Name

شركة راكز العقارية

Legal name

Rakez Real Estate Company (شركة راكز العقارية)

Website

https://rakez.sa

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Marketing and Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Real estate marketing
• Property listings platform
• Off-plan property sales
• Developer marketing services
• Residential brokerage

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Real Estate Marketing and Sales Commissions: Rakez earns revenue by marketing and selling real estate products (apartments, villas, townhouses, lands, penthouses, floors) on behalf of developers and property owners. The platform facilitates transactions and earns commissions on successful sales. Services include marketing off-plan developments, brokerages, and property listings.
2. Real Estate Consulting Services: Rakez provides specialized real estate consultations for developers and investors, including feasibility studies and pricing advisory, which generates professional service fees.
3. Advertising and Promotional Services: The platform offers listing and promotional services for developers, including featured project placements and digital marketing campaigns within the platform's ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rakez operates a bilingual (Arabic/English) digital real estate marketing platform that aggregates property listings from over 90 Saudi developers across Riyadh, Jeddah, Makkah, Madinah, Dammam, Khobar, and Sakaka. The company markets residential and off-plan units (apartments, villas, townhouses, penthouses, floors, lands) on behalf of developers and earns commissions on successful transactions, while also providing specialized real estate consulting (feasibility studies, pricing strategy, marketing plans) for developers and investors.

Product overview

Rakez Real Estate operates a bilingual (Arabic/English) digital platform that aggregates and markets residential and commercial real estate products across Saudi Arabia. The core product is the Rakez website and mobile application, which serves as a property listings marketplace and marketing platform. The product portfolio includes: (1) the core Rakez Platform — a property search and listing portal; (2) Property Listings — residential units (apartments, floors, villas, townhouses, penthouses) and land parcels; (3) Off-Plan Sales — WAFI-licensed off-plan projects marketed with escrow payment structures; (4) a Developer Directory of 90+ partner developers; (5) named branded sub-projects such as Azdhan (a gated townhouse compound) and Sakaf (a luxury duplex villa project); and (6) ancillary consulting services including developer feasibility studies and off-plan marketing campaigns. The platform serves individual buyers, investors, and real estate developers seeking a marketing and consulting partner.

Differentiator

Problem solved

Functional benefit

Brands

• Azdhan: Rakez Real Estate's gated townhouse compound development in northern Riyadh
• Sakaf
• Nafiza

Products and services

• Rakez Platform (Website and Mobile Apps) Bilingual (Arabic/English) real estate listing and marketing website aggregating property listings across Saudi cities; enables property search, filtering by city/type/price/status, comparison across projects, and customer inquiries via WhatsApp and online forms.
• Azdhan by Rakez (Gated Townhouse Compound) Rakez's own branded gated townhouse compound project in northern Riyadh featuring semi-detached units with private entrances, dedicated gardens, and covered parking for two vehicles, targeting families seeking community living with private outdoor space.
• Sakaf by Rakez (Luxury Villa Project) Rakez's flagship luxury duplex villa project in northern Riyadh using European-grade cabinetry, appliances, and bathroom fittings with smart home infrastructure (lighting, HVAC, security). Land plots range from 400-750 sqm with built-up areas starting at 350 sqm.
• Developer Consulting and Feasibility Studies Specialized real estate consulting for developers and investors, including market analysis, feasibility studies, pricing strategy, and tailored marketing plan development, delivered by consultants with 18+ years of Saudi market experience.
• Off-Plan Marketing Services (WAFI-licensed) End-to-end marketing of off-plan (under-construction) real estate projects in partnership with the WAFI program of the Saudi Real Estate General Authority, including escrow-based payment structures, digital marketing, lead generation, and sales campaign management.

