Rainbow Restoration of Milwaukee

What Rainbow Restoration of Milwaukee does

Rainbow Restoration of Milwaukee is an independently owned and operated franchise of the Rainbow Restoration brand, founded in 2014 and headquartered in Milwaukee, Wisconsin. The company provides property damage restoration and cleaning services to residential and commercial customers across 16 cities in the Milwaukee metropolitan area, including water damage restoration, fire and smoke damage restoration, mold removal and remediation, board-up and tarp-over services, odor removal, content processing, and full-service reconstruction. It also offers specialty cleaning services such as carpet and upholstery cleaning, tile and grout cleaning, hard surface cleaning, and air duct cleaning, plus commercial specialty services including emergency response planning, document restoration, biohazard cleanup, and vandalism remediation.

The company is owned by Troy L. Reese, with Al Watson serving as General Manager and operates with approximately 5 employees. Its technology stack is centered on restoration and drying hardware: moisture meters for detecting hidden moisture behind walls and cabinets, structural drying equipment, and professional cleaning systems, supported by proprietary rapid structural drying techniques and a systematic mold removal process. The firm markets directly to consumers via a 24/7 emergency hotline (414-933-4357) and website service requests, while also cultivating a referral pipeline from insurance agents and adjusters who direct policyholders to the franchise after damage events.

Revenue is generated through project-based, quote-priced emergency restoration engagements and recurring specialty cleaning work; pricing is not publicly disclosed. The franchise operates under the Neighborly national home and commercial services network and the Rainbow Restoration registered trademark (held by Rainbow Restoration SPV LLC), giving the local entity brand recognition, standardized training, and the Neighborly Done Right Promise. No venture capital, private equity, or acquisition activity is disclosed, and the entity is privately held with no public ticker.

Name

Rainbow Restoration of Milwaukee

Legal name

Rainbow Restoration SPV LLC

Website

https://rainbowmilwaukee.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rainbow Restoration of Milwaukee is a locally owned franchise providing 24/7 water, fire, smoke, and mold restoration plus specialty cleaning services to residential and commercial property owners across 16 cities in the Milwaukee metropolitan area, operating under the Neighborly brand network.

Ownership category

akta.pro rank

Product category

Property Restoration Services

NAICS

Remediation Services (56291)

SIC

Services-Miscellaneous Repair Services (7600), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Smoke, Soot & Odor Remediation (HSAPAOAD)

akta.pro secondary industries

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM)

Keywords

• Water damage restoration
• Fire and smoke restoration
• Mold remediation services
• Emergency restoration services
• Commercial property restoration

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Emergency Restoration Services: One-time project-based services for water damage, fire damage, smoke damage, and mold remediation. Revenue generated from emergency response and restoration projects for both residential and commercial properties.
2. Cleaning Services: Specialty cleaning services including carpet cleaning, upholstery cleaning, air duct cleaning, hard surface cleaning, and odor removal. Ongoing and periodic service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rainbow Restoration of Milwaukee provides emergency property restoration and specialty cleaning services for residential and commercial properties in the Milwaukee metropolitan area. The company specializes in water damage restoration, fire and smoke damage restoration, mold removal and remediation, board-up and tarp-over services, full-service reconstruction, and specialty cleaning including carpet, upholstery, air duct, tile, and hard surface cleaning. Services are delivered 24/7 with emergency response capabilities and supported by moisture detection technology and professional structural drying equipment.

