Ray White Hong Kong

Name

Ray White Hong Kong

Legal name

Ray White (Hong Kong) Limited

Website

https://raywhitehk.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Overseas Real Estate Agency

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Immigration, Visa & Work Authorization Support (HSAKAJAF)

akta.pro secondary industries

Global Mobility, Immigration & Relocation (BPACAPAN), Visa, Immigration Liaison & Travel Document Policy (Foreign Affairs) (BPAIAIAL)

Keywords

• Overseas property sales
• Migration consulting
• Property management services
• Study abroad advisory
• Commercial real estate investment

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Property Sales Commission: Ray White Hong Kong earns commission on residential and commercial property transactions in Australia and New Zealand, facilitated for Hong Kong and Taiwan-based buyers. The company also participates in developer marketing programs and co-selling arrangements with Australian developers.
2. Property Management Fees: Property management services are charged as a percentage of rental income. Long-term leasing management fees range from 7-12% of monthly rent. Short-term/Airbnb management fees range from 12-20% of rental income. Services include tenant sourcing, rent collection, property maintenance coordination, and monthly reporting.
3. Migration and Education Consulting: The company provides migration visa consultation services, including skilled migration, business/investment visas, employer-sponsored visas, and student visas for Australia and New Zealand. Revenue is generated through service fees for consulting, application preparation, and related advisory services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Ray White Hong Kong is the Greater China regional arm of Australia's Ray White Group, acting as a cross-border real estate agency that sells Australian and New Zealand residential and commercial properties to buyers in Hong Kong, Taiwan, and mainland China. Beyond property sales, it provides integrated migration visa consulting, education and study abroad advisory, and ongoing property management services (both long-term leasing and short-term/Airbnb rentals) to support overseas owners throughout the investment lifecycle.

Product overview

Ray White Hong Kong operates as a real estate agency specializing in overseas properties (Australia and New Zealand) with a comprehensive service portfolio. The core offerings include residential property sales (new developments and second-hand properties), migration and visa consulting services, education placement, and commercial property investment. The property management division provides both long-term leasing management and short-term rental services via Airbnb/Bookings.com platforms. The company represents multiple residential developments including Cavallo, Zetland Square, Aura Melbourne Square, Wembley Hill, Trielle, Highforest, and Stanton Place across Sydney and Melbourne.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Sale of Australian and New Zealand residential properties — including off-plan new developments, completed properties, house-and-land packages, and prestige homes — to Hong Kong, Taiwan, and mainland China buyers across Sydney, Melbourne, Brisbane, Adelaide, Perth, and Gold Coast.
• Migration and Visa Services Comprehensive immigration consulting for Australia and New Zealand, covering skilled migration, business/investment visas, employer-sponsored visas, the Hong Kong Stream (Safe Haven), and the New Zealand Active Investor Plus (AIP) visa, delivered by registered migration agents with 8+ years at the Australian Immigration Office.
• Education and Study Abroad Services Australian university placement and study abroad advisory for Hong Kong students and families, including university selection, school zone guidance, accommodation planning, and integrated 'buy-to-educate' property investment strategies.
• Commercial Property Investment Commercial real estate investment services covering retail, serviced apartments, childcare facilities, fuel stations, and development sites across Australia, New Zealand, the United Kingdom, Malaysia, and the United States, co-listed with Stonebridge Property Group.
• Property Management — Long-Term Leasing Long-term residential leasing management for Australian properties, including tenant sourcing and screening, rent collection, property maintenance coordination, bill management, and compliance handling across Australian states. Fees range from 7% to 12% of monthly rental income.
• Property Management — Short-Term Leasing (Airbnb) Short-term rental management via Airbnb and Booking.com, including property styling, professional photography, platform listing, guest communication, cleaning, and monthly reporting. Fees range from 12% to 20% of rental income, with achievable occupancy rates up to 90%.
• Cavallo Off-plan luxury apartment development in Melbourne Southbank near Crown Casino, designed by Fender Katsalidis, with a 5-year 6% rental guarantee and prices starting from AUD 670,000.
• Zetland Square Off-plan residential development in Sydney's Zetland near Green Square Station, comprising a 25-storey tower with 86 units and terrace homes, developed by Meriton, with prices starting from AUD 907,000.
• Aura – Melbourne Square Phase 3 of the Melbourne Square mixed-use development in Melbourne Southbank, marketed as a strong Airbnb short-rental performer, with prices starting from AUD 582,000.
• Wembley Hill Off-plan townhouse development in Box Hill, Melbourne, located within a top school zone, with prices starting from AUD 1,570,000.
• Trielle by Mirvac — Yarra's Edge Luxury riverside residential development on the Yarra River in Melbourne CBD, developed by ASX-listed Mirvac, with prices from AUD 699,000.
• Highforest Residential development of houses and apartments in West Pennant Hills, Sydney, featuring all-electric sustainable design, developed by Mirvac, with prices from AUD 1,270,000.
• Stanton Place Off-plan apartment development in Rosebery, Sydney near UNSW and the University of Sydney, developed by Stockland with a 5-star iCIRT rating, 144 units, and prices from AUD 1,010,000+.

