Reborn Autobody
Reborn Autobody is a Canadian OEM-certified collision repair provider serving luxury and EV owners across Metro Vancouver through four centres, a 24-hour mobile service, AI-based damage estimation, and a lifetime workmanship guarantee.
- Company typePrivate
- Founded-
- HeadquartersPort Coquitlam, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Reborn Autobody does
Reborn Autobody is a collision repair service provider specializing in luxury and performance vehicles, operating as a division of Kirmac, a British Columbia-based collision repair group. The company runs four physical collision repair centres across Metro Vancouver and Fraser Valley (Port Coquitlam, Langley Supercentre, Langley, and Vancouver) and offers a 24-hour mobile service branded BORN READY that performs on-site damage assessment, towing, replacement vehicles, and delivery. Its core business is OEM-certified collision repair covering ten luxury and EV brands — Tesla, Rivian, Porsche, Mercedes-Benz, BMW, Audi, Cadillac, Corvette, Jaguar, and Land Rover — with services including structural repair, panel alignment, paint refinishing, ADAS recalibration, and auto glass replacement backed by a Limited Lifetime Guarantee.
Reborn makes money through professional service fees on collision repair, auto glass, and mobile work, with the majority of revenue flowing through ICBC insurance claim billing as an accredited facility and the remainder from out-of-pocket or private-insurance customers. Customers are individual luxury and EV owners in the Lower Mainland, supplemented by referrals from luxury dealerships that leverage Reborn's manufacturer certifications. Go-to-market is primarily direct-to-consumer via website booking, AI Estimator lead capture, ICBC claims education content, and social channels, with a secondary enterprise motion through manufacturer-certified dealership referrals.
The underlying technical stack is operational rather than software-centric: OEM-approved tools, digital spectrophotometer paint matching, 3D measurement verification for structural alignment, static and dynamic ADAS calibration rigs, and a computer-vision-based AI Estimator for photo-based damage assessment. There is no public API, SDK, or developer platform. Marketing is enabled by content (Auto Biographies blog), SEO, and organic social (Instagram, Facebook, LinkedIn). The company is privately held with no disclosed investors or financial statements, operating under parent conglomerate Kirmac with a charitable linkage to the Kirmac Cares for Kids foundation.
Reborn Autobody firmographics
Firmographics- Name
- Reborn Autobody
- Legal name
- Reborn Autobody
- Website
- https://rebornautobody.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reborn Autobody is a Canadian OEM-certified collision repair provider serving luxury and EV owners across Metro Vancouver through four centres, a 24-hour mobile service, AI-based damage estimation, and a lifetime workmanship guarantee.
- Ownership category
- akta.pro rank
Reborn Autobody industry classification
Industry- Product category
- Automotive Collision Repair
- NAICS
- Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Body, Paint, Interior, and Glass Repair (81112)
- akta.pro primary industry
- Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)
- akta.pro secondary industry
- Auto Glass Repair & Replacement (TLAKAAAH)
Keywords
Where Reborn Autobody is headquartered
LocationHeadquarters
- HQ city
- Port Coquitlam
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Reborn Autobody business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Collision Repair Services: Core business providing certified collision repair for luxury-performance vehicles including structural repairs, panel work, refinishing, and recalibration. Revenue generated through insurance claims (ICBC) and out-of-pocket payments.
- Auto Glass Services: Windshield chip repair and full replacement services, including ADAS camera calibration for luxury vehicles. Covered under ICBC Comprehensive insurance with no deductible at accredited facilities.
- Mobile Services: BORN READY mobile assessment and repair services including vehicle pickup, delivery, and temporary replacement vehicles.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Reborn Autobody product offering
Product offeringCore offering
Reborn Autobody is a collision repair service provider specializing in luxury and performance vehicles. It offers OEM-certified structural, panel and refinishing repairs, auto glass replacement with ADAS recalibration, AI-powered preliminary damage estimating, and a 24-hour mobile BORN READY service for pickup, assessment and delivery. Repairs are backed by a Limited Lifetime Guarantee and ICBC-accredited direct insurance billing.
Product overview
Reborn Autobody is a certified collision repair service provider for luxury and performance vehicles, operating as a division of Kirmac. The company offers a unified service portfolio centered on certified collision repair, supplemented by BORN READY mobile service (24/7 on-site assessment, towing, and vehicle delivery), Auto Glass Services (chip repair, windshield replacement, ADAS calibration), an AI Estimator tool for instant damage assessment, and a Replacement Vehicle Program. All collision repair services are delivered through manufacturer-certified programs for Tesla, Rivian, BMW, Audi, Mercedes-Benz, Porsche, Cadillac, Jaguar, Land Rover, and Corvette, using OEM procedures, tools, and parts. The core product is collision repair, while the branded sub-services (mobile, glass, AI estimator) function as integrated components of the overall customer experience.
