Reconcile Daily LLC

What Reconcile Daily LLC does

Reconcile Daily LLC is a Tampa, Florida-based accounting services firm founded in 2019 that provides daily trust account reconciliation exclusively to property management companies using AppFolio software. Its core service performs bank reconciliation of client trust accounts on a daily cadence, addressing a fiduciary-accounting requirement that is operationally burdensome for small and mid-sized property managers. The firm is led by Marco Montes, a CPA and CFP who helped author the NARPM Accounting Standards, giving the offering domain authority in property management fiduciary accounting. The company also operates from a Chino Hills, California office, indicating a modest multi-state footprint.

The product surface has expanded beyond reconciliation into two adjacent offerings: a Property Management Accounting add-on delivered inside AppFolio, and a Corporate Accounting service delivered on QuickBooks, allowing the firm to capture more of its clients' bookkeeping workflows. The business is run as a privately held LLC with no public funding, no disclosed M&A activity, and a headcount of 8 employees. Pricing is not publicly listed and is sold via discovery calls, consistent with a sales-led, SMB-focused motion on subscription-style recurring engagements.

The company's value proposition rests on CPA-led execution, NARPM-aligned methodology, and tight operational familiarity with AppFolio, rather than on proprietary technology or automation. It holds AppFolio Core partner status, which provides co-marketed access to the platform's installed base. Strategic posture is conservative and services-led, with no disclosed investments in AI, automation, or platform tooling that would differentiate the offering on technology rather than on human expertise.

Name

Reconcile Daily LLC

Legal name

Reconcile Daily LLC

Website

https://reconciledaily.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Reconcile Daily LLC provides daily trust-account reconciliation and adjacent bookkeeping services exclusively to property management companies using AppFolio software, delivered by a CPA-led team under NARPM-aligned methodologies on a subscription basis.

Ownership category

akta.pro rank

Product category

Property Management Accounting Services

NAICS

Business Service Centers (56143), Business Support Services (5614)

SIC

Services-Management Services (8741), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Reconciliations, Controls & Financial Operations (GL, Nostro/Vostro, Suspense) (FSABALAI)

akta.pro secondary industries

Receivables Management (Collections, Lockbox, EIPP) (FSABAIAA), Escrow, Trust & Agency Services (escrow, paying agent, trustee) (FSABAIAI)

Keywords

• Account reconciliation services
• Property management accounting
• Trust account compliance
• AppFolio bookkeeping services
• Daily bank reconciliation

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Daily Reconciliation Service: Subscription-based daily reconciliation service for property management trust accounts. The service provides ongoing daily balancing, compliance monitoring, and peace of mind for property management company owners. Revenue is generated through recurring service fees for the daily reconciliation and accounting support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reconcile Daily provides daily bank reconciliation services for property management trust accounts, ensuring books are balanced and 100% compliant every day. The service is exclusively available to users of the AppFolio property management software platform, with additional accounting services spanning property management (AppFolio-based) and corporate accounting (QuickBooks-based) functions.

Product overview

Reconcile Daily is a unified service offering a daily reconciliation service for trust accounts, exclusively for AppFolio users, complemented by two accounting modules: Property Management Accounting (powered by AppFolio) providing accounts receivable, accounts payable, move in/out accounting, monthly owners statements, and maintenance services; and Corporate Accounting (powered by QuickBooks) providing revenue recognition, expense categorization, and financial statements. The company, led by a CPA who helped develop the NARPM Accounting Standards, offers these services as a comprehensive accounting solution for property management companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Reconciliation Service A daily bank reconciliation service for trust accounts that ensures accuracy and compliance, exclusively designed for and delivered to AppFolio property management software users.
• Property Management Accounting Comprehensive property management accounting services built on AppFolio, including accounts receivable, accounts payable, move in/move out accounting, monthly owner statements, and maintenance tracking.
• Corporate Accounting Corporate-level accounting services utilizing QuickBooks, encompassing revenue recognition, expense categorization, and preparation of financial statements.

Quantifiable outcome

• 100% compliance achieved through daily reconciliation

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• AppFoliocoreTechnology or IntegrationReconcile Daily is exclusively built for AppFolio property management software users. This exclusive relationship means the company provides daily reconciliation services only to AppFolio customers, creating a dedicated channel partnership focused on trust accounting compliance for AppFolio users.

Recent moves5 records

Expansion highlights4 records

Regional players

• Rentec Direct: Property management software with built-in trust accounting and owner reporting, focused on smaller landlords and property managers. Comparable in offering integrated accounting workflows but as a platform alternative to AppFolio.

Emerging players

• Hemlane: Property management platform with financial accounting, rent collection, and owner disbursement features. Adjacent in serving the same PM owner-operators with software-plus-services accounting capabilities.
• Baselane: Banking and bookkeeping platform built for landlords and small property managers, offering integrated accounting and rent collection. Comparable in targeting PM owner-operators seeking outsourced or simplified financial operations.
• Bench: Tech-enabled outsourced bookkeeping service for small businesses. While not property-management-specific, it offers comparable subscription-based bookkeeping that increasingly overlaps with Reconcile Daily's Corporate Accounting module.
• RentRedi: Property management software with built-in accounting, rent collection, and owner reporting targeted at smaller landlords and PMs. A direct adjacent platform competing for the same end customer with embedded accounting capabilities.

Direct peers

• DoorLoop: Property management software that competes directly with AppFolio and offers integrated accounting features. Represents a competitive alternative platform whose users Reconcile Daily cannot serve under its exclusive AppFolio model.
• Stessa: Provides property management accounting, reporting, and tax-ready financials for landlords and small-to-mid PM operators. Highly comparable in delivering accounting-as-a-service to the same property management buyer, with a more productized/self-service model.

Broad incumbents

• AppFolio: The exclusive platform partner and de facto ecosystem host for Reconcile Daily. AppFolio is a leading property management SaaS whose user base constitutes Reconcile Daily's entire addressable market; it is also the most direct platform-level competitive risk if it expands native accounting features.
• Buildium: Established property management SaaS owned by RealPage, serving residential PMs with accounting, leasing, and maintenance modules. Comparable incumbent platform outside Reconcile Daily's exclusive AppFolio scope.
• QuickBooks Live: Intuit's human-assisted bookkeeping service already in use by many property managers. Represents a well-capitalized, broader alternative for outsourced accounting that competes for the same buyer wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reconcile-daily-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reconcile Daily LLC