Jumbotail
Jumbotail is a full-stack B2B e-commerce marketplace and New Retail platform serving 500,000+ kirana stores and MSMEs across 400+ Indian cities, combining a self-serve digital marketplace, 1.2M sqft of fulfillment infrastructure, embedded fintech credit, the GoldenEye Retail OS, and the J24 convenience-store franchise.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Jumbotail does
Jumbotail is a full-stack B2B e-commerce marketplace and New Retail platform headquartered in Bengaluru that connects kirana stores, supermarkets, and MSMEs with FMCG brands, staples producers, and manufacturers across India's food, grocery, and (post-Solv) lifestyle categories. The company operates four interlocking product platforms: a B2B Marketplace where 100% of orders are placed unassisted via the proprietary retailer app; Jumbotail Logistics, a tech-driven warehousing and last-mile delivery network operating 1.2 million sqft of fulfillment centers across 23 major cities and serving 50+ cities within a 150km radius; a Fintech Platform providing working capital credit from lending partners and payment solutions; and the GoldenEye cloud-based Retail Operating System, which integrates POS billing, merchandising, inventory management, CRM, loyalty, payments, and analytics with the marketplace. Layered on top is the J24 New Retail platform, which converts traditional kirana stores into branded modern convenience stores within 24-48 hours.
The company monetizes through marketplace commissions on transactions, supply chain and fulfillment fees, fintech and credit revenue via lending partners, and subscription/Retail-as-a-Service income from the J24 platform. Its customer base spans 500,000+ kiranas and MSMEs across 400+ cities and towns, 2,000+ brands (including Mars, Marico, and regional FMCG names), and J24 store entrepreneurs. The hybrid go-to-market combines product-led growth (self-serve app-driven ordering, no salesforce taking orders) with an enterprise field-sales team that onboards brands and J24 partners. As of June 2025, Jumbotail had raised $263 million across 10 funding rounds at a $1 billion+ post-money valuation (Series D led by SC Ventures), and it had also acquired Solv India to expand beyond grocery and partnered with NEC Corporation for AI and retail technology co-development.
Jumbotail firmographics
Firmographics- Name
- Jumbotail
- Legal name
- Jumbotail Technologies Private Limited
- Website
- https://jumbotail.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jumbotail is a full-stack B2B e-commerce marketplace and New Retail platform serving 500,000+ kirana stores and MSMEs across 400+ Indian cities, combining a self-serve digital marketplace, 1.2M sqft of fulfillment infrastructure, embedded fintech credit, the GoldenEye Retail OS, and the J24 convenience-store franchise.
- Ownership category
- akta.pro rank
Jumbotail industry classification
Industry- Product category
- B2B E-commerce Marketplace
- NAICS
- Food and Beverage Retailers (445)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
- akta.pro secondary industries
- Grocery & Convenience Delivery Platforms (BPAMAHAC), Wholesale / Club Store Bulk Grocery Delivery (TLAAAHAH)
Keywords
Where Jumbotail is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Jumbotail business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Marketplace Commission: Jumbotail operates a B2B marketplace connecting kirana stores with brands and manufacturers, earning commissions on transactions processed through the platform.
- Supply Chain and Fulfillment Services: Revenue from warehousing and last-mile delivery services provided to sellers and storefront deliveries to customers, including fulfillment solutions.
- Fintech and Credit Solutions: Working capital credit provided to kirana store owners and sellers via lending partners, generating revenue through interest and fees.
- J24 New Retail Platform: Retail-as-a-Service offering with PoS fully integrated with supply chain and fintech, helping entrepreneurs run modern convenience retail stores under the J24 brand.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Jumbotail product offering
Product offeringCore offering
Jumbotail operates a full-stack B2B e-commerce marketplace and New Retail platform serving kirana stores and MSMEs across India. The company connects 500,000+ retailers with 2,000+ brands and staples producers through its digital marketplace, provides in-house supply chain and last-mile delivery (1.2M sqft of fulfillment centers), offers working capital credit and payments via an embedded fintech platform, powers modern store operations through its proprietary GoldenEye Retail Operating System, and runs the J24 branded modern convenience store network. Following the 2025 acquisition of Solv India, the platform expanded beyond food and grocery into apparel, home furnishing, toys, sports, and consumer electronics categories.
Product overview
Jumbotail operates as a platform-plus-modules architecture serving India's kirana stores through four proprietary platforms: (1) B2B Marketplace Platform connecting retailers with brands and FMCG producers; (2) Jumbotail Logistics providing full-stack supply chain, warehousing, and last-mile delivery; (3) Fintech Platform offering payment solutions and working capital credit; and (4) J24 New Retail Platform enabling modern convenience stores. The GoldenEye Retail OS serves as the technology layer powering store operations with POS, inventory, CRM, and analytics. Following the 2025 acquisition of Solv India, the platform expanded beyond food and grocery into apparel, home furnishing, footwear, toys, and consumer electronics categories.
Differentiator
Problem solved
Functional benefit
Brands
- J24: Modern convenience store brand owned and operated by retail entrepreneurs, powered by Jumbotail's New Retail platform. J24 stores serve the daily grocery needs of urban middle-class families and are targeted to serve 1 million consumers.
