ReNatour Reiseveranstalter
ReNatour is a Nuremberg-based, German alternative tour operator (sole proprietorship, founded 1994) selling sustainable, nature-focused package holidays — primarily family vacations, hiking trips, and wellness retreats — directly to European consumers via its website, with no external funding and 6 employees.
- Company typePrivate
- Founded1994
- HeadquartersNürnberg (Nuremberg), Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ReNatour Reiseveranstalter does
ReNatour is a Nuremberg-based, German sole proprietorship (Inhaber: Roland Streicher) operating as an alternative tour operator (Reiseveranstalter) since 1994, focused on sustainable, nature-based tourism across Europe. The company's portfolio is organized around three core product lines: Familienurlaub (family vacations, including specialized offerings for single parents, teens, and toddlers), Wanderurlaub (hiking vacations with luggage transport, donkey trekking, and alpine routes), and Auszeit (wellness and yoga retreats). Specific products include donkey trekking in the Bavarian Forest, family hiking in the Bavarian Alps, horse-drawn wagon tours in the French Vosges, and family stays on Corfu, plus accommodation-only mediation. Customers are exclusively individual consumers — families with children, hikers, and solo/couple travelers — reached via a direct-to-consumer model through the renatour.de website, email newsletter, and social media channels (Facebook, X, Instagram, Pinterest, YouTube).
The underlying technology is conventional: a website booking platform, a digital travel app providing route books and navigation, and standard third-party integrations (Google Analytics, Google AdWords, Doubleclick, Tawk.to live chat). There is no proprietary technology, API, or AI/ML capability. The business model generates revenue primarily through one-time payments for package holidays (Pauschalreisen) and commission on accommodation-only bookings (Ferienunterkünfte Vermittlung), with bank transfer as the standard payment method and a 20% deposit on confirmation. Pricing ranges from approximately €75 per person per night (Calabria eco-hotel) to €1,530 per wagon per week (Vosges peak season). The company holds TourCert and atmosfair certifications and is a member of Forum Anders Reisen, using these as primary differentiators. ReNatour employs 6 people, operates across 20+ European countries, and has accumulated 1,300+ customer reviews with a 99% recommendation rate.
ReNatour Reiseveranstalter firmographics
Firmographics- Name
- ReNatour Reiseveranstalter
- Legal name
- ReNatour (Inhaber: Roland Streicher)
- Website
- https://renatour.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ReNatour is a Nuremberg-based, German alternative tour operator (sole proprietorship, founded 1994) selling sustainable, nature-focused package holidays — primarily family vacations, hiking trips, and wellness retreats — directly to European consumers via its website, with no external funding and 6 employees.
- Ownership category
- akta.pro rank
ReNatour Reiseveranstalter industry classification
Industry- Product category
- Sustainable Tour Operator Services
- NAICS
- Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Adventure & Active Travel Agencies (THAKABAD)
- akta.pro secondary industry
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
Keywords
Where ReNatour Reiseveranstalter is headquartered
LocationHeadquarters
- HQ city
- Nürnberg (Nuremberg)
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ReNatour Reiseveranstalter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Pauschalreisen (Package Holidays): ReNatour sells package holidays as a traditional tour operator, combining accommodation, activities, and sometimes transportation. Revenue is generated through one-time payments for complete travel packages. The company holds travel liability insurance and provides security certificates (Sicherungsschein) for customer protection.
