Rein Drost Machinehandel

What Rein Drost Machinehandel does

Rein Drost Machinehandel B.V. is a privately held Dutch family business founded in 1998 by Rein Drost and headquartered in Echteld, Netherlands. The company operates as a specialized dealer and developer of professional machinery for landscaping, golf course maintenance, and municipal green-space management, serving the BeNeLux region (Netherlands and Belgium). It is structured in two divisions: Rein Drost Machinehandel BV, handling new and used machine and trailer sales, and RDM Parts BV, dedicated to parts sales.

The product portfolio blends own-brand electric machines with curated reseller brands. Proprietary offerings include the Green Bullith E-Razor — a 100% electric professional mower with a patent-pending 3-deck cutting system, 330 cm width, and 72 kWh lithium battery — and the Green Bullith Quad/Hunter, billed as the first electric quad of Dutch origin, built on a Yamaha chassis. Reseller lines cover electric and hybrid mowers (Mean Green EVO-74, RIVAL, Fury; Canycom CMX rough-terrain mowers; Dennis ES-34R), electric transporters and tractors (Yamaha UMX AC, Keestrack B1e), and BAF aluminum trailers. A cross-compatible accessory ecosystem — LeafChief blower, HotAirPro weeder, dew sweeper, and sleepmat frame — mounts across the electric fleet.

Revenue is generated through a mix of new machine sales, used machine sales (more than 1,000 units delivered annually), parts (RDM Parts BV), machine leasing and rental, and service/maintenance including remote diagnostics. Pricing is primarily quote-based. Go-to-market is direct field sales with free on-site advisory visits that analyze customer fleets and quantify savings; the company also operates a multilingual website (NL/DE/EN) with an AI chatbot for lead capture and runs annual live and online auctions via BidConnect.nl. Customer segments span golf course operators, landscaping companies, municipalities and waterboards, agricultural and nature management organizations, and infrastructure contractors (e.g., Heijmans, van Baaren GWW, ID Verde NL, Dolmans, Agterberg Bedrijven).

Name

Rein Drost Machinehandel

Legal name

Rein Drost Machinehandel B.V.

Website

https://reindrost.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Rein Drost Machinehandel is a Dutch family-owned dealer and developer of professional electric and conventional machinery for landscaping, golf course maintenance, and municipal green-space management, serving the BeNeLux region with new/used sales, parts, leasing, rental, and maintenance.

Ownership category

akta.pro rank

Product category

Professional Landscaping and Turf Maintenance Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance) (AFAAAGAJ)

akta.pro secondary industries

Robotic Weeding & Mechanical Cultivation Systems (AFAAAGAB), Used & Refurbished Farm Machinery (Resale, Rebuild, Remanufacturing) (AFAAAAAI), Custom Equipment Operation & Rental with Operator (Tractors, Implements) (AFACAAAH)

Keywords

• Professional landscaping machinery
• Electric commercial mowers
• Golf course maintenance equipment
• Rough terrain mowers
• Aluminum utility trailers

Headquarters

HQ city

Echteld

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Machine Sales: Sale of new professional machines for landscaping, golf course maintenance, and municipal use including electric mowers, quads, transporters, rough terrain mowers, and trailers.
2. Used Machine Sales: Annual delivery of more than 1000 new and used machines. Large inventory of used machinery for the BeNeLux market.
3. Parts Sales (RDM Parts BV): Dedicated parts division RDM Parts BV handles parts sales separately from the machine sales division.
4. Machine Leasing: Customers can lease machines or trailers as an alternative to purchasing.
5. Machine Rental: Rental of machines to customers on a short-term basis.
6. Service and Maintenance: Annual maintenance services, repairs, and troubleshooting for machines including specialized electric machine maintenance. Includes remote diagnostics capability.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rein Drost Machinehandel is a Dutch specialist dealer and developer of professional machinery for landscaping, golf course maintenance, and municipal green space management. The company sells new and used electric and conventional mowers, quads, transporters, tractors, trailers, and accessories, alongside offering machine leasing, rental, parts (via RDM Parts BV), and maintenance services across the BeNeLux region.

