racing organizer and federation for outdoor multisport events. Comparable multisport event format though serving experienced adventure racers rather than student newcomers.

Regional players

• Enigmatic Live Escape Game Lyon: Existing partner of Raid Dingue listed on the event site. Local Lyon-based entertainment venue offering complementary team-based activities; relevant as a regional partner in the same entertainment ecosystem.
• Megazone Laser Games Lyon: Existing partner listed on the Raid Dingue site. Local Lyon entertainment venue serving as a complementary partner for the event, not a direct competitor but adjacent in the regional entertainment ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-OGC7VC9iPqZFfyBa_HLXg
• Facebookfacebook.com/raidinsalyon
• LinkedInlinkedin.com/company/raid-insa-lyon-orange
• Instagraminstagram.com/raidinsalyon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raid INSA Lyon - Orange