- GoldenEye
- Jumbotail Logistics
Products and services
- B2B Marketplace Platform
Quantifiable outcome
- 100% YoY GMV growth to ₹2,262 crore in FY23
- +6 more outcomes
Companies that use Jumbotail
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Jumbotail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
Jumbotail partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NEC CorporationcoreNEC Corporation and Jumbotail announced strategic collaboration to advance digital transformation of India's mass market retail sector. NEC will provide its advanced AI and retail technologies to Jumbotail's B2B marketplace and New Retail platform. The collaboration aims to provide enterprise-grade solutions to small Kirana owners, co-develop advanced technologies for India's high-density retail environment, strengthen brand connections and consumer engagement, and expand the J24 modern convenience store network.
- Merton Global VenturesminorMerton Global Ventures played an integral role in the conception and execution of the partnership between Jumbotail and NEC. Founded by Mr. Prem Samtani with deep expertise in the India-Japan business corridor.
- Solv IndiacoreJumbotail completed acquisition of Solv India, a B2B commerce and financial services platform incubated by SC Ventures. The deal was approved by Competition Commission of India (CCI). Combined entity serves 500,000+ kiranas and MSMEs across categories including food/grocery, apparel, home furnishing, toys, sports, and consumer electronics.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Jumbotail competitors and assessment
Company assessmentDirect peers
- Ninjacart: India's largest B2B fresh produce and grocery platform connecting farmers and brands directly to retailers and kiranas. Most direct functional competitor to Jumbotail in B2B grocery e-commerce serving kirana stores.
- DeHaat: India's full-stack agri-services platform connecting farmers to retailers with inputs, advisory, and market linkage. Comparable to Jumbotail on the agri/B2B distribution and supply-chain operating model.
- ElasticRun: India B2B commerce and financing platform serving kiranas with credit-led distribution. Directly comparable to Jumbotail's fintech-plus-marketplace stack targeting the same kirana base.
- Udaan: India's largest B2B e-commerce platform spanning grocery, FMCG, and lifestyle categories serving kiranas and SMEs. Direct competitor to Jumbotail across the same customer segment and marketplace model.
- Waycool Foods: India-based B2B food and agri distribution platform serving modern retail, HORECA, and kirana stores with a tech-enabled supply chain. Closely comparable to Jumbotail's grocery distribution and logistics model.
Broad incumbents
- JioMart (Reliance Retail): Reliance's omni-channel grocery and general merchandise platform extending into B2B and kirana digitisation. Competes with Jumbotail on kirana reach, but with vastly deeper balance-sheet backing.
- BigBasket: Tata-owned online grocery platform serving both B2C and B2B customers in India. Overlaps with Jumbotail in grocery e-commerce, but operates at much larger scale and with different B2B depth.
- Metro Cash & Carry India: Global cash-and-carry wholesaler operating B2B-only stores serving kiranas, HoReCa, and SMEs in India. Comparable as a B2B grocery wholesaler competing for the same kirana wallet, but with a physical store-led rather than marketplace-led model.
Emerging players
- Meesho: India social commerce platform with growing B2B supplier network serving small retailers. Adjacent competitor that increasingly intersects with Jumbotail's retailer digitisation value proposition post-Solv.
- Lo! Foods (Lo Foods): India B2B food and grocery distribution platform with technology-enabled logistics targeting retailers and small businesses. Niche but functionally comparable peer to Jumbotail's grocery distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Jumbotail social profiles
Digital presenceJumbotail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jumbotail leadership team
Management profileNumber of profiles
Profiles5 records
Jumbotail subsidiaries and ownership
Company hierarchySubsidiaries1 record
Jumbotail funding detail
Funding detailFunding overview
Funding rounds11 records
Investors28 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jumbotail M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jumbotail
What does Jumbotail do?
Jumbotail operates a full-stack B2B e-commerce marketplace and New Retail platform serving kirana stores and MSMEs across India. The company connects 500,000+ retailers with 2,000+ brands and staples producers through its digital marketplace, provides in-house supply chain and last-mile delivery (1.2M sqft of fulfillment centers), offers working capital credit and payments via an embedded fintech platform, powers modern store operations through its proprietary GoldenEye Retail Operating System, and runs the J24 branded modern convenience store network. Following the 2025 acquisition of Solv India, the platform expanded beyond food and grocery into apparel, home furnishing, toys, sports, and consumer electronics categories.
Is Jumbotail a public or private company?
Jumbotail is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jumbotail founded?
Jumbotail was founded in 2015. It employs 101 to 250 people.
Where is Jumbotail based?
Jumbotail is headquartered in Bangalore, India, in the Asia region.
How does Jumbotail make money?
Four revenue lines are on record. Marketplace Commission is the primary driver. The others are supply Chain and Fulfillment Services, fintech and Credit Solutions and J24 New Retail Platform.
Who are Jumbotail's main competitors?
Direct peers on record are Ninjacart, DeHaat, ElasticRun, Udaan and Waycool Foods. Broad incumbents are JioMart (Reliance Retail), BigBasket and Metro Cash & Carry India. Emerging players are Meesho and Lo! Foods (Lo Foods).
Does Jumbotail have an API?
No public API is recorded for Jumbotail.
What industry is Jumbotail in?
Jumbotail's product category is B2B E-commerce Marketplace. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce), with a secondary code of BPAMAHAC, Grocery & Convenience Delivery Platforms. Its NAICS code is 445 and its SIC code is 5141.