- Ferienunterkünfte Vermittlung (Accommodation Mediation): ReNatour also acts as an intermediary for vacation rentals, connecting customers with property owners. In this capacity, they earn commission on bookings but do not hold package travel liability, as these are single-service bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Eselwandern Bayern (Donkey trekking in Bavarian Forest) - 4 or 6 day individual tours |
| One time/ perpetual license | Pay-as-you-go | Wandern mit Kindern Bayerische Alpen (Family hiking in Bavarian Alps) - 7 days/6 nights |
| One time/ perpetual license | Pay-as-you-go | Villa KaliMeera Korfu (Family hotel on Corfu, Greece) |
| One time/ perpetual license | Pay-as-you-go | Planwagen-Urlaub Vogesen (Horse-drawn wagon holiday in Vosges, France) |
| One time/ perpetual license | Pay-as-you-go | Cabo de Gata Wandern (Nature park hiking in Spain) |
| One time/ perpetual license | Pay-as-you-go | Kalabrien Urlaub (Southern Italy eco-hotel) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ReNatour Reiseveranstalter product offering
Product offeringCore offering
ReNatour is an alternative tour operator that assembles and sells sustainable tourism package holidays (Pauschalreisen) combining accommodation, meals, activities and sometimes transport across European destinations. Its offering is organized around three core lines: Familienurlaub (family vacations with children and teenagers), Wanderurlaub (guided and self-guided hiking with luggage transport, including donkey trekking and alpine walking weeks), and Auszeit (yoga and wellness retreats), supported by a curated portfolio of eco-certified Unterkünfte (biohotels, farm stays, agriturismo). The company also mediates individual vacation rentals, earning commissions on single-service bookings, and operates exclusively direct-to-consumer through its own website renatour.de.
Product overview
ReNatour is an alternative and sustainable travel operator founded in 1994, offering a portfolio of eco-certified vacation packages centered around three core product lines: Familienurlaub (family vacation), Wanderurlaub (hiking vacation), and Auszeit (wellness retreat). The company specializes in nature-based travel experiences with a focus on sustainable tourism, connecting travelers with biohotels, farm stays, and eco-certified accommodations across 20 European destinations. Key specific products include donkey trekking in the Bavarian Forest, family hiking in the Bavarian Alps from Tegernsee to Wendelstein, horse-drawn wagon vacations in the French Vosges, and family vacation packages on Corfu featuring accommodations like Villa KaliMeera, Honigtal, and bio-agritourism properties. The company operates as a traditional tour operator providing package tours, accommodation bookings, and activity-based travel experiences rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Eselwandern im Bayerischen Wald (Donkey Trekking in Bavarian Forest) Individual multi-day hiking tours with trained donkeys in the Bavarian Forest, including 4- or 6-day options with overnight changes, eco-certified accommodation, meals, donkey rental, luggage transport and digital travel documents. Targeted at active travelers and families with children aged 8 and older; participants must be able to lead the donkey on uneven terrain. Adult price 595€ (4 days) or 895€ (6 days); children 8-11 years 475€/715€.
- Wandern mit Kindern – Bayerische Alpen: Vom Tegernsee zum Wendelstein Seven-day, six-night family hiking week in the Bavarian Alps from Tegernsee to Bayrischzell, with luggage transport between hotels, included boat trip and cable car rides, service hotline and breakfast. Targeted at families with children; adults 839–1,039€ depending on season, children 469–819€ by age band.
- Planwagen-Urlaub in den Vogesen (Horse-Drawn Wagon Vacation in Vosges) One-week self-driven wagon holiday (red or wooden wagon) across the French Vosges, covering 10–15 km per day between overnight stays at farms and rural properties, for up to four adults or a family of two adults and three children; 1,240–1,530€ per wagon per week depending on season and wagon type. Requires minimum two capable adults aged 18–70.
- Familienurlaub Korfu (Family Vacation Corfu) and Villa KaliMeera Family vacation packages on the Greek island of Corfu centred on the alternative family hotel Villa KaliMeera, including breakfast/dinner, family activities, sailing excursions to Paxos/Antipaxos and toddler weeks in the 2026/2027 off-season; yoga weeks in June–July 2027; from 485€ per person.
- Natururlaub Cabo de Gata: Wandern, Strände, Auszeit Nature vacation in the UNESCO Biosphere Reserve Cabo de Gata in Andalusia, with hiking, beach time and relaxation at an eco-finca inside the nature park; from 840€ per person, with a 20€ early-bird discount per person for bookings by 15 July 2026.
- Urlaub in Süditalien – Ökohotel im malerischen Belmonte Calabro (Albergo Diffuso) Eco-hotel stay in the Albergo Diffuso of Belmonte Calabro, Calabria, with lovingly restored apartments and panoramic sea views, suited to individualists combining hiking, beach and cultural sightseeing; from 75€ per person per night, with a complimentary bread or pizza baking course for bookings of 2+ persons staying between 01–31 July 2026 or 01 September–30 November 2026.