Differentiator
Problem solved
Functional benefit
Brands
- BORN READY: Mobile repair service brand offering 24-hour mobile assistance, vehicle pickup, and replacement vehicles for customers whose vehicles are being repaired
Products and services
- Certified Collision Repair Full-service collision repair for luxury and performance vehicles including structural repairs, panel alignment, precision refinishing, and mechanical work, performed by manufacturer-certified technicians using OEM procedures and parts.
- BORN READY Mobile Service 24/7 mobile repair and assessment service that dispatches technicians to customer locations for damage estimates, part ordering, vehicle collection, and delivery of replacement vehicles.
- Auto Glass Services Windshield chip repair, crack repair, and full windshield replacement using OEM-certified glass and procedures, including ADAS camera calibration when required after windshield installation.
- AI Estimator Free online tool that uses artificial intelligence to analyze uploaded photos of visible vehicle damage and generate instant automated repair estimates.
- ADAS Recalibration Service that realigns vehicle safety sensors, cameras, and radar to manufacturer specifications after collision repairs or windshield replacement, using both static and dynamic calibration methods.
- Replacement Vehicle Program Temporary premium replacement vehicle loan program provided to customers while their luxury vehicle is undergoing collision repair.
- Tesla Certified Collision Repair Tesla-authorized collision repair service with certified technicians trained in Tesla-specific procedures, using Tesla-approved tools and OEM parts.
- Rivian Certified Collision Repair Rivian-authorized collision repair service for Rivian electric vehicles, including high-voltage system handling, certified technicians, and Rivian-approved repair procedures.
- BMW Certified Collision Repair BMW-authorized collision repair with BMW-trained technicians using BMW-approved procedures, tools, and OEM parts.
- Audi Certified Collision Repair Audi-authorized collision repair with Audi-trained technicians using Audi-approved procedures, tools, and OEM parts.
- Mercedes-Benz Certified Collision Repair Mercedes-Benz-authorized collision repair with Mercedes-Benz-trained technicians using manufacturer-approved procedures, tools, and OEM parts.
- Porsche Certified Collision Repair Porsche-authorized collision repair with Porsche-trained technicians using Porsche-approved procedures, tools, and OEM parts.
- Cadillac Certified Collision Repair Cadillac-authorized collision repair with Cadillac-trained technicians using manufacturer-approved procedures and OEM parts.
- Jaguar Certified Collision Repair Jaguar-authorized collision repair with Jaguar-trained technicians using Jaguar-approved procedures, tools, and OEM parts.
- Land Rover Certified Collision Repair Land Rover-authorized collision repair with Land Rover-trained technicians using Land Rover-approved procedures, tools, and OEM parts.
- Corvette Certified Collision Repair Corvette-authorized collision repair with Corvette-trained technicians using manufacturer-approved procedures and OEM parts.
Quantifiable outcome
- ICBC Comprehensive coverage often includes chip repairs with no deductible at accredited facilities
- +2 more outcomes
Companies that use Reborn Autobody
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Reborn Autobody technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Reborn Autobody partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- TeslacoreTesla Certified Collision Repair Centre. Reborn technicians are trained and certified by Tesla to perform repairs using Tesla-approved procedures, specialized tools, and OEM parts that meet Tesla's engineering standards.
- RiviancoreRivian Certified Collision Repair Centre (RCCC). Reborn technicians follow Rivian-approved repair procedures and use manufacturer-approved tools and equipment for Rivian EV repairs including high-voltage system safety.
- PorschecorePorsche Certified Collision Repair Centre. Reborn equipped with specialized tools, OEM parts, and factory-trained technicians to meet Porsche's exacting repair standards.
- Mercedes-BenzcoreMercedes-Benz Certified Collision Repair Centre. Reborn technicians trained and certified by Mercedes-Benz to restore vehicles using manufacturer-approved methods and parts.
- BMWcoreBMW Certified Collision Repair Centre. Reborn equipped with BMW-approved tools and employs technicians trained in BMW repair procedures.
- AudicoreAudi Certified Collision Repair Centre. Reborn provides Audi-approved collision repair using OEM parts and manufacturer-specified repair methods.
- CadillaccoreCadillac Certified Collision Repair Centre. Reborn certified to perform repairs meeting Cadillac's engineering and quality standards.
- CorvettecoreCorvette Certified Collision Repair Centre. Reborn provides manufacturer-approved repair services for Corvette vehicles.
- JaguarcoreJaguar Certified Collision Repair Centre. Reborn equipped with Jaguar-approved tools and trained technicians for certified repairs.
