RED HILLS MARKET, LLC

What RED HILLS MARKET, LLC does

Red Hills Market, LLC is a privately held, single-location wood-fired restaurant and market founded in 2011 by Jody and Michelle Kropf in Dundee, Oregon. The business operates daily from 8am to 8pm, serving wood-fired pizzas, farm-fresh salads, stacked sandwiches, hearty breakfast plates, and scratch-made cookies crafted with seasonal, locally sourced Willamette Valley ingredients, alongside a full espresso bar, Willamette Valley wines, local beers, and craft cocktails. Its core technology is a wood-fired oven cooking method that defines the menu and anchors the brand identity, complemented by a curated grab-and-go market shelf program stocking local maker goods for picnics, road trips, and gifts.

The business generates revenue across four streams: (1) dine-in and online carryout food and beverage sales (with Chownow online ordering), (2) full-service catering with a mobile 1940s wood-fired oven operating in Yamhill County, (3) two fully furnished vacation rental apartments branded The Market Lofts (a Modern One Bedroom Suite and a Luxury King Studio accommodating 2-4 guests each, operated by the three Kropf sisters), and (4) branded merchandise including gift cards and tote bags. The catering business has secured notable enterprise and wine industry clients including Nike, Portland Timbers, Domaine Serene, Domaine Drouhin, Purple Hands, and Allison Inn & Spa.

The company's go-to-market centers on event-driven acquisition through recurring Local's Night specials, a rotating Winery of the Month partnership program (featuring producers such as Lange, Adelsheim, and Remy Wines), and monthly Third Thursday brewery tap takeovers (Xicha Brewing, Grains of Wrath, Grand Fir Brewing). Marketing is conducted through Instagram, the company website, email newsletter, and substantial earned-media coverage in Food & Wine, Sunset Magazine, Eater PDX, Zagat, Wine Enthusiast, Travel & Leisure, and AAA's Via Magazine. Primary customer segments are Oregon wine country visitors (tourists seeking authentic local dining) and local residents of Dundee and surrounding Yamhill County, with event hosts as a secondary catering segment.

Name

RED HILLS MARKET, LLC

Legal name

Red Hills Market, LLC

Website

https://redhillsmarket.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Hills Market is a single-location wood-fired restaurant and market in Dundee, Oregon, founded in 2011 by Jody and Michelle Kropf. It serves seasonal, locally sourced cuisine to wine country tourists and local residents, with catering, lodging (The Market Lofts), and merchandise revenue streams.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant and Market

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320), Mobile Food Services (72233)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)

akta.pro secondary industries

Gourmet & Fine Food Stores (CRAHAGAG), Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)

Keywords

• Wood-fired restaurant
• Wine country dining
• Catering services
• Farm-to-table food
• Vacation rental lofts

Headquarters

HQ city

Dundee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Dine-in and takeout sales of wood-fired pizzas, farm-fresh salads, stacked sandwiches, hearty breakfast plates, and scratch-made cookies. Includes full bar with espresso, local beer, Willamette Valley wine, and craft cocktails. Breakfast served 8am-11am, lunch and dinner 11am-8pm daily.
2. Catering Services: Full-service catering from mobile wood-fired oven with dedicated chef and staff at event spaces, plus pickup and delivery trays. Operates in Yamhill County working with local makers, farmers, and ranchers.
3. Merchandise: Gift cards (from $10) and branded merchandise including tote bags ($18) available for purchase.
4. The Market Lofts: Two fully furnished lofts above the market offering accommodations for 2-4 people with luxury amenities. Family owned and operated by three sisters Jennifer, Michelle, and Noel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Red Hills Market operates a single-location wood-fired restaurant and market in Dundee, Oregon, serving wood-fired pizzas, farm-fresh salads, stacked sandwiches, hearty breakfast plates, and scratch-made cookies made with seasonal, locally sourced ingredients. The business also offers a curated grab-and-go market section, full-service catering with a mobile wood-fired oven, hand-pulled espresso, local Willamette Valley wine, craft beer, craft cocktails, and two vacation rental lofts located above the market.

Product overview

Red Hills Market is a single-location wood-fired restaurant and market in Dundee, Oregon, operated by Jody & Michelle Kropf since 2011. The core offering centers on the restaurant (wood-fired pizzas, seasonal dishes, espresso, cocktails), complemented by the grab-and-go market shelves, catering services with a mobile wood-fired oven, the Harvest Table reservation experience, and The Market Lofts vacation rentals above the location. A Red Hills Market Tote Bag and Gift Cards serve as branded merchandise. The business does not operate as a platform or multi-product software company.

