Raydiex

What Raydiex does

Raydiex is a Lahore, Pakistan-based mobile game development and publishing studio that operates two integrated lines of business: a portfolio of its own mobile games and a full-stack suite of B2B services for external studios and IP holders. The studio has shipped five core titles — Lunar Blitz (126M+ downloads), Neon Frontline (82M+ downloads), Mythic Merge (64M+ downloads), Echo Dominion, and Velocity Rivals — collectively exceeding 272 million downloads globally, distributed through Google Play Store and iOS App Store.

Its underlying technology stack centers on a continuous LiveOps infrastructure operating at a claimed 60 FPS velocity, a publishing-intelligence analytics dashboard (LTV forecasting, player segmentation, cohort analysis), a creative testing pipeline (12x velocity), and CPI testing infrastructure for hyper-casual validation. The studio claims operational outcomes of 41% retention lift, 3.4x revenue growth from monetization redesign, 23% lower blended CPI, and 1.8x D30 retention lift, which position its publishing discipline as the primary differentiator.

The business model is hybrid B2C/B2B. On the consumer side, free-to-play games monetize through in-app purchases, rewarded video/interstitial ads, and battle passes/seasonal content. On the enterprise side, Raydiex sells full-cycle mobile game development, hyper-casual publishing with fast validation pipelines, ASO and marketing, game art and 3D asset production, monetization redesign, and analytics & growth services to IP holders, studios, and hyper-casual developers, typically on quote-based multi-year contracts. The company is privately held with no disclosed funding, ownership structure, parent company, or executive leadership, and operates from a single headquarters in Bahria Town, Lahore.

Name

Raydiex

Legal name

Raydiex

Website

https://raydiex.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Raydiex is a Lahore-based mobile game development and publishing studio operating a portfolio of five mobile games with 272M+ combined downloads and a B2B services suite covering development, publishing, marketing, and monetization for external studios and IP holders.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Software Publishers (5132), Graphic Design Services (541430)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industries

Mobile Game Publishing & App Game Stores (BPAMAKAB), Strategy/4X/Management Game Studios (MPAFAAAK), Outsourcing Studios (Art/Animation/Audio/Engineering Support) (MPAFAAAN), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

Keywords

• Mobile game development
• Mobile game publishing
• Live operations services
• User acquisition optimization
• In-app purchase monetization

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-App Purchases (IAP): IAP monetization within mobile games including arcade season passes, UGC content, guild systems, and PvE/PvP features
2. Rewarded Ads: Rewarded video ads and interstitial ad formats integrated into gameplay loops for non-paying players
3. Battle Pass & Seasonal Content: Battle pass monetization and seasonal content events driving recurring revenue from engaged player base
4. Publishing Services: Publishing acceleration services for external studios and IP holders, including concept validation, production, marketing, and monetization
5. Economy Design & Offer Strategy: Monetization redesign services including economy design, offer strategy, and A/B monetization tests for third-party titles

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Raydiex is a mobile game development and publishing studio that designs, publishes, and continuously operates its own mobile games (including Lunar Blitz, Neon Frontline, Mythic Merge, Echo Dominion, and Velocity Rivals) while also offering end-to-end mobile game development, hyper-casual publishing, ASO and marketing, game art and 3D asset production, monetization design, and analytics and growth services to external studios and IP holders. The studio combines in-house game design with data-driven LiveOps, user acquisition, and monetization frameworks to scale titles profitably.