- Land RovercoreLand Rover Certified Collision Repair Centre. Reborn provides certified collision repair services meeting Land Rover's specifications.
- ICBCcoreICBC-accredited collision repair facility. Reborn handles insurance claims directly with ICBC, streamlining the repair process for customers. ICBC accreditation means repairs are guaranteed for as long as the customer owns the vehicle.
- Kirmac Cares for KidsminorCharitable initiative supported by Reborn. A portion of every dollar earned supports BC children and youth through the Kirmac Cares for Kids foundation. Customer donations and repair proceeds support this cause.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Reborn Autobody competitors and assessment
Company assessmentBroad incumbents
- Maaco: Large North American franchise collision and paint repair chain. Comparable in collision repair service delivery but positioned toward price-sensitive general market rather than luxury/OEM-certified segment.
- Service King Collision: Major U.S. multi-shop collision repair operator with OEM certifications and insurance direct-billing partnerships. Comparable business model but U.S.-only footprint and broader general-market positioning rather than luxury-only focus.
- Caliber Collision: Largest U.S. collision repair chain with extensive OEM certifications including luxury brands. Comparable in luxury-certified collision repair, ADAS recalibration, and insurance billing, though primarily U.S.-focused rather than Canadian.
- Gerber Collision & Glass: Major North American collision repair and glass replacement operator. Comparable in collision, glass, and ADAS services plus insurance direct billing; broader general-market positioning versus Reborn's luxury focus.
- Boyd Group Services (Boyd Autobody & Glass): North America's largest collision repair operator with hundreds of locations across Canada and the U.S. Comparable in OEM-certified collision repair, insurance direct billing, and ADAS recalibration services, but at vastly greater scale and broader geographic reach.
Direct peers
- CSN Collision Centres: Canadian network of independently owned collision repair shops with OEM certifications and ICBC accreditation. Comparable in service model (certified collision repair, insurance billing) and Canadian footprint.
- CARSTAR Automotive Canada: Canadian franchise collision repair network with national footprint, ICBC and private insurer relationships, and OEM certification programs. Comparable in Canadian collision repair delivery model and insurance billing integration.
- Kirmac Collision & Glass: Parent company of Reborn Autobody; operates multiple collision repair centres across British Columbia serving both luxury and general vehicles. Direct overlap in collision repair services, ICBC accreditation, and Lower Mainland geography.
- Fix Auto: Global collision repair franchise network with strong Canadian presence, offering OEM-certified repairs and insurance direct billing. Comparable in multi-brand certification strategy and ICBC-equivalent insurer relationships across Canadian provinces.
Regional players
- Apple Auto Glass: Canadian auto glass specialist with ADAS recalibration capabilities and insurance billing. Comparable in windshield/ADAS service line but limited overlap in full collision repair scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reborn Autobody social profiles
Digital presenceReborn Autobody financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reborn Autobody leadership team
Management profileNumber of profiles
Reborn Autobody funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reborn Autobody M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reborn Autobody
What does Reborn Autobody do?
Reborn Autobody is a collision repair service provider specializing in luxury and performance vehicles. It offers OEM-certified structural, panel and refinishing repairs, auto glass replacement with ADAS recalibration, AI-powered preliminary damage estimating, and a 24-hour mobile BORN READY service for pickup, assessment and delivery. Repairs are backed by a Limited Lifetime Guarantee and ICBC-accredited direct insurance billing.
Is Reborn Autobody a public or private company?
Reborn Autobody is a private company. It is classified as corporate owned and is currently operating.
When was Reborn Autobody founded?
Reborn Autobody was founded in -1. It employs 1 to 10 people.
Where is Reborn Autobody based?
Reborn Autobody is headquartered in Port Coquitlam, Canada, in the North America region.
How does Reborn Autobody make money?
Three revenue lines are on record. Collision Repair Services are the primary driver. The others are auto Glass Services and mobile Services.
Who are Reborn Autobody's main competitors?
Broad incumbents on record are Maaco, Service King Collision, Caliber Collision, Gerber Collision & Glass and Boyd Group Services (Boyd Autobody & Glass). Direct peers are CSN Collision Centres, CARSTAR Automotive Canada, Kirmac Collision & Glass and Fix Auto. Apple Auto Glass is listed as a regional player.
Does Reborn Autobody have an API?
No public API is recorded for Reborn Autobody.
What industry is Reborn Autobody in?
Reborn Autobody's product category is Automotive Collision Repair. Its primary akta.pro industry code is TLAKAEAA, Auto Body Collision Repair (Cars & Light Trucks), with a secondary code of TLAKAAAH, Auto Glass Repair & Replacement. Its NAICS code is 811121.