Best Western Hotel Regina Elena

What Best Western Hotel Regina Elena does

Best Western Hotel Regina Elena (legal entity Hotel Regina Elena srl) is a privately held, family-owned 4-star hotel operating 81 rooms on the Ligurian seafront at Lungomare Milite Ignoto 44 in Santa Margherita Ligure, Italy, between the Portofino Marine Protected Area and the Regional Natural Park. Founded by Alberto Ciana in 1910 and continuously operated by the Ciana family for over 114 years, the property offers six room categories (Suite, Deluxe, Front Sea View, Partial Sea View, Garden View, and Single), three dining venues (Principessa Restaurant, Beach Restaurant La Conchiglia, and breakfast buffet), a private beach with full services, a panoramic rooftop pool with hydromassaggio, a Technogym-equipped fitness room, bike rental, and event capacity for up to 200 guests in a dodecagonal dining room. The hotel is a franchise member of BWH Hotels (Best Western), which provides global booking infrastructure through book.bestwestern.it and access to the BW Rewards loyalty program offering up to 30% member discounts and free breakfast tiers. The underlying technology is a standard hotel property management system integrated with the Best Western global booking platform; no proprietary technology stack is disclosed. Revenue streams are diversified across five channels: room accommodations (primary), food and beverage, meeting and event packages (€55/€65 per person), private beach services, and ancillary activities (bike rentals at €10/day, excursions). The go-to-market motion is direct-to-consumer via the hotel's Italian/English websites and direct contact (phone, WhatsApp, email), supplemented by Best Western's global distribution platform for international reach and loyalty capture. Differentiated positioning is anchored in heritage, prime seafront location, family-friendly services (Baby Package), pet-friendly accommodations (Pet Package), the Inclusive Hotel accessibility certification developed with L'abilità Onlus for guests with autism spectrum disorders, the Tesla Destination Charging partnership, and Green Key environmental certification.

Name

Best Western Hotel Regina Elena

Legal name

Hotel Regina Elena srl

Website

https://reginaelena.it

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Western Hotel Regina Elena is a family-owned, 4-star, 81-room seaside hotel in Santa Margherita Ligure, Italy, operating since 1910 under the Ciana family as a BWH Hotels franchise member serving leisure travelers, families, corporate events, and accessibility/pet-friendly guests.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Full-Service Restaurants (722511)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Seaside hotel accommodation
• Luxury hospitality services
• Meeting and event venues
• Family friendly resort
• Beachfront dining

Headquarters

HQ city

Santa Margherita Ligure

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Room Accommodations: The hotel generates primary revenue from 81 guest rooms across multiple categories (Suite, Deluxe, Front Sea View, Partial Sea View, Garden View, Single). Room rates vary by season and category, with bookings made through Best Western channels and direct website.
2. Food & Beverage: Revenue from three dining venues: Principessa Restaurant (full service), Beach Restaurant La Conchiglia (casual beach dining), and breakfast buffet service. Includes catering for meetings and events.
3. Meeting & Events: Corporate meeting packages (€55 half day, €65 full day per person) including meeting room rental, coffee breaks, and light meals. Also includes wedding and private event hosting with venue rental options.
4. Beach Services: Private beach access with sunbeds, towels, bar service, and beach restaurant. Revenue from beach positioning and related amenities.
5. Bike & Excursion Rentals: Bike rental service at €10/day (free first hour), guided bike excursions, and outdoor activity coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Best Western Hotel Regina Elena operates a 4-star hotel with 81 rooms across multiple categories (Suite, Deluxe, Front Sea View, Partial Sea View, Garden View, Single), offering on-site dining at Principessa Restaurant and Beach Restaurant La Conchiglia, a private beach, a panoramic rooftop pool, a fitness room, and meeting/event spaces. The hotel generates revenue from room accommodations, food and beverage, meeting and wedding packages, beach services, bike rentals, and guided excursions on the Ligurian coast.

