What IDG Sweden does

Foundry, the corporate entity operating what was historically IDG Communications and which serves as the global operating umbrella for regional entities such as IDG Sweden, is a B2B technology media and marketing solutions provider headquartered in the United States under IDG, Inc. The company operates a portfolio of more than ten award-winning editorial brands — CIO, CSO, InfoWorld, Network World, Computerworld, Macworld, PCWorld, Tech Advisor, TechHive, and ChannelWorld — that collectively reach 28M+ monthly visitors and have been at the forefront of global technology media since 1964. Its customers are enterprise technology vendors seeking to reach IT decision-makers (CIOs, CSOs, IT professionals) through trusted editorial environments.

Foundry's product platform combines editorial media with a suite of marketing solution modules: proprietary Intent Data signals drawn from in-market tech buyers, BrandHub and BrandPage for brand experiences and interactive storytelling, lead-generation/demand-gen solutions, an event platform running 800+ annual events (including the CIO100 Symposium and CSO50 Conference flagship programs), content marketing, partner marketing, affiliate marketing, and advertising across the owned media network. The underlying technology stack is a first-party intent data platform paired with an editorial content library and an event-marketing operation. Proprietary research products — including the 25th annual State of the CIO, AI Priorities, CIO Tech Priorities, Cloud Computing, and Security Priorities studies — function as both audience-development assets and sales enablement tools. A developer portal signals ongoing platform/integration investment.

The business model is enterprise B2B with multiple revenue streams: digital and brand advertising across the editorial portfolio, lead generation / demand-gen (subscription and recurring economics), events (sponsorship and ticket revenue), content and creative services, partner/affiliate marketing, and intent data licensing. Pricing is custom/quote-based rather than publicly tiered, consistent with large enterprise tech-vendor contracts. Foundry goes to market through a global enterprise field-sales motion supported by regional offices across the Americas, Europe (including Nordics via IDG Sweden), Asia Pacific, and Middle East/Turkey/Africa, with dedicated editorial experiences for Japan and localized audiences across cloud, security, AI, hardware, and software verticals. The company's primary customer concentration is in enterprise technology vendors — no public customer logos or revenue figures are disclosed in the input.

Name

IDG Sweden

Legal name

FoundryCo, Inc.

Website

https://resources.foundryco.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Foundry (formerly IDG Communications) is a global B2B tech media and marketing solutions provider that operates 10+ editorial brands (CIO, CSO, Computerworld, InfoWorld, Network World) and an intent-data platform to help enterprise technology vendors reach 28M+ monthly IT decision-makers across editorial, event, and demand-generation channels.

Ownership category

akta.pro rank

Product category

B2B Technology Marketing and Media

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B tech marketing
• Intent data solutions
• IT media network
• Lead generation services
• Tech event management

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising: Digital advertising solutions across their portfolio of technology editorial brands reaching 28M+ monthly visitors.
2. Lead Generation: Demand generation solutions helping tech marketers connect with in-market buyers through intent data.
3. Events: 800+ industry events annually including CIO100 and CSO50 conferences and awards programs.
4. Content Marketing: Content creation and marketing solutions for technology vendors.
5. Partner Marketing: Channel and partner marketing solutions for tech ecosystems.
6. Affiliate Marketing: Affiliate marketing programs for technology products and services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

IDG Sweden (operating as Foundry) provides B2B technology marketing and buyer engagement solutions to enterprise tech vendors. Its core offering combines a network of award-winning technology editorial brands (CIO, CSO, InfoWorld, Computerworld, etc.) with proprietary intent data, lead generation, brand experiences, events, content marketing, and partner marketing services designed to help tech marketers reach IT decision-makers throughout the buying journey.

Product overview

Foundry is a technology media and marketing solutions platform comprising multiple award-winning editorial brands (CIO, CSO, InfoWorld, Network World, Computerworld, Macworld, PCWorld, Tech Advisor, TechHive, ChannelWorld), marketing solution modules (Intent Data, BrandHub, BrandPage, Lead Generation, Events, Content Marketing, Advertising, Partner Marketing), and proprietary research products (AI Priorities, CIO Tech Priorities, State of the CIO). The platform serves tech marketers with buyer-aligned solutions from discovery through decision, leveraging 28M+ monthly visitors across editorial properties, 800+ annual events, and proprietary intent signals from in-market technology buyers.

