Fundación REDMADRE

What Fundación REDMADRE does

Fundación REDMADRE is a Spanish non-profit foundation founded in 2007 and headquartered in Madrid, dedicated to supporting women facing unexpected pregnancies and socioeconomic difficulties. The organization provides a portfolio of services including medical, psychological, and legal counseling during pregnancy; material aid (diapers, formula, clothing, cribs, strollers); personalized accompaniment; informational resource referrals; and newborn care training. Services are delivered through a hybrid model combining a central Madrid headquarters and an emergency support infrastructure (phone hotlines and WhatsApp) with a nationwide network of local REDMADRE associations across Spain. According to the foundation's own reporting, it has accompanied more than 400,000 women since inception.

The foundation's core products and programs include: (1) Acompañamiento y Asesoramiento, the core counseling and material aid service; (2) REDMADRE Orienta, a digital training-search portal launched in March 2026 that matches pregnant women and new mothers with educational opportunities based on location, age, prior studies, and legal situation; (3) Forma+Emplea+Integra, a labor insertion program targeting 150 women; (4) Mapa de la Maternidad, an annual research publication analyzing public aid for maternity in Spain across all autonomous communities (9 editions published); (5) Premio 'Nunca Estarás Sola', an annual academic awards program for research on motherhood; and (6) Campaña 'Ayúdame a Nacer', a targeted fundraising campaign supporting first three months of newborn care. The underlying technology stack is standard web infrastructure (WordPress/Elementor, Google Analytics) integrated with WhatsApp and email for urgent assistance — no proprietary technology or AI/ML capabilities are disclosed.

REDMADRE's revenue model is entirely donation-based, with no commercial product sales. Revenue streams include: individual donations (one-time gifts and recurring 'socio' memberships with monthly/quarterly/annual billing and tax deductions), corporate partnerships (project sponsorship, CSR programs, employer giving), in-kind donations (notably from Uber for transportation services, Carrefour for baby products, Cofares during COVID-19), legacy bequests (solidarity wills), and event-based giving (solidarity celebrations). The organization holds certifications including the Fundación Lealtad 'Sello Lealtad' (transparency) and the EFR (Family-Responsible Organization) certificate, and is governed by a Patronato board led by President María Torrego with Amaya Azcona as Director General. Notable corporate relationships include Banco Santander (selected as winner of 'Euros de tu Nómina' 2026), Obra Social La Caixa (long-term supporter since 2015), Uber, and a coalition role within Plataforma Sí a la Vida (500+ pro-life associations).

Name

Fundación REDMADRE

Legal name

FUNDACION REDMADRE

Website

https://redmadre.es

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación REDMADRE is a Spanish non-profit foundation founded in 2007 that supports vulnerable pregnant women and recent mothers through counseling, material aid, and employment programs, serving 400,000+ women since inception via a nationwide network of local associations.

Ownership category

akta.pro rank

Product category

Maternal and Pregnancy Support Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industry

Postpartum Family Helper (Non-Medical) (HSAAAGAJ)

Keywords

• Maternal support services
• Pregnancy counseling
• Non-profit foundation
• Maternity assistance
• Women support services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: Recurring and one-time donations from individuals through website portal, bank transfer, Bizum, and membership (socio) fees with various frequency options.
2. Corporate Partnerships: Collaboration agreements with companies for project sponsorship, corporate social responsibility programs, and employee engagement campaigns.
3. Uber Mobility Partnership: Partnership with Uber to facilitate transportation for pregnant women in vulnerability situations.
4. Legacy Donations: Solidarity wills (testamento solidario) where donors include REDMADRE as beneficiary in their estate planning.
5. Solidarity Celebrations: Wedding, baptism, communion, and birthday celebrations where guests donate to REDMADRE instead of traditional gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Fundación REDMADRE provides comprehensive support services to women facing unexpected pregnancies in Spain, delivered through a national network of local associations. Core services include medical, psychological, and legal counseling during pregnancy, material assistance for newborn care (diapers, formula, clothing, cribs, strollers), personalized pregnancy accompaniment, and professional training and employment support via the REDMADRE Orienta portal and Forma+Emplea+Integra program.

Product overview

Fundación REDMADRE operates as a non-profit foundation providing comprehensive support to pregnant women facing difficulties in Spain. The organization offers a coordinated portfolio of services including direct accompaniment and counseling (medical, psychological, legal), material aid distribution through a network of local associations, the REDMADRE Orienta digital training portal, the Forma+Emplea+Integra employment program, the annual Mapa de la Maternidad research publication, the 'Nunca Estarás Sola' academic awards program, and the 'Ayúdame a Nacer' fundraising campaign. Services are delivered through the central foundation in Madrid and a nationwide network of local REDMADRE associations.

