Réseau d'enseignement de la danse

What Réseau d'enseignement de la danse does

Réseau d'enseignement de la danse (RED) is a Quebec-based non-profit membership association founded in December 1998 that serves as the province's designated umbrella organization for dance schools and teachers, recognized by the Quebec Ministry of Culture and Communications since 2014. The organization aggregates 100+ member dance schools and individual teachers across all 17 administrative regions of Quebec, providing a unified ecosystem of professional development, pedagogical resources, peer networking, advocacy, and management tools. Its core offering comprises pedagogical toolkits across four disciplines (classical ballet, contemporary, jazz, and early childhood dance), asynchronous online training courses, a curated toolbox of administrative templates compliant with Quebec consumer protection law, virtual communities for peer exchange, and the flagship annual Stage de juin training event.

The organization operates on a membership-based business model with three tiers (Individual $275/year, Organization Essential $395/year, Organization Premium $595/year), valid April 1 through March 31. Revenue is diversified across recurring membership dues, one-time sales of pedagogical products and training courses, annual event registration fees, classified advertising, and government funding through Compétence Culture and the Ministry of Culture. Go-to-market is community-led and event-driven, with growth relying on peer referrals, member testimonials, and the annual Stage de juin as the primary acquisition and retention vehicle. The technology infrastructure is built on Yapla (Canadian membership/event SaaS) with website design by Agence Riposte, supporting digital content delivery, e-commerce, member portals, and online payment processing. The permanent team is small (four identified staff plus three additional roles) and the organization is governed by a board of directors. Following financial difficulties in 2019-2020 and a strategic review completed in 2021, RED removed its former quality seal concept and broadened its mandate to be more inclusive across dance genres and organization types.

Name

Réseau d'enseignement de la danse

Legal name

Réseau d'enseignement de la danse

Website

https://red-danse.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Réseau d'enseignement de la danse (RED) is a Quebec non-profit membership association that serves as the province's designated umbrella organization for 100+ dance schools and individual teachers across all 17 regions, providing pedagogical training, management tools, peer networking, and sector advocacy.

Ownership category

akta.pro rank

Product category

Professional Association Services for Dance Education

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB)

akta.pro secondary industry

Domain-Specific Curriculum (Literacy, Numeracy, Science, SEL, Motor, Arts) (EDACAJAB)

Keywords

• Dance education network
• Pedagogical training resources
• Professional development dance
• Membership association services
• Dance school management

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues: RED's primary revenue stream is annual membership fees collected from organizations (dance schools) and individual teachers. Membership runs April 1 to March 31. Three tiers: Individual ($275/year), Organization Essential ($395/year), Organization Premium ($595/year). Members affiliated to an organization tier gain unlimited access for their staff. Fees fund representation, networking, and access to member resources.
2. Pedagogical products and training: Sale of pedagogical resource kits (trousses pédagogiques) for teaching classical ballet, contemporary dance, jazz dance, and early childhood dance (éveil et créativité), as well as online training courses. Products are sold at tiered pricing (member vs. non-member rates). Example: Classical ballet kit at $320 (member) / $1,800 (non-member). Online courses priced at $100–$150 for members.
3. Annual Stage event: The Stage de juin is an annual multi-day intensive training event generating registration fees. In 2026, it attracted 72 participants and 24 instructors at Le Carré 150 in Victoriaville. Premium members receive priority registration.
4. Advertising and classified listings: RED operates a classified ad board (Petites annonces) where member schools post job offers, studio rentals, costume exchanges, and other classifieds. Members receive free posting; external advertisers can purchase advertising placements in RED communications.
5. Partner referral arrangements: RED negotiates exclusive discount arrangements with partner businesses (dancewear retailers, software providers, insurers, book publishers). While RED does not charge partners a formal referral fee, the arrangements increase member perceived value and partner customer acquisition through cross-promotion.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Réseau d'enseignement de la danse (RED) is a non-profit membership association that delivers professional development, pedagogical resources, and management support to dance schools and teachers across Quebec. Its core offerings include multi-discipline pedagogical toolkits (classical ballet, contemporary, jazz, and early childhood dance), asynchronous online training courses, an administrative toolbox of templates, the annual Stage de juin intensive training event, and a partner discount program, all delivered through the Yapla-powered red-danse.ca platform.

Product overview

RED offers a unified platform of professional development and management resources for dance schools and teachers in Quebec, consisting of pedagogical toolkits across four dance disciplines (classical ballet, contemporary, jazz, and awakening/creativity for ages 3-5), asynchronous online training courses (anatomy, pedagogical notions, Canva), and a toolbox of administrative templates. The core offering comprises teaching kits with video content and pedagogical guides, training courses, and management tools that work together to support the professional needs of dance educators.

