Restaurant Toqué!

What Restaurant Toqué! does

Restaurant Toqué! is a fine-dining establishment founded in 1993 in Montreal by chef Normand Laprise and co-owner Christine Lamarche, operating today from a custom-designed kitchen at 900, place Jean-Paul-Riopelle in the Quartier International. The restaurant pioneered Quebec market-fresh cuisine, with menus that change daily based on producer arrivals, and built its identity on direct relationships with small local farmers, fishermen, and growers. Service is structured around a six-course evening tasting menu (CAD $198 per person), a table d'hôte lunch, and an evening à la carte offering (appetizers $29–$38, mains $68–$69), supplemented by a wine program of approximately 400 labels and more than 6,000 bottles with optional pairings ranging from $95 to $320.

The underlying operating technology is conventional hospitality SaaS rather than a proprietary platform: OpenTable handles reservations, LightSpeed powers the Comptoir Épicerie e-commerce boutique, Brevo manages email marketing, Craft CMS runs the web properties, JotForms processes group-booking inquiries, Google Analytics and Facebook Pixel provide marketing analytics, and FreeBees Points handles gift-card fulfillment. The go-to-market is direct-to-consumer, with diners booking through OpenTable or by phone, group reservations routed via an online form, and gift cards distributed online and by phone for international orders.

The restaurant generates revenue through per-cover dining (transaction-fee model), wine and beverage sales (including by-the-glass and aging programs), cookbook sales via the Signé Toqué boutique, and gift cards valid across the Groupe Signé Toqué portfolio of Restaurant Toqué!, Brasserie T!, and Comptoir Épicerie. It is a privately held, founder-owned business with no outside investment, and the parent Groupe Signé Toqué also operates Brasserie T! and Comptoir Épicerie Signé Toqué as wholly-owned adjacent subsidiaries. Toqué! has accumulated an unusually dense stack of third-party validation over three decades, including Forbes Travel Guide Four-Star status since 2016, CAA/AAA 5 Diamonds since 2005 (one of only three Quebec restaurants at that level), membership in Les Grandes Tables du Monde since 2014, James Beard Foundation recognition for its 2012 cookbook, Gault & Millau 4 Toques, and consecutive placement on Elite Traveler's Top 100 Restaurants — the only Canadian restaurant on that list for four consecutive years.

Name

Restaurant Toqué!

Legal name

Groupe Signé Toqué

Website

https://restaurant-toque.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Restaurant Toqué! is a privately held, 30-year-old fine-dining restaurant in Montreal serving Quebec market-fresh cuisine via tasting menus, lunch table d'hôte, and à la carte service, with a 6,000-bottle wine program and multiple international accolades.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Fine dining restaurant
• Quebec gastronomy
• Wine pairing
• Tasting menu
• Seasonal cuisine

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fine dining restaurant service: Revenue from lunch table d'hôte menus, tasting menus, à la carte dining, and seasonal cocktail service. Lunch includes appetizer, main course and coffee/infusion. Tasting menu available in evening only.
2. Wine and beverage sales: Extensive wine list with approximately 400 labels. Wine pairings available with tasting menu (4 glasses for $95 or 6 glasses for $115; Prestige pairing at $210 or $320). Many wines served by the glass or for aging.
3. Gift cards: Gift cards sold online through FreeBees Points system, valid at Restaurant Toqué!, Brasserie T!, and Comptoir Épicerie. Can be purchased by phone for international orders.
4. Cookbook sales: Toqué! cookbook 'Les artisans d'une gastronomie québécoise' sold through the Signé Toqué boutique. The 400-page book received James Beard Foundation Award.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Restaurant Toqué! is a fine dining restaurant in Montreal that serves seasonal Quebec gastronomy built around market-fresh, locally sourced ingredients whose menu changes daily. The restaurant offers a 6-course tasting menu in the evening, a table d'hôte lunch, an à la carte menu, an extensive wine program with about 400 labels and more than 6,000 bottles, and a seasonal cocktail program using Quebec and Canadian microdistillery spirits. It also retails gift cards valid across the Groupe Signé Toqué establishments and a James Beard Award-winning cookbook.

