Renato Ratti Sas

What Renato Ratti Sas does

Cantina Ratti (Società Agricola Ratti s.s. di Pietro Ratti), founded in 1970 by Renato Ratti in La Morra, Piedmont, is a family-owned Italian wine estate that produces classic Langa wines from approximately 50 hectares of owned vineyards distributed across six estates in La Morra, Mango, and Costigliole d'Asti. Its core production is Barolo DOCG from four named single-vineyard crus — Marcenasco, Rocche dell'Annunziata, Conca, and Serradenari — supplemented by Barbaresco, Barbera d'Alba DOC, Barbera d'Asti DOP (including a Villa Pattono Superiore), Langhe Nebbiolo DOC, Langhe Dolcetto DOC, white wines (Langhe Chardonnay, Piemonte Sauvignon, Colli Tortonesi Timorasso), Alta Langa D.O.C.G. traditional-method sparkling, and Barolo grappa. The business also operates the Villa Pattono Wine Country Resort & Spa, an on-site restaurant, wine tastings and vineyard visits, and the Renato Ratti Museum of Barolo and Alba Wines housed in the historic cellars of the Monastery of the Annunziata (re-inaugurated October 2025).

The estate monetizes through a vertically integrated, direct-to-consumer-led model: winery-direct sales and tastings at La Morra, e-commerce via ratti.com, regional and international distribution through wine retailers and restaurants, and hospitality revenue from Villa Pattono rooms, restaurant covers, and wellness. Pricing is not publicly disclosed and is set per-SKU through retail and trade channels. The customer base is a horizontal segment of premium wine consumers, collectors, and wine-tourism guests, with no named enterprise logos or B2B anchor customers. Marketing is primarily organic digital — official website, Instagram, Facebook, YouTube, and an editorial magazine covering Barolo heritage and museum content. GTM is direct-to-consumer with selective third-party distribution; there is no disclosed API, mobile app, or technology platform.

The competitive position rests on founder Renato Ratti's historical role as the 'father of Barolo crus,' 50+ years of brand association with Barolo, owned vineyard holdings across multiple prestigious communes, the cultural moat of the on-site Barolo museum, and the diversification of revenue streams across still wines, spirits, hospitality, and tourism. The company is family-controlled by Pietro Ratti, son of the founder, with no external investors or parent company identified in the available data.

Name

Renato Ratti Sas

Legal name

Società Agricola Ratti s.s. di Pietro Ratti

Website

https://renatoratti.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned Piedmontese wine estate founded 1970 by Renato Ratti, producing Barolo DOCG from four crus and a broader Langa wine portfolio across 50 hectares, complemented by grappa, the Villa Pattono wine resort, and the Renato Ratti Barolo museum.

Ownership category

akta.pro rank

Product category

Premium Wines and Spirits

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYTHAGADAG

Gastronomy & Wine-Focused Boutique Hotels

Travel & Hospitality/Lodging & Accommodation/Boutique & Lifestyle Hotels

SECONDARYTHAFALAJ

Spirits/Cocktail Bars Operated by Producers

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Piedmontese wine production
• Barolo DOCG winemaking
• Grappa distillation
• Wine tourism hospitality
• Vineyard estate management

Headquarters

HQ city

La Morra

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of still wines including Barolo DOCG from multiple crus (Marcenasco, Rocche dell'Annunziata, Conca, Serradenari), Barbaresco, Barbera d'Alba DOC, Barbera d'Asti DOP, Langhe Nebbiolo DOC, Langhe Dolcetto DOC, and white wines including I Cedri Sauvignon and Brigata Chardonnay.
2. Grappa Production: Production and sale of grappa including Grappa di Barolo Marcenasco and Grappa di Barolo Marcenasco invecchiata (aged grappa).
3. Hospitality Services: Villa Pattono Wine Country Resort offering exclusive rooms and suites, restaurant services, and wellness facilities for wine tourism experiences.
4. Wine Tourism and Tastings: Visitors and wine tasting experiences at the Cantina Ratti facility and the Renato Ratti Museum of Barolo and Alba Wines.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cantina Ratti is a Piedmontese wine estate that produces and sells premium DOC/DOCG wines including Barolo (from multiple crus), Barbaresco, Barbera d'Alba, Barbera d'Asti, Langhe Nebbiolo, Langhe Dolcetto, Chardonnay, Sauvignon, and Timorasso, as well as Grappa di Barolo. The estate also operates the Villa Pattono Wine Country Resort (rooms, restaurant, wellness) and the Renato Ratti Museum of Barolo and Alba Wines, offering wine tourism and tasting experiences at its La Morra headquarters.

Product overview

Cantina Ratti (Società Agricola Ratti s.s. di Pietro Ratti) is a historic Piedmontese winery producing classic Langhe wines from over 50 hectares of vineyards across 6 estates in La Morra, Mango, and Costigliole d'Asti. The portfolio centers on Barolo DOCG from prestigious crus (Marcenasco, Rocche dell'Annunziata, Conca, Serradenari), supplemented by diverse wines including Barbera d'Alba/Asti, Langhe Nebbiolo, Dolcetto, and Chardonnay. The winery also produces grappa spirits from Barolo marc, and operates two hospitality offerings: Villa Pattono Relais & Spa (wine country resort) and the Museo Renato Ratti del Barolo e dei Vini d'Alba (wine museum).

