What CALMA CBD does

CALMA CBD is a Switzerland-based direct-to-consumer brand that sells premium CBD oil products to European consumers across the human and animal wellness segments. Its core catalog comprises four human CBD oils at 5%, 10%, 20%, and 30% concentrations alongside three pet-specific oils formulated for dogs, cats, and horses, with retail pricing ranging from €29.97 to €149.97 per unit. The products are manufactured in Switzerland using CO2 extraction, a positioning the company uses to anchor quality and provenance claims in a category where consumers face significant sourcing ambiguity. The brand claims more than 75,000 customers served.

The company operates a hybrid go-to-market combining an owned Shopify storefront with listings on multiple major European marketplaces, including Shop Apotheke, DocMorris, Kaufland, BILD Marktplatz, and Idealo. Distribution covers at least seven European markets: the DACH region plus France, Spain, Italy, Poland, and the United Kingdom. The brand also operates the CBD Magazin content platform, which functions as both an SEO-acquisition channel and a category-education asset for consumers evaluating CBD use cases.

CALMA CBD is privately held and has not disclosed any funding rounds, acquisitions, or institutional investors in the available data. Revenue, headcount, and ownership structure are also not publicly disclosed, which materially limits financial due diligence. The business model is straightforward unit-economics CPG: a price-tiered SKU range, sold direct and through third-party marketplaces, with margin reinvested into product-line extension (pet, higher concentrations), geographic expansion, and content marketing rather than into disclosed R&D or AI capability.

Name

CALMA CBD

Legal name

CALMA CBD

Website

https://calmacbd.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

CALMA CBD is a Switzerland-based premium CBD oil brand selling directly via Shopify and major European marketplaces. It offers four human CBD oils and three pet oils manufactured using CO2 extraction, serving 75,000+ customers across DACH and other European markets.

Ownership category

akta.pro rank

Product category

CBD Wellness Products

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Pet Products Retail (CRANAHAF), CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Calming & Behavioral Support Supplements (HLAMALAD)

Keywords

• CBD oil products
• Premium hemp extracts
• Pet CBD supplements
• Natural wellness oils
• THC-free CBD drops

Headquarters

HQ city

Straße

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct online sales via their Shopify e-commerce platform (calmacbd.com). Customers purchase CBD oil products directly from the website with pricing ranging from €29.97 to €149.97 depending on concentration and product type.
2. Marketplace Sales: Secondary revenue through marketplace listings on Shop Apotheke, Kaufland, BILD Marktplatz, Idealo, and DocMorris platforms across the DACH region and wider Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

CALMA CBD manufactures and sells premium CBD oil drops produced in Switzerland via gentle CO2 extraction and combined with MCT carrier oil from coconut. The portfolio includes four human-use concentrations (5%, 10%, 20%, 30% CBD) and three animal-specific formulations for dogs, cats, and horses, all formulated with 0.0% THC and sold direct-to-consumer online and through European health and retail marketplaces.

Product overview

CALMA CBD is a premium CBD oil brand offering a product portfolio of seven distinct CBD oil formulations across two main categories: human-use premium CBD oils in four concentration strengths (5%, 10%, 20%, 30%), and animal-specific CBD oils in three variants (for dogs at 5%, cats at 5%, and horses at 10%). All products share a common formulation approach: full-spectrum or broad-spectrum hemp extract combined with MCT carrier oil from coconut, CO2 extraction, 0.0% THC content, and manufacture in Switzerland under strict quality standards. The human oils range from mild (5%) for general well-being to strong (30%) for pain relief and anti-aging, while animal oils are terpene-free and specifically dosed for each species. The company positions itself on premium quality, natural ingredients (only two plant-based ingredients per product), sustainability (plastic-free packaging, CO2-neutral shipping), and third-party tested BIO quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium CBD Öl 5% Entry-level premium CBD oil drops containing 500 mg CBD per 10 ml, made with full-spectrum BIO CBD extract and MCT coconut carrier oil, manufactured in Switzerland via CO2 extraction with 0.0% THC; positioned for general well-being and first-time users.
• Premium CBD Öl 10% Mid-concentration premium CBD oil drops containing 1,000 mg activated CBD per 10 ml, formulated with full-spectrum BIO extract and MCT carrier oil for well-being, vitality, sleep, and stress relief; 0.0% THC; manufactured in Switzerland.
• Premium CBD Öl 20% High-concentration premium CBD oil drops containing 2,000 mg natural CBD per 10 ml with high-quality MCT carrier oil, designed for pain relief and anti-aging applications; 0.0% THC; manufactured in Switzerland.
• Premium CBD Öl 30% Maximum-concentration premium CBD oil drops containing 3,000 mg CBD per 10 ml, featuring 30% full-spectrum BIO extract with MCT carrier oil; positioned for pain relief and anti-aging; 0.0% THC; manufactured in Switzerland.
• CBD Öl für Hunde Terpene-free 5% CBD oil formulated for dogs, containing 500 mg natural CBD per 10 ml with 0.0% THC, enriched with vitamin E and omega-3 fatty acids; made with broad-spectrum hemp extract and MCT coconut oil, indoor-grown in Switzerland; dosage 1 drop per 5 kg body weight.
• CBD Öl für Katzen Terpene-free 5% CBD oil formulated for cats, containing 500 mg CBD per 10 ml with 0.0% THC and MCT coconut carrier oil; made from broad-spectrum indoor-grown Swiss hemp extract; dosage 2–3 drops 2–3 times daily for adult cats.
• CBD Öl für Pferde 10% CBD oil formulated for horses, containing 1,000 mg plant-based CBD per 10 ml with 0.0% THC and MCT coconut carrier oil; designed for natural relaxation and well-being support in horses; made with broad-spectrum Swiss-grown hemp extract.