Differentiator

Problem solved

Functional benefit

Brands

• The Market Lofts: Two fully furnished lofts located above Red Hills Market, offering accommodations for 2-4 people with luxury amenities including heated tile floors, designer kitchenettes, and access to the market's food and wine offerings. Operated by Jennifer, Michelle, and Noel (the 3 Sisters).

Products and services

• Red Hills Market Restaurant and Cafe

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lange WinerycoreGTM or Marketing Partner · 1 July 2026Lange Winery is featured as Winery of the Month for July 2026. Don and Wendy Lange founded their eponymous winery in 1987 in Northern Willamette Valley's Dundee Hills. The partnership highlights Lange wines by the glass including 2023 Three Hills Chardonnay, 2023 Pinot Noir Reserve, and 2025 Rose of Pinot Noir.
• Xicha BrewingminorGTM or Marketing Partner · 1 July 2026Xicha Brewing tap takeover event on July 16, 2026 featuring cold beer, live music, and tasty food. Gerry's Street Tacos served at the event. Live music by Dewey Nielsen and artist Pam Baker.
• Adelsheim VineyardcoreGTM or Marketing Partner · 1 June 2026Adelsheim Vineyard featured as Winery of the Month for June 2026. Founded by David and Ginny Adelsheim in 1971, it was the Chehalem Mountains' first winery in 1978. Featured wines include 2023 Willamette Valley Chardonnay, 2023 Willamette Valley Pinot, and 2023 Willamette Valley rosé.
• Grains of WrathminorGTM or Marketing Partner · 1 June 2026Third Thursday tap takeover event in June 2026 featuring Grains of Wrath beer. Grilled chicken bacon ranch sandwich special with wood-fired jojos. Live music by Dewey Nielson.
• Remy WinescoreGTM or Marketing Partner · 1 May 2026Remy Wines featured as Winery of the Month for May 2026. McMinnville native Remy Drabkin founded Remy Wines in 2006. Featured wines include 2024 Three Wives Fischerman's Pinot Gris, 2021 Jules Estate Pinot Noir, and 2021 Gold Star 'Super Tuscan'.
• Grand Fir BrewingminorGTM or Marketing Partner · 1 May 2026Third Thursday tap takeover event in May 2026 featuring Grand Fir Brewing. Wagyu beef short rib nachos special cooked in Grand Fir beer. Live music by Wil Kinky.
• Catering Client NetworkcoreStrategic or Co-development PartnerExtensive catering client network including Purple Hands, Domaine Serene, Domaine Drouhin, Allison Inn & Spa, Nike, Portland Timbers, and many Yamhill County wineries, restaurants, and businesses. Services include full-service catering with mobile wood-fired oven and pickup/delivery options.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dundee Bistro: Dundee, Oregon wine country bistro where Red Hills Market's operations manager began his industry career. Operates in the same immediate market and serves a comparable local and tourist customer base.
• Tina's Restaurant & Bar: Long-standing wine country restaurant located in Dundee, Oregon serving the same Willamette Valley visitor and local resident base as Red Hills Market. Closest in-market dining competitor.
• Pybus Public Market: Public market and food hall in Wenatchee, Washington combining curated local-goods retail with multiple food vendors. Most directly comparable concept to Red Hills Market's combination of a sit-down restaurant, market shelves with curated local goods, and event programming.

Others

• Adelsheim Vineyard: Chehalem Mountains winery featured as Winery of the Month in June 2026. Comparable as a Willamette Valley wine country partner sharing the same tourist pipeline.
• Lange Winery: Dundee Hills winery featured as Red Hills Market's Winery of the Month in July 2026. Comparable as a Willamette Valley wine country ecosystem partner rather than a direct dining competitor.
• Willamette Valley Vineyards: Established publicly traded Willamette Valley winery with on-property tasting room and hospitality. Comparable as a larger wine country ecosystem participant whose visitor traffic Red Hills Market can capture.
• Domaine Serene: Dundee Hills winery and current catering client of Red Hills Market. Comparable as a Willamette Valley ecosystem participant rather than direct competitor, sharing the same Dundee Hills visitor base.

Regional players

• Auberge du Soleil: Luxury Napa Valley wine country resort with acclaimed on-site restaurant and lodge accommodations. Comparable premium wine country destination combining destination dining and lodging at the high end of the category.
• The Allison Inn & Spa: Luxury Willamette Valley wine country resort in Newberg, Oregon with on-property dining and spa. Comparable as a regional wine country hospitality destination and current catering client of Red Hills Market.
• Brix Restaurant: Wine country restaurant in Yountville, Napa Valley focused on seasonal, locally sourced cuisine paired with estate wines. Comparable positioning as a destination wine country dining concept outside Oregon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redhillsmarket
• LinkedInlinkedin.com/company/red-hills-market-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RED HILLS MARKET, LLC