Product overview

Rainbow Restoration of Milwaukee is a service-based restoration company offering a unified portfolio of water, fire, smoke, and mold damage restoration services for both residential and commercial properties. The company's services are organized into three main categories: Damage Restoration Services (water damage restoration, smoke and fire damage restoration, mold removal and remediation, board-up and tarp-over services, odor removal, and content processing); Reconstruction Services (full-service reconstruction to restore properties to pre-loss condition); and Specialty Cleaning Services (carpet and upholstery cleaning, grout and tile cleaning, hard surface cleaning, air duct cleaning, and contents cleaning). Additional specialty services include emergency response planning, document restoration, biohazard cleanup, and vandalism and graffiti cleanup. The company operates 24/7 with emergency response capabilities and is part of the Neighborly franchise network.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Emergency water extraction, moisture control, structural drying, and water damage reduction services for residential and commercial properties. Utilizes moisture detection technology and rapid structural drying techniques to mitigate water damage and prevent mold growth.
• Smoke and Fire Damage Restoration Fire damage cleanup, smoke damage remediation, and fire restoration services for homes and businesses. Includes complete restoration to address damage from flames, smoke, and soot.
• Mold Removal and Remediation Professional mold detection, removal, and remediation services using proven methods to eliminate mold infestations and prevent recurrence. Employs a systematic approach that eliminates mold rather than covering it up to prevent contamination of other areas on the property.
• Board-Up and Tarp-Over Services Property protection services including residential board-up windows and tarp-over roof services to secure properties after disasters such as fires, storms, or vandalism.
• Odor Removal Professional odor elimination and deodorizing services to remove stubborn odors from pets, smoking, cooking, and fire damage for residential and commercial properties.
• Content Processing Commercial content processing and restoration services including storage, cleaning, and recovery of business items after a disaster. Available for both residential and commercial properties.
• Full-Service Reconstruction Complete reconstruction services to restore properties to pre-loss condition, including remediation and restoration for both residential and commercial properties following major damage events.
• Carpet and Upholstery Cleaning Professional carpet cleaning, upholstery cleaning, and fabric protection services for residential and commercial properties, including trauma scene cleanup.
• Grout and Tile Cleaning Commercial and residential tile and grout cleaning services removing hard water stains, spills, smoke damage, dirt buildup, and other contaminants.
• Hard Surface Cleaning Professional floor cleaning and hard surface cleaning services for residential and commercial properties to remove dirt, grime, and stains.
• Air Duct Cleaning Commercial and residential air duct cleaning services to improve indoor air quality by removing dust, allergens, and contaminants from HVAC systems.
• Emergency Response Plan Business disaster planning services providing 24/7 priority response for catastrophes, dedicated risk response managers, and customized emergency response plans for commercial clients.
• Document Restoration Commercial document restoration and recovery services for businesses affected by water, fire, or mold damage.
• Biohazard Cleanup Professional biohazard removal and trauma scene cleanup services for commercial properties.
• Vandalism and Graffiti Cleanup Commercial vandalism and graffiti cleanup services to restore buildings and properties to their pre-incident state.
• Contents Cleaning Residential contents restoration and emergency contents cleaning services to recover home property after unplanned events.

Quantifiable outcome

• Items that could be restored within the first 48 hours may not be restored if emergency response is delayed - emphasizing the critical time sensitivity of water damage situations

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NeighborlycoreStrategic or Co-development PartnerRainbow Restoration of Milwaukee is an independently owned franchise operating under the Neighborly brand network. The franchise benefits from national brand recognition, shared marketing resources, training programs, and the Neighborly Done Right Promise. Neighborly is a national network of trusted, local service professionals covering home and commercial service needs.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BELFOR Property Restoration: Largest global commercial and residential restoration firm with broad service lines (water, fire, mold, reconstruction) and broad geographic reach; competes for large commercial and complex restoration projects in Wisconsin.
• Servpro Industries (franchisor benchmark): Largest franchisor of fire/water restoration services in North America; sets the competitive benchmark for brand scale, training systems, and insurance network reach against which franchise networks like Rainbow Restoration compete.

Emerging players

• Duraclean: Franchised specialty cleaning and restoration provider covering contents cleaning, smoke/odor remediation, and fire restoration — overlapping with Rainbow Restoration's specialty cleaning and fire/smoke services.

Direct peers

• PuroClean of Milwaukee: National restoration franchise offering water damage mitigation, fire/smoke restoration, mold remediation, and biohazard cleanup in the Milwaukee metro through a local franchise owner.
• ServiceMaster Restore (Milwaukee): National brand (alongside ServiceMaster Clean) providing water, fire, smoke, and mold restoration services through local franchise operators in the Milwaukee metro.
• Paul Davis Restoration of Milwaukee: National franchise network providing water, fire, mold, and storm damage restoration plus reconstruction in the Milwaukee metro, directly competing for insurance referrals and emergency response jobs.
• AdvantaClean of Milwaukee: National franchise specializing in mold remediation, water damage, and indoor air quality services, with local Milwaukee operators competing for residential and light commercial restoration work.
• SERVPRO of Milwaukee: National fire/water/mold restoration franchise with local Milwaukee-area owners offering the same emergency response, structural drying, and reconstruction services to residential and commercial customers.
• 911 Restoration of Milwaukee: National franchise focused on water damage, fire/smoke restoration, and mold remediation, with local Milwaukee-area operators offering 24/7 emergency response to the same target customer base.
• Restoration 1 of Milwaukee: National restoration franchise providing water, fire, mold, and storm damage restoration, plus specialty cleaning, with a local franchise presence competing for insurance-driven residential and commercial jobs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rainbowmilwaukee

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Restoration of Milwaukee