Differentiator

Problem solved

Functional benefit

Products and services

• Acompañamiento y Asesoramiento Comprehensive support service for pregnant women facing unexpected pregnancies, providing medical, psychological, and legal counseling during pregnancy; material aid for newborn care; personalized accompaniment; information on local resources; and newborn care training. Delivered through the network of REDMADRE local associations across Spain.
• REDMADRE Orienta Online professional orientation portal that connects pregnant women and new mothers with training and employment opportunities, matching them with educational entities based on age, autonomous community, prior studies, and legal situation.
• Forma+Emplea+Integra Training and employment project that helps pregnant women and new mothers access adapted education to facilitate their integration into the labor market. Recognized as a winner in Banco Santander's Euros de tu Nómina program (Inclusión Social category).

Quantifiable outcome

• Over 400,000 women have been accompanied since foundation in 2007
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• UbercoreStrategic or Co-development Partner · 15 April 2026Uber collaborates with Fundación REDMADRE to facilitate mobility for pregnant women in vulnerability situations. This partnership addresses transportation barriers that pregnant women often face when accessing medical appointments and support services.
• Obra Social La Caixa (CaixaBank)strategicGTM or Marketing Partner · 24 September 2015CaixaBank's social work has been a continuous supporter of REDMADRE, receiving recognition and collaborating since the association's founding. La Caixa supported the Toledo Gala Benéfica and various local initiatives.
• CofaresminorGTM or Marketing PartnerPharmaceutical distribution company that donated during COVID-19 pandemic to support REDMADRE's activities.
• CarrefourminorGTM or Marketing PartnerRetail partner providing donations of baby products (diapers) through their foundation.
• Plataforma Sí a la VidastrategicStrategic or Co-development PartnerREDMADRE participates in this coalition of over 500 pro-life associations in Spain, coordinating advocacy efforts and annual events like the Marcha Sí a la Vida.
• Red Solidaria SantanderstrategicOthersNetwork of 200+ organizations in Spain created by Banco Santander to build long-term relationships beyond financing, sharing knowledge and strengthening alliances with focus on financial management, digitalization, and institutional leadership.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Cáritas España: Spain's largest Catholic charitable organization providing social services to vulnerable populations including families, women, and children. Directly comparable as a non-profit foundation offering social assistance, material aid, and counseling across Spain through a network of local offices.
• Save the Children España: International NGO focused on children's rights and welfare, with active operations supporting mothers, pregnant women, and infants in Spain. Comparable as a non-profit combining direct service, advocacy, research publications, and government partnership work.
• Fundación ANAR: Spanish foundation focused on children's and adolescents' welfare, including at-risk families and vulnerable mothers. Comparable as a non-profit foundation providing counseling, emergency support, and outreach through phone/digital channels.
• Aldeas Infantiles SOS España: Spanish branch of an international NGO supporting vulnerable children and families, including at-risk mothers and infants. Comparable in providing comprehensive social support, material aid, and family strengthening programs through a national network.
• Mensajeros de la Paz: Spanish non-profit organization supporting vulnerable children, families, and elderly. Provides similar social services including counseling, material assistance, and family support through a national network.

Others

• Asociación Española de Pediatría: Professional association of pediatricians in Spain focused on child and maternal health. Comparable as an ecosystem participant addressing maternal and infant welfare, though structured as a professional body rather than a service provider.
• Fundación Lealtad: Spanish non-profit that audits and certifies transparency and good governance standards for NGOs. REDMADRE is a certified entity; comparable as an institutional partner in the Spanish non-profit ecosystem.

Broad incumbents

• Cruz Roja Española: Spanish Red Cross, a major humanitarian organization providing social assistance, emergency relief, and health-related support to vulnerable populations including women and children. Operates a much larger national network with similar funding models including donations and corporate partnerships.
• UNICEF España: Spanish committee of a global organization focused on child welfare, maternal health, and family support. Operates with similar donation-based funding, corporate partnerships, and research publication activities in Spain.

Emerging players

• Federación Española de Familias Numerosas: Spanish federation supporting large families with counseling, advocacy, and material assistance. Comparable in serving maternal and family welfare through donation-based funding and corporate partnerships in Spain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/redmadre?feature=results_main
• Facebookfacebook.com/FundaREDMADRE
• LinkedInlinkedin.com/company/fundaci%C3%B3n-redmadre
• Instagraminstagram.com/fundacion_redmadre

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fundación REDMADRE