Ray's Infused Lemonade

What Ray's Infused Lemonade does

Ray's Infused Lemonade is a Washington-based, privately held cannabis beverage producer founded in 2012 by brothers Ray Kinney and Daniel Boast following Washington's legalization of recreational cannabis. The company manufactures and distributes THC-infused lemonade products across multiple formats — 12oz glass bottles, 1.75oz Lil' Ray's shots, 7.5oz cans, and minor-cannabinoid 420 line variants — using proprietary water-soluble cannabis slurry technology combined with premium distillate (90-95% THC purity) and CO2 carbonation. Products are sold exclusively through licensed dispensaries in Washington (its home market, where it held 52.2% share and $18.5M in retail sales in 2022), California, Michigan, and Canada, with ancillary direct-to-consumer merchandise revenue through rayslemonade.com.

The company's business model is consumer packaged goods (CPG) within the regulated cannabis channel: unit-pricing across SKUs priced between $10 and $24, with a deliberate high-dose strategy (100mg per package) that delivers roughly $0.15/mg versus $1.40/mg for low-dose competitors. GTM is distribution-led via licensed dispensaries, amplified by Weedmaps and Leafly listings, third-party media coverage, social content, and a Vendor Days retailer-engagement program. The customer base is fragmented recreational and microdose cannabis consumers, with no disclosed B2B anchor accounts. Sub-brands include Lil' Ray's (compact-format shots), Flavor Fusion (solventless live rosin line), and 420 Lemonade (minor-cannabinoid blends), and the company has recently extended beyond beverages into Ray's Vapes and Ray's Gummies.

The leadership team is small and operator-led: Co-Founders Ray Kinney and Daniel Boast, Chief of Operations Rodney Boast (also the author of the industry BOAST Reports), and Chief Food Scientist Dr. Geyang Wu, who runs a trained sensory panel for flavor development. The company appears to be primarily self-funded with no disclosed venture or private-equity backing, and operates from a Tier 3 producer/processor facility in Clayton, Washington, plus the newer Flavor Fusion California facility. Headcount of 12 is unusually lean for a brand at its revenue scale, reflecting tight operator discipline rather than under-investment.

Name

Ray's Infused Lemonade

Legal name

Ray's Lemonade

Website

https://rayslemonade.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ray's Infused Lemonade is a Washington-based cannabis beverage producer founded in 2012 that sells THC-infused lemonade, shots, vapes, and gummies through licensed dispensaries in Washington, California, Michigan, and Canada, using water-soluble slurry technology to serve recreational and microdose consumers.

Ownership category

akta.pro rank

Product category

Cannabis-Infused Beverages

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Cannabis-infused beverages
• THC lemonade products
• Cannabis edibles manufacturing
• Live rosin beverages
• Cannabis shot drinks

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cannabis-Infused Beverages: Core revenue from sale of THC-infused lemonade products in various formats: 12oz bottles (100mg THC), Lil Ray's 1.75oz shots (100mg THC), 7.5oz cans (100mg THC with minor cannabinoids), and caffeinated variants. Products sold through licensed dispensaries.
2. Apparel and Merchandise: Direct-to-consumer sales of branded merchandise including phone cases, T-shirts, flip-flops, and other apparel through the company's website.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Ray's Lemonade manufactures and sells cannabis-infused lemonade beverages in multiple formats: 12oz Big Bottles (100mg THC), 1.75oz Lil Ray's shots (100mg THC), 7.5oz cans with THC plus minor cannabinoids, and solventless live rosin lines. Products are produced at a Tier 3 facility in Clayton, Washington, and distributed through licensed dispensaries in Washington, California, Michigan, and Canada. The company also sells branded apparel and merchandise direct-to-consumer via their website.

