Relative.
Relative. is a full-service creative video production studio delivering live action, animation, motion graphics, 360 video, and FAA-certified drone content for federal agencies, commercial brands, and nonprofits from offices in St. Petersburg, FL and Brooklyn, NY.
- Company typePrivate
- Founded-
- HeadquartersSt. Petersburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Relative. does
Relative. is a creative video production studio founded in 2020 by Patrick Kavanagh, who built the business after prior experience at the U.S. Department of State and as a freelance director across the Washington D.C., Baltimore, New York, and Boston markets. The company operates from offices in St. Petersburg, FL and Brooklyn, NY with approximately 21 employees, and serves a mix of federal government agencies (including the U.S. Department of State, Department of Defense, National Park Service, HUD, GSA, and U.S. Postal Service), commercial brands (Under Armour, Hilton, Suntory, McCormick, Blue Cross Blue Shield, Washington Spirit, ARTECHOUSE), and nonprofits (GENYOUth, Transformation Center). Customers span multiple end markets — government communications, consumer brands, hospitality, sports, healthcare, and social impact — with work sourced through direct agency relationships and creative agency referrals.
The company's core offering is full-service video production and post-production delivered through a three-phase Define-Design-Create process. In-house capabilities span live action and documentary-style filming, animation, motion graphics, 360-degree video capture, and FAA Part 107-certified drone aerial mapping. Production is delivered by a team of directors, producers, cinematographers, animators, and colorists, enabling end-to-end execution without dependence on external specialists. Specialized capabilities include government compliance and security handling (SAM registration, CAGE Code 9YCK2, eVA registration) and immersive content creation through 360 video and drone mapping.
Relative. generates revenue through project-based professional services contracts. Government work is sold through competitive GSA pricing vehicles with project discounts available, while commercial projects are quote-based and often delivered via creative agency partnerships (APCO Worldwide, Morton.Works, Barrie Creative, Throughline, Exactly Agency, 522 Productions). The company actively maintains a portfolio website, Facebook, LinkedIn, and Instagram channels for top-of-funnel visibility, and pursues enterprise field sales for both government contracting and brand-direct engagements. Pricing is not publicly disclosed.
Relative. firmographics
Firmographics- Name
- Relative.
- Legal name
- Relative
- Website
- https://relativehouse.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Relative. is a full-service creative video production studio delivering live action, animation, motion graphics, 360 video, and FAA-certified drone content for federal agencies, commercial brands, and nonprofits from offices in St. Petersburg, FL and Brooklyn, NY.
- Ownership category
- akta.pro rank
Relative. industry classification
Industry- Product category
- Creative Video Production Services
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)
- akta.pro secondary industry
- Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH)
Keywords
Where Relative. is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Relative. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Video Production Services: Project-based creative video production services for government agencies, NGOs, and commercial brands. Services include animated educational series, instructional videos, live-action narrative, safety videos, explainer videos, and branded content. Revenue is generated through fixed-price project contracts with competitive GSA pricing for government clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Relative. product offering
Product offeringCore offering
Relative. is a creative video production studio that delivers end-to-end cinematic productions for federal agencies, NGOs, and commercial brands. Services span live-action, animation, motion graphics, 360-degree video, drone mapping, and post-production finishing under a three-phase Define-Design-Create process. Offerings include government-specific contracting work at GSA pricing as well as branded content, documentaries, explainer videos, and safety videos for commercial clients.
Product overview
Relative is a creative video production company offering a unified suite of production and post-production services. The core offering centers on cinematic video production and transformative storytelling, supported by specialized capabilities including 360 video and drone mapping, animated content production, motion graphics, and government contracting services. The company provides end-to-end production from concept through post-production finishing, serving government agencies, NGOs, and commercial brands. Services are delivered through a three-phase process: Define (research and strategy), Design (script and aesthetic development), and Create (production and post-production execution).
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production Services Full-service creative video production including live action, documentary-style, branded content, and commercial production for clients across government, non-profit, and commercial sectors.
- Government Video Production Specialized video production services for government agencies and NGOs, including animated educational series, instructional videos, live-action narrative, safety videos, and explainer videos, delivered via SAM-registered contracting vehicles with competitive GSA pricing.
- Post-Production Services End-to-end and specialist post-production services including editing, color grading, animation, motion graphics, and finishing for video projects.
Companies that use Relative.