- Villa KaliMeera – Urlaub im Familienhotel auf Korfu Alternative family hotel in southern Corfu near Marathias with breakfast/dinner, large garden, family activities and beach access to Golden Beach; from 485€ per person, including toddler weeks (from age 2) in the 2026/2027 off-season and dedicated yoga weeks from 18 June–03 July 2027.
- Segelreisen / Segelurlaub (Sailing Vacation) Sailing trips and yacht charters around the Ionian Islands from Corfu to Paxos and Antipaxos, with professional skippers and children’s activities for ages 5+, sold as a packaged sailing vacation.
- Familienurlaub (Family Vacation) Sustainable family vacation packages across European destinations (Germany, Greece, Croatia, Italy, Spain, France, Sweden, etc.), with specialized programs for toddlers, school-age children, teenagers and single parents, including farm stays, beach holidays, sailing, donkey trekking and yoga options.
- Wanderurlaub (Hiking Vacation) Multi-day hiking and trekking vacation packages across European destinations with luggage transport, suitable for nature enthusiasts and including sub-programs for hiking with children, hiking with luggage transport, donkey trekking/trekking with donkeys, and hiking in Italy.
- Auszeit (Yoga and Wellness Retreats) Wellness and yoga retreat packages for adults, couples and families, including dedicated yoga vacations and yoga-with-children retreats focused on mindfulness and relaxation, typically combined with nature-based accommodations.
- Winterurlaub (Winter Vacation) Winter vacation packages in Alpine regions including skiing, snowboarding and winter hiking, with family-friendly accommodations and a dedicated Winterurlaub mit Kindern program.
- Unterkünfte (Eco-Certified Accommodation Portfolio) Curated portfolio of eco-certified accommodations across Europe, including biohotels, farm stays (Urlaub auf dem Bauernhof), eco-hotels, holiday homes and agriturismo properties, bookable individually or as part of a vacation package.
Quantifiable outcome
- 99% recommendation rate from over 1,300 customer reviews
Companies that use ReNatour Reiseveranstalter
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
ReNatour Reiseveranstalter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
ReNatour Reiseveranstalter partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- atmosfaircoreatmosfair is a non-profit organization that calculates and offsets CO2 emissions from air travel. ReNatour offers customers the option to offset their flight emissions through atmosfair, and displays the atmosfair certification on their website. This partnership enables ReNatour to offer climate-neutral travel options and demonstrates their commitment to sustainability.
- TourCertcoreTourCert is a certification body for sustainable tourism. ReNatour has obtained TourCert certification, verifying their sustainable business practices. The TourCert seal is displayed on the website, providing customers with assurance of the company's environmental and social responsibility.
- Forum Anders ReisenminorForum Anders Reisen (Forum for Alternative Travel) is an association of travel companies committed to sustainable and socially responsible tourism. ReNatour is a member, demonstrating their commitment to alternative, sustainable travel practices.
- Eselhof Daxstein (Donkey Farm)coreThe Eselhof Daxstein in Schöllnach is ReNatour's partner for donkey trekking tours in the Bavarian Forest. The farm provides trained donkeys, equipment, training, and accommodation for the hiking tours. The farm is a certified organic operation with sustainability practices including natural fertilization, solar energy, and eco-friendly building materials.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ReNatour Reiseveranstalter competitors and assessment
Company assessmentDirect peers
- Djoser Reisen: German adventure and small-group tour operator with a long history of alternative/sustainable travel. Comparable to ReNatour in target audience (DACH conscious travelers), guided adventure product, and Forum Anders Reisen association.
- Natürlich Reisen: German sustainable tour operator specializing in nature and soft-adventure packages across Europe. Closest niche competitor to ReNatour in sustainable family/adventure positioning within DACH markets.
- ASI Reisen: Austrian alpine trekking and hiking tour operator focused on hut-to-hut tours across the Alps. Comparable to ReNatour in European hiking product, luggage-transport service model, and DACH market.
