Relexa Hotel Berlin

What Relexa Hotel Berlin does

Relexa Hotel Berlin is a mid-market boutique hotel located at Anhalter Straße 8-9, 10963 Berlin, near Potsdamer Platz in the German capital's central government and tourism district. Operated under relexa hotel Verwaltungs GmbH (a private German GmbH domiciled in Berlin), the property is part of a 7-hotel chain spanning Bad Steben, Berlin, Braunlage, Frankfurt, Hamburg, München, and Stuttgart. The hotel offers five room categories (Standard Single, Standard Double, Superior, Junior Suite, Suite) plus accessibility-equipped rooms, an on-site restaurant and bar with daily breakfast buffet (including vegan options), and professional meeting and event facilities.

The business model is a multi-stream hospitality operation. Core accommodation revenue is generated via a direct booking engine on reservations.travelclick.com (with up to 25% direct booking discount), third-party online travel agencies, and a dedicated corporate sales team offering firm agreements and special rates. Secondary streams include food & beverage (breakfast, à la carte, catering), conference and event services sold through three tiered packages (relexa Basis, relexa Komfort, relexa Premium), wedding and family celebration hosting, gift vouchers (€5–€500 denominations), and incentive programs for corporate groups.

Underlying technology is standard hotel infrastructure rather than proprietary IP: TravelClick for reservations and inventory, Cendyn Group for newsletter and email marketing, Google Analytics/Remarketing/DoubleClick and Facebook Custom Audience for digital advertising, Hotelchamp for on-site visitor messaging, and PayPal and Nexi Germany for payment processing. The company holds GreenSign sustainability certification and has built a visible ESG profile around urban beekeeping (2 rooftop bee colonies since July 2024), a flower meadow, an insect hotel, and a courtyard herb garden. The legal entity is privately held with no parent company, no disclosed funding history, and two managing directors (Josef Matheus, Laura Bernatzki).

Name

Relexa Hotel Berlin

Legal name

relexa hotel Verwaltungs GmbH

Website

https://relexa-hotel-berlin.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Relexa Hotel Berlin is a mid-market boutique hotel near Potsdamer Platz, operated under relexa hotel Verwaltungs GmbH. It serves leisure travelers, corporate clients, and event/MICE customers with five room categories, on-site F&B, conference facilities, and a 7-property national chain footprint.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Hotel accommodation
• Conference services
• Hospitality services
• Event hosting
• Business travel

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Accommodation: Core revenue from renting hotel rooms including Standard Single, Standard Double, Superior, Junior Suite, and Suite categories. Revenue generated from nightly stays with various rate options including direct booking discounts.
2. Food & Beverage: Revenue from on-site dining including breakfast buffet, Bar & Speisen restaurant, and catering services. Includes breakfast inclusive packages and half-board/full-board options.
3. Conference & Event Services: Revenue from meeting room rentals, conference packages (relexa Basis, relexa Komfort, relexa Premium), coffee breaks, event equipment, and professional conference support services.
4. Gift Vouchers: Sale of gift vouchers in denominations of €5, €10, €20, €50, €100, €200, €500 valid for overnight stays and food & beverages. Vouchers valid for 3 years plus additional year.
5. Wedding & Private Events: Revenue from hosting weddings, family celebrations, and private parties including catering, venue rental, and event planning services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Relexa Hotel Berlin is a city-centre hotel near Potsdamer Platz that sells guest-room accommodation (Standard Single, Standard Double, Superior, Junior Suite, Suite, and disabled-friendly rooms) together with food and beverage services (breakfast buffet, on-site restaurant and bar), professional conference and meeting facilities, and private event hosting (weddings, family celebrations). The property also retails gift vouchers valid for overnight stays and F&B, and operates a corporate special-rate programme for frequent business travellers.

Product overview

Relexa Hotel Berlin is a boutique hotel offering a unified hospitality service portfolio centered around accommodation and event management. The property provides five room categories (Standard Single, Standard Double, Superior, Junior Suite, Suite) plus accessible rooms, complemented by comprehensive conference and event services with three package tiers (relexa Basis, Komfort, Premium). Dining offerings include an on-site restaurant and bar with breakfast buffet, while additional services encompass wedding planning, family celebrations, corporate travel rates, and gift vouchers. The hotel positions itself as both a leisure destination near Potsdamer Platz and a professional meeting venue in Berlin's government district.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Room Accommodation Guest-room accommodation in central Berlin near Potsdamer Platz, offered across multiple categories — Standard Single Room, Standard Double Room, Superior Room, Junior Suite, Suite, and disabled-friendly rooms — targeting leisure travellers, business travellers, families, and pet owners. Rates include VAT and City Tax, with up to 25% discount for direct bookings through the hotel's website.
• Meeting & Event Rooms Professional conference and event spaces with multiple room configurations, technical equipment, and on-site support services, sold to corporate clients, meeting planners, and event organisers hosting meetings, training sessions, and private events in Berlin.
• Restaurant & Bar Boulevard On-site hotel restaurant and bar serving a daily fresh breakfast buffet (with vegan options), bar snacks, and à la carte dining for hotel guests and walk-in visitors, with table reservations available.
• Wedding & Family Celebration Hosting Full-service hosting of weddings, anniversaries, and family celebrations in central Berlin, including venue hire, customised menu proposals, buffet options, finger-food packages, and on-site event coordination.
• Gift Voucher (Wertgutschein) Hotel gift vouchers available in €5, €10, €20, €50, €100, €200, and €500 denominations, redeemable for overnight stays and food & beverages at the hotel, with a 3-year validity plus a 1-year extension.
• Incentive Berlin (Corporate Team Programmes) Corporate team-incentive programmes and day trips in Berlin, designed as part of corporate events and incentive travel packages offered to business clients.

