What Republica St Kilda Beach does

Republica St Kilda Beach is a single-location beachfront restaurant and cocktail lounge operating from the St Kilda Sea Baths complex at 10-18 Jacka Boulevard in St Kilda, Victoria, Australia, directly on Port Phillip Bay. The venue, part of the Melbourne Hospitality Group (MHP) network of hospitality venues, serves a mix of local diners, tourists, corporate groups, and private celebration bookings, with a stated capacity of up to 200 cocktail guests across its five distinct event spaces (Courtyard Verandah, Restaurant Exclusive, Dining Room, Wine Room, and Lounge). The core offer combines modern Australian cuisine (artisan pizzas, seafood, seasonal mains), a cocktail bar, weekend live music programming (Saturday/Sunday), and the 'Brunch Set' breakfast DJ concept on weekend mornings.

The business operates on a daily transactional revenue model covering dine-in covers (weekday lunch special at A$45, Monday pizza A$22, Tuesday fish & chips A$22, Wednesday steak A$32), cocktail and beverage sales, private events with minimum-spend packages (corporate Christmas parties, EOFY events, birthdays, milestones), and beach volleyball team activities (A$30 per person in partnership with Vic Beach Volleyball). Distribution is digitised but not proprietary: SevenRooms handles dine-in reservations, Tripleseat manages private event enquiries, NowBookIt powers gift voucher sales, and Formsite processes employment enquiries. Customer acquisition is anchored on a digital-first marketing strategy using the venue's website, Instagram, Facebook, an email newsletter, and seasonal event activations tied to Melbourne's AFL Grand Final, Spring Racing Carnival, F1 Grand Prix, and Palais Theatre programming. Cross-promotion with sister venues Captain Baxter and Encore St Kilda provides overflow capacity for larger events.

Name

Republica St Kilda Beach

Legal name

Republica St Kilda Beach

Website

https://republica.net.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Republica St Kilda Beach is a single-location beachfront restaurant and cocktail lounge in the St Kilda Sea Baths complex, Melbourne, serving local diners, tourists, corporate groups, and private event bookings across five event spaces with on-site live music and beach volleyball programming.

Ownership category

akta.pro rank

Product category

Beachfront Restaurant and Events Venue

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

akta.pro secondary industry

Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Beachfront dining
• Cocktail lounge
• Private event venue
• Live music restaurant
• Corporate function catering

Headquarters

HQ city

St Kilda

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Food & Beverage Sales: In-restaurant dining revenue from à la carte menu, weekend breakfast, weekday lunch specials, daily specials (pizza nights, fish & chips, steak nights), and cocktail/liquor sales. Walk-in and SevenRooms-reserved covers drive daily throughput across Monday–Friday 12pm–late and Saturday–Sunday 8:30am–late.
2. Events & Private Functions: Revenue from corporate Christmas parties, EOFY events, birthday celebrations, and large-group bookings through tailored food & beverage packages, set menus, and minimum spend requirements. Event spaces are booked via Tripleseat and a dedicated events team. Packages include grazing tables, shared feasts, multi-course sit-down menus, and curated beverage packages.
3. Beach Volleyball Team Activities: Social beach volleyball sessions (October–April, Tuesday–Thursday) operated in partnership with Vic Beach Volleyball. Participants pay $30 per person ($25 for students) and receive a Republica pizza and 4-drink voucher post-game, driving food and beverage revenue.
4. Gift Vouchers: Digital and physical gift vouchers sold via a third-party platform (NowBookIt), with vouchers valid for 3 years from issue date. Purchases over $150 require additional phone verification. Vouchers drive future prepaid dine-in revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Republica St Kilda Beach operates a beachfront restaurant and cocktail lounge inside the St Kilda Sea Baths complex, serving modern Australian cuisine with Mediterranean influences (artisan pizzas, fresh seafood, seasonal mains) alongside a cocktail bar and weekend live music programming. The venue also operates as a private events venue with five configurable event spaces (Courtyard Verandah, Restaurant Exclusive, Dining Room, Wine Room, Lounge) hosting corporate functions, birthday celebrations, and EOFY events for groups of 15 to 200.

