Rankin Lawn Care Inc.

What Rankin Lawn Care Inc. does

Rankin Lawn Care Inc. is a privately held residential lawn care service provider founded in 1991 and headquartered at 13390 Ravenna Ave NE, Hartville, Ohio. The company operates through a single local branch strategically positioned between Canton and Akron, delivering lawn care treatments directly to homeowners across Stark and Summit counties. Its service area spans approximately 16 Ohio cities, including Canton, North Canton, Massillon, Akron, Cuyahoga Falls, Stow, Hudson, and Medina.

The company offers a tiered subscription service architecture consisting of three core programs — Essential (6-8 services), Preferred (8-10 services), and Preferred+ (10-12 services) — delivered on 5-7 week cycles throughout the year. Programs are differentiated by inclusion of pre-emergent and post-emergent weed control, insect control, grub control, liquid aeration, lime soil amendment, overseeding, and full soil analysis. Add-on services include mosquito control, flea and tick control, perimeter pest control, lawn aeration, landscape bed weed control, grub control, lawn disease treatment, soil health treatments, and tree and shrub care. Rankin's product line emphasizes organic-based fertilizers containing organic biosolids and natural-based soil conditioners formulated with beneficial microorganisms, organic micronutrients, and sea plant extracts, all backed by a 100% service guarantee.

Rankin generates revenue through annual subscription billing for the base programs plus add-on service fees, with customer acquisition driven by free quote requests, a 75%-off first-treatment promotion tied to AutoPay enrollment, local-area marketing, and inbound phone leads. The company operates as a regional operating entity within the ExperiGreen network, leveraging ExperiGreen's brand, training, products, technology platform, customer portal, and multi-channel marketing infrastructure while retaining local operational control under branch manager Jason Scott, who brings 25 years of industry experience.

Name

Rankin Lawn Care Inc.

Legal name

Rankin Lawn Care Inc.

Website

https://rankinlawncare.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Rankin Lawn Care Inc., founded in 1991 and based in Hartville, Ohio, delivers subscription-based residential lawn care programs and add-on services directly to homeowners across Stark and Summit counties under a strategic partnership with ExperiGreen.

Ownership category

akta.pro rank

Product category

Residential Lawn Care Services

NAICS

Landscaping Services (561730), Exterminating and Pest Control Services (561710)

SIC

Agricultural Services (700)

akta.pro primary industry

Seasonal Lawn Treatment Packages (Spring/Fall Cleanups, Winterization) (HSAIAGAJ)

akta.pro secondary industries

Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD), Organic Mosquito/Tick/Flea Control (Eco Yard Programs) (HSAMALAG)

Keywords

• Lawn fertilization services
• Weed control programs
• Lawn pest control
• Residential lawn care
• Lawn aeration services

Headquarters

HQ city

Hartville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Lawn Care Program Subscriptions: Recurring subscription-based lawn care programs with multiple service tiers (Essential, Preferred, Preferred+) providing scheduled treatments on 5-7 week cycles throughout the year
2. Add-On Services: Individual services such as mosquito control, flea & tick control, perimeter pest control, lawn aeration, seeding, grub control, and lawn disease treatment offered as add-ons to base programs

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Rankin Lawn Care Inc. delivers residential lawn care services in the Canton and Akron, Ohio area, operating under a strategic partnership with ExperiGreen since 1991. The company sells three tiered annual subscription programs (Essential, Preferred, Preferred+) covering scheduled fertilization, weed control, and insect control on 5-7 week cycles, plus add-on services including mosquito control, flea and tick control, perimeter pest control, lawn aeration, overseeding, grub control, and tree and shrub care.