Differentiator

Problem solved

Functional benefit

Products and services

• Trousse pédagogique - Enseigner la danse classique A comprehensive teaching toolkit covering classical ballet instruction from age 7 through advanced levels including pointe work, featuring a complete program structured by levels, exercise repertoire, glossary, and 36 video capsules.
• Trousse pédagogique - Enseigner la danse contemporaine A progressive and creative teaching toolkit for contemporary dance covering levels 1-4, featuring a 158-page pedagogical guide with fundamentals, exercises, sequences, glossary, 12 video capsules (82 minutes), and 10 music tracks.
• Trousse pédagogique - Enseigner la danse jazz A teaching toolkit for jazz dance based on the Simonson method, featuring a 223-page pedagogical guide with syllabi for levels 1-7, glossary, 27 video capsules (55 minutes), and 27 music tracks.
• Trousse pédagogique - Enseigner la danse - Éveil et créativité (3-5 ans) A teaching toolkit for early childhood dance education (ages 3-5) featuring a complete 113-page program, learning objectives, activity suggestions, music references, and 45 video capsules totaling 145 minutes.
• Formation - Initiation à l'anatomie appliquée à l'enseignement de la danse An eight-module online training course covering anatomical and physiological elements essential for dance teachers, presented through theoretical content, illustrations, video capsules, and quizzes. Includes final competency evaluation and certificate.
• Formation - Notions pédagogiques et rétroaction à l'élève An online training course teaching effective feedback strategies for dance instructors, covering teaching strategies, feedback types and timing, and tactile correction techniques.
• Formation en rediffusion - Canva démystifié : l'outil simple pour des communications efficaces A 60-minute recorded training course that guides users through discovering the Canva platform, distinguishing free vs. professional versions, navigating the interface, choosing formats, and applying design principles for harmonious visuals.
• Combo numérique - Album et cahier pédagogique - Dansons avec le renard à la guitare A digital combo including a musical album (10 vocal tracks, 10 instrumental tracks, 10 extended class versions) and a pedagogical booklet with creative teaching ideas for dance instructors working with children ages 3-7.
• Boîte à outils - Outils et documents modèles pour écoles de danse A collection of practical tools and templates for dance schools including strategic planning guides, action plans, communication plans, self-evaluation tools, succession planning guides, recognition practices, meeting planning guides, observation and feedback frameworks, financial aid listings, contract templates, job descriptions, and onboarding materials.
• Annual Membership (Individual / Organization Essential / Organization Premium) Annual membership in the Réseau d'enseignement de la danse with three tiers: Individual (CA$275/year), Organization Essential (CA$395/year), and Organization Premium (CA$595/year), each providing access to training discounts, virtual communities, recognition awards, networking, and member pricing on pedagogical resources. Valid April 1 to March 31.
• Stage de juin (Annual Multi-Day Intensive Training Event) Annual multi-day intensive training event generating registration fees, with three parallel tracks accommodating different skill levels and dance genres. Held at Le Carré 150 in Victoriaville.
• Mentorat (Mentorship Program for Dance School Managers) Mentorship program pairing experienced and emerging dance school managers. Subsidized by Compétence Culture government funding. Runs October 2025 to June 2027.
• Émergence - Accompagnement pour gestionnaires Individual confidential coaching program for member dance school managers (1-5 hours per participant). Available until funds are exhausted.

Quantifiable outcome

• Stage 2026: 72 participants + 24 trainers across 3 tracks in a record-breaking edition
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and major.

