Ray White Whitsunday

What Ray White Whitsunday does

Ray White Whitsunday is a privately held franchise office of the Ray White Group, one of Australia's largest real estate agency networks, operating from a main office in Cannonvale, Queensland and a related Proserpine office. The firm provides a full-service property offering across the Whitsunday region — including Airlie Beach, Cannonvale, Jubilee Pocket, Proserpine, and Hamilton Island — covering residential, commercial, land/rural, and business sales; residential and commercial leasing and property management; holiday rental management via its Whitsunday Vacations partnership; and marine services (boat sales and marina berths) through its Ray White Marine division. The sales team markets 144 years of combined local market experience as a core differentiator, and the franchise's go-to-market is a traditional, sales-led agency model built around property appraisals, open homes, direct office engagement, listings syndicated to the Ray White network and major real estate portals, and supporting content marketing via Facebook, Instagram, and YouTube.

Name

Ray White Whitsunday

Legal name

Ray White Whitsunday

Website

https://raywhitewhitsunday.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ray White Whitsunday is a franchise real estate agency serving the Whitsunday region of Queensland, offering residential, commercial, rural, holiday rental, and marine/boat services to individual buyers, sellers, investors, and tenants.

Ownership category

akta.pro rank

Headquarters

HQ city

Jubilee Pocket, Queensland

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Commissions from residential and commercial property sales across the Whitsunday region including Airlie Beach, Cannonvale, Proserpine, and surrounding areas
2. Property Management and Rental: Property management services and rental income from residential and commercial tenants
3. Holiday Rentals: Holiday rental management through Whitsunday Vacations partnership
4. Marine Services: Boat sales and marina berth services through Ray White Marine

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ray White Whitsunday is a full-service real estate agency operating as a franchise of the Ray White Group, providing residential, commercial, land, and business property sales and leasing across the Whitsunday region. It also offers residential and commercial property management, holiday rental management through Whitsunday Vacations, marine services including boat sales and marina berths via Ray White Marine, and dedicated Hamilton Island property services. The firm serves individual buyers, sellers, landlords, tenants, and investors primarily in the Airlie Beach, Cannonvale, Proserpine, and surrounding Whitsunday markets.

Product overview

Ray White Whitsunday operates as a full-service real estate agency offering a comprehensive property services portfolio. The core offering comprises residential, commercial, and land sales across the Whitsunday region (Airlie Beach, Cannonvale, Proserpine, and surrounding areas), alongside residential and commercial rental management services. The agency also provides specialized marine services for boat sales and marina berths, holiday rental management through whitsundayvacations.com.au, and dedicated Hamilton Island property services. Additional services include property appraisals, marketing strategies, and property management for both owners and tenants.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Sales brokerage for residential properties including houses, units, and apartments throughout the Whitsunday region covering Airlie Beach, Cannonvale, Proserpine, and surrounding areas.
• Commercial Property Sales Sales brokerage for commercial properties including retail, office, and industrial spaces in the Whitsunday commercial market.
• Land Sales Sales of residential land, rural residential blocks, and acreage properties across the Whitsunday region including Conway, Woodwark, Strathdickie, and hinterland areas.
• Business Sales Sales brokerage for established businesses in the Whitsunday region.
• Residential Rentals and Property Management Property management services for residential rental properties including tenant placement, ongoing management, and maintenance reporting for landlords and tenants.
• Commercial Leasing Commercial property leasing services for retail, office, and industrial tenancies in the Whitsunday area.
• Holiday Rental Management Short-term holiday rental management and booking services delivered in partnership with Whitsunday Vacations, specialising in holiday accommodation in the Whitsunday region.
• Ray White Marine Services Marine services including boat sales, marina berths, and marine equipment sales supporting the Whitsunday boating community.
• Property Appraisal Free property valuation service providing sellers with a market assessment to inform their decision to list their property for sale.
• Hamilton Island Property Services Specialised property services for Hamilton Island including sales, rentals, and local market information for buyers and investors.

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Ray White GroupcoreChannel Partner/ Reseller/ DistributorFranchise member of the Ray White real estate network, one of Australia's largest real estate agency groups. Provides access to national marketing resources, brand recognition, technology platforms, and referral network across Australia.
• Whitsunday VacationsminorStrategic or Co-development PartnerPartnership for holiday rental management services, directing customers to whitsundayvacations.com.au for short-term rental property management.
• Ray White MarineminorChannel Partner/ Reseller/ DistributorMarine division partnership providing boat sales, marina berths, and marine lifestyle services. Referenced as raywhitemarine.com.au.
• Ray White ProserpineminorChannel Partner/ Reseller/ DistributorRelated Ray White office location in Proserpine serving the surrounding region with property services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Century 21 Australia: Century 21 is a major international real estate franchise brand with broad Australian regional coverage, competing head-to-head with Ray White offices for residential listings and sales commissions. Both run franchise models with similar service portfolios and rely on brand power to capture local market share.
• Raine & Horne: Raine & Horne is a long-established Australian real estate franchise network with strong regional and rural coverage, including in Queensland coastal and lifestyle markets. It offers residential sales, commercial, and property management comparable to Ray White Whitsunday's portfolio.
• PRD Nationwide: PRD Nationwide is an Australian real estate franchise with regional and coastal Queensland coverage, directly comparable to Ray White Whitsunday in residential sales, project marketing, and property management services.
• First National Real Estate: First National is one of Australia's largest independently owned real estate networks with strong regional and coastal representation. It is a direct competitor to Ray White franchises in lifestyle markets like the Whitsundays, offering similar residential and property management services.
• LJ Hooker: LJ Hooker is one of Australia's largest national real estate franchise networks, directly competing with Ray White Whitsunday for listings, buyers, and brand-recognition in regional Queensland markets. Both operate the same franchise business model with residential sales, rentals, and property management at the core.
• Professionals Real Estate: Professionals is an Australian real estate group with significant regional and lifestyle-market presence. It directly competes with Ray White franchise offices for residential listings, rentals, and property management in Queensland coastal regions.
• McGrath Estate Agents: McGrath is a substantial Australian residential real estate agency group with strong presence in lifestyle, coastal, and premium markets, comparable to Ray White's positioning in the Whitsundays. Both compete on agent quality, brand recognition, and high-end residential sales.
• Belle Property: Belle Property is an Australian premium residential real estate brand focusing on lifestyle, coastal, and premium metro markets. It competes with Ray White's premium listings and Hamilton Island-adjacent high-end transactions.
• Elders Real Estate: Elders Real Estate is a large Australian rural and regional real estate franchise network with strong presence in lifestyle, acreage, and rural residential markets adjacent to the Whitsunday hinterland. It competes with Ray White Whitsunday's land, rural, and lifestyle property segments.
• Harcourts Australia: Harcourts operates a sizeable Australian franchise network offering residential and rural sales, property management, and auctions, directly comparable to Ray White's service mix. Both compete in lifestyle and regional Queensland markets including coastal and hinterland areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/rwwhitsunday1
• Facebookfacebook.com/raywhitewhitsunday
• Instagraminstagram.com/ray_white_whitsunday
• LinkedInlinkedin.com/company/ray-white-whitsunday

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray White Whitsunday