RentSmart24

What RentSmart24 does

RentSmart24 S.r.l. is an Italian car rental operator headquartered in Milan, operating as a brand extension of the ParkinGO airport parking group. The company offers short-term (daily, weekly), monthly (1-3 month "Freedom"), and long-term (24-60 month, via partner Go Car) vehicle rentals at 17-23 Italian airport and city locations, all operating 24/7 H24 with free shuttle transfer from terminal to rental point. The product covers five vehicle categories (Economy, Compact, SUV, Luxury, 9-seater) starting from €12/day, with unlimited kilometers, four insurance tiers (Basic/Comfort/Easy/Premium), and add-ons such as child seats, GPS, and additional driver.

The core technology is a conventional car rental stack: a multi-language online booking platform (ITA/ENG/ESP/FRA/DEU), third-party GPS telematics for fleet tracking and theft prevention, and integration with ParkinGO's airport shuttle and parking infrastructure. The fleet is described as modern with Bluetooth, USB, and connected features, but the company is a thin brand layer with only 8 employees, relying on the parent for facilities, fleet, and customer access. A COVID-19 sanitization protocol operates through partnerships with Immunocar (vehicle sanitization) and FreeHands (facility hygiene).

Revenue is generated through multiple streams: short-term rental fees (dominant), insurance/package upsells, monthly subscription fees, travel agency commissions (10% on bookings via a dedicated B2B portal serving 10,000+ agencies), and a referral channel from the parent ParkinGO's 2.7M annual customer base via a 10% cross-promotion discount. Go-to-market combines direct online booking (DTC), channel partners (travel agencies and tour operators), and enterprise field sales for corporate and long-term fleet clients. The company is privately held, wholly owned within the ParkinGO Group, and discloses no external funding.

Name

RentSmart24

Legal name

RentSmart24 S.r.l.

Website

https://rentsmart24.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

RentSmart24 is an Italian airport car rental brand operating 17-23 24/7 locations, offering short-term, monthly, and long-term vehicle rentals with free shuttle service. It serves individual travelers, corporate clients, and 10,000+ travel agencies as a brand extension of the ParkinGO parking group.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Monthly Car Rental (THADAAAE)

akta.pro secondary industries

Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Corporate & Government Contract Car Rental (THADAAAJ), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

Keywords

• Car rental services
• Airport car rental
• Vehicle rental
• Short-term car hire
• Rental fleet services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Short-term Vehicle Rental: Core revenue stream from daily, weekly, and monthly car rentals. Customers pay a daily/weekly/monthly rate based on vehicle category (Economy, Compact, SUV, Luxury, 9-seater). The rental fee includes basic insurance, unlimited kilometers, and 24/7 access. Additional charges apply for insurance upgrades (Comfort/Premium packages), extras (child seats, GPS, additional driver), cross-border fees, fuel shortfalls, and damage management fees.
2. Monthly Car Rental: Monthly rental subscriptions ranging from 1 to 3 months (Freedom product). Fixed monthly fee includes insurance, road assistance, 2500km/month, additional driver, traffic charges. Extra services include premium coverage upgrade, fuel expenses, tolls, and fines.
3. Long-term Rental: Long-term rental solutions (24–60 months) managed through partner Go Car (gocar.it). Revenue from fixed monthly fees including full maintenance, insurance, roadside assistance, and vehicle registration.
4. Travel Agency Commission: Travel agencies and tour operators earn 10% commission on rentals booked through the RentSmart24 agency portal. The company pays commissions when the agency accumulates more than €500 in credit annually.
5. Insurance and Protection Packages: Upsell revenue from four coverage tiers: BASIC (included), COMFORT (reduces deductible, no roadside assistance), EASY (zero damage deductible, includes roadside assistance), and PREMIUM (full coverage, zero deductibles, includes glass/tire coverage and roadside assistance). Full Kasko insurance add-ons available at €16–50/day depending on vehicle category.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

RentSmart24 is an Italian car rental company that provides short-term and long-term vehicle rental services primarily at Italian airports. The company operates 17-23 locations across major Italian airports with 24/7 service availability, offering a range of vehicles for leisure and business travelers. It is part of the ParkinGO Group and is headquartered in Milan.

Product overview

RentSmart24 is a car rental company operating as part of the ParkinGO group, offering short-term, monthly, and long-term vehicle rentals across 17-23 Italian airport locations. The core product is the standard car rental service available 24/7, complemented by monthly rental (1-3 months) and long-term rental (2-3 years) solutions. Additional offerings include insurance packages (Basic, Comfort, Premium), a B2B platform for travel agencies, and free airport shuttle service. The company also provides COVID-19 sanitization protocols through partnerships with Immunocar and FreeHands. Related brands under the ParkinGO umbrella include Rental12 (vacation homes in Sardinia).

