Rebel Muse Tattoo

What Rebel Muse Tattoo does

Rebel Muse Tattoo is a privately held custom tattoo studio operating three physical locations across the Dallas-Fort Worth metro (Lewisville and North Dallas, Texas) and Kansas City, Missouri. The studio is co-owned by Ellen Ellzey and Liz Cook (also known as Cookie), with both owners actively working as artists — Cook additionally practices permanent makeup (PMU). Rebel Muse employs a multi-artist model with 18+ resident and junior artists offering differentiated specializations spanning realism, portraits, Japanese, American traditional, blackwork, dotwork, neo-traditional, fine line, and color realism, enabling the studio to match clients to style-specific talent under one roof.

The core service is custom tattoo artistry priced on a $150 minimum, with small-to-medium pieces quoted as a flat rate and large multi-session work billed hourly or by day rate. Complementary offerings include free consultations, cover-up and fix-up services for unwanted tattoos, a 100% vegan ink option, and an event-driven acquisition channel (Blackwork Friday). The studio also retails a proprietary aftercare line — Saniderm bandages, Redemption Organic Aftercare, and Opti-Scrub Antimicrobial Soap — at its locations, providing a small post-procedure revenue stream. Equipment investment emphasizes safety and hygiene: single-use needles and surfaces, monthly-tested autoclave sterilization for tubes, and industry-surpassing pigment standards.

The go-to-market is direct-to-consumer and relationship-driven: bookings are taken by phone, email, walk-in, and a website inquiry form that lets prospects select location, artist, budget, and design description. Marketing is primarily organic — an active presence across Instagram, Facebook, TikTok, LinkedIn, and X, plus an online gallery and word-of-mouth referrals. Rebel Muse reports 10,000+ lifetime happy customers and is privately held with no disclosed external investors, funding rounds, or institutional ownership.

Name

Rebel Muse Tattoo

Legal name

Rebel Muse Tattoo

Website

https://rebelmusetattoo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rebel Muse Tattoo is a privately held, owner-operated custom tattoo studio with three locations in Lewisville TX, North Dallas TX, and Kansas City MO, serving individual clients with 18+ artists across multiple tattoo styles plus aftercare retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Lewisville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tattoo Services: One-time tattoo services priced based on size, placement, detail complexity, and artist. Small to medium tattoos typically quoted upfront; larger pieces may be hourly or day rate. Deposits required and deducted from final price.
2. Aftercare Products: Sale of aftercare products including Redemption Organic Tattoo Aftercare ointment and lotion, Opti-Scrub Antimicrobial Soap, and Lubriderm lotions available at both studio locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Rebel Muse Tattoo operates custom tattoo studios across three locations (Lewisville TX, North Dallas TX, and Kansas City MO) offering personalized tattoo artistry in styles including realism, portraits, Japanese, American traditional, blackwork, neo-traditional, dotwork, fine line, and color work. The studios also provide cover-up and fix-up tattoos, free consultations, and sell branded aftercare products (Saniderm bandages, Redemption Organic aftercare, Opti-Scrub soap) alongside a 100% vegan ink option. Service is delivered in person by appointment or walk-in, with non-refundable deposits deducted from final piece pricing.

Product overview

Rebel Muse Tattoo operates as a custom tattoo studio with three locations across Texas and Missouri (Lewisville, Dallas, and Kansas City). The core offering is custom tattoo artistry across multiple styles including realism, portraits, Japanese traditional, American traditional, black and grey, neo-traditional, dotwork, fine line, and color work. The studio provides complementary services including free consultations, cover-up and fix-up tattoos, and sells proprietary aftercare products (Saniderm bandages, Redemption Organic Tattoo Aftercare, Opti-Scrub Antimicrobial Soap). The studio accommodates vegan clients with 100% vegan inks and products. Studios operate Monday through Saturday with appointments and limited walk-in availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Tattoos Custom tattoo artistry services covering multiple styles including realism, portraits, Japanese, American traditional, black and grey, neo-traditional, fine line, dotwork, and color work; offered via appointment and walk-in across three studio locations.
• Cover-up and Fix-up Tattoos
• Tattoo Aftercare Products
• Tattoo Consultations
• Vegan Tattoo Experience

Quantifiable outcome

• 10,000+ happy customers served

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Three Kings Tattoo: Brooklyn-based custom tattoo collective with multiple resident artists across styles. Comparable to Rebel Muse on collective artist model, diverse style coverage, and owner-operator culture.
• Saved Tattoo: Premium custom tattoo studio with locations in Los Angeles and Brooklyn, recognized for high-quality artistry across styles. Comparable to Rebel Muse on artist caliber, multi-style offering, and city-level premium pricing.
• Bang Bang Tattoo: High-end custom tattoo studio in NYC known for celebrity clientele and premium positioning. Directly comparable to Rebel Muse's premium, multi-artist, multi-style custom model, though concentrated in a single high-rent metro.
• Shamrock Social Club: Hollywood tattoo studio with a deep celebrity and entertainment-industry client base. Comparable to Rebel Muse on premium positioning and reputation-driven demand, though concentrated in a single high-profile location.
• East Side Ink: Established custom tattoo studio in New York City with a large multi-artist roster covering realism, traditional, and Japanese styles. Comparable to Rebel Muse on multi-artist, multi-style custom model in a competitive metro market.
• Hart & Huntington Tattoo: Multi-location custom tattoo brand with shops in Nashville and Las Vegas and strong brand-driven marketing. Comparable to Rebel Muse's regional multi-studio footprint and lifestyle-brand approach to tattoo services.
• Solid State Tattoo Collective: Artist-owned custom tattoo collective with a strong reputation for high-quality work across styles. Comparable to Rebel Muse on artist-ownership structure, collaborative studio model, and custom-tattoo focus.

Broad incumbents

• TattooNOW Studios: Established directory and resource hub for custom tattoo studios and artists across the US. Comparable as an ecosystem player rather than direct competitor; relevant for customer acquisition and referral dynamics in the custom tattoo category.

Regional players

• Miami Tattoo Co. Multi-artist custom tattoo studio in Miami, FL serving a regional metro market with diverse style coverage. Comparable on multi-artist, multi-style custom model but operating in a different US metro.
• Cloak and Dagger Tattoo: Multi-artist custom tattoo studio based in London with a strong stylistic reputation. Comparable on multi-artist custom model and style diversity, but operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rebelmusetattoo
• Facebookfacebook.com/rebelmusetattoos
• LinkedInlinkedin.com/company/rebel-muse-tattoo
• Instagraminstagram.com/rebelmusetattoo/?hl=en
• TikToktiktok.com/@rebelmusetattoo?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebel Muse Tattoo