Red Rock Bakery & Deli

What Red Rock Bakery & Deli does

Red Rock Bakery & Deli is an independent restaurant and bakery founded in May 2005 and headquartered in Stillwater, Oklahoma. The company operates a single retail storefront at 910 N. Boomer with dine-in seating, drive-thru, and takeout service running 6 a.m. to 8 p.m. daily, supported by a dedicated production facility at 323 E. Airport Rd for scratch bread and bakery production. Its menu centers on sandwiches, salads, and specialty items (including a signature gourmet chicken bacon ranch mac 'n' cheese), with all bread and meats produced from scratch in-house.

The business distributes through physical retail, online ordering via the Incentivio platform, a mobile app on iOS and Android featuring a tiered points-based loyalty program, and a catering line for office meetings and social events. Revenue is generated through same-store food sales (dine-in, drive-thru, takeout) and catering, with no menu pricing publicly disclosed. The customer base is primarily Stillwater-area residents and local businesses, with no disclosed enterprise or institutional customers.

The company is privately held with no parent company, funding rounds, or institutional investors identified. It employs 15 people, was voted Best Sandwich & Deli in Stillwater's 2024 community awards, and uses Paycom (HR), Incentivio (online ordering), and OnCue Express (contact forms) for operational support.

Name

Red Rock Bakery & Deli

Legal name

Red Rock Bakery & Deli

Website

https://redrockbakery.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Rock Bakery & Deli is an independent, single-location restaurant and bakery in Stillwater, Oklahoma, serving scratch-made sandwiches, salads, and bakery items via dine-in, drive-thru, mobile app, and catering to local residents and businesses.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant & Bakery

NAICS

Limited-Service Restaurants (722513), Retail Bakeries (311811), Caterers (722320)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Delis & Sandwich Specialty Stores (CRAHAGAF)

akta.pro secondary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Sandwich restaurant
• Bakery and deli
• Catering services
• Mobile loyalty program
• Fresh baked goods

Headquarters

HQ city

Stillwater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in and Takeout Sales: Revenue from customers dining in or taking out food at the restaurant location, including sandwiches, salads, bakery items, and specialty items like mac 'n' cheese.
2. Drive-Thru Sales: Revenue from drive-thru service at the Stillwater location, open daily from 6 a.m. to 8 p.m.
3. Catering Services: Box lunch and tray orders for office meetings and social events, requiring advance ordering at least one day ahead.
4. Loyalty Program: Points-based rewards program driving customer retention and repeat purchases through incentive-based redemptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Red Rock Bakery & Deli operates a full-service restaurant and bakery in Stillwater, Oklahoma, serving freshly prepared sandwiches, salads, and bakery items made from scratch daily with slow-roasted meats and premium ingredients. The company offers dine-in, drive-thru, and takeout options, catering for office meetings and social events, and supports orders through a mobile app, website, and Incentivio-powered online ordering platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Rock Bakery & Deli Restaurant Full-service restaurant and bakery in Stillwater, OK, serving freshly prepared sandwiches, salads, and bakery items made from scratch daily with slow-roasted meats and fresh ingredients. Open 6 a.m. to 8 p.m. daily with dine-in seating and drive-thru service.
• Catering Services Catering service for office meetings and social events, offering box lunches and trays. Orders must be placed at least one day in advance by phone (405.377.3633) or through the catering ordering platform.
• Red Rock Mobile App Mobile application for iOS and Android enabling online ordering, account management, loyalty program with points-based rewards, and exclusive offers. Points are redeemable for free items ranging from drinks/cookies (250 points) to mac 'n' cheese (1500 points), and never expire.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• IncentiviocoreTechnology or IntegrationOnline ordering and catering platform provider powering the restaurant's digital ordering capabilities through their website and catering ordering system.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Subway: Largest global sandwich chain; competes heavily on price and convenience in Stillwater-area retail and foodservice channels.
• Panera Bread: National bakery-café leader combining in-house baked goods, sandwiches, salads, catering, and a mature loyalty program; competes for the same breakfast and lunch occasions.

Emerging players

• Corner Bakery Cafe: Bakery-café concept offering sandwiches, salads, and from-scratch baked goods with catering — adjacent category competitor for premium bakery-led lunch occasions.

Direct peers

• Schlotzsky's: Sandwich chain built around a signature sandwich with dine-in, drive-thru, catering, and app-based loyalty; comparable channels and value proposition.
• Jimmy John's: Freakishly Fast sandwich franchise with dine-in, drive-thru in some markets, app-based ordering, and catering — overlapping channels and customer occasions with Red Rock.
• Capriotti's Sandwich Shop: Sub-focused chain emphasizing premium ingredients and catering trays, with a similar scratch-style positioning and small-format deli footprint.
• Jersey Mike's Subs: Fast-growing East Coast-style sub chain with dine-in, takeout, and catering; competes in the same premium-sandwich niche as Red Rock with strong presence in college markets.
• Firehouse Subs: National sandwich chain specializing in hot and cold sub-style sandwiches; comparable to Red Rock's sandwich-forward deli offering and franchise-driven multi-unit expansion model.
• McAlister's Deli: National deli chain featuring sandwiches, salads, soups, and baked potatoes with dine-in, catering, and online ordering; closely aligned menu mix and catering focus.
• Potbelly Sandwich Shop: Sandwich chain built around toasted subs, salads, and in-store baked goods — direct competitor in the scratch-baking + sandwich category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/red-rock-bakery-&-deli

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Rock Bakery & Deli