Differentiator

Problem solved

Functional benefit

Brands

• Villa Pattono Wine Country Resort: A charming relais offering exclusive rooms and suites, a restaurant, and wellness area located between Langhe and Monferrato regions.

Products and services

• Marcenasco Barolo DOCG The flagship Barolo DOCG from the Marcenasco vineyard, a classic Langhe wine representing over 50 years of Ratti winemaking tradition, produced for premium wine consumers and collectors.
• Barolo DOCG Rocche dell'Annunziata Barolo DOCG from the prestigious Rocche dell'Annunziata cru vineyard, for premium wine consumers and collectors.
• Barolo DOCG Conca Barolo DOCG from the Conca cru vineyard, for premium wine consumers and collectors.
• Barolo DOCG Serradenari Barolo DOCG from the Serradenari cru vineyard, for premium wine consumers and collectors.
• Ochetti Langhe Nebbiolo DOC Langhe Nebbiolo DOC red wine from the Ochetti vineyard, for premium Piedmontese wine consumers.
• Reggimento Langhe Nebbiolo DOC Langhe Nebbiolo DOC red wine from the Reggimento vineyard, for premium Piedmontese wine consumers.
• Colombé Langhe Dolcetto DOC Langhe Dolcetto DOC red wine from the Colombé vineyard, for Piedmontese wine consumers.
• Battaglione Barbera d'Alba DOC Barbera d'Alba DOC red wine from the Battaglione vineyard, for premium Italian wine consumers.
• Battaglione Barbera d'Asti DOP Barbera d'Asti DOP red wine from the Battaglione vineyard, for premium Italian wine consumers.
• Villa Pattono Barbera d'Asti Superiore DOP Barbera d'Asti Superiore DOP red wine named after the Villa Pattono estate, for premium Italian wine consumers.
• I Cedri Piemonte Sauvignon DOC A Piemonte Sauvignon DOC white wine produced by Cantina Ratti, for white wine consumers.
• Derthona Colli Tortonesi Timorasso DOC A Colli Tortonesi Timorasso DOC white wine from the Tortona hills, for premium white wine consumers.
• Brigata Langhe Chardonnay DOC Langhe Chardonnay DOC white wine from the Brigata vineyard, for white wine consumers.
• Alta Langa DOCG Alta Langa DOCG sparkling wine produced using the traditional method, for sparkling wine consumers.
• Grappa di Barolo Marcenasco Grappa distilled from Barolo Marcenasco wine pomace, for spirits consumers and Barolo enthusiasts.
• Grappa di Barolo Marcenasco invecchiata Aged grappa distilled from Barolo Marcenasco wine pomace, for premium spirits consumers and Barolo enthusiasts.
• Villa Pattono Relais & Spa Wine country resort and relais de charme located between Langhe and Monferrato, offering exclusive rooms, suites, a restaurant, and wellness area for wine tourism guests.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Prunotto: Alba-based Piedmont winery producing Barolo, Barbaresco, Barbera, and Dolcetto. Comparable heritage and Barolo-anchored portfolio; now part of the Antinori group, illustrating consolidation dynamics relevant to Cantina Ratti.
• Bruno Giacosa: Prestigious Piedmont producer renowned for Barolo and Barbaresco from select vineyards. Comparable as a top-tier, family-managed Barolo estate targeting collectors and fine wine consumers.
• Pio Cesare: Family-owned Piedmont winery founded in 1881 producing Barolo, Barbaresco, Barbera, and Dolcetto from owned vineyards. Directly comparable heritage positioning, family ownership, and Barolo-anchored portfolio.
• Vietti: Long-established Barolo and Langa wine producer with a portfolio spanning multiple Barolo crus and other Piedmontese varietals. Comparable as a heritage, family-operated Piedmont winery with premium cru Barolo focus.
• G.D. Vajra: Family-run Piedmont estate producing Barolo from owned vineyards in La Morra and surrounding communes, with a focus on organic farming and traditional varietals. Directly comparable scale, family ownership, and Barolo cru portfolio.
• Marchesi di Barolo: Historic Barolo producer based in the Langhe with a similar premium DOCG portfolio and on-site tasting room/visits. Closely comparable to Cantina Ratti as a heritage Barolo estate with tourism and direct-to-consumer sales.
• Ceretto: Family-owned Piedmont winery producing Barolo from multiple crus alongside other Langa wines, with on-site hospitality and wine tourism experiences. Comparable premium positioning and direct-to-consumer model.
• Michele Chiarlo: Family-owned Piedmont winery producing Barolo, Barbera, and other Langa wines with a network of tasting rooms and hospitality properties. Comparable premium positioning, family ownership, and DTC/hospitality model.
• Giacomo Conterno: Highly regarded Barolo producer in Monforte d'Alba focused on traditional Barolo from a few flagship vineyards. Comparable as a heritage Piedmont estate targeting the collector and fine dining channel.

Broad incumbents

• Fontanafredda: One of the largest historic Barolo producers in Serralunga d'Alba with extensive vineyards and broad distribution. Comparable Barolo category focus but at significantly greater scale than Cantina Ratti.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfog1IDofa3mPAJzf3K0heQ
• Facebookfacebook.com/renatorattiwinery
• Instagraminstagram.com/rattiwinery
• LinkedInlinkedin.com/company/renato-ratti-sas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renato Ratti Sas