Differentiator

Problem solved

Functional benefit

Brands

• CIO: Award-winning technology brand focused on CIO leadership and IT decision-making
• CSO
• InfoWorld
• Network World
• Computerworld
• Macworld
• PCWorld
• Tech Advisor
• TechHive
• ChannelWorld
• CIO100
• CSO50
• The Intersection

Products and services

• CIO Editorial brand focused on CIO leadership and IT decision-making, providing news, analysis, and research for IT executives.
• CSO Editorial brand providing news, analysis, and research for CSOs and security professionals.
• InfoWorld Editorial brand covering software development, enterprise technology, and digital transformation for IT professionals.
• Network World Editorial brand focused on networking, infrastructure, and enterprise connectivity.
• Computerworld Editorial brand delivering news, analysis, and insights for IT professionals and technology buyers.
• Macworld Editorial brand focused on Apple products, software, and the Mac ecosystem.
• PCWorld Editorial brand covering personal computing hardware, software, and buying guidance.
• Tech Advisor Editorial brand providing product reviews and buying advice for technology consumers.
• TechHive Editorial brand focused on smart home, IoT, and consumer technology.
• ChannelWorld Editorial brand serving technology channel partners, resellers, and VARs.
• Intent Data Solutions Proprietary intent signal data identifying in-market tech buyers and their buying journey stage for B2B tech marketers.
• Lead Generation Solutions Demand generation platform providing lead capture, qualification, and nurturing for B2B tech marketers.
• BrandHub Brand experience platform enabling tech marketers to create and manage brand-aligned content experiences and campaigns.
• BrandPage Interactive storytelling platform for immersive brand narratives and content experiences.
• Events Solutions Event management and sponsorship solutions including virtual, hybrid, and in-person events for tech industry engagement.
• Content Marketing Solutions Content creation and distribution services for tech marketers to reach and engage target audiences.
• Advertising Solutions B2B advertising solutions across the Foundry media network targeting tech buyers at various buying journey stages.
• Partner Marketing Solutions Channel and partner marketing solutions enabling technology vendors to engage and support their partner ecosystem.
• Affiliate Marketing Solutions Affiliate marketing programs for technology products and services.
• State of the CIO Research Annual research study examining the evolving role of the CIO, responsibilities, challenges, and strategic priorities.
• AI Priorities Research Annual research study examining enterprise AI adoption priorities, implementation challenges, and spending trends.
• CIO Tech Priorities Research Annual survey tracking technology budget allocations, priorities, and investment plans of CIOs and IT leaders.
• The Intersection Newsletter Weekly newsletter delivering the latest technology marketing insights, trends, and best practices to subscribers.

Quantifiable outcome

• 28M+ monthly visitors engage with editorial content
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bombora: Bombora is a B2B intent data cooperative that aggregates signals across a publisher network to identify in-market buyers. It is the leading third-party alternative to Foundry's first-party intent data platform, competing for the same marketer demand-gen budgets using a different data architecture.
• VentureBeat: VentureBeat is a technology media company running editorial coverage, proprietary research, and tech industry events (e.g., Transform) aimed at enterprise IT and AI decision-makers. Its audience, event, and content-marketing model directly mirrors Foundry's CIO/InfoWorld franchises.
• ZoomInfo: ZoomInfo provides B2B contact and intent data used by tech marketers for demand generation — a direct technology and buyer overlap with Foundry's intent data platform, although Foundry differentiates with owned-editorial audience signals versus ZoomInfo's contact-graph model.
• Future plc: Future plc operates technology media brands such as TechRadar and Tom's Guide while running large-scale B2B events and e-commerce monetization. It competes with Foundry for both editorial audience share and B2B tech marketing spend, with a comparable audience-and-events diversified business model.
• Informa Tech (TechTarget): Informa Tech's TechTarget and associated brands (Dark Reading, etc.) operate an enterprise B2B tech media and intent data platform structurally analogous to Foundry — same audience (IT decision-makers), same intent-data monetization model, and same event franchises. It is the closest direct competitor in product, model, and go-to-market.
• Ziff Davis: Ziff Davis owns a competing portfolio of technology and digital-lifestyle editorial brands (e.g., PCMag, Mashable, IGN) and historically monetizes them through B2B advertising and lead generation aimed at tech buyers — directly comparable to Foundry's CIO/Computerworld/PCWorld-led media model.

Broad incumbents

• The Drum: The Drum is a global B2B marketing media brand covering the marketing-services industry. It overlaps with Foundry in serving B2B marketers as a content-and-events platform but focuses on marketing-services buyers rather than enterprise IT buyers.
• Gartner: Gartner serves the same CIO/CSO buyer audience through syndicated research, advisory, and conferences (Symposium/ITxpo). It is a much larger incumbent that overlaps with Foundry's research and event products but does not operate a comparable media-advertising-led B2B marketing business model.

Emerging players

• Demandbase: Demandbase is an ABM and intent-data platform used by enterprise B2B tech marketers. It competes with Foundry's intent data and demand-gen solutions for the same campaign budgets, though it does not own a comparable editorial media audience.
• 6sense: 6sense is an AI-driven account engagement and intent data platform purpose-built for B2B tech marketers. While it doesn't operate editorial brands, it competes head-to-head with Foundry's intent-data layer for the same demand-gen and ABM budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FoundryCo_Inc
• GitHubfoundryco.com/developers
• YouTubefoundryco.com/videos
• Facebookfacebook.com/FoundryGlobal
• LinkedInlinkedin.com/company/foundry-sweden

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDG Sweden