Rep.Guide

Name

Rep.Guide

Legal name

Rep.Guide

Website

https://repguide.eu

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Workshop technical data software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)

Keywords

• Technical data software
• Agricultural machinery database
• Construction equipment parts
• Workshop management software
• Spare parts catalog

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Annual Subscription - Agriculture Contract: Annual subscription providing access to technical data for over 6,900 agricultural machines and 920+ motors. Includes fleet management, 15 GB storage, expert chat, and Bosch Rexroth special search. Additional Jaltest integration available as optional paid add-on. Billed monthly at $79.00.
2. Annual Subscription - Multi-Industry Contract: Annual subscription covering agricultural machines (6,900+), motors (920+), and construction machinery (1,540+). Includes fleet management and 5 logins per workshop location. Billed monthly at $90.00.
3. Optional Add-ons (Circuit Diagrams, Troubleshooting): Additional features including circuit diagrams and guided troubleshooting available for separate booking beyond base subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rep.Guide is a cloud-based, browser-accessed multi-brand database platform that provides workshops and dealers with consolidated technical data, spare parts information, maintenance plans, torque values, lubricants, system data, and troubleshooting guidance for off-highway machinery (agricultural tractors and construction equipment). The platform is delivered as a paid annual subscription, available globally through self-serve online registration and the GRANIT Parts distribution network across 27+ countries.

Product overview

Rep.Guide is a browser-based multi-brand database platform for off-highway machinery (agricultural and construction equipment) workshops. The platform operates on a core-plus-modules architecture with two subscription tiers: the Annual Contract Agriculture ($79/month) covering over 6900 agricultural machines and 920+ motors, and the Annual Contract Multi-Industry ($90/month) additionally covering 1540+ construction machines. Core platform features include technical data sheets, replacement parts lookup, lubricants and filling quantities, torque values, maintenance plans, system data, and engine data. Optional paid add-ons include circuit diagrams, troubleshooting modules, and Jaltest Web integration for extended diagnostic capabilities. Free features include expert chat support and Bosch Rexroth special search. All data is accessible 24/7 via browser with no installation required.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Contract Agriculture Annual subscription providing cross-manufacturer technical data for over 6,900 agricultural machines and 920+ motors, targeted at agricultural equipment workshops. Includes technical data sheets, replacement parts, lubricants, torque values, maintenance plans, system data, engine data, fleet management, 15 GB cloud storage, expert chat support, and Bosch Rexroth special search, with 5 logins per location.
• Annual Contract Multi-Industry Annual subscription covering agricultural machines (6,900+), motors (920+), and construction machinery (1,540+). Includes fleet management and 5 logins per workshop location. Billed monthly at $90.00 USD. Targets workshops and dealers handling both agricultural and construction off-highway equipment.
• Rep.Guide Platform Browser-based multi-brand database providing technical vehicle information, spare parts data, and service documentation for off-highway machinery (agricultural and construction equipment) accessible 24/7 from any device via internet browser with no installation required.

Quantifiable outcome

• 11 hours saved per month per workshop (4 employees)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bosch RexrothcoreTechnology or Integration · 5 January 2025Expanded collaboration providing enhanced mobile hydraulic solutions data in Rep.Guide. Includes advanced parts information, detailed spare parts lists, instructions, data sheets, and technical drawings. Features specialized search functionality for Bosch Rexroth components.
• Traser Software GmbHminorStrategic or Co-development Partner · 1 November 2024Collaboration at Parts & Service World 2024 trade show. Presented joint 'fastest service in the world' live demonstration in the 'Live-Werkstatt' (live workshop) setting.
• JaltestcoreTechnology or IntegrationOptional add-on integration providing access to additional machine-specific technical information including schematics, troubleshooting, and system data. Available as paid add-on feature within Rep.Guide subscription, with free trial opportunity for annual contract holders.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Texa: Texa designs multi-brand diagnostic tools and IDC5 software for cars, motorcycles, trucks, and off-highway vehicles including agricultural machinery, overlapping directly with Rep.Guide's cross-manufacturer workshop-data proposition.
• Hella Gutmann Solutions: Hella Gutmann provides multi-brand diagnostic devices, technical data, and workshop software (mega macs, HGS Data) to independent automotive workshops — same multi-OEM data + tools business model as Rep.Guide, but focused on passenger cars and light commercial vehicles.
• HaynesPro (Solera): HaynesPro, part of Solera, is a subscription technical-data service for workshops covering repair, maintenance, and diagnostic information across multiple vehicle brands — analogous content-and-subscription model to Rep.Guide, though focused on passenger and commercial vehicles.
• Jaltest (Cojali): Cojali's Jaltest is a multi-brand diagnostic and technical-information platform for commercial vehicles, agricultural machinery, and construction equipment, offering dealer-level schematics, troubleshooting, and parts data — the closest direct competitor to Rep.Guide in cross-manufacturer off-highway data.

Broad incumbents

• AGCO: AGCO's Fuse and connected-services platforms deliver OEM-branded precision-agriculture and dealer-service tools (Massey Ferguson, Fendt, Valtra); these OEM-direct platforms substitute for Rep.Guide in AGCO dealer workshops, making AGCO both a customer overlap and competitive incumbent.
• Snap-on: Snap-on's diagnostic and shop-solutions portfolio (MODIS, Snap-on Cloud, ShopKey) provides multi-brand technical data and repair information to professional workshops; broader than Rep.Guide in vehicle coverage but overlaps on the workshop-software and information-aggregator role.
• Mahle: Mahle's aftermarket division (Mahle Service Solutions, Brain Bee) supplies diagnostic and workshop equipment to independent garages, with cross-OEM service-data offerings similar in concept to Rep.Guide, though anchored in passenger-car and truck service rather than off-highway machinery.

Emerging players

• Autel Intelligent Technology: Autel provides multi-brand diagnostic tablets (MaxiSys) and cloud service data for a wide range of vehicles including heavy-duty and off-highway equipment, representing a growing competitor to Rep.Guide's cloud-based technical-data approach with broader international reach.
• Launch Tech: Launch Tech's X-431 diagnostic family and golo telematics platform offer multi-brand vehicle data and remote-diagnostic capabilities to workshops worldwide, providing an emerging cloud-and-data alternative to Rep.Guide's model with growing presence in commercial-vehicle and agricultural segments.

Others

• Traser Software GmbH: Traser Software develops workshop management and diagnostic software for automotive and commercial-vehicle garages; Rep.Guide partners with Traser for joint 'live workshop' demonstrations and adjacent workshop-IT products targeting the same off-highway and commercial-vehicle segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rep-guide

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rep.Guide