Grupo Real Negócios Imobiliários

What Grupo Real Negócios Imobiliários does

Grupo Real Negócios Imobiliários is a Brazilian licensed real estate brokerage headquartered in Paulínia, São Paulo, operating under CRECI registration 23100J. The company provides traditional real estate intermediation services — buying, selling, and renting — for residential and commercial properties, with a primary geographic focus on Paulínia and surrounding municipalities in São Paulo state (including Campinas and Sumaré). Customers are predominantly individual consumers (buyers, sellers, tenants) and property owners managing rental portfolios.

The company's digital infrastructure consists of a property listing portal built on the Kenlo.io platform (version 2.3.9), developed and operated in partnership with InGaia. The website provides property search functionality filtered by intent (buy/rent), property type, neighborhood, and price range, along with neighborhood guides and broker contact integration. Service modules extend the platform beyond listings: 'Cadastro de Proposta' for digital proposal submission, 'Financiamento e Bancos' for financing intermediation through bank partnerships, and 'Encomende seu Imóvel' for custom property requests. Owner and tenant self-service portals (Área do Proprietário and Área do Inquilino) are powered by the IMO7 management system and enable boleto payment tracking and contract management.

Revenue is generated entirely through transaction-based commissions on property sales and rentals, with rates negotiated per transaction. The go-to-market model is sales-led: customer acquisition combines website search inquiries, WhatsApp direct contact, telephone outreach, walk-ins at the Paulínia office, and broker referrals. Distribution is regional and primarily direct, with no enterprise, institutional, or developer-scale customer segments identified in the data. The company holds no disclosed funding, has no documented subsidiaries or parent entity, and operates as a privately held single-jurisdiction brokerage.

Name

Grupo Real Negócios Imobiliários

Legal name

Grupo Real Negócios Imobiliários

Website

https://realpaulinia.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo Real Negócios Imobiliários is a CRECI-licensed Brazilian real estate brokerage (CRECI 23100J) based in Paulínia, São Paulo, operating a Kenlo.io-powered digital listing portal to facilitate buying, selling, and renting residential and commercial properties for individual consumers and property owners in São Paulo state.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Retail Brokerage (BPAJABAB)

Keywords

• Real estate brokerage
• Residential property sales
• Property rental services
• Property management
• Real estate financing

Headquarters

HQ city

Paulínia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commissions earned on property sales transactions. Real estate brokerage fees typically charged as a percentage of the transaction value.
2. Property Rental Commission: Commissions or fees earned on rental transactions, typically one month's rent or a percentage of the annual rental value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Grupo Real Negócios Imobiliários operates a real estate brokerage in Paulínia, São Paulo, Brazil, intermediating the purchase, sale, and rental of residential, commercial, land, and rural (chácara) properties. Services include property listings, financing intermediation through partner banks, custom property requests, and property management for owners and tenants via online portals. The business is delivered through licensed CRECI brokers supported by a Kenlo.io-powered website and IMO7 property manager.

