Refine Health

What Refine Health does

Refine Health is a privately-held, founder-led physiotherapy clinic operating two physical locations in Auckland, New Zealand (Newmarket at 14 Davis Cres, and St Heliers at 10 Turua St). Founded by Stu Ross and co-led with Principal Physio/Director Pauline Thorp, the practice offers musculoskeletal physiotherapy, injury rehabilitation, acupuncture, massage, strength and conditioning, Pilates, run assessments, and muscle balance assessments. The clinic is an ACC-registered provider able to lodge accident injury claims directly without GP referral, and participates in the Careway ACC pilot programme, a multi-disciplinary pathway connecting it with sports physicians and orthopaedic surgeons.

The service stack combines manual therapy and exercise-based rehabilitation delivered by senior physiotherapists, supported by the VALD Forceframe strength testing system for objective joint-by-joint measurement, the Gensolve online booking platform, and video conferencing for telehealth consultations. Specialised body-region programmes cover spinal, cervical, foot and ankle, hip, knee, shoulder, and neck conditions, with group Mobility and Falls Prevention Classes offered at St Heliers.

The business model is direct-to-consumer fee-for-service, anchored by ACC-subsidised accident injury sessions and private sessions priced at NZD $80–$110 depending on duration and complexity, with Southern Cross Easy-Claim enabling direct insurance billing. The clinic employs approximately five clinical and front-desk staff and serves a distributed base of individual patients, athletes, and ACC claimants across Auckland's eastern and central suburbs, with no disclosed corporate accounts or external funding.

Name

Refine Health

Legal name

Refine Health

Website

https://refinehealth.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Refine Health is a privately-held, founder-led physiotherapy clinic operating two Auckland locations (Newmarket and St Heliers), delivering musculoskeletal rehabilitation, sports physiotherapy, and wellness services to individual patients and ACC claimants across New Zealand.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)

Keywords

• Physiotherapy services
• Musculoskeletal rehabilitation
• Sports injury recovery
• Manual therapy treatments
• ACC injury treatment

Headquarters

HQ city

Newmarket

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physiotherapy Sessions: Fee-for-service physiotherapy sessions. ACC-approved sessions are either fully funded or heavily subsidised by ACC for accident-related injuries. Private sessions available for non-ACC covered treatment. They also work with Southern Cross Easy-Claim for direct insurance billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Refine Health is a multi-disciplinary physiotherapy clinic operating two Auckland locations that delivers musculoskeletal physiotherapy, injury rehabilitation, sports physiotherapy, acupuncture, massage, Pilates, strength & conditioning, and specialized body-region treatments (spinal, neck, shoulder, knee, hip, foot/ankle). The clinic is an ACC-registered provider offering direct claim lodging without GP referral, and extends services via telehealth consultations and VALD Forceframe objective strength testing for athletes and general patients.

Product overview

Refine Health operates as a physiotherapy clinic with two locations (Newmarket and St Heliers, Auckland) offering a comprehensive range of musculoskeletal healthcare services. The core offering centers on physiotherapy services including massage, injury rehabilitation, acupuncture, and sports physio. The clinic provides specialized assessment and treatment programmes including Muscle Balance Assessment (MBA), Run Assessment using video analysis, and Pilates classes. Additional services include Spinal, Cervical, Foot & Ankle, Ankle, Hip, Knee, Shoulder, and Neck Physiotherapy for specific body regions. The VALD Forceframe system enables objective strength testing across major joints. Telehealth/Online Physio Consultations extend services remotely. The clinic is an ACC-registered provider with direct claim lodging capability. Services are delivered by senior physiotherapists including Stu Ross and Pauline Thorp who have 40 years of combined experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Services Comprehensive physiotherapy services including massage, injury rehabilitation, acupuncture, sports physio, and treatment for neck pain, low back pain, shoulder pain, and other musculoskeletal conditions. Available at Newmarket and St Heliers clinics with direct ACC claim lodging.
• Strength & Conditioning
• Pilates
• Run Assessment
• Muscle Balance Assessment (MBA)
• Online Physio Consultation (Telehealth)
• ACC Physiotherapy
• Mobility and Falls Prevention Classes
• Spinal Physiotherapy
• Cervical / Neck Physiotherapy
• Foot & Ankle Physiotherapy
• Hip Physiotherapy
• Knee Physiotherapy
• Shoulder Physiotherapy