Product overview

Rein Drost Machinehandel operates as a specialized dealer and developer of professional machinery for landscaping and golf course maintenance, based in the Netherlands. The portfolio combines own-brand products with curated reseller brands. Core offerings center on electric machinery including the proprietary Green Bullith E-Razor (100% electric 3-deck mower with 330cm width) and electric quad (first Dutch-made), complemented by Mean Green electric mowers (EVO-74, RIVAL, Fury) and the Keestrack B1e electric tractor. Conventional options include Canycom rough terrain mowers (CMX2406HD, CMX2402) and Dennis ES-34R electric circle mowers. The accessory lineup includes LeafChief electric leaf blower, HotAirPro Weeder, and a proprietary dew sweeper, all designed to mount on the electric machines. Additional products include Yamaha UMX AC electric transporter, BAF aluminum trailers (35 Light, 35 R-top, 35 U-top, Basic, 2355-3, 600-S), and John Deere equipment. The company divides into Rein Drost Machinehandel BV (machine sales) and RDM Parts BV (parts sales), with services spanning new/used machine sales, rentals, leasing, and maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• BAF: Betuwse Aanhangwagens Fabriek - Aluminum trailers developed for professionals in green and civil works sectors
• Green Bullith
• Green Bullith E-Razor

Products and services

• Green Bullith E-Razor 100% electric professional mower with 3 independently switchable cutting decks and 330 cm cutting width, designed for golf course, landscaping, and municipal mowing operations. Features zero-turn joystick control, 1500 Ah/72kWh lithium battery, and up to 3.3 Ha/hour mowing capacity.
• Mean Green EVO-74 Electric Mower 100% electric zero-turn professional mower with 37 hp power, 21 km/h mowing speed, and 5 cutting blades each driven by its own electric motor. Features a new drive system derived from heavy excavator technology.
• Mean Green RIVAL Electric Mower Electric zero-turn mower from Mean Green's evolution series offering up to 7 hours of continuous mowing time. Available with 52" or 60" deck, speeds up to 18.5 km/h, and a hub drive system based on heavy excavation equipment.
• Canycom CMX2406HD Rough Terrain Mower Robust rough terrain mower with Honda GX690 24 hp engine, four-wheel drive with differential lock, electrically adjustable cutting deck (0-170mm height) with memory function, cardan-driven blade system, and ROPS safety. Mowing capacity up to 7,300 m²/hour.
• Canycom CMX2402 Rough Terrain Mower Powerful professional mower for challenging terrains with Honda GX690 24 hp engine, 4WD with differential lock, and 97.5 cm adjustable cutting deck. Capable of operating on slopes up to 25 degrees.
• LeafChief Electric Leaf Blower Electric leaf blower with 320 km/h blow capacity, 100 m³/min air flow, 71 dBA noise level, and 48 Volt power. Can be mounted on Green Bullith quad, Yamaha UMX, and Mean Green mowers.
• HotAirPro Weeder Thermal weed control device using propane/biopropane/LPG-powered hot air flow (77 kW) with infrared mesh package. Features 1000-1400 mm work width, ionization safety, individual electronic ignition per burner, and flame protection. Designed for mounting on Green Bullith quad or Yamaha UMX.
• Sweeper (Dew Sweeper for Golf Courses) Dew sweeper for golf courses with 4.9 meter work width (1.8m transport width), hydraulic folding, gazon tires, and hessian/cocos brushes. Compatible with Yamaha UMX.
• Yamaha UMX AC Electric Transporter Fully electric transporter with lithium battery pack, aluminum cargo area, dual separate seats with center console, and 29 liter storage box. Does not require license plate for public roads.
• Green Bullith Quad/Hunter Electric Quad Electric quad built on Yamaha chassis, the first electric quad of Dutch origin. Combines robust construction with sustainable electric power for municipal, water board, and nature management applications.
• Keestrack B1e Electric Tractor Fully electric tractor delivering approximately 80 kW total power from 5 electric motors. Features 50 kWh battery capacity, 4-6 hour runtime, and working/transport drive modes. Suitable for green maintenance, agriculture, and municipal applications.
• Dennis ES-34R Electric Circle Mower Electric circle mower with 860 mm cutting width, 3000W charger, and 111Ah/5.76kWh battery. Features counter-rotating double blades, 2-hour fast charging, and ultra-low vibration and noise for all-day operation.
• BAF Aluminum Trailers Aluminum trailers and machine transporters from Betuwse Aanhangwagens Fabriek. Includes BAF 35 Light (2.95 ton capacity), BAF 35 R-top, BAF 35 U-top, BAF 35 Basic, BAF 2355-3, and BAF 600-S (3500 kg gross weight, 3000 kg load capacity) models. Designed for green and civil engineering sectors.
• Used Machine Sales Annual delivery of more than 1,000 new and used machines with a large inventory of used machinery for the BeNeLux market, providing professional landscapers, golf courses, and municipalities with cost-effective equipment options.
• Machine Leasing and Rental Services Customers can lease machines or trailers as an alternative to purchasing, or rent machines on a short-term basis. Provides flexible access to professional landscaping equipment for customers in the BeNeLux region.
• RDM Parts BV (Parts Sales) Dedicated parts division (RDM Parts BV) that handles parts sales separately from the machine sales division, supporting maintenance and repair of customer equipment across the BeNeLux region.
• Service and Maintenance Annual maintenance services, repairs, and troubleshooting for machines including specialized electric machine maintenance. Includes remote diagnostics capability that detects malfunctions and defects, enabling problem resolution without physical presence.