Product overview

Raydiex is a mobile game development and publishing studio operating as a single unified offering with two integrated portfolios: owned game titles (Neon Frontline, Lunar Blitz, Mythic Merge, Echo Dominion, Velocity Rivals) and a comprehensive service suite for external studios (Mobile Game Development, Hyper Casual Publishing, ASO & Marketing, Game Art & 3D Assets, Monetization, Analytics & Growth). The studio combines game design, data-driven growth, user acquisition, and monetization services to transform ideas into profitable mobile games through continuous LiveOps and data-driven updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Lunar Blitz An arcade runner mobile game featuring season pass monetization and user-generated content (UGC), with over 126 million downloads globally. Targeted at casual mobile gaming audiences seeking accessible, fast-paced entertainment.
• Neon Frontline A tactical shooter mobile game featuring PvP combat, LiveOps events, and esports competitive modes, with over 82 million downloads globally. Targeted at competitive mobile gamers seeking high-quality competitive experiences.
• Mythic Merge A puzzle RPG mobile game incorporating guild systems and player-versus-environment (PvE) content, with over 64 million downloads. Targeted at casual and engaged mobile gamers who enjoy puzzle progression and social guild play.
• Echo Dominion A strategy mobile game published by Raydiex as part of its owned portfolio, targeted at players interested in strategic gameplay and long-term progression.
• Velocity Rivals A racing mobile game published by Raydiex as part of its owned portfolio, targeted at players who enjoy racing experiences on mobile devices.
• Mobile Game Development Service A full-cycle mobile game development service for external studios and IP holders, covering ideation, prototyping, launch, and ongoing LiveOps support, including design systems, gameplay engineering, and cross-disciplinary production pods. Delivered as a custom, quote-based engagement under multi-year contracts.
• Hyper Casual Publishing Service A hyper-casual publishing service for external developers offering fast validation pipelines, market testing, CPI testing, creative iteration, and UA-driven scaling to take breakout concepts to market. Delivered as a custom, quote-based engagement.
• ASO and Marketing Service An ASO and marketing service for mobile game titles, covering app store optimization, paid growth campaigns, store experiments, paid media, brand storytelling, and creator partnerships to drive conversion. Delivered as a custom engagement.
• Game Art and 3D Assets Service A game art and 3D assets production service for mobile games, covering cinematic key art, stylized 3D production, concept art, 3D environments, promotional creative, and scalable content pipelines. Delivered as a custom engagement.
• Monetization Service A monetization service for mobile game titles, covering in-app purchase (IAP) design, rewarded ads, battle pass systems, economy design, offer strategy, and A/B monetization tests aimed at long-term user value. Delivered as a custom engagement.
• Analytics and Growth Service An analytics and growth service for mobile game titles, providing product intelligence, cohort analysis, retention systems, LTV forecasting, player segmentation, and lifecycle automation to compound retention and revenue over time. Delivered as a custom engagement.

Quantifiable outcome

• 3.4x Revenue Growth
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Growth PartnersminorGTM or Marketing PartnerRaydiex collaborates with growth partners to expand user acquisition and scale successful game titles. The partnerships focus on data-driven growth strategies and marketing amplification for mobile game titles.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wildlife Studios: Brazil-based mobile game developer and publisher with multi-genre portfolio at global scale. Comparable to Raydiex on multi-genre mobile portfolio, emerging-market cost base, and full-cycle publishing capabilities.
• Scopely: Mobile F2P publisher operating multiple high-grossing titles (Monopoly GO!, Stumble Guys). Comparable to Raydiex on mobile publishing, LiveOps at scale, and B2B IP partnerships with major rights holders.
• Outfit7: Mobile game studio behind Talking Tom and other multi-billion-download titles. Comparable on mobile-first cross-genre portfolio, LiveOps-driven retention, and global UA infrastructure for casual and family audiences.
• Jam City: Mobile game studio and publisher with cookie-cutter and licensed-IP titles (Disney, Harry Potter franchises). Comparable on mobile F2P, LiveOps, and IP-driven publishing partnerships that Raydiex's B2B arm targets.
• Rovio Entertainment: Finnish mobile game studio and Angry Birds creator, now part of SEGA. Comparable on cross-genre mobile portfolio (puzzle, arcade, shooter), LiveOps, and B2B IP licensing/exploitation model.
• Playrix: Mobile F2P studio behind hit puzzle games (Gardenscapes, Homescapes) with hundreds of millions of downloads. Comparable to Raydiex on mobile puzzle genre expertise, LiveOps-driven retention, and global UA-driven scaling.
• Habby: Mobile game studio behind Archero and hyper-casual-to-hybrid-casual hits. Comparable to Raydiex on F2P mobile genre breadth, LiveOps cadence, and aggressive UA-led growth in puzzle/arcade categories.
• Voodoo: Paris-based leader in hyper-casual mobile game publishing and distribution. Directly comparable to Raydiex on hyper-casual publishing pipelines, CPI-driven UA, and the dual model of owned titles plus publishing for external studios.

Broad incumbents

• King Digital Entertainment: Mobile F2P giant behind Candy Crush (Activision Blizzard subsidiary). Comparable on mobile puzzle expertise, LiveOps and seasonal content, but at substantially larger scale and with deeper UA budgets than Raydiex.
• Zynga: Pioneer mobile F2P studio (now part of Take-Two) behind FarmVille, Words With Friends, and CSR Racing. Comparable as broad incumbent in mobile F2P, but operates at much larger scale across portfolio and LiveOps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/raydiex
• LinkedInlinkedin.com/company/raydiex
• Instagraminstagram.com/raydiex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raydiex