Raiffeisen Media

What Raiffeisen Media does

Raiffeisen Media is the in-house communications and marketing division of the Österreichischer Raiffeisenverband (ÖRV), the Austrian Raiffeisen Association, operating from Friedrich-Wilhelm-Raiffeisen-Platz 1 in Vienna's 2nd district with a team of approximately 6 employees. The unit functions as a full-service agency for the Raiffeisen cooperative ecosystem — serving the parent ÖRV alongside roughly 1,400 member cooperatives across Austria — and produces a portfolio of established print and digital publications including Raiffeisenzeitung (weekly newspaper founded 1904 with 220,000 readers and 36,000 print copies), Raiffeisen Immobilien Magazin (55,000 copies, semi-annual), Raiffeisenblatt (3,800 copies, 11 issues/year), Unser Land (82,000 copies, agricultural), Fürs Leben am Land (30,000 copies, lifestyle), Weidwerk (Austria's leading hunting magazine), and AGRO ZUCKER/AGROSTÄRKE (7,300 copies, agricultural trade).

The technology base is a cross-media publishing platform spanning print, ePaper, native mobile applications (Raiffeisenzeitung News-App on iOS/Android, Raiffeisenblatt App launched 2026), websites with full CMS, social media management across LinkedIn/Instagram/Facebook/YouTube/TikTok, and video production infrastructure. Customizable regional special editions (RZ Regional) enable household-level direct-mail distribution via discounted postal rates. The business generates revenue through four streams: advertising and insert sales across owned publications (display ads, advertorials, flaps, tip-on cards), corporate publishing fees (magazines, brochures, annual reports), campaign services (WIR KRAFT, Raiffeisen Genius Award, RNI), and external publishing services for clients such as AGRANA and Lagerhaus Franchise. Pricing is quote-based and project-specific; clients initiate engagement via direct outreach with goals, timing, and scope, then receive individualized transparent offers. The GTM motion is sales-led and event-driven, leveraging flagship events (Genossenschaftskongress, Raiffeisentag, Impulse series, RNI-Nachhaltigkeits-Award) that double as showcases for Raiffeisen Media's capabilities. Geographic scope is exclusively Austria, with no current international expansion signals.

Name

Raiffeisen Media

Legal name

Österreichischer Raiffeisenverband

Website

https://raiffeisenmedia.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Raiffeisen Media is the in-house communications and marketing agency of the Austrian Raiffeisen Association (ÖRV), serving roughly 1,400 member cooperatives across Austria with cross-media publishing, corporate communications, digital services, and event management from its Vienna headquarters.

Ownership category

akta.pro rank

Product category

Corporate Communications & Publishing

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Corporate publishing services
• Magazine production
• Digital communications
• Event management
• Advertising sales

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising & Insert Sales: Placement of advertisements, advertorials, and sponsored content in print publications (Raiffeisenzeitung, Immobilien Magazin, Raiffeisenblatt, etc.) and digital formats (ePaper, News-App, websites, social media). Revenue generated through classifieds, display ads, advertorials, special supplements, and special advertising formats (flaps, tip-on cards).
2. Corporate Publishing & Communication Services: Fees for producing magazines, brochures, reports, websites, social media content, image videos, and event management for ÖRV and external clients. Services range from full production to partial support (layout, editing, design only).
3. Campaign Services: Full-service campaign conception, planning, and execution for ÖRV initiatives (WIR KRAFT, Raiffeisen Genius Award, RNI campaigns) including advertising materials, social media, event design, and promotional merchandise.
4. Publishing Services for External Clients: Magazine and publication production for third-party clients including AGRANA (AGROZUCKER/AGROSTÄRKE), Lagerhaus Franchise (Fürs Leben am Land), and other Raiffeisen sector organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Raiffeisen Media is the in-house communications and marketing division of the Österreichischer Raiffeisenverband (ÖRV), producing cross-media publications including the Raiffeisenzeitung newspaper and sector magazines, digital content, campaigns, events, and corporate publishing services for ÖRV itself, its roughly 1,400 member cooperatives, and selected external clients.