- Hauser Exkursionen: Munich-based adventure and trekking tour operator with a long history of guided and self-guided walking tours. Comparable to ReNatour in hiking/adventure product, German-speaking market, and guided-expedition delivery model.
- Wikinger Reisen: German tour operator specializing in active, nature, and hiking trips with small groups across Europe and worldwide. Most directly comparable to ReNatour in adventure/hiking focus, DACH customer base, and small-group philosophy.
- Studiosus Reisen: Large German tour operator focused on culturally guided group tours with a strong sustainability program and Forum Anders Reisen membership. Comparable to ReNatour in DACH tour-operator model, sustainability positioning, and curated European product portfolio.
- Gebeco (Erlebnisreisen): German tour operator offering cultural and nature-based group travel with explicit sustainability commitments. Comparable in DACH B2C tour-operator model, Europe-wide destination set, and sustainability credentials.
Broad incumbents
- Booking.com: Global OTA dominating accommodation booking in Europe. Comparable to ReNatour as a competing booking channel for the same end traveler, but with vastly broader inventory and no focus on curated sustainable family experiences.
Others
- Outdooractive: European outdoor and hiking platform with route planning, tour discovery, and accommodation booking. Comparable to ReNatour as an ecosystem player in nature-based European travel, particularly relevant for the hiking/trekking product overlap.
Emerging players
- Travel-to-Nature: Smaller German sustainable tour operator offering nature and family-focused European trips. Comparable to ReNatour in niche sustainability positioning but with smaller scale and less brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ReNatour Reiseveranstalter social profiles
Digital presenceReNatour Reiseveranstalter compliance and trust
Trust signalCompliance5 records
ReNatour Reiseveranstalter financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReNatour Reiseveranstalter leadership team
Management profileNumber of profiles
Profiles1 record
ReNatour Reiseveranstalter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReNatour Reiseveranstalter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReNatour Reiseveranstalter
What does ReNatour Reiseveranstalter do?
ReNatour is an alternative tour operator that assembles and sells sustainable tourism package holidays (Pauschalreisen) combining accommodation, meals, activities and sometimes transport across European destinations. Its offering is organized around three core lines: Familienurlaub (family vacations with children and teenagers), Wanderurlaub (guided and self-guided hiking with luggage transport, including donkey trekking and alpine walking weeks), and Auszeit (yoga and wellness retreats), supported by a curated portfolio of eco-certified Unterkünfte (biohotels, farm stays, agriturismo). The company also mediates individual vacation rentals, earning commissions on single-service bookings, and operates exclusively direct-to-consumer through its own website renatour.de.
Is ReNatour Reiseveranstalter a public or private company?
ReNatour Reiseveranstalter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ReNatour Reiseveranstalter founded?
ReNatour Reiseveranstalter was founded in 1994. It employs 1 to 10 people.
Where is ReNatour Reiseveranstalter based?
ReNatour Reiseveranstalter is headquartered in Nürnberg (Nuremberg), Germany, in the Europe region.
How does ReNatour Reiseveranstalter make money?
Two revenue lines are on record. Pauschalreisen (Package Holidays) is the primary driver. The others are ferienunterkünfte Vermittlung (Accommodation Mediation).
Who are ReNatour Reiseveranstalter's main competitors?
Direct peers on record are Djoser Reisen, Natürlich Reisen, ASI Reisen, Hauser Exkursionen, Wikinger Reisen, Studiosus Reisen and Gebeco (Erlebnisreisen). Booking.com is listed as a broad incumbent. Outdooractive is listed as an others. Travel-to-Nature is listed as an emerging player.
Does ReNatour Reiseveranstalter have an API?
No public API is recorded for ReNatour Reiseveranstalter.
What industry is ReNatour Reiseveranstalter in?
ReNatour Reiseveranstalter's product category is Sustainable Tour Operator Services. Its primary akta.pro industry code is THAKABAD, Adventure & Active Travel Agencies, with a secondary code of THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips). Its NAICS code is 56152 and its SIC code is 7900.