What REBORN does

REBORN is a premium consumer electronics refurbishment brand operated by DPA Europe S.A.M., a Monaco-incorporated entity (€150,000 share capital) established in 2013, with the brand itself launched in 2017. The company operates from Monaco (7 Rue du Gabian, Gildo Pastor Center) and runs a refurbishment workshop near Nice in southern France. It employs roughly 18 people and is led by Roger-David Lellouche as Directeur de la publication. REBORN refurbishes and resells used smartphones, tablets, laptops and wearables, with current coverage spanning iPhones, Samsung devices, iPads, MacBooks, iMacs, AirPods and Apple Watches. Its core technical process is a documented 54-point quality control inspection conducted at the Nice-area workshop, supported by a 24-month warranty and third-party certifications RECQ and Service France Garantie.

REBORN monetizes refurbished hardware through two channels: direct-to-consumer e-commerce via its own reborn-europe.fr site, and since 2025 physical retail distribution through ELECTRO DEPOT, a French mass-market electronics discounter. The 24-month warranty and Service France Garantie accreditation support a premium price positioning relative to informal refurbishment channels, while the founders' stated 45 years of accumulated experience (including prior PHILIPS distribution) underpins supplier relationships and trade credibility. The geographic footprint is currently concentrated in France within Western Europe, and there are no disclosed funding rounds, acquisitions, or AI/ML capability investments in the data.

Strategically, REBORN's recent moves — the ELECTRO DEPOT partnership, the iMac product extension, and the formalization of RECQ and Service France Garantie certifications — point to a deliberate shift from a pure DTC refurbishment model toward a wider, certification-backed retail and warranty story. The limiting factor is scale: 18 employees, modest stated share capital, single-country geographic exposure, and a single named institutional retail partner concentrate both opportunity and execution risk.

Name

REBORN

Legal name

DPA Europe S.A.M.

Website

https://reborn-europe.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

REBORN, a brand of Monaco-based DPA Europe S.A.M., is a premium consumer electronics refurbisher with a 54-point quality process and a workshop near Nice, France. It sells refurbished iPhones, Samsung devices, iPads, MacBooks, iMacs, AirPods and Apple Watches to French consumers via its own e-commerce site and ELECTRO DEPOT retail.

Ownership category

akta.pro rank

Product category

Refurbished Consumer Electronics

NAICS

Electronics and Appliance Retailers (4492), Used Merchandise Retailers (459510), Personal and Household Goods Repair and Maintenance (8114)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Refurbished, Used & Recommerce Smartphones (CRACALAG)

akta.pro secondary industries

Certified Refurbished Electronics Retail (CRACAJAD), Refurbished & Certified Pre‑Owned Tablets/Ultrabooks (HDACAMAO), Wearable Device Refurbished & Pre-Owned Retail (CRACAIAL)

Keywords

• Refurbished smartphones
• Refurbished laptops
• Refurbished tablets
• Certified pre-owned devices
• Consumer electronics resale

Headquarters

HQ city

Monaco

HQ country

Monaco

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Refurbished Consumer Electronics Sales: REBORN generates revenue by purchasing used smartphones, tablets, and accessories, refurbishing them through a 54-point quality control process, and selling them to end consumers through retail partners (ELECTRO DEPOT) and direct-to-consumer e-commerce. Products include iPhones, Samsung devices, iPads, MacBooks, iMacs, AirPods, and Apple Watches.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

REBORN sells refurbished consumer electronics including smartphones (Apple iPhones 8–14, Samsung Galaxy A and S series), tablets (iPad Mini 4/5/6), MacBooks, AirPods, and Apple Watch. Each device undergoes a 54-point quality control inspection and is sold with a 24-month warranty. The brand operates a dedicated refurbishment workshop near Nice, France, and is owned by DPA Europe S.A.M. based in Monaco.

Product overview

REBORN is a premium device refurbishment company and the number one in refurbished products in France. The company specializes in giving new life to digital technology through comprehensive refurbishment of smartphones, tablets, computers, and accessories. The product portfolio includes iPhone (iPhone 8 through iPhone 14), Samsung (Galaxy A and S series), iPad (including Mini, standard, and Air variants), MacBook laptops, iMac desktops, AirPods, and Apple Watch. All products undergo a rigorous 54-point quality control inspection combining automated and manual testing, and are backed by 24-month warranties. The company holds RECQ and Service France Garantie quality labels, certifying French refurbishment with strict quality and traceability criteria.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished iPhones
• Refurbished Samsung Galaxy smartphones
• Refurbished iPads
• Refurbished MacBooks
• Refurbished AirPods
• Refurbished Apple Watch

Quantifiable outcome

• 54 inspection points per device
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ELECTRO DEPOTcoreChannel Partner/ Reseller/ DistributorELECTRO DEPOT is a major French electronics retail chain that stocks and sells REBORN refurbished smartphones, tablets, and accessories in its physical stores and online. This partnership is REBORN's primary retail distribution channel, significantly expanding the brand's reach to the mass French consumer market. Products sold through ELECTRO DEPOT carry the same 24-month warranty and quality certifications as direct sales.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Swappie: European refurbished iPhone specialist operating a vertically integrated refurbishment and e-commerce model with multi-country presence. Highly comparable on iPhone-centric product mix, warranty offering, and quality-controlled refurbishment process.
• Recommerce: French refurbisher specializing in second-life smartphones, tablets, and consoles with proprietary refurbishment processes and B2B trade-in programs. Targets the same French eco-conscious consumer segment as REBORN with overlapping product lines (iPhone, Samsung, iPad).
• Back Market: Paris-headquartered marketplace for refurbished consumer electronics (smartphones, laptops, tablets) operating across Europe. Directly comparable as a premium-positioned French refurbisher competing on quality certification, warranty, and sustainability messaging with a significantly larger scale.
• asgoodasnew: European refurbished electronics retailer offering certified pre-owned smartphones, tablets, and laptops with warranty and trade-in services. Comparable on grading-based quality tiers, warranty coverage, and multi-OEM device focus (Apple, Samsung).
• Certideal: French certified refurbished smartphone retailer selling through its own e-commerce platform with warranty and quality guarantees. Closely comparable on geography, customer segment, certification-led positioning, and Apple/Samsung product focus.
• Refurbed: Austria-based refurbished electronics marketplace covering smartphones, laptops, tablets, and wearables across multiple European markets. Directly comparable on certified-refurbished electronics positioning, multi-OEM product breadth (Apple, Samsung), and warranty-driven value proposition.
• reBuy: Germany-headquartered recommerce platform for used and refurbished consumer electronics with proprietary grading and certification. Comparable on refurbishment quality control, warranty-backed pricing, and European focus on premium smartphones and laptops.

Broad incumbents

• Cdiscount: Large French e-commerce marketplace selling new and refurbished consumer electronics with broad inventory across smartphones, laptops, and home appliances. Comparable on French consumer reach and multi-category refurbished offering, but operates as a generalist marketplace versus REBORN's certified refurbishment specialization.
• ELECTRO DEPOT: Major French consumer electronics retail chain stocking REBORN products while also selling new and refurbished devices under its own banner. Relevant as both a channel partner and an adjacent broad-line electronics retailer operating in the same physical retail footprint.
• Apple Certified Refurbished: Apple's first-party refurbished products program selling pre-owned Mac, iPad, and iPhone devices with full manufacturer warranty. Relevant benchmark for premium refurbished Apple pricing and warranty standards that REBORN competes against in the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reborn__eu
• Facebookfacebook.com/100090698465881
• LinkedInlinkedin.com/company/groupreborn
• Instagraminstagram.com/reborn__eu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REBORN