Quantifiable outcome

• Properties managed globally by Ray White network
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Frasers PropertycoreStrategic or Co-development Partner · 1 July 2024Frasers Property is a major Australian developer for whom Ray White Hong Kong serves as the global top sales agent. The company won the Frasers Property Global Sales Agent Champion award, indicating a strong exclusive or preferred agent relationship.
• Stonebridge Property GroupcoreChannel Partner/ Reseller/ DistributorStonebridge Property Group is a co-listing partner for commercial property listings on the Ray White Hong Kong commercial platform. All commercial property listings on the site are noted as being 'in conjunction with Stonebridge Property Group', indicating a formal co-marketing and co-selling arrangement for commercial real estate transactions.
• MeritoncoreStrategic or Co-development PartnerMeriton is the exclusive developer partner for several flagship projects marketed by Ray White Hong Kong, including Zetland Square in Sydney. Meriton is described as 'Australia's most reputable residential developer' with 60 years of信誉 and 100% on-time delivery record.
• MirvaccoreStrategic or Co-development PartnerMirvac is an ASX-listed (ASX: MGR) Australian property group and one of the company's key developer partners for residential projects including Highforest (Sydney), Trielle at Yarra's Edge (Melbourne), and Prince & Parade (Melbourne). Mirvac has won over 600 industry awards in Australia.
• StocklandcoreStrategic or Co-development PartnerStockland is an ASX-listed Australian diversified property group founded in 1952, and a key developer partner for the Stanton Place project in Sydney. Stockland is recognized as one of Australia's leading diversified property groups.
• Invest New ZealandminorGTM or Marketing PartnerInvest New Zealand (a government trade and investment agency) co-hosted a private reception in Hong Kong with the New Zealand Consulate General, where Ray White Hong Kong participated as an industry representative. This engagement provides direct access to NZ government decision-makers for the New Zealand Active Investor Plus Visa (AIP) program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Engel & Völkers: Engel & Völkers is a global luxury real estate franchise with operations across Australia, New Zealand, and Asia. Its Asia-Pacific offices serve cross-border buyers in a similar segment to Ray White Hong Kong, particularly in prestige residential investment.
• Juwai: Juwai is a leading Chinese-language overseas property platform connecting Asian buyers with international listings. It is the most direct competitor to Ray White Hong Kong's core business of selling Australian and New Zealand properties to Greater China buyers, with overlapping audience, content, and lead-generation model.
• Savills: Savills is an international real estate services firm with a strong Hong Kong and Asia-Pacific office serving cross-border buyers. Its residential international sales desk competes with Ray White Hong Kong for HK-based buyers purchasing overseas residential and commercial investment property.
• Harcourts: Harcourts is a major Australia/New Zealand-headquartered real estate franchise network founded in 1888, structurally comparable to Ray White Group. It competes for the same Australian property inventory, agent talent, and developer relationships that Ray White HK sells into the Greater China market.
• Knight Frank: Knight Frank is a global real estate advisory with a substantial Hong Kong presence serving cross-border residential and commercial property buyers. It directly competes with Ray White Hong Kong for affluent HK/TW/China buyers seeking Australian and UK prime property, with comparable international network reach.
• Sotheby's International Realty: Sotheby's International Realty operates a global luxury real estate affiliate network with Asia-Pacific presence. It competes directly with Ray White Hong Kong's prestige/property division for high-net-worth HK and TW buyers purchasing Australian luxury homes.

Broad incumbents

• Coldwell Banker: Coldwell Banker is a global residential real estate franchise with Asia-Pacific and Australian operations. It competes broadly with Ray White Group's network for international cross-border residential buyers, including HK and Greater China clients.
• Century 21: Century 21 is one of the world's largest residential real estate franchise networks with Asia-Pacific operations. While broader and less Australia-focused than Ray White HK, its regional Asian affiliates compete in the cross-border residential brokerage category.
• CBRE Hong Kong: CBRE is the world's largest commercial real estate services firm with a major Hong Kong office. It competes with Ray White Hong Kong's commercial property investment desk (which lists retail, serviced apartments, fuel stations in AU/NZ/UK/US/Malaysia) for institutional and HNW commercial buyers.

Regional players

• McGrath Estate Agents: McGrath is one of Australia's largest residential real estate agency networks, comparable to Ray White in operating model and Australian geographic coverage. While McGrath does not have a HK/Greater China-focused cross-border desk of comparable scale, it competes in the same Sydney/Melbourne primary markets where Ray White HK places buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/RayWhiteHongKong
• Facebookfacebook.com/RayWhiteHongKong
• LinkedInlinkedin.com/company/ray-white-hong-kong

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray White Hong Kong