Redstick Financial

Name

Redstick Financial

Legal name

Redstick Financial, Inc.

Website

https://redstickfinancial.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Credit Intermediation and Related Activities (522)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industries

Rate-and-Term Refinance Origination (FSALAAAE), Cash-Out Refinance Origination (FSALAAAF)

Keywords

• Residential mortgage lending
• Home purchase loans
• Mortgage refinancing
• First-time homebuyer loans
• Local mortgage lender

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Lending Interest Income: Redstick Financial originates residential mortgage loans and generates revenue through interest earned on the loans they fund. They operate as a direct mortgage lender in the Baton Rouge market, providing home purchase loans and refinancing options to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Redstick Financial originates residential mortgage loans for individual consumers in the Greater Baton Rouge, Louisiana market. The company provides home purchase loans (including first-time homebuyer loans) and home refinancing, guiding borrowers through application, processing, and closing. Loan origination and customer onboarding are supported by an online application portal (LodaSoft) and complemented by a website-based mortgage calculator.

Product overview

Redstick Financial offers a unified mortgage lending service focused on residential home loans in the Baton Rouge area. The core offering consists of mortgage lending services supported by an online mortgage calculator tool. The company positions itself as a local residential mortgage expert invested in growing the community, providing personalized guidance through the home loan process from application through closing.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Mortgage Lending (Home Purchase Loans and Refinancing)

Named customers6 records

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LodaSoftcoreTechnology or IntegrationLodaSoft provides the online client application portal used by Redstick Financial for loan applications. The platform (https://redstickfinancialclient.lodasoft.com) enables customer registration and loan application workflows. This is a critical technology infrastructure partnership for the company's digital lending operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Guild Mortgage: Retail-focused residential mortgage lender with a branch model concentrated in underserved and secondary markets, including Louisiana. Comparable to Redstick in product set (purchase, refinance, government loans) and reliance on local relationships.
• PrimeLending: Retail mortgage lender with a strong branch network emphasizing hometown service and first-time homebuyer support. Comparable to Redstick in direct origination, purchase-focused product mix, and branch-driven relationship model.
• Caliber Home Loans: Retail and correspondent mortgage lender with a strong branch network and focus on purchase-money mortgages. Comparable to Redstick as a direct originator serving local consumer markets.
• Fairway Independent Mortgage Corporation: National retail mortgage lender with a branch-based, relationship-driven model similar to Redstick. Operates licensed branch offices staffed by loan officers serving local homebuyers and refinancers, closely mirroring Redstick's direct-lender, local-service approach.
• New American Funding: Direct retail mortgage lender with branch locations serving local homebuyers. Operates a similar direct-lender, branch-based origination model with focus on purchase mortgages and first-time buyer education.

Broad incumbents

• loanDepot: Large multi-channel mortgage lender offering retail, wholesale, and direct-to-consumer origination. Comparable as a direct lender competing for the same purchase and refinance consumers, though at vastly greater scale and brand reach.
• Rocket Mortgage: Largest U.S. retail mortgage lender and dominant direct-to-consumer brand. Competes with Redstick for the same Baton Rouge homebuyers, but at national scale with a digital-first model and aggressive marketing spend.
• United Wholesale Mortgage: Largest U.S. mortgage lender by volume, primarily wholesale. Relevant as the dominant counterparty / competitor shaping the rate sheet environment that small retail lenders like Redstick operate within.

Regional players

• Home Bank: Louisiana-headquartered community bank with mortgage origination capabilities serving the Baton Rouge and broader Louisiana market. Comparable to Redstick as a local residential mortgage provider competing for the same Baton Rouge borrowers.
• Gulf Coast Bank and Trust Company: Louisiana-based community bank offering residential mortgage products in the Baton Rouge area. Comparable as a local competitor for purchase and refinance mortgage business in Redstick's primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/redstick-financial

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redstick Financial