Product overview

Grupo Real Negócios Imobiliários opera uma plataforma digital de anúncios imobiliários construída sobre a infraestrutura Kenlo (kenlo.io), oferecendo aos clientes um portal completo para compra, venda e aluguel de imóveis residenciais e comerciais nas regiões de Paulínia, Campinas, Sumaré e demais cidades atendidas. A plataforma integra módulos de busca e filtragem de imóveis, gestão de propostas, orientação de financiamento, e portais self-service para proprietários e inquilinos. A empresa também mantém integração com o sistema gerenciador IMO7 para emissão de boletos e gestão de contratos.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services (Buy, Sell, Rent) Licensed CRECI brokerage intermediating the purchase, sale, and rental of residential houses, apartments, commercial properties, land/lots, and rural properties (chácaras) for individual consumers and property owners in Paulínia and surrounding São Paulo state municipalities (including Campinas and Sumaré). Delivered through in-person brokers, phone, WhatsApp, and the realpaulinia.com.br listing platform.
• Cadastro de Proposta (Proposal Registration) Digital service that allows prospective buyers or renters to register a property proposal or expression of interest, enabling broker follow-up. Targeted at individual consumers browsing listings on the brokerage website.
• Financiamento e Bancos (Financing and Bank Partnerships) Guidance and intermediation for property financing, connecting buyers to partner banks for residential and commercial real estate credit. Targeted at individual consumers purchasing properties through the brokerage.
• Encomende seu Imóvel (Custom Property Request) Service allowing clients to submit specific requirements for a desired property (location, type, features) for the brokerage to source matching listings. Targeted at individual consumers whose desired property is not currently advertised.
• Área do Proprietário (Owner Portal) Self-service web portal (integrated with IMO7) that allows property owners to view statements, track rental payments, and manage their listed properties. Targeted at landlords who list properties with the brokerage.
• Área do Inquilino - Boleto (Tenant Boleto Portal) Self-service web portal (integrated with IMO7) that allows tenants to access and issue their rental payment slips (boletos). Targeted at tenants of properties managed through the brokerage.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• KenlocoreTechnology or IntegrationKenlo provides the website platform technology powering the real estate listing system, including property search functionality, broker profiles, and property management portals. Version 2.3.9 of Kenlo technology is utilized.
• InGaiacoreTechnology or IntegrationInGaia is the developer of the website platform and serves as the data operator for personal data collected through the website. Responsible for the technical infrastructure supporting the real estate listings.
• Partner BankssupportingStrategic or Co-development PartnerProvides financing assistance through partnerships with banks, helping customers navigate property financing options. Listed under 'Financiamento e bancos' (Financing and banks) service.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Imovelweb: Established Brazilian real estate portal aggregating listings from multiple brokerages. Peer in the sense that it competes for buyer traffic and listing placement in the same geographic regions Grupo Real serves.
• Chave na Mão: Long-standing Brazilian real estate classifieds portal with strong regional presence, including São Paulo state. Comparable to Grupo Real as a competing channel for listing and buyer exposure.
• Lopes (Real+): One of Brazil's largest traditional real estate brokerages, now part of the Real+ network. Comparable to Grupo Real as a licensed brokerage intermediating residential and commercial transactions, but operating at national scale across São Paulo and other states.
• OLX Imóveis: High-volume classifieds portal for real estate in Brazil. Comparable to Grupo Real as a discovery channel for residential and rental listings in the Paulínia region.
• ZAP Imóveis: Brazil's largest real estate listings portal, owned by Grupo OLX. Peer because it controls buyer/tenant traffic that Grupo Real's listings compete for, and brokers like Grupo Real routinely cross-list on ZAP.
• Viva Real: Major Brazilian property portal and part of the QuintoAndar group. Comparable as a digital channel where Grupo Real's listings gain visibility and through which local agents compete for buyer attention.
• Cyrela Brazil Realty: Large São Paulo-based real estate developer and brokerage with deep credentials in the premium residential segment. Comparable as a competing licensed broker in the broader São Paulo metropolitan market.

Emerging players

• QuintoAndar: Brazil's leading proptech for rentals and sales, with vertical integration into property management and financing. Relevant peer because it competes for the same Paulínia-region tenants and sellers using a fully digital, scaled platform.

Others

• Kenlo: Technology platform provider that powers Grupo Real's website and listings system. Listed as a peer because it is the underlying infrastructure provider for Grupo Real — understanding Kenlo's roadmap and pricing is essential to understanding Grupo Real's cost base and digital capabilities.

Direct peers

• JB Imóveis (Grupo JB): Mid-sized traditional Brazilian brokerage operating across multiple cities with a multi-region office footprint. Closest direct peer to Grupo Real as a multi-city licensed brokerage relying on website, WhatsApp, and branch-based broker teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-real-neg%C3%B3cios-imobili%C3%A1rios

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Real Negócios Imobiliários