Quantifiable outcome

• 5-star average rating with 679+ social proof mentions per product
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Shop ApothekecoreChannel Partner/ Reseller/ DistributorMajor German online pharmacy marketplace where CALMA CBD products are listed and sold. Shop Apotheke is one of Germany's largest online pharmacies serving millions of customers seeking health and wellness products.
• KauflandcoreChannel Partner/ Reseller/ DistributorOne of the largest retail chains in Germany with an online marketplace presence. CALMA CBD products are featured on Kaufland's digital marketplace platform reaching broad consumer audience.
• DocMorriscoreChannel Partner/ Reseller/ DistributorLeading European online pharmacy based in Germany serving customers across multiple countries with prescription and OTC products. CALMA CBD products are distributed through DocMorris marketplace.
• BILD MarktplatzminorChannel Partner/ Reseller/ DistributorMarketplace platform from BILD, Germany's largest circulating daily newspaper. CALMA CBD products are listed on the BILD marketplace for visibility to the publication's large readership audience.
• IdealominorChannel Partner/ Reseller/ DistributorMajor European price comparison platform. CALMA CBD products are listed on Idealo allowing price-conscious consumers to find and purchase CALMA products across different retailers.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hemproutine: German CBD brand offering broad-spectrum oils and wellness products via DTC e-commerce with a similar price architecture and product portfolio to CALMA.
• CBD Vital: Germany/Austria-based premium CBD brand with a strong DACH presence, full-spectrum oils, and pet CBD line. Closest geographic and portfolio overlap to CALMA in the German-speaking market.
• Nordic Oil: One of Europe's largest CBD brands with a multi-country DTC e-commerce model and broad SKU portfolio. Highly comparable to CALMA in go-to-market, product type (CBD oils, capsules, cosmetics), and pan-European footprint.
• Cibdol: Swiss/European CBD brand producing CBD oils, capsules, and cosmetics with a strong focus on quality and lab testing. Comparable 'Swiss-quality' premium positioning and DTC-led distribution.
• BioBloom: Austrian organic, Demeter-certified CBD producer selling full-spectrum oils and pet products direct-to-consumer across Europe. Comparable premium organic positioning and DACH-focused distribution.
• Canobo: Austrian CBD brand combining production with Austrian hemp cultivation and DTC e-commerce. Direct geographic and product overlap with CALMA's DACH premium positioning.

Broad incumbents

• Endoca: Established European CBD manufacturer/distributor with a wider product portfolio (oils, capsules, topicals, cosmetics) and global reach. Larger, more diversified incumbent in the same category.
• Charlotte's Web: The largest US CBD brand by revenue, offering full-spectrum hemp extracts via DTC and select retail. A scaled incumbent benchmarking CALMA's potential retail and brand trajectory.

Emerging players

• CBDfx: US-based premium CBD brand with a wide SKU portfolio and significant global DTC presence. Comparable in DTC e-commerce emphasis and product breadth, though primarily US-anchored.
• Cannaflos: German-language CBD retailer offering premium CBD oils and wellness products. Comparable regional focus and premium positioning in the same DACH price band as CALMA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/calmacbdshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CALMA CBD