Differentiator

Problem solved

Functional benefit

Brands

• Lil' Ray's: Small-format 1.75oz shot bottles with same potency as full-size bottles, perfect for on-the-go use or precise dosing
• Flavor Fusion
• 420 Lemonade

Products and services

• Original Ray's (12oz Big Bottles) The flagship cannabis-infused lemonade line sold in 12oz glass bottles containing 100mg THC, available in 15+ flavors including Huckleberry, Raspberry, Strawberry, Mango, Pineapple, Peach, Blackberry, Citrus Kush, Dragon Fruit, and Original Lemonade. Designed for consumers seeking multiple servings per package for extended use or shared consumption, with a portion cup enabling measured 10mg dosing.
• Lil Ray's (1.75oz Shots) Compact 1.75oz shot bottles containing 100mg THC (up to 20 servings of 5mg), designed for on-the-go use or precise dosing. Available in multiple flavors including Mango, Huckleberry, Pineapple, Raspberry, and Strawberry, with a caffeinated variant combining 40mg caffeine with 100mg THC for enhanced head-effect.
• 420 Line (7.5oz Cans with Minor Cannabinoids) Canned 7.5oz beverages combining 100mg THC with 20mg each of CBC, CBD, CBG, and CBN (total 180mg cannabinoids) for a full-spectrum effect profile. Available in Raspberry and Mango variants.
• Flavor Fusion Live Rosin Line 7.5oz canned premium cannabis beverages infused with Constellation's strain-specific solventless live rosin, preserving the full spectrum of the plant for cleaner, more authentic taste and effect. Available in Huckleberry, Blackberry, Mango, Pineapple, Peach, and Citrus Kush solventless variants.
• 25mg Lower-Dose Bottles Reduced-potency option with 25mg total THC per bottle (approximately 2.5 servings of 10mg each) for consumers seeking lower potency cannabis beverages.
• Caffeinated 100mg Lil Ray's Lil Ray's format (100mg THC) combined with 40mg caffeine for a stimulant-enhanced cannabis effect profile. Marketed for an enhanced head-effect experience.
• Ray's Vapes Cannabis vape products extending the Ray's Lemonade flavor-forward innovation into inhalation format.
• Ray's Gummies Cannabis-infused gummy edibles extending the Ray's Lemonade product portfolio beyond beverages.
• Ray's Apparel and Merchandise Branded apparel and merchandise including phone cases, T-shirts, flip-flops, and other items sold direct-to-consumer through rayslemonade.com merchandise shop.

Quantifiable outcome

• Top 1 cannabis beverage brand in Washington State with 52.2% market share and $18.5M retail sales (2022)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Artet: Cannabis-infused cocktail/spritz brand focused on social occasion consumption; competes with Ray's caffeinated and 420 line SKUs in the same occasion-based use cases.
• Wynk: THC + CBD seltzer brand competing in the same low-dose, flavor-led cannabis beverage category with multi-state dispensary distribution similar to Ray's Lil Ray's line.
• House of Saka: Premium cannabis-infused sparkling beverage line built around solventless infusion and dose-forward SKUs, mirroring Ray's Flavor Fusion live rosin positioning and premium price point.
• Pamos Beverages: Cannabis-infused ready-to-drink beverages with dose-controlled SKUs in cans and shots, directly comparable to Ray's format strategy and dispensary channel.
• Lagunitas Hi-Fi Hops: Cannabis-infused hop water from Lagunitas (Heineken-affiliated), competing in the same THC beverage shelf at dispensaries with similar target demographic of social/recreational users.
• CANN Social Tonics: Closest direct competitor to Ray's in THC-infused social tonics, with comparable dose formats, flavor-led positioning, and dispensary distribution. Explicitly cited as a competitor to Ray's in the WA market data.
• Keef Cola: Pioneer cannabis-infused soda brand with similar dispensary distribution and dose-per-bottle structure. Explicitly named as a competitor in Ray's WA beverage market data.

Emerging players

• Wana Brands: Largest cannabis edibles brand by market share, now expanding into beverages and vapes — directly intersecting with Ray's newer vape and gummy launches as an adjacent-format competitor.

Broad incumbents

• Curaleaf Holdings: Multi-state cannabis operator with growing beverage line under its portfolio; competes with Ray's on dispensary shelf space across multiple states and brings significantly more capital to marketing and distribution.
• Tilray Brands: Large diversified cannabis company with beverage products (and alcohol heritage via SweetWater, Montelobos); a credible well-capitalized incumbent that can launch competing THC beverage SKUs at scale in markets where Ray's is expanding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ray-s-infused-lemonade

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray's Infused Lemonade