Product overview

Raiffeisen Media is the in-house marketing and communications agency for the Austrian Raiffeisen Association (ÖRV), offering a comprehensive portfolio of publications and communication services. The core offering includes multiple print and digital publications: Raiffeisenzeitung (weekly newspaper with 220,000 readers), Raiffeisen Immobilien Magazin, Raiffeisenblatt, Unser Land (agricultural magazine), Fürs Leben am Land, Weidwerk (hunting magazine), and AGRO ZUCKER/AGRO STÄRKE. These publications are complemented by digital services including website development, social media management, video production, event management, and corporate publishing. The company also manages major campaigns such as WIR KRAFT and Raiffeisen Genius Award, and produces institutional publications including value creation reports and social reports. The portfolio operates on a cross-media model, combining print, digital, and event channels to deliver integrated communication solutions primarily for the Raiffeisen sector and its member cooperatives.

Differentiator

Problem solved

Functional benefit

Brands

• Raiffeisenzeitung: Weekly newspaper of the Austrian Raiffeisen Association, reaching 220,000 readers with a circulation of 36,000 copies.
• Raiffeisen Immobilien Magazin
• Raiffeisenblatt
• Weidwerk
• Unser Land
• Fürs Leben am Land
• AGRO ZUCKER / AGRO STÄRKE
• Raiffeisen Nachhaltigkeits-Initiative (RNI)
• Raiffeisen Genius Award

Products and services

• Raiffeisenzeitung Weekly newspaper of the Raiffeisen cooperative network, distributed via postal subscription and bank branches, with content focused on cooperative banking, agriculture, and member-relevant topics; published weekly and edited by Mag. Edith Unger, with a digital News-App available on iOS and Android.
• Raiffeisen Immobilien Magazin Semi-annual real estate magazine produced for the Raiffeisen network, covering property-related topics of interest to Raiffeisen clients and members.
• Raiffeisenblatt Member-facing Raiffeisenblatt magazine covering cooperative network topics, with a redesign completed in 2025 and supported by a dedicated App and ePaper launch in 2026.
• Fürs Leben am Land Member magazine serving rural and agricultural Raiffeisen audiences with editorial content focused on country life and the rural cooperative ecosystem.
• Unser Land Agricultural magazine serving the Raiffeisen agricultural member base with editorial coverage relevant to farming, land, and rural cooperative life.
• Weidwerk Hunting and forestry-oriented magazine produced for the Raiffeisen ecosystem, with Raiffeisen Media assuming responsibility for the digital presence of the title.
• AGRO ZUCKER / AGRO STÄRKE Agricultural trade magazine covering sugar and starch industry topics, redesigned in 2025 and produced for the agricultural Raiffeisen cooperative audience.
• RZ Regional Regional direct-mail special edition of the Raiffeisenzeitung, produced for distribution to specific regions and member cooperatives across the Raiffeisen network.
• Corporate publishing services B2B corporate publishing service for ÖRV and its roughly 1,400 member cooperatives, covering editorial, design, print production, and distribution of member-facing publications.
• Website development services Website design and development service for ÖRV and member cooperatives, delivered via the in-house digital team covering content management systems and ongoing web operations.
• Social media services Social media content creation, publishing, and channel management service for ÖRV and member cooperatives across their owned social channels.
• Video production services Video production and post-production service for ÖRV and member cooperatives, covering campaign films and digital video deliverables.
• Event management services Event organization and execution service for cooperative network events such as Raiffeisentag, covering staging, programming, and on-site production delivered by Raiffeisen Media.
• Cross-media advertising sales Sale of print and online advertising placements across the Raiffeisen Media publication portfolio, with rate cards issued via media data sheets and orders placed via the Raiffeisenzeitung office.
• WIR KRAFT campaign Cooperatively themed cross-media campaign produced for ÖRV and member cooperatives to drive membership engagement and brand messaging across the Raiffeisen network in 2025.
• Raiffeisen Genius Award Award program introduced by Raiffeisen Media in 2024, executed as a cross-media competition initiative for the Raiffeisen cooperative ecosystem.