Differentiator

Problem solved

Functional benefit

Products and services

• Airport Car Rental

Quantifiable outcome

• Free cancellation and modification up to 48 hours before pickup for all reservations
• +3 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• ParkinGOflagshipStrategic or Co-development PartnerRentSmart24 is a brand created by ParkinGO, a leading airport parking network operating since 1995 with 27+ years of experience. ParkinGO operates 90+ locations across Europe and serves 2.7M customers annually, including 10,000+ tour operators and OTAs, 7,600+ affiliated companies, and 100+ multinational corporations. RentSmart24 leverages the ParkinGO physical infrastructure (parking lots, shuttle buses, facilities) to offer integrated airport-to-car rental mobility. The partnership provides RentSmart24 with unmatched distribution advantages, brand credibility, and a ready-made customer referral base.
• ImmunocarcoreStrategic or Co-development PartnerImmunocar provides professional vehicle sanitization services to RentSmart24. All vehicles undergo professional sanitization treatment on all contact surfaces before each rental, ensuring COVID-safe conditions. This partnership addresses traveler health and safety concerns and is prominently communicated as a key differentiator on the RentSmart24 website.
• FreeHandscoreStrategic or Co-development PartnerFreeHands provides sanitization point services for RentSmart24 facilities, including hand sanitizer dispensers and sanitization stations at all rental locations. In partnership with Immunocar, this creates a comprehensive COVID-safe environment for customers and staff.
• Rental12minorChannel Partner/ Reseller/ DistributorRental12 is a vacation home rental agency in Sardinia (Olbia), operated under the same parent group as RentSmart24/ParkinGO. Rental12 offers luxury vacation properties near Olbia airport. Cross-promotional links exist between RentSmart24 and Rental12, suggesting complementary travel services under one umbrella group.
• Go Car (gocar.it)minorChannel Partner/ Reseller/ DistributorGo Car is a long-term car rental partner referenced on the RentSmart24 long-term rental page for solutions of 2–3 years. RentSmart24 directs customers seeking long-term rentals (24–60 months) to Go Car's platform, indicating a referral or white-label partnership for extended rental durations beyond RentSmart24's 28-day maximum.
• GO1 Shuttle (Venice Airport)coreStrategic or Co-development PartnerGO1 is the branded free shuttle service connecting Venice Marco Polo Airport to the ParkinGO/RentSmart24 rental facility (located 3 km from the terminal). The shuttle operates 24/7 and uses crystal PVC dividers between passenger seats. GO1 is specifically branded for Venice operations and enables the 'from plane to your car' value proposition.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hertz: Global car rental leader with dense Italian airport presence (Fiumicino, Malpensa, Linate, Naples, etc.). Directly competes with RentSmart24 in the short-term Italian airport rental segment and offers the same short-term/monthly/long-term product mix that RentSmart24 targets.
• Locauto: Italian car rental operator focused on airports and major cities, with a comparable short-term and monthly offering. Closely comparable mid-size domestic competitor in the same Italian airport locations.
• Autovia: Italian car rental company with airport locations and a product mix spanning short-term rentals, monthly subscriptions, and long-term leasing — closely mirroring RentSmart24's portfolio.
• Maggiore: Italian-headquartered car rental company with long-standing presence at Italian airports and train stations. Most comparable domestic peer — same airport-leisure focus, similar fleet categories, and similar multi-channel distribution.
• Enterprise Mobility: Global car rental (Enterprise, Alamo, National brands) with growing Italian airport presence. Direct competitor in the airport-leisure and short-term replacement segments.
• Avis: Global car rental brand with major Italian airport locations and a comparable airport-counter / short-term / monthly / long-term product set. Targets the same leisure and corporate travelers at the same Italian airports as RentSmart24.
• Sixt: European car rental leader with particularly strong Italian airport coverage and premium fleet positioning. Closest direct competitor in the airport-leisure and corporate-rental segments RentSmart24 serves.
• Europcar: Major European car rental operator with extensive Italian airport network. Competes head-to-head with RentSmart24 on short-term and corporate monthly rentals, often through in-terminal counters and OTA channels.
• Thrifty: Value-oriented global car rental brand (Hertz family) with Italian airport locations competing in the same price-sensitive leisure segment RentSmart24 targets with its €12/day Economy tier.

Emerging players

• Go Car (gocar.it): Italian long-term car rental / subscription platform that already powers RentSmart24's 24-60 month rentals. Functions as both a partner and a competing offering in the long-term / monthly segment, representing a margin and channel risk for RentSmart24.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rentsmart24

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RentSmart24