ExperiGreen Lawn Care

What ExperiGreen Lawn Care does

ExperiGreen Lawn Care is a residential lawn care services company founded in 2016 and headquartered in Mishawaka, Indiana. The company delivers subscription-based lawn care programs and add-on services to homeowners across 27 branch locations in five states (Illinois, Indiana, Michigan, North Carolina, and Ohio), serving more than 140,000 customers. Service offerings include three annual program tiers (Essential, Preferred, and Preferred+) that bundle fertilization, weed control, crabgrass prevention, grub control, liquid aeration, and soil amendment across 6 to 12 scheduled visits per year; complementary à la carte services cover mosquito control, flea and tick control, perimeter pest control, lawn aeration (core and liquid), tree and shrub care, landscape bed weed control, seeding, and disease treatment. Applied technology relies on EPA-approved professional products, an in-house mix of synthetic and natural soil-building formulations (amino acids, sea plant extracts, beneficial bacteria), and proprietary liquid aeration that achieves 100% lawn coverage without mechanical soil plugs.

The business model is direct-to-consumer with subscription-based recurring revenue under annual contracts, with most customers enrolled in AutoPay, Budget Billing, or Prepay options. Pricing ranges from program entry points (Essential tier) to premium Preferred+ with overseeding and soil analysis, plus unit-priced services such as liquid aeration ($175-$200) and core aeration ($250-$300); new-customer promotions offer 75% off first treatment to drive acquisition. Marketing utilizes multi-channel digital tactics (SEO, content, social, email), referral incentives ($50/$50), community sponsorships, and local branch presence. Distribution is regional field sales: technicians visit customer properties on 5-7 week cycles throughout the growing season.

The company has scaled predominantly through acquisition under private equity ownership. Huron Capital acquired a controlling interest in August 2022 and expanded operations from 6 to 27 locations over the investment period, growing EBITDA over tenfold. Wind Point Partners acquired majority interest in January 2025, brought in Luis Orbegoso as CEO while John Moehn continued as President and Founder, and in December 2025 combined ExperiGreen with Turf Masters Brands under the Turf Masters Brands corporate name, forming one of North America's largest residential lawn care platforms. The senior team includes veterans of TruGreen and Real Green Systems, lending industry credibility and operational depth.

Name

ExperiGreen Lawn Care

Legal name

ExperiGreen

Website

https://experigreen.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

ExperiGreen Lawn Care provides subscription-based residential lawn care programs serving 140,000+ homeowners across 27 branches in 5 states. The company delivers multi-visit fertilization, weed/pest control, and add-on services via direct-to-consumer field operations.

Ownership category

akta.pro rank

Product category

Residential Lawn Care Services

NAICS

Landscaping Services (561730), Exterminating and Pest Control Services (561710)

SIC

Services-To Dwellings & Other Buildings (7340), Agricultural Services (700)

akta.pro primary industry

Seasonal Lawn Treatment Packages (Spring/Fall Cleanups, Winterization) (HSAIAGAJ)

akta.pro secondary industries

Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD), Organic Mosquito/Tick/Flea Control (Eco Yard Programs) (HSAMALAG), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Residential lawn care
• Lawn fertilization services
• Weed control programs
• Lawn pest management
• Lawn aeration services

Headquarters

HQ city

Mishawaka

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Residential Lawn Care Programs: Annual subscription-based lawn care programs offering multiple scheduled treatments (6-12 visits annually) for fertilization, weed control, pest control, and other lawn care services. Revenue is recurring as customers enroll in annual programs with options for AutoPay, Budget Billing, or Prepay.
2. Add-On Lawn Care Services: One-time services including lawn aeration, tree & shrub care, seeding, grub control, and lawn disease treatment sold in addition to core programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

ExperiGreen Lawn Care delivers scheduled residential lawn care programs and one-time add-on services, including fertilization, weed control, pest management (mosquito, flea, tick, perimeter, grub, surface-feeding insects), lawn aeration (core and liquid), seeding, and tree and shrub care. Services are sold through annual subscription programs with 6 to 12 scheduled visits per year, executed by trained technicians visiting customer properties on a 5 to 7 week cycle.

