RASAN Technologies

Name

RASAN Technologies

Legal name

Rasan Private Limited

Website

https://rasan.com.np

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RASAN Technologies operates a mobile-first B2B wholesale marketplace in Nepal, enabling small grocery and FMCG retailers to order 5,000+ SKUs via app with doorstep delivery from a dark store network, supported by loyalty, cashback, and a private-label brand.

Ownership category

akta.pro rank

Product category

B2B Wholesale E-commerce

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer) (CRAHAIAL)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• B2B wholesale platform
• Grocery supply chain
• FMCG distribution
• Mobile commerce
• Dark store delivery

Headquarters

HQ city

Not specified

HQ country

Nepal

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Product Sales: Revenue generated from direct sales of grocery and FMCG products to retailers at wholesale prices. The platform operates as an online marketplace offering competitive pricing compared to local supermarkets.
2. Transaction-based Revenue: E-commerce platform facilitating transactions between wholesalers and retailers, generating revenue through product margins.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

RASAN Technologies runs a B2B online marketplace for grocery and FMCG wholesale in Nepal. Small retailers use a mobile app to browse 5,000+ SKUs across food, personal care, and household categories, place orders at wholesale unit prices, and receive doorstep delivery from a proprietary dark store network, supported by a loyalty points and cashback program.

Product overview

RASAN Technologies operates a B2B e-commerce platform for grocery and FMCG wholesale in Nepal. The core product is the Rasan online marketplace/app, which enables retailers to order products digitally and receive deliveries from dark stores. The platform spans 5000+ products across food, personal care, and household categories, featuring multiple sub-brand offerings including Rasan Choice (private label), loyalty points system, cashback rewards, and promotional voucher capabilities. The portfolio functions as a unified platform combining product catalog browsing, ordering, loyalty management, and delivery coordination for B2B customers.

Differentiator

Problem solved

Functional benefit

Brands

• Rasan Choice: Private label product line offered on the platform.

Products and services

• Rasan B2B wholesale mobile app and marketplace Mobile application (iOS/Android) and online marketplace that enables grocery and FMCG retailers in Nepal to browse 5,000+ products across food, personal care, and household categories, place wholesale orders at per-unit prices, pay digitally, and receive doorstep delivery from a proprietary dark store network; includes integrated loyalty points, promo codes, cashback, and doorstep returns/refunds.
• Rasan Choice (private label product line) Private label / sub-brand product line offered on the Rasan marketplace, enabling the company to sell its own branded grocery and FMCG items alongside third-party products to retailer customers.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• fonepaycoreTechnology or IntegrationPayment integration partner enabling digital payments for the Rasan platform. Provides payment processing infrastructure for B2B transactions.
• connectIPScoreTechnology or IntegrationDigital payment partner providing additional payment processing options for the Rasan e-commerce platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• SastoDeal: Nepal-based generalist e-commerce marketplace offering groceries, FMCG, and household goods. Local incumbent that competes for the same retailer demand pool.
• Daraz: Alibaba-owned generalist e-commerce marketplace operating in Nepal (referenced in Rasan's own privacy policy template). Larger incumbent offering broad marketplace competition including grocery/FMCG categories.

Direct peers

• ShopUp: Bangladesh-based B2B commerce platform serving small retailers with inventory financing and supply chain. Closest regional analogue in South Asia B2B retail enablement.
• Bijli Mart (previously BazaarNagar): India-based B2B grocery delivery startup serving small retailers via mobile app with similar category breadth and doorstep delivery focus.
• Udaan: India-based B2B commerce platform connecting manufacturers, wholesalers, and retailers across categories including FMCG and grocery. Closest comparable in B2B marketplace model, mobile ordering, and dark-store-style fulfillment targeting SMB retailers.
• Jumbotail: B2B grocery and FMCG platform for kirana retailers in India with its own warehouse network and private label brands. Highly comparable in dark-store distribution model and SMB grocery retailer focus.
• DealsDray: India-focused B2B ecommerce platform for grocery, FMCG, and staples serving retailers. Operates a similar wholesale-plus-marketplace model targeting small retailers with doorstep delivery.
• MetroMart: B2B grocery delivery platform in India serving retailers and kirana stores from dark stores. Closely matches the dark-store + SMB retailer procurement proposition.
• MeroKirana: Nepal-based online grocery delivery service. Comparable in Nepal grocery e-commerce, though more B2C-skewed than Rasan's B2B focus.

Regional players

• Gyapu: Nepal-headquartered online marketplace for grocery and household goods. Direct local competitor in the same Nepal geography with overlapping grocery and FMCG assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@rasan-onlinewholesaleinnep9571
• Facebookfacebook.com/rasancomnp
• Instagraminstagram.com/digital.rasan
• TikToktiktok.com/@rasantech
• LinkedInlinkedin.com/company/rasantechnologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RASAN Technologies