ARS / Rescue Rooter

What ARS / Rescue Rooter does

ARS / Rescue Rooter is a privately held residential services provider headquartered in Tucson, Arizona, delivering HVAC, plumbing, water heater, and indoor air and water quality services across Arizona, Nevada, and Texas. The company operates six branches in Phoenix, Tucson, Las Vegas, Reno, San Antonio, and Austin and employs 643 people. Founded in 1939 by Adam and Gust Goettl, the business has operated continuously for over 87 years and reports 50,000+ customer reviews averaging 4.7 stars, supporting a strong regional brand position in the residential trade services category.

The service portfolio spans installation, repair, and maintenance across HVAC and plumbing categories, with the Smart Sadie Maintenance Plan functioning as a recurring membership product that bundles scheduled tune-ups and priority dispatch. Consumer financing is offered through a GoodLeap partnership to support larger ticket installations. Sadie Certified technician credentialing standardizes field quality across branches and underpins the brand's premium positioning versus uncredentialed local competitors.

Revenue is generated through transactional service calls, installation projects, and recurring maintenance contracts. The Smart Sadie membership creates a subscription-style revenue stream that increases customer lifetime value and embeds the provider in the homeowner's service relationship, reducing churn. The company is privately held; no revenue, funding round, or M&A activity is disclosed in the available data, leaving external verification of financial scale dependent on indirect proxies such as headcount and branch footprint.

Name

ARS / Rescue Rooter

Legal name

Goettl Air Conditioning And Plumbing

Website

https://rescuerooter-tucson.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ARS / Rescue Rooter is a privately held residential HVAC, plumbing, and water quality services provider operating six branches across Arizona, Nevada, and Texas, serving homeowners with 643 employees since 1939.

Ownership category

akta.pro rank

Product category

Residential HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Sanitary Services (4950), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Sewer Line Cleaning & Root Removal (HSAOABAC)

Keywords

• Residential HVAC services
• Plumbing repair services
• Sewer and drain services
• Water heater installation
• Indoor air quality services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. HVAC Services: Air conditioning and heating repair, installation, replacement, and maintenance services. One-time service revenue with promotional discounts available. Extended service contracts through maintenance memberships.
2. Plumbing Services: Full-service plumbing including repairs, installations, drain clearing, water heater services, sewer/drain services, waterline services, and gas line replacement. Revenue generated per service call with membership discounts.
3. Smart Sadie Maintenance Membership: Recurring membership program offering 24/7 monitoring, priority scheduling, 10% discount on repairs, 2-year parts and labor warranty, annual filter voucher, and sign-up/loyalty credits. Generates recurring subscription revenue.
4. Clean Air & Water Services: Indoor air quality, duct services, water filtration, reverse osmosis systems, and water softening services. Equipment sales and installation with ongoing maintenance potential.
5. Financing Services: Partnership with GoodLeap for financing options, enabling higher-ticket purchases that customers might otherwise defer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ARS / Rescue Rooter (Goettl Air Conditioning and Plumbing) provides residential HVAC, heating, plumbing, sewer and drain, waterline, water heater, indoor air quality, and water treatment services to homeowners across Arizona, Nevada, and Texas. Services are delivered by company-employed Sadie Certified Professionals dispatched from six local branches, with supplementary offerings including the Smart Sadie membership program, financing through GoodLeap, and specialty services such as hydro jetting and trenchless sewer repair.

