Rentti / Tracwest Oy

Name

Rentti / Tracwest Oy

Legal name

KONEVUOKRAAMO RENTTI / TRACWEST OY

Website

https://rentti.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Heavy Equipment Sales and Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

Keywords

• Construction equipment dealer
• Agricultural machinery sales
• Equipment rental services
• Forestry machinery
• Heavy equipment maintenance

Headquarters

HQ city

Honkajoki (Vatajankoski)

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new construction, agricultural, and forestry machinery including excavators, wheel loaders, tractors, trailers, and attachments. Acts as authorized importer and dealer for multiple equipment manufacturers.
2. Equipment Rental: Rental services for excavators, tractors, wheel loaders, screens and conveyors, and telehandlers. Flexible rental terms for professional contractors.
3. Maintenance and Repair Services: Full-service maintenance and repair for all equipment types, including on-site mobile service. Factory-trained technicians.
4. Parts and Spare Parts: Sale of genuine spare parts and accessories for all represented brands.
5. Used/Exchange Equipment: Buying and selling used equipment, offering customers trade-in options when purchasing new machines.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rentti sells, rents, and services agricultural, forestry, and earthmoving machinery for professional contractors and farmers across Finland. As an authorized dealer for Case Construction, Deutz-Fahr, PALMS, Palmse Trailer, Everdigm, and NC Engineering, it supplies new and used equipment, short- and long-term rentals, factory-trained maintenance and repair (including mobile on-site service), and spare parts, supported by four branches in Honkajoki, Pirkkala, Tuusula, and Oulu.

Product overview

Rentti (Konevuokraamo Rentti / Tracwest Oy) is a Finnish professional equipment dealer, rental company, and service provider for agriculture, forestry, and earthmoving machinery. The offering spans three core pillars: (1) new machine sales as authorised dealer for Case Construction (excavators, wheel loaders, backhoe loaders, motor graders, including the fully electric CX15EV and CX25EV mini-excavators and 12EV wheel loader), Deutz-Fahr (tractors series 5–9), PALMS (forestry cranes and trailers), Palmse Trailer (earth-moving trailers and wagons), Everdigm (hydraulic attachments), and NC Engineering (low loaders); (2) short- and long-term rental of excavators, tractors, wheel loaders, screens/conveyors, and forklifts; and (3) integrated after-sales services including maintenance, spare parts, and trade-in/exchange machines. Four physical locations serve customers across Finland: Honkajoki (headquarters), Pirkkala, Tuusula, and Oulu.