• Orya par VirevolteminorGTM or Marketing PartnerSpecialized dancewear boutique offering RED members an exclusive 25% discount on selected regular-priced items in-store and online. Orya understands the dance teaching community and tailors its offerings to member needs. Partners promote each other's services to their respective audiences.
• T-U-R-L-U-T-U-T-UminorGTM or Marketing PartnerDance apparel retailer offering RED members a 20% exclusive discount on all online products. The boutique is also located in Saguenay. Members can use the discount both online and in-store.
• Collection de livres Martha (Barbara Desrochers)minorGTM or Marketing PartnerAuthor and classical ballet trainer Barbara Desrochers offers RED members (managers, teachers, and individuals) a 10% discount on her youth dance activity books, and 25% off on purchases of 10+ books.
• ProInscriptionminorGTM or Marketing PartnerDance school management software provider offering RED members a $250 credit on its services for all new member clients signed in 2026. ProInscription also sponsors the Prix Coup de coeur ($500 bursary at the 2026 Recognition Awards).
• Activity MessengerminorGTM or Marketing PartnerDance school communication software provider offering RED members a $200 credit on its services for all new member clients signed in 2026.
• LepelcominorGTM or Marketing PartnerBusiness insurance provider offering RED members a reduction of up to 30% on their commercial insurance premiums.
• TrustiiminorGTM or Marketing PartnerBackground check services provider offering RED members exclusive rates: identity verification at $2.99, Quebec criminal record at $11.99, Canada criminal record at $10.99.
• Boutique Au pas de danseminorGTM or Marketing PartnerDance clothing and shoe retailer offering RED members a 20% exclusive discount on all products both in-store and online.
• Boutique DanSpectacle JulyminorGTM or Marketing PartnerProfessional costume and stage set retailer offering RED members a 20% exclusive discount on all professional-quality costume, set, and stage accessory orders.
• Méthode de création chorégraphique (Nicolas Zemmour & Marc Zemmour)minorGTM or Marketing PartnerAuthors and dance pedagogy experts Nicolas Zemmour and Marc Zemmour offer RED members a $5 exclusive discount on their choreography creation book, which provides concrete tools for exploring the dance creation process and developing a personal artistic signature.
• École supérieure de ballet du QuébecmajorStrategic or Co-development PartnerOne of Quebec's premier ballet training institutions and an associate member of RED. ESBQ collaborated as a training partner for the Stage 2026, providing expert instructors. ESBQ also sponsors the Prix Enseignant.e bursary ($1,000) at the annual Recognition Awards. Long-standing collaborative relationship.
• École de danse de QuébecmajorStrategic or Co-development PartnerAssociate member and leading dance institution in Quebec. Collaborated as a training partner for Stage 2026, providing expert instructors and pedagogical content. Supports RED's mission and actions to strengthen dance training across Quebec.
• École de danse contemporaine de MontréalmajorStrategic or Co-development PartnerAssociate member and one of Quebec's leading contemporary dance institutions. Collaborated as a training partner for Stage 2026, contributing expert instructors to the programming.
• UQAMminorStrategic or Co-development PartnerUniversité du Québec à Montréal participated as a training collaborator for the Stage 2026, contributing academic and artistic expertise to the programming.
• Centre national de danse thérapie des Grands Ballets CanadiensminorStrategic or Co-development PartnerThe National Dance Therapy Center of the Grands Ballets Canadiens collaborated as a training partner for Stage 2026, providing specialized expertise in dance therapy.
• Protecteur de l'intégrité en loisir et en sport (PILS)minorOthersThe Quebec government ombudsman for integrity in leisure and sport, operating under the Loi sur la sécurité dans les loisirs et les sports. RED has adopted an integrity protection policy aligned with PILS. PILS receives and analyzes complaints about physical and psychological integrity in sport and leisure contexts. RED refers members to PILS and the complementary resource Sport'Aide (1-833-211-2433) for reporting and support.
• Sport'AideminorOthersA support resource for people experiencing difficulties in recreational sport or outdoor contexts. Sport'Aide can accompany individuals in filing complaints with the PILS. RED's integrity policy references Sport'Aide as a complementary resource for members. The resource does not process or judge complaint admissibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dance/USA: National service organization for the professional dance field in the United States, serving a broader performing arts and professional company constituency than RED. Comparable as a sector umbrella and advocacy body for dance, though its focus skews toward professional dance companies rather than recreational/teaching-focused schools.
• National Ballet School of Canada: Canada's premier ballet training institution offering professional teacher training programs alongside its full-time school curriculum. Comparable to RED as a Canadian dance education provider, though operating primarily as a single institution rather than a network, and offering formal credentialed programs rather than RED's membership-based training model.
• Réseau Québécois de la Danse: Provincial dance advocacy and development organization in Quebec focused on professional dance creation, production, and dissemination. Tangentially comparable as a Quebec dance sector umbrella, but oriented toward professional dance artists and companies rather than recreational dance schools and teachers.

Direct peers

• Imperial Society of Teachers of Dancing (ISTD): UK-based membership organization for dance teachers offering graded syllabi, examinations, training, and continuing professional development across multiple dance genres. Highly comparable to RED's model of providing pedagogical frameworks, teacher training, and recognition, with both organizations acting as umbrella bodies for accredited dance instruction.
• Royal Academy of Dance (RAD): International dance education and teacher membership organization offering standardized syllabi, examinations, and professional development for dance teachers. Comparable to RED as a sector-recognizing body that certifies and trains dance educators, though operating globally with examinations as a core feature (which RED removed in 2021).
• National Dance Education Organization (NDEO): US-based non-profit membership organization serving dance educators through professional development, publications, conferences, and advocacy. Directly comparable in mission to RED as a sector umbrella for dance teachers, though operating at a national US scale versus RED's Quebec provincial scope.

Regional players

• Dance Ontario: Ontario-based dance service organization supporting dance professionals, schools, and the broader dance community through advocacy, networking, and resources. Operates as a regional membership association analogous to RED but for the Ontario market, with overlapping structure but no direct geographic competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSZw-IVcMDHJJgVCxXXK8og
• Facebookfacebook.com/reseau.enseignement.danse
• Instagraminstagram.com/reseau.enseignement.danse
• LinkedInlinkedin.com/company/reseaudenseignementdeladanse

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Réseau d'enseignement de la danse