Product overview

Goettl Air Conditioning and Plumbing is a home services company offering a unified portfolio of HVAC and plumbing services across Arizona, Nevada, and Texas. The core offerings include Air Conditioning Services (repair, replacement, installation, maintenance, and ductless mini-split systems), Heating Services (furnace and heat pump systems), and Plumbing Services (repair, installation, replacement, and maintenance). These are supported by specialized service lines including Sewer and Drain Services (hydro jetting, trenchless sewer repair, camera inspection), Waterline Services (leak detection, pipe replacement), Water Heater Services (including tankless water heaters), Clean Air Services (indoor air quality, duct services, insulation), and Clean Water Services (reverse osmosis, water filtration, water softening). The company also offers the Smart Sadie Maintenance Plan as a subscription membership providing 24/7 monitoring, priority scheduling, and discounts. Services are delivered through six local branches by Sadie Certified Professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services Full-service residential air conditioning including repair, replacement, installation, and maintenance for homes, covering emergency AC repair and ductless mini-split systems. Targeted at residential homeowners in Arizona, Nevada, and Texas.
• Heating Services Residential heating system repair, replacement, installation, and maintenance including furnace services and heat pump systems. Targeted at homeowners in Arizona, Nevada, and Texas.
• Plumbing Services Comprehensive residential plumbing services including repair, system installation, replacement, fixture replacement, and maintenance for kitchens and bathrooms. Targeted at residential homeowners.
• Sewer and Drain Services Residential drain clearing, hydro jetting, sewer repair, trenchless sewer repair, camera inspection, excavation, and tree root removal services. Targeted at residential homeowners with sewer or drain issues.
• Waterline Services Residential waterline replacement and repair, leak detection, pipe replacement, water leak repairs, and gas line replacement services. Targeted at residential homeowners.
• Water Heater Services Residential water heater repair, replacement, installation, maintenance, and tankless water heater services. Targeted at residential homeowners needing hot water system service or replacement.
• Emergency Plumbing Services 24/7 emergency plumbing services for urgent residential plumbing issues. Targeted at residential homeowners facing active plumbing emergencies.
• Clean Air Services Residential indoor air quality solutions including air filtration and purifiers, duct services (cleaning, replacement, inspection, sealing), and blown-in attic insulation. Targeted at homeowners concerned about indoor air quality and ductwork performance.
• Clean Water Services Residential water treatment including water filtration services, reverse osmosis systems, water purification, and water softening. Targeted at homeowners concerned about water quality.
• Smart Sadie Maintenance Plan Whole-home maintenance membership program offering 24/7 smart remote monitoring for HVAC and plumbing, routine maintenance, emergency priority scheduling, no trip charges, 10% discount on repairs, and a 2-year parts and labor warranty on repairs. Sold as a recurring subscription to residential homeowners.

Quantifiable outcome

• Over 50,000 verified homeowner reviews demonstrating customer satisfaction and trust
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered minor.

• K9s for WarriorsminorOthersCharitable partnership through Goettl Gives program supporting veterans with service dogs. Community giving initiative.
• Colon Cancer CoalitionminorOthersCharitable partnership through Goettl Gives program supporting colon cancer awareness and research. Community giving initiative.
• Build Your Future ArizonaminorOthersCharitable partnership through Goettl Gives program supporting Arizona workforce development. Community giving initiative.
• Boys and Girls Clubs of AmericaminorOthersCharitable partnership through Goettl Gives program supporting youth development. Community giving initiative in areas where employees live and work.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Regional players

• Cool Blew Inc. (regional peer): Regional HVAC and plumbing provider in the Phoenix metro. Competes directly with Goettl's Phoenix branch for residential HVAC and plumbing service calls in the same geography.

Broad incumbents

• Carrier Home Comfort / HVAC Service: Major HVAC OEM and residential service arm. Broad incumbent providing equipment plus installation and maintenance services that overlap with Goettl's AC/heating offerings.
• Trane Technologies Residential Services: HVAC OEM with significant residential service footprint. Overlaps with Goettl on AC/heating installation, repair, and maintenance, though backed by equipment manufacturing scale.
• ServiceMaster Restore: National home services brand (restoration, cleaning, HVAC/plumbing via Terminix integration). Broad incumbent in residential services with overlapping HVAC/plumbing capabilities.

Emerging players

• HomeVestors of America: While primarily a home-buying franchise, it operates in residential home services adjacent to Goettl's homeowner customer base in Sun Belt markets.

Direct peers

• Mr. Rooter Plumbing: Neighborly-branded residential plumbing and drain service franchise. Directly overlaps Goettl's plumbing repair, drain clearing, water heater, and waterline replacement offerings for homeowner customers.
• Roto-Rooter: National plumbing, drain cleaning, and sewer service franchise. Directly comparable to Goettl on drain clearing, hydro jetting, sewer repair, and trenchless services, with similar residential customer base and emergency-response positioning.
• Benjamin Franklin Plumbing: National residential plumbing franchise with same-day service and punctuality guarantees. Direct peer across plumbing repair, replacement, drain clearing, and water heater services.
• One Hour Air Conditioning & Heating: Residential HVAC franchise emphasizing on-time service and repair/replacement. Directly comparable to Goettl on AC and heating repair, installation, and maintenance for homeowners.
• ARS / Rescue Rooter: PE-backed national HVAC, plumbing, and drain services platform and likely parent/affiliate network of Goettl. Directly comparable across full HVAC-plus-plumbing residential service offering and multi-branch operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBGzJ2yOVe0rENM4SpVj_Qw
• Facebookfacebook.com/Goettl
• LinkedInlinkedin.com/company/ars-rescue-rooter
• Instagraminstagram.com/goettlacplumbing
• TikToktiktok.com/@goettlacplumbing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARS / Rescue Rooter