RE/MAX Barnegat Bay

What RE/MAX Barnegat Bay does

RE/MAX Barnegat Bay (legal name RE/MAX at Barnegat Bay) is an independently owned and operated franchisee of the RE/MAX real estate network, headquartered at 221 Lacey Rd, Forked River, New Jersey. The brokerage provides residential real estate brokerage services across Ocean County and the Barnegat Bay coastal region of New Jersey through six physical offices in Forked River, Toms River, Manahawkin, Long Beach Island, Ortley Beach, and Seaside Park, with a roster of licensed agents serving home buyers and sellers in mid-market residential, luxury, and 55+ adult community segments.

The company's core product is a property search and listing platform built on the Inside Real Estate/BoldTrail technology stack, integrating data from four MLS systems (All Jersey MLS, Monmouth County Association of REALTORS, South Jersey Shore MLS, and Bright MLS) to display listings across 15+ property types. Layered on this platform are a Home Valuation tool that aggregates ATTOM and Zillow automated estimates, a 'Search with AI BETA' natural language search feature, a real estate blog, an agent recruitment module, and rental application processing through a Rental Beast integration. The platform is protected by Cloudflare and supports Google and Facebook social login.

Revenue is generated through traditional real estate commissions on buyer and seller representation transactions, with commissions typically running 5-6% of sale price split between listing and buyer's agents, then further split between the franchise broker and individual agent producers. The brokerage markets properties priced from approximately $49,999 to $2,725,000, leverages the RE/MAX Luxury Collection for international buyer reach across 110+ countries, and claims a database of 43,000+ active buyers and 479 active listings.

Name

RE/MAX Barnegat Bay

Legal name

RE/MAX at Barnegat Bay

Website

https://remaxbb.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RE/MAX Barnegat Bay is an independently owned RE/MAX franchisee real estate brokerage operating six offices across Ocean County, NJ, serving residential home buyers, sellers, and luxury property clients in the Barnegat Bay coastal region.

Ownership category

akta.pro rank

Headquarters

HQ city

Forked River

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions. Agents represent buyers and sellers in residential property sales, earning a percentage of the sale price (typically 5-6% total split between listing and buyer's agents). As a RE/MAX franchise office, commissions are shared between the franchise broker and individual agent producers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RE/MAX Barnegat Bay is a residential real estate brokerage that represents home buyers and sellers across Ocean County and the Barnegat Bay coastal region of New Jersey. Services include property search, listing representation, buyer representation, comparative market analysis, negotiation, and closing support, delivered by licensed real estate agents operating from six physical offices. The brokerage operates a property search platform integrated with four regional MLS databases and offers home valuation tools and rental listing services.

Product overview

RE/MAX Barnegat Bay is a regional real estate brokerage operating six offices across Ocean County and the Jersey Shore area of New Jersey. The core offering is a property search platform powered by the company's own technology (built on the Inside Real Estate/BoldTrail platform) that integrates with multiple MLS data feeds (BRIGHT, South Jersey Shore MLS, Monmouth County Association of REALTORS, ALL JERSEY MLS) to display residential and commercial listings across 15+ property types. The company layers additional services onto this platform — including a Home Valuation/Seller Tool (fed by ATTOM and Zillow estimates), an AI-powered search beta feature ('Search with AI BETA'), a real estate agent blog and resources, agent recruitment, and access to the global RE/MAX Luxury Collection. The brokerage also offers a rental application processing tool via Rental Beast partnership. The product architecture consists of a public-facing consumer portal (property search, valuation, blog), a separate agent-facing platform, and integrations with MLS, data, and identity providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services Licensed-agent-led residential real estate brokerage services for buyers and sellers in Ocean County and the Jersey Shore, including listing representation, buyer representation, comparative market analysis, showing coordination, negotiation support, and closing assistance across six office locations.
• Property Search Platform The primary real estate property search and listing platform for the RE/MAX Barnegat Bay brokerage, supporting search across 15+ property types (Single Family, Condos, Commercial, 55+ Adult, Land, Multi-Family, Rentals, Townhouse, Manufactured, Income, Com Lease, etc.) with AI-powered search capability, multi-MLS data integration, and interactive map search with drive-time radius.
• Home Valuation / Seller Valuation Tool Home valuation tool providing automated price estimates sourced from ATTOM Data Solutions and Zillow, along with agent-provided market analysis. Includes a map interface with buyer interest metrics and comparable sales data.
• RE/MAX Luxury Collection RE/MAX luxury real estate brand representing the global network's luxury property listings, enabling the local brokerage to market and sell luxury homes internationally across 110+ countries.
• Rental Listing and Application Processing Rental listing services delivered through a Rental Beast partnership, enabling the office to process rental applications, conduct tenant screening, and offer one-time application fees valid across participating Rental Beast properties for 30 days.

Quantifiable outcome

• 43,000+ active buyers in office database

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• RE/MAXcoreChannel Partner/ Reseller/ DistributorFranchise relationship with RE/MAX, one of the world's largest real estate brokerage networks with presence in over 110 countries. The office operates under the RE/MAX brand, utilizing the franchise's marketing systems, brand recognition, technology platforms, and referral networks. RE/MAX provides the infrastructure while the local office provides market expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coldwell Banker: Established national residential brokerage franchise with a luxury sub-brand (Coldwell Banker Global Luxury) and global referral network. Directly comparable in business model, agent structure, and coastal luxury positioning.
• Compass: Tech-forward national residential brokerage competing for top-producing agents and luxury listings in coastal markets. Represents the technology-driven competitive threat to traditional franchise models like RE/MAX.
• eXp Realty: Cloud-based residential brokerage with a low-overhead, agent-centric model and a rapidly growing agent roster. Competes directly for agent recruitment against traditional brick-and-mortar franchisees.
• Weichert Realtors: New Jersey-headquartered residential brokerage with deep penetration across the state, including the Jersey Shore. The closest geographically concentrated competitor, with similar agent-driven transaction economics and a strong regional brand.
• Century 21: Global residential real estate franchise network with a comparable agent-assisted brokerage model and similar mid-market home buyer/seller focus. Competes directly for agent recruitment and seller mandates in coastal and suburban US markets.
• Better Homes and Gardens Real Estate: National residential real estate franchise backed by Realogy/Anywhere with a comparable agent-led model and a lifestyle-branded marketing approach. Competes for both agents and consumer mindshare in suburban and second-home markets.
• Redfin: Tech-enabled residential brokerage offering a hybrid agent-and-online service model at reduced commissions. Represents the consumer-facing, technology-led competitive disruption to traditional franchise brokerages.
• Sotheby's International Realty: Luxury-focused global residential brokerage with a strong international referral network. Directly comparable on high-end Jersey Shore / coastal luxury listings where RE/MAX's Luxury Collection competes.
• Berkshire Hathaway HomeServices: National residential brokerage franchise affiliated with Berkshire Hathaway, offering comparable full-service agent-led transactions and a luxury tier (BHHS Luxury Collection). A direct competitor for franchisee recruitment and luxury coastal listings.

Regional players

• Howard Hanna Real Estate: Large privately held residential brokerage concentrated in the Mid-Atlantic and Northeast US. Comparable agent-led full-service model with regional density, particularly in markets adjacent to northern New Jersey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/re-max-barnegat-bay

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Barnegat Bay