REACH Alert

What REACH Alert does

REACH Alert is a privately held, U.S.-domiciled SaaS company founded in 2007 and headquartered in Louisville, Kentucky. The company operates a cloud-based mass notification platform that enables organizations to deliver alerts via text message, voice call, and email to targeted groups, roles, addresses, or individual users within their network. The platform is delivered as a web-based application requiring no installation, supports public and private group configuration, customizable signup requirements, scheduled and on-demand message delivery, multiple administrators per account, and self-service QR-code user registration. Security is supported by SSL/256-bit encryption and daily security audits. The system was originally created in the wake of the Virginia Tech Massacre to address emergency communications gaps in schools, and the company has since extended to federal/state/local government, energy and utilities, healthcare, property management, construction and manufacturing, churches, and other community organizations.

The business model is an annual subscription priced customarily based on audience size and usage, with a three-year price guarantee on each contract and no installation cost when end users self-register. Distribution is primarily through inbound demo requests with inside-sales follow-up within two business days, augmented by self-service onboarding via QR code. The company reports over 200,000 end users across its client networks and more than 3.2 million alerts delivered in the referenced year, served by a small team estimated at approximately five employees with no disclosed institutional funding, M&A activity, or public reporting. Geographic scope is domestic with a stated restriction to U.S. phone numbers.

Name

REACH Alert

Legal name

Reach Alert

Website

https://reachalert.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

REACH Alert is a Louisville, KY-based SaaS mass notification platform founded in 2007 that enables schools, government agencies, healthcare, property management, and community organizations to send time-sensitive alerts via text, voice call, and email to targeted groups or individuals.

Ownership category

akta.pro rank

Product category

Mass Notification Software

NAICS

Telephone Call Centers (56142), Telephone Answering Services (561421)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Crisis Management & Communications Support (Mass Notification) (BPABANAF)

akta.pro secondary industries

Emergency Notification & Mass Communication Systems (EDALAEAE), Emergency Communications, Alerting & Public Warning Systems (HLAJAGAF)

Keywords

• Mass notification software
• Emergency alert platform
• Crisis communication system
• SMS voice email alerts
• Notification SaaS service

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS Service: Annual subscription-based pricing model where pricing differs depending on audience size and usage. Custom quotes provided based on organization needs. Price guaranteed for three years while contract is for one year. No hidden fees with comprehensive coverage for the entire year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

REACH Alert is a cloud-based SaaS mass notification platform that enables organizations to send time-sensitive alerts and routine communications to targeted groups or individuals via text message, voice call, and email. The web-based application requires no installation, supports group and role-based targeting, address-based geographic targeting, scheduled message preparation, and multi-administrator access, with 24/7 administrator support and 256-bit encryption.

Product overview

REACH Alert is a unified SaaS-based mass notification platform designed for organizations across multiple industries including federal agencies, state/local governments, healthcare, education, property management, and more. The single core product delivers alerts through multiple channels (text, voice call, email) with customizable group management, address-based targeting, scheduling capabilities, and 24/7 administrator support. There are no separate modules, add-ons, or sub-products identified—the platform provides all functionality within one integrated service accessed via web browser.

Differentiator

Problem solved

Functional benefit

Products and services

• REACH Alert Mass Notification Platform A cloud-based SaaS mass notification platform that enables organizations to send time-sensitive alerts and routine communications to targeted groups or individual users via text message, voice call, and email. Features include customizable groups and roles, address-based geographic targeting, scheduled message preparation, multi-administrator access, QR code-based user self-registration, 256-bit encryption, and 24/7 administrator support.

Quantifiable outcome

• Text messages maintain 98% open rate compared to 20% for email
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Singlewire Software: Singlewire Software offers InformaCast and other mass notification solutions focused on schools, hospitals, and workplaces, with paging, IP speakers, and multi-channel alerting. Comparable to REACH Alert in target verticals and core notification functionality.
• OnSolve: OnSolve provides mass notification, critical communications, and risk intelligence to enterprises, government agencies, and healthcare organizations. It is a direct competitor in multi-channel emergency alerting with a substantially larger installed base and more enterprise-grade integrations.
• Rave Mobile Safety (Motorola Solutions): Rave (now part of Motorola Solutions) is a direct mass notification competitor targeting K-12 schools, higher education, and municipalities with text/voice/email alerting. It is one of the most direct peers in the education and local-government segments where REACH Alert is also active.
• Regroup Mass Notification: Regroup is a mass notification platform serving higher education, healthcare, corporations, and government agencies with text, voice, email, and desktop alerting. It directly competes with REACH Alert for the same mid-market and institutional buyers.
• AlertMedia: AlertMedia is a SaaS mass notification platform delivering two-way messaging, mass communication, and emergency alerts to businesses worldwide via text, voice, and email. Comparable in product scope and target buyer to REACH Alert, though AlertMedia is venture-backed and serves larger enterprise accounts.
• Omnilert: Omnilert provides mass notification systems for K-12, higher education, and business with text, voice, and email delivery. Closely comparable in product offering, ease-of-use positioning, and target segments (especially schools and small institutions).

Broad incumbents

• Everbridge: Everbridge is the leading publicly recognized mass notification and critical event management platform, serving enterprises and governments with multi-channel emergency communications. It competes directly with REACH Alert across the same use cases (text, voice, email mass alerts) but at much larger scale, broader feature set, and global footprint.
• Crisis24 / GardaWorld Critical Communications: Crisis24 (part of GardaWorld) operates a critical event management and mass notification platform bundled with risk intelligence and security operations services. It is a broader incumbent that overlaps with REACH Alert in emergency communications for enterprises and governments.
• Blackboard (Anthology) Connect: Blackboard Connect (now Anthology) provides mass notification for K-12 and higher education with text, voice, and email. Comparable to REACH Alert in the education segment and represents a deeper-pocketed competitor with adjacent LMS ecosystem.

Emerging players

• Finalsite Alerting / Notification Tools: Finalsite offers mass notification and school communication tools bundled with its website/communication suite for K-12 and independent schools. Comparable to REACH Alert for schools that prefer an integrated communication suite over a standalone notification tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reach-alert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REACH Alert