Product overview

ExperiGreen Lawn Care operates a multi-tier residential lawn care service platform offering both scheduled programs and individual services. The core offering consists of three program tiers (Essential, Preferred, and Preferred+) differentiated by service frequency and included treatments, supplemented by à la carte services including pest control, aeration, and tree/shrub care. Programs include lawn fertilization and weed control, mosquito control, flea and tick control, perimeter pest control, tree and shrub care, landscape bed weed control, and lawn aeration. The company has expanded through multiple acquisitions (Land Art, Organic Turf, Ultra-Green, Top Lawn, Rankin, Everything Green, Grow It Green, Turfman, Northern Buckeye, Go Green, Welton, Lawn Medic, Columbia Lawn Care, Landscape Associates, Nature Plus, D&G Nature's Way) and as of December 2025 combined with Turf Masters Brands to form one of North America's largest residential lawn care platforms. The company serves over 140,000 customers across 27+ locations in Illinois, Indiana, Michigan, North Carolina, and Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn Fertilization & Weed Control Core lawn care program delivered via 6-12 scheduled visits per year using natural soil-building products and synthetic treatments to control weeds (pre-emergent and post-emergent, crabgrass prevention) and provide season-long fertilization for residential lawns.
• Mosquito Control Mosquito elimination program offering 4 to 8 treatments scheduled approximately 30 days apart during the mosquito season, targeting active zones and breeding sites including shaded areas, shrubs, tall grass, and damp spots around residential properties.
• Lawn Pest Control Comprehensive lawn pest control service targeting ants, spiders, earwigs, centipedes, grubs, armyworms, chinch bugs, sod webworms, and other lawn-damaging insects, with both preventive and curative treatment options for residential properties.
• Perimeter Pest Control Multi-point exterior pest defense program that creates a protective barrier around property foundations, windows, and doors using 4-6 scheduled visits combining liquid and dry materials to prevent seasonal invaders from entering the home.
• Flea & Tick Control Lawn treatment program targeting fleas and ticks with 2 to 4 applications of control products, focusing on high-risk zones including pet activity areas to break infestation cycles and prevent tick-borne diseases.
• Tree & Shrub Care Professional tree and shrub care program available in Chicago, Cincinnati, Detroit, and Charlotte areas, including spring and fall root zone fertilizations, insect/mite/disease control applications, and expert monitoring to protect landscape investments.
• Landscape Bed Weed Control Weed control program for ornamental landscape beds available in Charlotte, Columbus, Cincinnati, and Detroit areas, featuring analysis of weed types and 4-5 scheduled applications using pre-emergent and post-emergent products with guaranteed control.
• Lawn Aeration Lawn aeration service offered in both core aeration (removes soil plugs 2-4 inches deep) and liquid aeration (covers 100% of lawn area and penetrates deeper without leaving soil cores), relieving soil compaction, improving drainage, and enhancing nutrient uptake.
• Seeding / Overseeding Professional lawn seeding and overseeding service to fill bare spots and introduce improved grass varieties; recommended to be paired with aeration for optimal results.
• Grub Control Grub control program timed for late summer or early fall when grubs are most vulnerable, including both preventive and curative treatment options.
• Surface Feeding Insect Control Program targeting surface-feeding insects such as armyworms, chinch bugs, and sod webworms that damage grass by feeding on blades, with fast-acting treatments to stop feeding activity and prevent further damage.
• Fire Ant Control Fire ant control service available in the Charlotte, NC area that targets fire ant colonies to protect families and pets from painful bites.