Quantifiable outcome

• Mowing capacity up to 3.3 Ha/hour with Green Bullith E-Razor
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mean GreencoreChannel Partner/ Reseller/ Distributor · 1 January 2018Since 2018, Rein Drost Machinehandel has been dealer of Mean Green electric mowers. Through innovative policy in collaboration with the manufacturer, the mowers are available at professional level with license plates. Mean Green is now the world market leader in electric mowing. Rein Drost has helped elevate the brand through customer feedback and market development.
• BAF (Betuwse Aanhangwagens Fabriek)coreChannel Partner/ Reseller/ DistributorBAF produces aluminum trailers developed by and for professionals. Rein Drost Machinehandel started selling trailers due to demand for reliable and durable trailers, particularly in the Green and GWW (civil engineering) sectors. BAF trailers are now a core part of the product portfolio.
• HeijmansminorStrategic or Co-development PartnerHeijmans geophysics department participated in a joint demoday demonstrating the Green Bullith quad with Kontur 3D ground radar for beaver burrow detection in floodplains, showcasing practical applications of electric equipment in infrastructure inspection.
• BidConnect.nlminorGTM or Marketing PartnerAnnual auction partnership for organizing live and online machine auctions in Echteld with over 150 lots.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toro Company: Major US OEM of professional turf, golf, and grounds maintenance equipment. Comparable as a broad incumbent in the same end-customer use cases (golf courses, municipalities, landscapers) as Rein Drost's portfolio.
• John Deere (Deere & Company): Global heavy equipment/agrimachinery OEM with a professional landscaping and turf division. Rein Drost sells John Deere equipment; comparable as a broad incumbent competing in the same municipal and commercial grounds-care segments.
• Husqvarna Group: Global OEM of professional landscaping, forestry, and garden equipment, with a growing electric portfolio. Comparable in target customers (professional landscapers, municipal grounds crews) and category overlap.
• STIHL: German manufacturer of professional outdoor power equipment, including battery-electric landscaping tools. Comparable in professional landscaping end-markets and adjacent to Rein Drost's LeafChief and HotAirPro product lines.
• Kubota: Japanese OEM of compact tractors, utility vehicles, and grounds-care equipment. Comparable in professional landscaping and municipal use cases, with a growing electric and autonomous equipment roadmap.

Direct peers

• Jean Heybroek: Dutch family-run dealer of professional landscaping and turf maintenance equipment. Directly comparable in business model (multi-brand dealer + service + parts) and geography (Netherlands), competing for the same BeNeLux customer base.
• Mean Green Mowers: US manufacturer of commercial electric zero-turn mowers. Rein Drost is the exclusive Mean Green dealer in BeNeLux, so the two are directly aligned in the electric professional mowing category and share product/technology DNA.
• Canycom: Japanese manufacturer of rough-terrain and slope mowers. Rein Drost is a Canycom distributor, so the relationship is both a channel partnership and a peer comparison for the rough-terrain mowing category.
• Van der Haeghe (Greenkeeper): Dutch dealer/distributor of professional turf and golf course maintenance equipment. Comparable niche (BeNeLux, golf + green), and an established rival for greenkeeping and municipal contracts.

Emerging players

• Keestrack: Belgium-based manufacturer of electric compact tractors and tracked equipment. Rein Drost distributes the Keestrack B1e electric tractor; comparable as an emerging electrified-machinery platform for green maintenance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rein-drost-machinehandel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rein Drost Machinehandel