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Relative. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Relative. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Morton.WorkscoreCollaborated with Morton.Works on The TEN cooking series for McCormick spices and herbs. Morton.Works served as director and production partner for multiple video projects including Share the Love for ShareBaby.
- Barrie CreativeminorPartnered with Morton.Works and Barrie Creative for post-production on McCormick's The TEN cooking series video content.
- ThroughlinecoreCollaborated with U.S. Postal Service and Throughline for the Direct Effect Innovation Challenge, documenting a student marketing competition.
- APCO WorldwidecoreAPCO, a communications consultancy, brought Relative in as video production partner for Blue Cross Blue Shield's Healthier Communities animated piece and Suntory's Nature in Balance brand video.
- Exactly AgencyminorExactly Agency approached Relative to collaborate on creating a promo for the Washington Spirit professional women's soccer team.
- GENYOUthminorProduced content for GENYOUth's Taste of the NFL @ Home event during Super Bowl LV, partnering with the NFL to support food insecure children.
- 522 ProductionsminorJoint production credit with 522 Productions for Taste of the NFL Super Bowl LV content.
- SuntorycoreSuntory engaged APCO to produce content featuring their Monozukuri craftsmanship campaign, with Relative providing video production services at Maker's Mark distillery.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Relative. competitors and assessment
Company assessmentDirect peers
- Green Pixel Films: Green Pixel Films is a boutique creative production company producing brand, commercial, and documentary-style video content for commercial and nonprofit clients — comparable in scale and offering to Relative.
- Demo Duck: Demo Duck is a boutique explainer video production studio producing animated and live-action videos for brands and organizations, with a comparable scale and service mix to Relative.
- Thinkmojo: Thinkmojo is a creative video production company producing brand, explainer, and culture videos for tech and consumer companies — directly comparable in scope and segment to Relative.
- Toolbox Creative: Toolbox Creative is a boutique brand storytelling and video production agency producing brand films and campaign content for consumer and enterprise clients — directly comparable to Relative's commercial brand work.
- Lemonly: Lemonly is an explainer video and infographic production company that produces animated and live-action content for brands and mission-driven organizations, similar in size and offering to Relative.
- Yum Yum Videos: Yum Yum Videos is an animated explainer video studio specializing in motion graphics and branded animation — overlapping with Relative's animation and motion graphics offerings.
- Variable: Variable is a creative video production studio of comparable size that produces brand films, commercials, and documentary-style content for a similar mix of commercial and mission-driven clients — closely mirroring Relative's hybrid government/commercial model.
- Sandbox Studios: Sandbox Studios is a brand storytelling and commercial production studio producing documentary-style and campaign content for consumer brands and agencies, comparable to Relative's brand film work.
Broad incumbents
- Cornett: Cornett is a larger independent creative agency producing brand campaigns and video content for major consumer brands, representing a broader incumbent that competes for the same commercial video work Relative pursues.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Relative. social profiles
Digital presenceRelative. compliance and trust
Trust signalCompliance4 records
Relative. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Relative. leadership team
Management profileNumber of profiles
Profiles1 record
Relative. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Relative. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Relative.
What does Relative. do?
Relative. is a creative video production studio that delivers end-to-end cinematic productions for federal agencies, NGOs, and commercial brands. Services span live-action, animation, motion graphics, 360-degree video, drone mapping, and post-production finishing under a three-phase Define-Design-Create process. Offerings include government-specific contracting work at GSA pricing as well as branded content, documentaries, explainer videos, and safety videos for commercial clients.
Is Relative. a public or private company?
Relative. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Relative. founded?
Relative. was founded in -1. It employs 11 to 50 people.
Where is Relative. based?
Relative. is headquartered in St. Petersburg, United States, in the North America region.
How does Relative. make money?
One revenue line is on record: video Production Services.
Who are Relative.'s main competitors?
Direct peers on record are Green Pixel Films, Demo Duck, Thinkmojo, Toolbox Creative, Lemonly, Yum Yum Videos, Variable and Sandbox Studios. Cornett is listed as a broad incumbent.
Does Relative. have an API?
No public API is recorded for Relative..
What industry is Relative. in?
Relative.'s product category is Creative Video Production Services. Its primary akta.pro industry code is THAHAOAN, On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing), with a secondary code of MPADAHAH, Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines). Its NAICS code is 512110 and its SIC code is 7812.