Quantifiable outcome

• Grew from 40,000 to 140,000+ customers in 3 years (2022-2025)
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Turf Masters BrandscoreStrategic or Co-development Partner · 1 December 2025Wind Point Partners announced acquisition of Turf Masters Brands, which will be combined with ExperiGreen under the Turf Masters Brands corporate name. The combined business will form one of North America's largest residential lawn care platforms.
• Rankin Lawn CareminorStrategic or Co-development PartnerRankin Lawn Care partnered with ExperiGreen in Canton & Akron, Ohio. Rankin has been providing services since 1991 and brings decades of local experience combined with ExperiGreen's 400 years of combined lawn care experience.
• Top LawnminorStrategic or Co-development PartnerTop Lawn partnered with ExperiGreen in Detroit, Michigan area. Top Lawn has been offering leading services since 2001, providing organic-based fertilizers and natural soil conditioning products.
• Organic Turf CompanyminorStrategic or Co-development PartnerOrganic Turf Company partnered with ExperiGreen in Cincinnati and Dayton, Ohio markets, providing responsible, effective lawn care with organic-based fertilizers and natural soil conditioners.
• Landscape AssociatesminorStrategic or Co-development PartnerLandscape Associates partnered with ExperiGreen in Chicago, Illinois area in 2023, expanding ExperiGreen's footprint in the Chicago market.
• Columbia Lawn CareminorStrategic or Co-development PartnerColumbia Lawn Care joined the ExperiGreen family of brands in 2025, expanding service coverage.
• D&G Nature's WayminorStrategic or Co-development PartnerD&G Nature's Way was acquired and joined the ExperiGreen family of brands, expanding the company's service offerings.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Weed Man: Franchise-based residential lawn care provider specializing in fertilization and weed control programs. Comparable service offering, recurring-revenue model, and target customer base to ExperiGreen.
• Lawn Doctor: Franchise-based residential lawn care company offering fertilization, weed control, and pest management through annual programs. Closely aligned with ExperiGreen's subscription model and direct-to-consumer go-to-market.
• Spring-Green Lawn Care: National residential lawn care franchise offering fertilization, weed control, aeration, and pest services via annual programs. Similar subscription pricing structure and middle-American footprint to ExperiGreen.
• NaturaLawn of America: Franchise-based residential lawn care company emphasizing organic and environmentally responsible fertilization, closely mirroring ExperiGreen's eco-friendly soil-building positioning and core treatment programs.

Broad incumbents

• TruGreen: The dominant national residential and commercial lawn care company, offering fertilization, weed control, and pest services across the U.S. Directly comparable service mix to ExperiGreen with vastly larger scale, brand recognition, and geographic reach.
• Davey Tree Expert Company: Large established provider of tree, shrub, and lawn care services for residential and commercial clients. Overlaps with ExperiGreen's tree & shrub care and broader turf offerings, but operates as a much wider portfolio.
• Bartlett Tree Experts: National residential and commercial tree and shrub care provider with overlapping pest management capabilities. Comparable to ExperiGreen's tree & shrub and perimeter pest service lines.
• BrightView Holdings: Largest U.S. commercial landscaping services provider with residential maintenance exposure. Adjacent in lawn and landscape maintenance but skews commercial, offering scope and scale benchmarks for ExperiGreen's platform ambitions.

Regional players

• Ruppert Landscape: Mid-Atlantic-based commercial and residential landscape services company with lawn care capabilities. Regional overlap with ExperiGreen's Charlotte, NC market and similar service breadth.

Emerging players

• Yard Mastery: Direct-to-consumer lawn care products and education brand selling DIY fertilization programs. Represents the do-it-yourself substitution threat that ExperiGreen must overcome to retain price-sensitive residential customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ExperiGreenHQ
• YouTubeyoutube.com/channel/UC-yP6xzUw4Glexi1u39_GbQ
• Facebookfacebook.com/ExperiGreen
• LinkedInlinkedin.com/company/experigreen-lawncare
• Instagraminstagram.com/experigreen_lawncare
• Pinterestpinterest.com/ExperiGreen

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExperiGreen Lawn Care