Product overview

Best Western Hotel Regina Elena is a four-star hotel offering comprehensive hospitality services. The core accommodation product consists of 81 rooms across six room types (Suite, Deluxe, Front Sea View, Partial Sea View, Garden View, Single). Dining offerings include the Principessa Restaurant, Beach Restaurant La Conchiglia, and breakfast service. The hotel provides amenities such as a panoramic rooftop pool, private beach, fitness room with Technogym equipment, and bike rental. Family services comprise the Baby Package and Inclusive Hotel accessibility program, while the Pet Package welcomes guests with pets. Business services include meeting rooms with day packages and seaside wedding venues. The Best Western Rewards loyalty program provides member discounts. Outdoor activities encompass bike tours, boat excursions, and partnerships with diving centers for the Marine Protected Area of Portofino.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Regina Elena Accommodation (81 Rooms) Four-star hotel accommodation consisting of 81 guest rooms across six categories (Suite, Deluxe, Front Sea View, Partial Sea View, Garden View, and Single), located on the seafront connecting Santa Margherita Ligure to Portofino. Most rooms overlook the Gulf of Tigullio.
• Suite Room Luxury suite with front sea view featuring two balconies, two bedrooms, a single sofa bed, living room, and two bathrooms with panoramic views of the Gulf of Tigullio.
• Deluxe Rooms Premium rooms with front sea view offering two balconies, two bathrooms, bathrobes, and terry slippers with breathtaking views of the Gulf of Tigullio.
• Front Sea View Rooms Rooms featuring a large balcony with deck chair and coffee table, offering views of the Gulf of Tigullio. Available as double or double plus single bed configurations.
• Partial Sea View Rooms Rooms with partial sea view of the Gulf of Tigullio and surrounding gardens, featuring a balcony with table and Queen-size bed convertible to twin beds.
• Garden View Rooms Rooms overlooking green gardens, villas, tennis courts, and the Mountain of Portofino. Available as double or double plus single bed configurations.
• Single Room Single room with garden view for solo travelers seeking peace and quiet, overlooking gardens, villas, tennis courts, and the Mountain of Portofino.
• Principessa Restaurant On-site full-service restaurant offering fragrant cuisine from land and sea with simple, delicate dishes prepared with natural ingredients and local olive oil. Provides gluten-free, lactose-free, and vegetarian menu options.
• Beach Restaurant La Conchiglia Beachfront restaurant offering quick lunch dishes and snacks including local focaccia, salads, and tasty breaks with views of the Gulf of Tigullio.
• Breakfast Buffet Service Rich breakfast buffet served from 7:30am to 10:30am in the veranda or garden overlooking the sea, featuring sweet and savory products including pastries, fresh fruit, eggs, bacon, and local Ligurian focaccia.
• Panoramic Rooftop Pool Top-floor panoramic swimming pool with hydromassaggio tub, solarium area with sunbeds, and exclusive roof garden overlooking the Gulf of Tigullio. Open from May to mid-October.
• Private Beach Large, well-equipped private beach located on the border of the Portofino Marine Protected Area, offering towels, restaurant, bar, music, free Wi-Fi, and table tennis.
• Fitness Room Modern fitness room with Technogym equipment including treadmill, elliptical, and Unica Technogym multifunction bench, with free access for guests.
• Bike Rental and Hikes Service Bicycle rental service with free first hour and €10/day rental, including repair service, storage, changing room, and guided bike tours to Portofino and surrounding areas. MTB rental available at €30.
• Baby Package Complimentary baby amenities including bath products, changing table, bottle warmer, play mat, high chair, and stroller available upon request for families with infants.
• Pet Package Pet-friendly service providing complimentary bowls for water and food, cot for dogs, berth for cats, sanitary bags, litter with sand, 24-hour vet contact, and welcome kibble. Pets allowed in restaurant areas.
• Inclusive Hotel Program Initiative dedicated to guests with autism spectrum disorders, developed with L'abilità Onlus. Includes trained staff, specially selected rooms, hotel guide, and information sheets with Augmentative Alternative Communication symbols.
• Meeting and Conference Rooms Functional meeting spaces with free Wi-Fi, projection screen, flip chart, video projector, and basic stationery. Offers Day Meeting packages at €55 (half day) or €65 (full day) including coffee breaks and light meals.
• Wedding and Event Venue Seaside wedding venue with a twelve-sided dining room for up to 200 guests, sea-view veranda for candlelit dinners, and panoramic terrace with pool overlooking Portofino and Cinque Terre.
• Excursions and Activities Various excursions including guided tours of Portofino promontory, boat trips to Marine Protected Area and Cinque Terre, San Fruttuoso visits, whale watching, and diving experiences through recommended partners.