Quantifiable outcome

• 90% of injury rehabilitation work is done by the patient outside of clinic sessions

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Careway (ACC Programme)coreStrategic or Co-development PartnerCareway is an ACC pilot programme - a multidisciplinary pathway connecting physiotherapists with sports physicians and orthopaedic surgeons. Refine Health was selected as one of a limited number of Auckland physio clinics to participate. The programme expedites assessment and provides faster access to services like scanning, x-rays, and rehabilitation.
• Southern Cross Health SocietyminorChannel Partner/ Reseller/ DistributorRefine Health works with Southern Cross Easy-Claim, allowing insured patients to claim treatment costs directly without paying upfront and claiming reimbursement.
• Specialist and Orthopaedic NetworkscoreStrategic or Co-development PartnerNetwork of specialists and orthopaedic surgeons for referrals when imaging, injections, or surgical consultation is required. Referrals for x-rays and ultrasound scans available.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Active+: New Zealand physiotherapy and rehabilitation clinic network offering multi-modality outpatient services including physio, Pilates, and rehab. Closely comparable direct-to-consumer model, ACC-funded volumes, and bundled service approach targeting similar patient segments.
• Habit Health: One of New Zealand's largest physiotherapy and rehabilitation networks with multiple clinics across NZ. Directly comparable outpatient musculoskeletal and rehabilitation services, ACC-registered provider model, and a multi-modality offering closely parallel to Refine Health's Auckland physio practice.
• Auckland Physio (Auckland Physiotherapy): Established Auckland physiotherapy clinic offering musculoskeletal, sports, and post-surgical rehabilitation. Direct Auckland regional peer competing for the same Newmarket/East Auckland patient base as Refine Health.
• MoveMe Health: Auckland-based physiotherapy and movement health clinic providing sports, musculoskeletal, and rehab services. Local Auckland competitor with overlapping patient catchment, ACC-registered model, and similar clinical modalities.
• PhysioFix: NZ physiotherapy provider with multiple clinics offering manual therapy, sports rehab, and ACC-registered services. Comparable size, multi-modality outpatient rehab focus, and ACC-driven volume mix.
• Body in Motion Health: NZ physiotherapy clinic group providing sports physiotherapy, post-surgical rehab, and ACC-funded care. Comparable outpatient musculoskeletal service mix, ACC registration, and multi-practitioner clinic model to Refine Health.
• TBI Health Group: NZ-wide physiotherapy, pain, and rehabilitation provider operating across multiple regional clinics. Same ACC-registered, multi-disciplinary outpatient rehab model as Refine Health and a comparable target market of injured workers, sports injuries, and ACC-funded patients.
• Proactive Health (Proactive 4 Health): NZ-based physiotherapy and rehabilitation provider with multiple clinics offering manual therapy, sports rehab, and ACC-registered services. Direct outpatient musculoskeletal peer to Refine Health in scope of services, customer base, and ACC billing model.

Broad incumbents

• Physitrack: Global physiotherapy patient engagement and exercise prescription platform that powers telehealth and home exercise programmes for clinics including NZ providers. Adjacent enabling technology player used by Refine Health-equivalent clinics to deliver exercise prescription and remote monitoring.

Others

• Southern Cross Health Society: NZ's largest health insurer operating the Easy-Claim network that Refine Health bills through for insured patients. Channel/ecosystem participant rather than a competitor, but closely tied to the clinic's private-session revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/olympic-physiotherapy-wellness-room

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refine Health