Quantifiable outcome

• Up to 25% savings for direct bookers compared to third-party booking
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Nathan GardnerminorStrategic or Co-development Partner · 10 July 2024Urban beekeeping partnership with local Berlin beekeeper Nathan Gardner. Two bee colonies established on the hotel rooftop (kitchen roof) since July 10, 2024. Beekeeping equipment installed by Wolfgang Zell. Partnership supports urban biodiversity and produces hotel's own honey supply.
• TravelClick Inc.coreTechnology or IntegrationBooking technology platform provider for hotel reservations. TravelClick handles the hotel's online booking engine and inventory management. Data transfer secured via EU Standard Contractual Clauses.
• Google LLCcoreTechnology or IntegrationTechnology partner for web analytics (Google Analytics), remarketing (Google Remarketing, DoubleClick), advertising (Google Ads), and video content (YouTube). Also provides Google Tag Manager and GA Audience for marketing optimization.
• Nexi Germany GmbHcoreTechnology or IntegrationPayment services provider for credit card processing including American Express, Visa, MasterCard, and Diners Club. Secure embedded payment form for online transactions.
• PayPal (Europe) S.à.r.l. & Cie. S.C.A.coreTechnology or IntegrationPayment service provider offering PayPal payments, buyer protection, and escrow services. Supports payment via PayPal account, credit card, or bank account.
• Meta Platforms Ireland Ltd.coreTechnology or IntegrationSocial media and advertising partnership covering Facebook, Instagram, and Facebook Custom Audience for targeted marketing campaigns and retargeting.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dorint Hotels: German hotel chain with significant conference facilities and locations in major German cities. Comparable mid-tier positioning, conference business, and domestic chain footprint.
• Motel One: German-headquartered design-led budget/mid-scale hotel chain with multiple Berlin properties, serving both leisure and business travelers with conference facilities. Closest direct peer by mid-tier positioning, German independent chain structure, and Berlin presence.
• Lindner Hotels: German family-owned hotel group operating mid-tier to upscale properties in major German cities including Berlin. Comparable in chain structure, independent ownership, and dual leisure/corporate focus.
• Maritim Hotels: German hotel chain known for strong conference and event business with properties across major German cities. Highly comparable by conference-centric operating model and tiered meeting packages.
• IntercityHotel: Deutsche Bahn-affiliated German business hotel chain with central Berlin locations focused on business travelers and conferences. Comparable mid-tier positioning, business traveler focus, and central Berlin presence.
• Park Inn by Radisson Berlin: Direct competitor in central Berlin, mid-tier branded hotel near major attractions serving both leisure and corporate segments. Comparable by central Berlin location and mid-tier pricing.
• H+ Hotels: German family-owned hotel group operating 4-star business and conference hotels across Germany, including Berlin. Comparable independent chain with strong meeting/event business.
• Holiday Inn Berlin City Center: Major-chain branded hotel with multiple Berlin locations targeting the same leisure and corporate travelers. Comparable by tiered product offering (Standard through Suite) and conference facilities.

Broad incumbents

• Steigenberger Hotels: Long-established German hotel group operating across luxury and mid-tier segments with significant Berlin and major-city presence, including conference venues. Comparable as a German full-service hotel chain competing in the same corporate and leisure segments.
• Best Western Hotels Germany: International mid-scale hotel brand with extensive German presence including Berlin properties. Comparable by mid-tier positioning and Berlin presence, though structurally larger and franchise-based.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/relexahotels
• YouTubeyoutube.com/user/relexahotels
• Facebookfacebook.com/relexahotelStuttgarterHof
• Instagraminstagram.com/relexa_hotel_berlin
• Pinterestpinterest.com/relexahotels
• TikToktiktok.com/@relexa.hotel.bad.steben
• LinkedInlinkedin.com/company/relexa-hotel-berlin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relexa Hotel Berlin