Quantifiable outcome

• 220,000 weekly readers reached through Raiffeisenzeitung
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• Österreichischer Genossenschaftsverband (ÖGV)flagshipStrategic or Co-development Partner · 23 October 2025ÖGV co-organized the Genossenschaftskongress 2025 (October 23, 2025, Wiener Hofburg) with ÖRV, bringing together 400 cooperative leaders. The two organizations collaborate on joint events that serve as showcases for Raiffeisen Media's event management and communications capabilities.
• Funktionärinnen-Beirat des ÖRVminorStrategic or Co-development Partner · 1 January 2014Supports the ÖRV Women's Advisory Board in achieving 25% women representation in Raiffeisen bank supervisory boards by 2025. Produces 'Women Wednesday' LinkedIn campaign, monthly Raiffeisenzeitung column 'WIR bei Raiffeisen', informational folders, and anniversary videos.
• Österreichischer Raiffeisenverband (ÖRV)coreStrategic or Co-development PartnerRaiffeisen Media is the in-house communications and marketing division of the Österreichischer Raiffeisenverband (Austrian Raiffeisen Association). ÖRV is both parent organization and primary client. Raiffeisen Media develops and produces all communications materials for ÖRV including publications, digital platforms, campaigns, and events.
• Economica Institut für WirtschaftsforschungcoreStrategic or Co-development PartnerCollaborated on the first Austrian-wide Raiffeisen Sozialbericht (Social Report), with Economica providing economic research and Raiffeisen Media handling design, layout, and production. Also involved in value creation reporting for Raiffeisen Steiermark.
• AGRANA GroupcoreStrategic or Co-development PartnerRaiffeisen Media produces the AGROZUCKER/AGROSTÄRKE agricultural magazine (7,300 copies, twice yearly) for AGRANA — covering Austrian sugar beet and starch economics. Manages content conception, article coordination, graphic design, print, and shipping.
• Lagerhaus Franchise GmbHcoreStrategic or Co-development PartnerProduces the 'Fürs Leben am Land' lifestyle magazine (30,000 copies, 4x/year) for Lagerhaus, distributed free to subscribers and at Lagerhaus retail locations — reaching customers directly at point-of-sale.
• Raiffeisenlandesbank Niederösterreich-WiencoreStrategic or Co-development PartnerCo-develops the 'Impulse' event series with ÖRV and Raiffeisenlandesbank NÖ-Wien. The events cover current economic topics with high-caliber speakers. Raiffeisen Media handles event planning, on-site management, social media, website updates, and post-event video production.
• Raiffeisen RevisionsverbändeminorStrategic or Co-development PartnerCollaborated on the 'Erneuerbare Energiegenossenschaften' (Renewable Energy Cooperatives) initiative, developing a full advertising campaign including website, explainer videos, prospectuses, and social media content to promote the formation of new energy cooperatives.
• Raiffeisen-Holding Niederösterreich-WienminorStrategic or Co-development PartnerProduced the 125th anniversary commemorative booklet (Festschrift) documenting the history of the cooperative movement in the region, including coordination of content and design for the milestone publication.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Serviceplan Group: Largest independent German-speaking advertising and communications group, offering strategy, creative, digital, and content services. Comparable as a DACH full-service communications services provider — larger scale and broader scope than Raiffeisen Media.

Others

• FleishmanHillard: Global PR and integrated communications agency providing corporate communications, brand marketing, and content services. Comparable to Raiffeisen Media's communications-agency component at global scale.
• Ketchum Public Relations: Global PR and communications agency offering corporate communications, media relations, content, and social media services. Comparable to the communications-services component of Raiffeisen Media's offering at a much larger scale.
• Hoffmann und Campe: Long-established German publishing house producing books, magazines, and corporate publishing work. Comparable as a DACH publisher with adjacent corporate publishing and communications services.

Direct peers

• Manstein Verlag: Austrian trade and B2B magazine publisher covering retail, FMCG, and marketing trade verticals. Comparable as a DACH trade-publisher with advertising sales and corporate communications extensions.
• WEKA Industrie Medien: Austrian B2B/trade media company publishing industry-specific magazines and digital content for vertical audiences. Comparable to Raiffeisen Media in business model (vertical/niche publishing with communications services) and in geography (Austria-focused).
• Holzmann Medien: German B2B and trade media group publishing specialized titles across multiple verticals including agriculture and commerce. Comparable to Raiffeisen Media as a multi-title vertical/segment publisher with similar business-model overlap.

Broad incumbents

• APA - Austria Presse Agentur: Austrian national news agency providing wire services, media monitoring, and communications solutions. Comparable as a domestic media and communications services provider in Austria, though operating in news rather than cooperative publishing.
• Red Bull Media House: Austrian-headquartered media company producing content, magazines, video, and digital media for the Red Bull ecosystem and beyond. Comparable as an in-house media operation scaled up — useful reference for the upper bound of an embedded media model.
• ORF (Österreichischer Rundfunk): Austria's national public broadcaster producing news, magazines, and digital content. Comparable as an Austrian media organization running multi-format content distribution for a defined domestic audience; relevant as a benchmark for Austrian media reach and regulatory context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/raiffeisen-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raiffeisen Media