Quantifiable outcome

• Sales exceeding 1.5 billion SAR recorded during 2024
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Al Dyar Al ArabiyacoreOthersAl Dyar Al Arabiya is listed among Rakez's success partners. Rakez collaborates with Al Dyar Al Arabiya as part of its network of developer partners promoting real estate projects in Saudi Arabia.
• Mountain ViewcoreOthersMountain View is listed among Rakez's success partners. Mountain View is a prominent Saudi real estate developer, and Rakez promotes its projects through its digital marketing platform.
• Dar Al ArkancoreOthersDar Al Arkan Real Estate Development Company is listed as a developer partner on Rakez's platform. Dar Al Arkan is one of Saudi Arabia's largest publicly listed real estate developers, and Rakez markets its residential projects to buyers.
• Weshah InvestmentminorOthersWeshah Investment is listed as a developer partner on Rakez's platform, with projects including Washah townhouses in Al Narjis, Riyadh, and Washah floors projects in Al Safa and Al Muhammadiyah districts.
• Al AjlanminorOthersAl Ajlan for Real Estate Development is listed among Rakez's developer partners, representing a Saudi developer with multiple residential projects.
• SakfminorOthersSakf is a developer brand featured on Rakez's platform, with projects such as Sakf Villas in Al Aarid and Al Narjis, Riyadh.
• Aleen (الين)minorOthersAleen Real Estate Development is listed as a developer partner on Rakez's platform.
• Nafeza (نافذة)minorOthersNafeza is listed as a developer partner on Rakez's platform, featuring projects in Riyadh.
• Naqsh InvestmentminorOthersNaqsh Investment is listed as a developer partner on Rakez's platform.
• JadahminorOthersJadah Real Estate is listed as a developer partner on Rakez's platform.
• KianminorOthersKian Real Estate Development is listed as a developer partner on Rakez's platform.
• Nervana ResidenceminorOthersNervana Residence is listed as a developer partner on Rakez's platform.
• Dawara Real Estate DevelopmentminorOthersDawara Real Estate Development is listed as a developer partner on Rakez's platform.
• DeemminorOthersDeem Real Estate is listed as a developer partner on Rakez's platform.
• Masaken Al Awda Real Estate DevelopmentminorOthersMasaken Al Awda Real Estate Development is listed as a developer partner on Rakez's platform.
• Al Khoyool Al ArabiaminorOthersAl Khoyool Al Arabia is listed as a developer partner on Rakez's platform.
• Wasaq United Real Estate CompanyminorOthersWasaq United Real Estate Company is listed as a developer partner on Rakez's platform.
• Rafwa For Real Estate Development & InvestmentminorOthersRafwa For Real Estate Development & Investment is listed as a developer partner on Rakez's platform.
• CalmaminorOthersCalma Real Estate Development is listed as a developer partner on Rakez's platform.
• Diamond Lion Real Estate Development CompanyminorOthersDiamond Lion Real Estate Development Company is listed as a developer partner on Rakez's platform.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ejari: Digital real estate platform operating across the GCC (UAE, Saudi Arabia) for listings, brokerage, and rental services. Similar platform-based model serving property buyers and developers, with comparable functionality around listings aggregation and lead generation. Comparable for cross-border GCC peer benchmarking.
• Property Finder: Leading property marketplace in the MENA region with a major Saudi Arabia presence. Both companies operate digital listing platforms connecting buyers with developers and brokers, earn commissions/leads revenue from developers, and focus on residential property discovery across Saudi cities. Property Finder is the dominant scaled incumbent Rakez competes against for developer marketing budgets and buyer mind-share.
• Wasalt: Saudi-based real estate platform enabling property transactions, listings, and developer partnerships. Comparable business model focused on connecting Saudi buyers with developers and brokers, with similar commission-based revenue. Direct competitor in the Saudi marketplace category.
• Bayut Saudi Arabia: Major property listing platform operating in Saudi Arabia as part of the Emerging Markets Property Group. Like Rakez, Bayut aggregates residential listings from developers and brokers, runs digital marketing campaigns, and earns referral/lead fees on transactions. Direct head-to-head competitor for buyer traffic and developer partnerships in the Kingdom.
• Aqar (Aqar.fm): One of the earliest Saudi real estate listing platforms, focused on residential properties across the Kingdom. Operates a similar listings-based model serving individual buyers, investors, and brokers. Comparable in target customer (Saudi property buyers) and GTM motion (digital marketplace + transaction referrals), though with a longer operating history than Rakez.

Broad incumbents

• Emaar Properties: Major GCC real estate developer with a strong Saudi presence through Emaar The Economic City and other projects. Operates significant direct-to-buyer digital marketing channels and competes with Rakez's developer partners for marketing effectiveness. Comparable for understanding large-developer economics in the region.
• Dar Al Arkan Real Estate Development: Saudi Arabia's largest publicly listed real estate developer and one of Rakez's 90+ developer partners. While primarily a developer (not a marketplace), Dar Al Arkan operates significant direct-to-consumer marketing capabilities and competes for buyer mind-share with Rakez on its own projects. Useful as a benchmark for the developer side of the Saudi market.
• Roshn (National Housing Company): Saudi state-backed residential developer delivering master-planned communities at massive scale. While a developer rather than a marketplace, Roshn operates substantial in-house sales and marketing operations that compete with Rakez for both buyer attention and developer partner mind-share. Important context for Saudi residential market structure.

Emerging players

• Houza: UAE-headquartered property marketplace expanding into Saudi Arabia with residential listings, agent tools, and developer marketing services. Comparable marketplace model with similar commission/referral revenue, though at smaller scale and earlier stage than Rakez's Saudi operation. Emerging direct competitor in the regional property portal category.

Others

• Saudi Real Estate Brokers Association (SAREB): Industry body governing licensed real estate brokers and intermediaries in Saudi Arabia. Relevant ecosystem counterpart that Rakez's consultants and broker relationships depend on for licensing, regulatory updates, and industry networking. Not a direct competitor but an enabling institution shaping the operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rakez_alaqaria
• LinkedInlinkedin.com/company/rakez.alaqaria2030

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about شركة راكز العقارية