Product overview

Rankin Lawn Care Inc., partnered with ExperiGreen, offers a tiered lawn care program architecture with three core service tiers (Essential, Preferred, and Preferred+) that scale from 6-8 to 10-12 annual services. The programs are built around fertilization, weed control, and pest management, with add-on services including mosquito control, flea & tick control, perimeter pest control, lawn aeration, landscape bed weed control, grub control, lawn disease treatment, and tree and shrub care. The company uses organic-based fertilizers with organic biosolids and natural-based soil conditioners containing beneficial microorganisms, organic micronutrients, and sea plant extracts. All programs are backed by a 100% service guarantee and include customized lawn analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Lawn Care Program Entry-tier annual lawn care program for residential homeowners providing 6-8 scheduled services on a 5-7 week cycle with pre-emergent weed control, crabgrass prevention, post-emergent broadleaf weed elimination, and targeted weed control.
• Preferred Lawn Care Program Mid-tier annual lawn care program for residential homeowners offering 8-10 services on a 5-7 week cycle, including all Essential features plus lawn-damaging insect control, guaranteed grub control, and liquid aeration.
• Preferred+ Lawn Care Program Premium annual lawn care program for residential homeowners offering 10-12 services on a 5-7 week cycle, including all Preferred features plus soil amendment (lime) application, overseeding for bare spots, and soil analysis.
• Mosquito Control Add-on mosquito control service for residential customers designed to reduce mosquito populations and minimize the risk of mosquito-borne diseases on treated properties.
• Flea & Tick Control Add-on pest control service targeting fleas and ticks in residential outdoor areas to protect families and pets.
• Perimeter Pest Control Add-on service treating the perimeter of the home to prevent spiders, ants, and other crawling insects from entering.
• Lawn Aeration Add-on aeration service to relieve soil compaction and improve air and nutrient uptake in residential lawns.
• Landscape Bed Weed Control Add-on weed control service for residential landscape beds that eliminates unwanted weeds while preserving desirable plants.
• Grub Control Add-on service providing guaranteed subsurface-feeding grub control to prevent and control lawn-damaging grubs.
• Lawn Disease Treatment Add-on treatment service for residential lawn diseases including snow mold.
• Tree and Shrub Care Add-on care service for residential trees and shrubs, including treatment for summer grubs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ExperiGreencoreStrategic or Co-development PartnerExperiGreen and Rankin Lawn Care have formed a strategic partnership to offer premier lawn care services in Canton and Akron, Ohio. Rankin Lawn Care continues to provide the same top-quality services it has been providing since 1991, now backed up by ExperiGreen's 400 years of combined lawn care experience. The combined company is committed to providing responsible, effective lawn care using organic-based fertilizers and natural soil conditioners.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Ohio Valley Lawn Care: Regional Ohio-based residential lawn care provider offering fertilization and weed control programs; comparable service menu and Ohio market overlap, though operating in a different sub-region than Rankin.
• Green Lawn Fertilizing: Regional Pennsylvania-based lawn care company offering fertilization, weed control, and pest programs to residential customers; comparable service model though operating in a different U.S. region than Rankin.

Direct peers

• Weed Man: Franchise-based lawn care provider with subscription fertilization and weed control programs for residential customers; same direct-to-consumer, recurring-treatment business model as Rankin.
• NaturaLawn of America: Franchise lawn care provider differentiated by organic-based and environmentally responsible treatment programs; closely comparable to Rankin's organic biosolids and natural soil conditioner positioning.
• Lawn Doctor: National franchise lawn care company offering tiered fertilization, weed control, and pest programs to residential homeowners; comparable service model, tier structure, and target customer to Rankin.
• Spring-Green Lawn Care: National franchise offering residential lawn fertilization, weed control, aeration, and tree/shrub care programs — directly overlapping Rankin's service menu and subscription model.

Broad incumbents

• TruGreen: Largest U.S. residential lawn care company; offers subscription fertilization, weed control, aeration, and pest programs to homeowners across all major metros, including Ohio — directly competing for the same Canton/Akron customer.
• Scotts LawnService: Consumer-brand-backed residential lawn care service (affiliated with Scotts Miracle-Gro); offers subscription fertilization and weed control programs nationwide, including Ohio markets.
• ExperiGreen: National lawn care brand and direct strategic partner of Rankin; operates multiple branch locations across the Midwest and Mid-Atlantic offering the same fertilization, weed control, and pest programs that Rankin delivers locally.

Emerging players

• LawnStarter: Tech-enabled marketplace connecting homeowners to local lawn care providers for mowing and treatment services; competes for the same Canton/Akron residential customers via a different (platform) delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ExperiGreenHQ
• YouTubeyoutube.com/channel/UC-yP6xzUw4Glexi1u39_GbQ
• Facebookfacebook.com/ExperiGreen
• LinkedInlinkedin.com/company/rankin-lawn-care-inc.
• Instagraminstagram.com/experigreen_lawncare
• Pinterestpinterest.com/ExperiGreen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rankin Lawn Care Inc.