Differentiator

Problem solved

Functional benefit

Products and services

• Case Construction excavators, wheel loaders, backhoe loaders, motor graders, and electric mini-excavators/wheel loaders Complete line of Case Construction earthmoving equipment sold as new machines (including mini-excavators CX12D–CX65D, midi CX70E–CX100E, standard crawler CX145D–CX750D, wheeled WX140E–WX210E; wheel loaders from compact 12EV/21F through large G+ series 521G+–1121G+ and the agricultural X-Agri; backhoe loaders 590SV and 695SV; motor graders 836D and 856D; plus fully electric CX15EV, CX25EV, and 12EV models), available through authorized sales, rental, and used-equipment channels for professional contractors nationwide.
• Case Construction wheel loaders (compact, G+ evolution, X-Agri, and 12EV electric) Full range of Case Construction wheel loaders from compact models (12EV, 21F, 121F, 221F, 321F, 421G) through the large G+ evolution series (521G+–1121G+) and the agricultural X-Agri special model, including the fully electric 12EV unit.
• Case Construction backhoe loaders (SV series) Case Construction backhoe loaders (SV series) including models 590SV and 695SV, offering versatility for excavation and loading in a single machine with multiple steering modes.
• Case Construction motor graders (836D and 856D) Case Construction motor graders including the 836D (12.8 t, 156 hp) and 856D (16.7 t, 190 hp), designed for precise grading and levelling work in demanding conditions.
• Deutz-Fahr tractors (Series 5 through Series 9) Deutz-Fahr agricultural tractors from Series 5 through Series 9, sold as new machines and supported by Rentti as an authorized dealer for Finnish farm customers.
• PALMS forestry cranes, forest trailers, and accessories PALMS forestry cranes, forest trailers, and accessories for timber handling, sold and supported by Rentti as an authorized dealer for forestry contractors.
• Palmse Trailer wagons and trailers (earth-moving, grain, bale, hook-lift, livestock, machine transport, conveyor discharge) Palmse Trailer product line including earth-moving wagons, grain wagons, bale wagons, hook-lift trailers, livestock transport trailers, machine transport low loaders, and conveyor discharge wagons for agricultural and industrial customers.
• Everdigm hydraulic breakers, pulverizers, shears/crushers, and plate compactors Everdigm hydraulic breakers, pulverizers, shears/crushers, grapples, and plate compactors — attachments for excavators and other construction machinery, sold and supported by Rentti for construction and demolition applications.
• NC Engineering low loaders and forestry machine low loaders NC Engineering low loaders and forestry machine low loaders for transporting heavy machinery and equipment, sold and supported by Rentti as an authorized dealer.
• Vuokrakoneet (Equipment Rental Services) Short-term and long-term rental services covering excavators, tractors, wheel loaders, screens and conveyors, and telehandlers (kurottajat), serving Finnish construction, agricultural, and forestry contractors with flexible rental terms.
• Vaihtokoneet (Trade-in / Used Equipment Sales) Purchase and sale of used/exchange machines as part of Rentti's full-service offering, allowing customers to trade in existing equipment when purchasing new machines.
• Huolto (Maintenance and Repair Services) Authorized maintenance and repair services for all represented brands, with mobile service that can travel to work sites. Covers scheduled maintenance, breakdowns, and technical support by factory-trained technicians.
• Varaosat (Spare Parts) Spare parts supply for all brands and machine types sold, available as part of the integrated after-sales support across Rentti's four branches.
• Rentti Shop (Online Accessories Shop) Online shop for purchasing accessories, consumables, and smaller equipment items from Rentti.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Case ConstructioncoreChannel Partner/ Reseller/ DistributorAuthorized importer and dealer for Case Construction equipment in Finland. Product range includes excavators (mini to large), wheel loaders, tractor loaders, and graders. Partnership includes sales, rental, maintenance, and parts support for the complete Case product line.
• Deutz-FahrcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Deutz-Fahr tractors in Finland. Product range includes Series 5 through Series 9 tractors for agricultural applications.
• PALMScoreChannel Partner/ Reseller/ DistributorAuthorized dealer for PALMS forestry equipment including forest cranes and forest trailers. Products designed for timber harvesting and transport operations.
• Palmse TrailercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Palmse Trailer products including earth-moving trailers, manure trailers, balage trailers, hook-lift trailers, cattle transport trailers, and machine transport trailers.
• EverdigmcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Everdigm attachment equipment including hydraulic breakers, pulverizers, grabs, and plate compactors for construction and demolition applications.
• NC EngineeringcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for NC Engineering trailers including flatbed trailers and forest machine trailers for equipment transport.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Boels Rental: Boels is Europe's leading equipment rental company with branches in 17+ countries, having absorbed Cramo and Ramirent. It competes with Rentti in Finland and across the Nordics on construction equipment rentals but operates as a broad incumbent with national account programs, fleet finance, and digital booking Rentti cannot match.
• Caterpillar Inc. Caterpillar is the dominant global OEM of construction and mining equipment (excavators, wheel loaders, motor graders). Rentti competes indirectly through dealer-channel customers but, more importantly, competes with Caterpillar's own dealer network for service, parts, and rental share in Finland.
• Deutz-Fahr (part of SDF Group): Deutz-Fahr is a European tractor OEM whose products Rentti sells and services in Finland. As an OEM incumbent, Deutz-Fahr sets dealer economics, warranty terms, and product roadmap that materially affect Rentti's agricultural equipment revenue.
• CNH Industrial (Case Construction parent): CNH Industrial owns the Case Construction brand that Rentti is authorized to sell, rent, and service in Finland. It is the upstream incumbent in Rentti's construction-equipment value chain and the principal counterpart in Rentti's largest partnership.

Direct peers

• Renta Group: Renta is a Finnish-led equipment rental company focused on construction machinery, with branches across Finland and the Nordics. It competes head-to-head with Rentti for Finnish contractor rental demand and offers the closest comparable in size and geographic focus.
• Cramo (now part of Boels Rental): Cramo was the largest equipment rental company in the Nordic and Baltic region, with deep construction and infrastructure customer overlap with Rentti. Both rent excavators, wheel loaders, and aerial/material handling equipment to professional contractors on similar short- and long-term rental terms; Cramo simply operates at vastly greater scale and is now consolidated within Boels.
• Ramirent (now part of Boels Rental): Ramirent was a Finnish-founded Nordic equipment rental company with the same core business model as Rentti: rental of excavators, wheel loaders, and site equipment to construction and infrastructure customers. Direct competition in Finland pre-acquisition, and the most natural large-scale comparable for Rentti's rental pillar.

Emerging players

• Wacker Neuson: Wacker Neuson is a leading compact and light equipment OEM (mini-excavators, wheel loaders, dumpers) competing with Case Construction products carried by Rentti. Comparable as a competing OEM whose products Rentti's customers might alternatively buy or rent.
• Manitou Group: Manitou manufactures telehandlers, forklifts, and aerial work platforms — directly overlapping with Rentti's telehandler (kurottaja) rental line and agricultural wheel-loader offering. Comparable as a specialist OEM competing for the same Finnish contractor and farmer customers.

Regional players

• Kone-Rent (Konesilta / similar Finnish regional rental operators): Smaller Finnish regional equipment rental and dealer operators (e.g., Konesilta and similar local koneliikkeet) compete directly with Rentti at the regional branch level for construction, agricultural, and forestry customers. Comparable as smaller, domestically focused peers sharing Rentti's niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rentti

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rentti / Tracwest Oy