Product overview

Republica St Kilda Beach operates as a single unified beachfront venue combining restaurant dining, cocktail lounge, and live entertainment services. The core offering includes beachfront dining with modern Australian cuisine featuring artisan pizzas, fresh seafood, and seasonal mains, complemented by a cocktail bar and weekend live music program. Additional products include The Brunch Set (breakfast with DJs), weekday food specials (Lunch Special at $45, Pizza Night at $22, Fish & Chips at $22, Steak Night at $32), corporate event packages (Christmas parties, EOFY events, beach volleyball team-building), birthday celebrations, and pre-show dining packages. The venue offers multiple event spaces including the Courtyard, Dining Room, Wine Room, and Lounge for private functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Beachfront Dining Beachfront restaurant offering modern Australian cuisine with Mediterranean influences, featuring artisan pizzas, fresh seafood, seasonal mains, and local produce with panoramic views of Port Phillip Bay. Open 7 days for lunch and dinner, serving individual diners, families, and walk-in guests.
• Cocktail Lounge Beachside cocktail bar serving signature cocktails, spritzes, premium beers, local wines, and low/no-alcohol options in a relaxed courtyard atmosphere.
• Weekend Live Music Program Live music programming featuring local acoustic artists every Saturday (3pm–10pm) and Sunday (3pm–6pm) in the beachfront courtyard, with winter sessions held in the Dining Room.
• The Brunch Set – Breakfast DJs Weekend morning DJ sessions paired with beachside breakfast — featuring live DJ beats alongside the menu of classics, healthy bites, and breakfast cocktails. Operates Saturday and Sunday during breakfast service hours.
• Weekend Beachfront Breakfast Beachside breakfast service on Saturdays and Sundays from 8:30am–11:30am, featuring flavour-packed classics, healthy bites, and breakfast cocktails. Family-friendly and dog-friendly venue.
• Weekday Lunch Special Two-course set menu (entrée and main) priced at $45 per person, available Monday to Friday 12pm–3pm for groups of 1–14 guests.
• Corporate Christmas Party Packages Corporate end-of-year event packages combining team activities with beachfront dining, featuring customizable food and beverage packages for groups of various sizes.
• Event Spaces (Five Venues) Five configurable event spaces — Courtyard Verandah (cocktail 30–100), Restaurant Exclusive (seated 70–100 / cocktail 100–200), Dining Room (seated 50–70), Wine Room (seated 20–38), and Lounge (seated 15–18 / cocktail 25–30) — available for private hire for seated or cocktail formats.
• Birthday & Milestone Celebration Packages Celebration packages for birthdays and personal milestones, with tiered options including casual courtyard bookings (groups 8–20), set menu dining (groups 15–20), semi-private events (21+), and exclusive large-scale celebrations (50+).
• EOFY Event Packages End of Financial Year celebration packages for corporate teams, with complimentary cocktail on arrival for events of 15+ guests held June–August.
• Beach Volleyball Team-Building Events Corporate team-building activity combining 2 hours of social 4-a-side beach volleyball with post-game dining at Republica. Includes professional coaches, referees, and pizza vouchers. Minimum 8, maximum 120 people per session.
• Palais Theatre Pre-Show Dining Offer Pre-show dining package for Palais Theatre ticket holders offering any pizza and a glass of house wine or beer for $35. Not available Saturdays or Sundays; not combinable with other offers.
• Gift Vouchers Digital gift vouchers for beachside dining experiences, valid for 3 years from issue date. Purchases over $150 require phone verification.
• Courtyard Package (Weekend Group Sharing Menu) $190 share-style package for groups of 8–12 guests including 2 housemade sourdough focaccias, 3 pizzas (Diavola, Gambero & Margherita), 2 fried chickens, and 2 fries. Available Saturdays and Sundays only.