Quantifiable outcome

• Beach capacity with full services including towels, restaurant, bar, and wifi
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• L'abilità OnluscoreStrategic or Co-development PartnerL'abilità Onlus provides scientific support and training for the Inclusive Hotel program, dedicated to guests with autism spectrum disorders. The organization's experts trained hotel staff to better accommodate guests with accessibility needs.
• BWH Hotels (Best Western)coreChannel Partner/ Reseller/ DistributorFranchise membership in BWH Hotels provides global distribution through the Best Western brand, access to BW Rewards loyalty program, international marketing, and centralized booking infrastructure. Each BWH property is independently owned and operated.
• Outdoor PortofinominorStrategic or Co-development PartnerLocal activity provider offering outdoor excursions including sailing, kayaking, and snorkeling accompanied by expert instructors and guides. Activities help guests discover the Portofino Promontory nature.
• Diving Group PortofinominorOthersRecommended scuba diving operator near Santa Margherita Ligure, specializing in dives in the Portofino Marine Reserve. Contact: Via Favale 25A – Via Maragliano 25.
• Il Grande Blu Diving CenterminorOthersRecommended scuba diving center at Lungomare Rossetti 1, specializing in Portofino Marine Reserve dives. Contact: 333 1436109 / 0185 295748.
• Portofino Divers GUE Diving CenterminorOthersRecommended diving center at Via Jacopo Ruffini 47, offering scuba diving in the Portofino Marine Reserve. Contact: 348 1508600 / 0185 280791.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Best Western Premier Hotel Prince de Galles: 4-star Best Western-affiliated hotel on the French Riviera in Menton, across the Ligurian coast. Comparable in BWH franchise affiliation, 4-star full-service positioning, and Mediterranean coastal leisure segment, though operating in a different national market.

Direct peers

• Belmond Hotel Splendido: Iconic luxury hotel in Portofino, located minutes from Hotel Regina Elena on the same coastal stretch. Competes for high-end leisure travelers, weddings, and corporate retreats in the Portofino/Santa Margherita corridor, anchoring the upper bound of the local pricing curve.
• Eight Hotel Portofino: Boutique 4-star/5-star hotel in Portofino, situated in the same coastal corridor. Directly comparable in offering upscale leisure stays with sea views, and competes for the international leisure traveler segment visiting the Portofino area.
• Grand Hotel Miramare: Long-established luxury 4-star hotel in Santa Margherita Ligure with seafront gardens, multiple restaurants, and meeting facilities. Direct competitor for leisure and corporate travelers in the Portofino corridor with similar heritage and full-service profile.
• Hotel Continental: Seafront hotel in Santa Margherita Ligure built by Alberto Ciana, the same founder of Hotel Regina Elena. Direct peer in the same micro-market, sharing heritage, family history, and front-sea-view product positioning.
• Imperiale Palace Hotel: Historic 4-star/5-star hotel in Santa Margherita Ligure, operating in the same coastal micro-market along the Gulf of Tigullio. Comparable in heritage positioning, full-service offering, and capacity to host events and weddings, competing head-to-head for the same leisure and corporate guests.
• Hotel Lido: 4-star seafront hotel in Santa Margherita Ligure with private beach access, comparable to Hotel Regina Elena's beachside offering. Competes for the same family and leisure segment in the same Gulf of Tigullio micro-market.
• Hotel Metropole: Historic seaside hotel in Santa Margherita Ligure, originally part of the Ciana family portfolio (acquired by Gaudenzio Ciana in 1897). Comparable by location, scale, and 4-star seafront positioning despite now differing ownership.
• Excelsior Palace Hotel: 5-star seafront hotel in Rapallo, a neighboring town on the Gulf of Tigullio. Comparable in heritage operation, full-service amenities, meeting and event capability, and serves the same Ligurian Riviera leisure and corporate segment.

Broad incumbents

• BWH Hotels Italia: Italian franchisor of the Best Western, Best Western Plus, and Best Western Premier brands. As the parent network that Hotel Regina Elena is part of, comparable properties include Best Western Plus hotels in Italian coastal cities sharing the same brand standards, loyalty program, and distribution infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-hotel-regina-elena

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Hotel Regina Elena