12 Step Recovery Program

What 12 Step Recovery Program does

The supplied firmographics name the subject 12 Step Recovery Program and provide a Recovery.org topic-page URL, while the operating-company data describes Recovery.com and identifies its legal entity as RehabPath Inc. The business evidence therefore concerns Recovery.com's treatment marketplace rather than a separately verified operator named 12 Step Recovery Program. Recovery.com is a free, web-based directory and matching platform for individuals seeking addiction and mental health treatment and for behavioral healthcare providers. Its directory lists more than 21,000 treatment providers and supports filters for location, condition, level of care, insurance, treatment approach, amenities, and clientele.

Its core product is a searchable provider directory with question-based matching and structured filters. Related functions include insurance verification and matching, therapist matching, claimable and editable provider profiles, premium provider marketing, and a resource hub. Users access the platform through a web browser; no app, public API, SDK, named recommendation technology, or proprietary AI capabilities are disclosed.

Treatment seekers use the service free of charge, and providers can claim basic profiles free of charge. Recovery.com's disclosed monetization is premium advertising intended to help providers accelerate patient acquisition and practice growth, within a freemium model with monthly billing options. The platform reports more than 1 million monthly users and 150,000 treatment searches per month, while revenue, contract values, paid-provider penetration, and funding are not disclosed.

Name

12 Step Recovery Program

Legal name

RehabPath Inc

Website

https://recovery.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The supplied company record appears to conflate a 12-step recovery topic page with Recovery.com, a private marketplace operated by RehabPath Inc that connects treatment seekers with addiction and mental health providers and sells provider advertising.

Ownership category

akta.pro rank

Product category

Online Healthcare Marketplace

NAICS

Other Individual and Family Services (624190), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment directory
• Mental health treatment marketplace
• Rehab matching platform
• Behavioral healthcare directory
• Treatment provider listings

Headquarters

HQ city

Longview, Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Premium advertising for treatment providers: Recovery.com offers treatment providers a free basic profile listing complemented by premium advertising solutions designed to accelerate patient acquisition and practice growth. The platform serves behavioral healthcare providers through its provider portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Recovery.com operates an online marketplace that connects individuals seeking addiction and mental health treatment with more than 21,000 treatment providers worldwide. Users can browse and filter providers by location, condition, insurance carrier, level of care, treatment approach (including 12-step), amenities, and clientele; the site also offers a therapist-matching service, an insurance-based matching flow, and a content Resource Hub. Providers receive a free basic listing plus optional paid premium advertising aimed at accelerating patient acquisition.

Product overview

Recovery.com is a single unified platform that connects individuals seeking addiction and mental health treatment with a network of over 21,000 treatment providers worldwide. The core product is the Treatment Provider Directory, which integrates with the Insurance Verification & Matching service to help users find providers covered by their specific insurance plans. The platform also includes a Resource Hub providing educational content, a Provider Profile Management system for treatment centers to manage their listings, and premium marketing solutions for providers. The Find a Therapist service extends the platform's matching capabilities to individual therapy services. The platform organizes providers across multiple dimensions including location (US states, international destinations), conditions (anxiety, depression, addiction, trauma, eating disorders), levels of care (detox, residential, outpatient, intensive outpatient, sober living), treatment approaches (12-step, evidence-based, holistic, wellness, Christian), and clientele demographics (women, men, teens, executives, veterans, LGBTQ+, Christians).

Differentiator

Problem solved

Functional benefit

Products and services

• Recovery.com Treatment Provider Directory
• Insurance Verification and Matching
• Find a Therapist
• Provider Profile Management
• Treatment Provider Marketing Solutions
• Resource Hub

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Alma: Alma operates a therapist membership marketplace with insurance credentialing, practice support, and a client-matching platform. It directly competes with Recovery.com's Find-a-Therapist product on the therapy provider side of the directory.
• Headway: Headway is a two-sided mental health marketplace connecting patients with in-network therapists and handling insurance billing. It competes with Recovery.com for behavioral health patient acquisition and offers a more vertically integrated model that could encroach on the therapy provider side of Recovery.com's directory.
• Psychology Today: Psychology Today operates one of the largest therapist and treatment directories, with a paid premium profile model for providers and free search for consumers. It is highly comparable to Recovery.com's directory-plus-premium-advertising model, with overlap in mental health and addiction provider listings.
• SAMHSA Treatment Locator: Substance Abuse and Mental Health Services Administration operates a free, government-run treatment provider directory that overlaps directly with Recovery.com's core directory functionality. While non-commercial, it competes for the same treatment-seeker search queries and constrains monetization for paid directories.
• Rehabs.com: Rehabs.com is a leading online directory for addiction treatment centers, offering free facility search, insurance filters, and educational content. It directly competes with Recovery.com in the same consumer-facing marketplace model for substance use and behavioral health treatment discovery.

Broad incumbents

• Zocdoc: Zocdoc is a broad healthcare provider marketplace enabling online appointment booking across specialties including mental health. While broader than Recovery.com's addiction focus, it competes for the same patient-acquisition dollars from behavioral health providers and offers a more advanced booking workflow.
• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform, offering subscription-based access to licensed therapists. It competes with Recovery.com for treatment-seeker attention in mental health and offers its own therapist directory, threatening Recovery.com's role as the discovery layer.
• American Addiction Centers: American Addiction Centers operates a national network of addiction treatment facilities and runs its own branded directory/website attracting treatment seekers. As a vertically integrated provider+marketer, it competes with Recovery.com for both facility listings and direct patient acquisition.
• WebMD: WebMD operates a broad health information and provider directory platform with content covering addiction and mental health. While not addiction-specialized, it competes for treatment-seeker SEO traffic and provider advertising dollars in the same category.

Emerging players

• Sesame Care: Sesame is a direct-pay healthcare marketplace with growing mental health and addiction offerings. As an emerging pay-out-of-pocket platform, it competes for self-pay patient acquisition in behavioral health, a segment Recovery.com also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/12-step-recovery-program

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 12 Step Recovery Program