Quantifiable outcome

• Serves weekend breakfast (8:30am–11:30am) and operates 7 days, driving consistent daily footfall across meal periods
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SevenRoomscoreTechnology or IntegrationSevenRooms provides the online reservation and booking management platform for Republica St Kilda Beach. The platform handles dine-in table reservations, courtyard package bookings, and experience-based bookings (e.g., New Year's Day recovery sessions). SevenRooms is a hospitality-focused reservation and guest management system.
• TripleseatcoreTechnology or IntegrationTripleseat is the private event management software used by Republica's events team to manage corporate Christmas parties, EOFY events, birthday celebrations, and large-group function enquiries. It handles the enquiry-to-booking workflow for all private event reservations.
• Vic Beach VolleyballcoreStrategic or Co-development PartnerVic Beach Volleyball operates the social beach volleyball competition at St Kilda Beach (October–April, Tuesday–Thursday). Republica serves as the official post-game dining venue, with participants receiving a Republica pizza and 4-drink voucher per team after each session. The partnership drives incremental F&B revenue and serves as a team-building product for corporate groups.
• Melbourne Beaches Volleyball Association (MBVA)minorStrategic or Co-development PartnerMBVA is the governing body for the beach volleyball competition at St Kilda Beach. All players must hold MBVA membership ($15 per season) for insurance purposes. The MBVA-sanctioned league enables Republica's beach volleyball programming.
• Feel Good FlowsminorGTM or Marketing PartnerFeel Good Flows hosts weekly rooftop yoga sessions at Republica St Kilda overlooking the St Kilda foreshore every Sunday. Post-class, participants are encouraged to dine at Republica, creating a wellness-to-brunch customer journey. The partnership is promoted on Republica's website and via Eventbrite.
• Captain BaxtercoreOthersCaptain Baxter is Republica's sister venue, located upstairs within the St Kilda Sea Baths complex. Both venues are operated by Melbourne Hospitality Properties (MHP) and share cross-promotion for larger events, NYE celebrations, live music programming (Captain Baxter hosts late-night DJs while Republica hosts weekend courtyard live music), and the SevenRooms booking system. For events exceeding Republica's capacity, customers are referred to Captain Baxter or Encore St Kilda.
• St Kilda Sea BathscoreOthersRepublica is physically located within the St Kilda Sea Baths complex at 10–18 Jacka Boulevard, St Kilda. The Sea Baths facility provides the building infrastructure, parking (above-ground and undercover), and the broader beachfront entertainment precinct that Republica operates within. St Kilda Sea Baths parking is referenced as the closest parking option for penguin-viewing evening visitors.
• Palais TheatrecoreGTM or Marketing PartnerRepublica offers a pre-show dining package for Palais Theatre ticket holders — any pizza and a glass of house wine or beer for $35 — promoting Republica as the go-to pre-show dinner spot in St Kilda. The Palais Theatre is a major entertainment venue located a short stroll from Republica, bringing significant foot traffic and pre/post-show dining demand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hotel Sorrento: Beachfront hospitality destination on the Mornington Peninsula with multiple food, beverage, and event outlets plus live music programming. Comparable beachside multi-format venue model though serving a different Melbourne coastal catchment.
• Coogee Pavilion: Sydney beachfront multi-outlet venue combining bar, restaurant, and event spaces overlooking Coogee Beach. Closest Sydney analogue to Republica's beachfront casual-dining-plus-events model, though serving a different geographic market.
• The Island Gold Coast: Beachfront bar, dining and events precinct on the Gold Coast with multiple sub-venues and live entertainment programming. Comparable multi-outlet beachside hospitality model to Republica, though operating in a different state and tourist market.

Direct peers

• The Espy (St Kilda): Iconic multi-level live music, dining and events venue on St Kilda's Acland Street. Direct competitor for the same St Kilda local, tourist, and event-driven demand as Republica, with strong overlap in live music programming and casual bar/dining.
• Captain Baxter: Sister venue within the same St Kilda Sea Baths complex under Melbourne Hospitality Properties. Offers beachside cocktail bar and dining at a higher price/night positioning, complementing Republica's daytime/weekend beachfront focus — direct comparison on location, customer base, and operating model.
• The Baths Middle Brighton: Beachfront restaurant and event venue located within the historic Middle Brighton Baths complex on Port Phillip Bay. Closest Melbourne analogue to Republica's Sea Baths beachfront positioning with a comparable mix of casual dining, events, and bay views.
• Encore St Kilda: Another MHP sister venue in the St Kilda hospitality cluster, operating as a bar/event venue in the same group ecosystem. Shares customer base, SevenRooms booking infrastructure, and group-level marketing with Republica — directly comparable operating model and audience overlap.
• Mr McCracken: MHP-owned Melbourne bar/eatery with a comparable casual-dining-plus-event-space model and shared customer demographics. Sister venue under the same parent, making it one of the closest operating comparables for Republica.

Broad incumbents

• Pier One Sydney Harbour (Autograph Collection): Waterfront Sydney hotel and event venue with multiple food, beverage, and private function spaces. Comparable waterfront positioning, event space diversity, and corporate/private function focus, though at a larger hotel-anchored scale.
• Toorak Hotel: Another venue under the Melbourne Hospitality Properties group, operating as a broader pub/bistro/event venue in inner-Melbourne. Sister-venue ownership under MHP makes it a close operating comparable despite its non-beachfront positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/republicastkildabeach
• Instagraminstagram.com/republicastkildabeach
• LinkedInlinkedin.com/company/republica-st-kilda-beach

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Republica St Kilda Beach