Refresh®️

Name

Refresh®️

Legal name

Refresh Franchising LLC

Website

https://refreshcompanies.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Akron, Ohio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Services - Transactional: Refresh generates revenue by providing make-ready services (refinishing, painting, janitorial, carpet cleaning) to apartment communities. Each service is submitted as a separate invoice, typically within two business days of completion. Services are priced at individual property level, regional level (most common), and national account level.
2. Franchise Licensing: Refresh Franchising LLC operates a franchise model where local franchise owners pay for the right to operate under the Refresh brand and utilize their systems, training programs, and support infrastructure. This provides diversified revenue streams from franchise fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Refresh is a service company that delivers apartment make-ready services—refinishing, painting, janitorial, and carpet cleaning—through a network of certified technicians and local franchise owners. All service delivery is coordinated through ROSS, Refresh's proprietary operating system that provides real-time job tracking, vendor scheduling, invoice management, and multi-level customer portals for property managers. The company also offers franchise opportunities for entrepreneurs to operate Refresh-branded businesses.

Product overview

Refresh®️ is a service company that offers a coordinated suite of apartment make-ready services under a unified platform. The core of the offering is ROSS (Refresh Operating System), a proprietary platform that coordinates all service delivery. The service portfolio includes four primary service categories: Refinishing (bathtubs, countertops), Painting, Janitorial, and Carpet Cleaning. These services are delivered through a network of certified technicians and supported by customer portals with multiple access levels (Property, Regional, Corporate), a Service Center, and a loyalty program. Refresh also offers franchise opportunities for entrepreneurs to operate local Refresh businesses.

Differentiator

Problem solved

Functional benefit

Brands

• ROSS (Refresh Operating System): Purpose-built operating system platform for managing the entire apartment make-ready process, offering real-time job tracking, vendor scheduling, invoice management, and centralized communication.
• Refresh Refinishing
• Refresh Painting
• Refresh Janitorial
• Refresh Carpet

Products and services

• Refinishing Service Specializes in refinishing, re-glazing, and restoration of bathtubs, showers, countertops, and fixtures using the proprietary Refresh Ultimate Coating System (ASTM B5 rated) with a 5-year warranty. Targeted at multi-family apartments and residential homeowners.
• Painting Service Provides turn painting, common area painting, wall and ceiling repairs with texture matching for apartment communities. Painters are internally certified through Refresh's training programs.
• Janitorial Service Provides turn cleaning with video walkthroughs and checklists, common area and porter services, trash out, leasing office cleaning, and construction cleanup coordinated through the ROS system for apartment communities.
• Carpet Cleaning Service Offers turn carpet cleaning, common area carpet maintenance, tile and grout cleaning, upholstery cleaning, odor control, 24/7 water extraction, and carpet repairs using Rotovac 360xl cleaning wands and powerful truckmounts. Targeted at apartment communities and residential homeowners.
• ROSS (Refresh Operating System) Proprietary operating system built for apartment turns that provides real-time job tracking, vendor scheduling, invoice management, and centralized communication in a single dashboard for property managers and maintenance teams. Includes multi-level customer portals (Property, Regional, Corporate) for unit history, work status, scheduling, and payment.
• Refresh Franchise Opportunities Franchise program offering entrepreneurs the opportunity to operate local Refresh-branded make-ready service businesses, including access to Refresh's brand, systems, training programs, ROSS platform, and centralized support infrastructure.

Quantifiable outcome

• Property managers typically given 5-7 days to turn a unit, but most properties take 15-25 days. Refresh reduces this timeframe significantly.
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ServiceMaster Clean: National commercial janitorial and cleaning services franchise serving offices, retail, and multi-family properties. Comparable to Refresh's janitorial service line and direct sales motion to enterprise property managers, but at much larger scale.
• Neighborly (Authority Brands): Large franchised home services platform including cleaning, restoration, and home improvement brands. Comparable to Refresh as a broader home services franchise ecosystem that aggregates multiple service lines under one corporate umbrella, validating the multi-brand franchise thesis.
• Molly Maid: Residential and small commercial cleaning franchise with national presence. Comparable as a franchise-based cleaning brand with technician training/certification programs analogous to Refresh's certification moat.

Emerging players

• ServiceMaster Restore: Disaster restoration and cleaning services franchise. Comparable to Refresh in adjacent service categories (water extraction, odor control) and in serving property managers needing coordinated restoration services.
• The Grounds Guys: Lawn care and property services franchise serving residential and commercial customers including multi-family. Comparable to Refresh as a property services franchise targeting apartment communities with bundled service offerings.

Direct peers

• CertaPro Painters: Painting franchise serving residential and commercial customers including multi-family properties. Comparable to Refresh because it is a franchise-based painting services brand targeting property managers with technician certification and standardized processes.
• Re-Bath: Bathroom remodeling and refinishing franchise focused on tub and shower replacement and resurfacing. Closely comparable to Refresh Refinishing because it targets the same bathtub refinishing use case for multi-family and residential customers via a franchise network.
• Chem-Dry: Carpet and upholstery cleaning franchise with proprietary cleaning processes and a national franchise network. Comparable to Refresh's carpet cleaning service line and overall franchise operating model serving both residential and multi-family customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/refreshcompanies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refresh®️