Product overview

Restaurant Toqué! is a fine dining establishment offering multiple dining experiences: a 6-course tasting menu (available evenings), table d'hôte lunch menu, and à la carte menu. The restaurant operates an extensive wine program with approximately 400 labels and 6,000 bottles. Additional offerings include seasonal cocktails, gift cards (Carte cadeau Signé Toqué), and a published cookbook titled 'Toqué! Les artisans d'une gastronomie québécoise'. The restaurant is part of Groupe Signé Toqué, which includes Brasserie T!, Comptoir Épicerie Signé Toqué, and Signé Toqué.

Differentiator

Problem solved

Functional benefit

Products and services

• Menu Dégustation (6-Course Tasting Menu)

Quantifiable outcome

• 5-star rating from Forbes Travel Guide since 2016
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Les Grandes Tables du MondeflagshipStrategic or Co-development Partner · 1 January 2014Elite French association of 158 high-end restaurants across 22 countries and 4 continents. Toqué! is a member since 2014. Membership requires sponsorship by three active members and Michelin star recognition or equivalent for three years.
• OpenTablecoreTechnology or IntegrationOpenTable provides the online reservation system for Restaurant Toqué! and Brasserie T!. Reservations are managed through OpenTable's platform, with customer information compiled for program management purposes.
• FreeBees PointscoreTechnology or IntegrationFreeBees Points handles online gift card sales for the Signé Toqué group. Gift cards are valid at Restaurant Toqué!, Brasserie T!, and Comptoir Épicerie.
• LightSpeedcoreTechnology or IntegrationLightSpeed manages online purchases and orders from the Comptoir Épicerie Signé Toqué boutique. Used for online store management and order fulfillment.
• BrevocoreTechnology or IntegrationBrevo handles email marketing communications and customer relationship management for Signé Toqué group. Used for newsletters and marketing email campaigns.
• Various small Quebec wine producerscoreStrategic or Co-development PartnerWine list features products from small Quebec producers, including natural wines, private import wines, and biodynamic wines. Quebec wines are integrated into the wine program in keeping with the restaurant's philosophy.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Langdon Hall Country House Hotel & Spa: Ontario destination fine dining restaurant with tasting menu, Relais & Châteaux affiliation, and strong wine program. Comparable in price tier, chef-driven format, and Canadian luxury dining positioning.
• Europea: Montreal fine dining restaurant by chef Jérôme Ferrer with tasting menu format, AAA/CAA Five Diamond rating, and Relais & Châteaux affiliation. Direct peer in Quebec gastronomy with comparable price point and accolades.
• Au Pied de Cochon: Chef Martin Picard's Montreal destination restaurant, similarly positioned as a high-prestige, Quebec-rooted, chef-driven dining experience. Competes for fine dining guests and tourism traffic in Montreal.
• Le Club Chasse et Pêche: Old Montreal fine dining restaurant emphasizing Quebec-sourced ingredients, game, and seafood in a tasting menu format. Direct competitor for high-end Quebec gastronomy experiences.
• Alo Restaurant: Top-ranked Canadian fine dining restaurant in Toronto with tasting menu format and international recognition (Canada's 100 Best). Comparable in tier and chef-driven tasting menu format, competing for Canadian fine dining recognition and tourism.
• Maison Boulud: Daniel Boulud's Montreal fine dining restaurant inside the Ritz-Carlton, offering tasting menus and à la carte service. Competes for the same affluent local and visiting clientele in Montreal's luxury dining tier.
• Joe Beef: Iconic Montreal fine dining institution also known for chef-driven cuisine, premium pricing, and national press profile. Direct local competitor for high-end diners and culinary tourism in Montreal.

Broad incumbents

• Eleven Madison Park: New York City fine dining flagship with multi-course tasting menu, multiple James Beard Awards, and Michelin three-star status. Comparable as a globally recognized chef-driven tasting menu concept at the top of the industry.
• Le Bernardin: Eric Ripert's New York seafood fine dining institution with multiple Michelin stars and Forbes Five-Star rating. Comparable in prestige tier, prix-fixe structure, wine program depth, and international recognition level.
• The French Laundry: Thomas Keller's Yountville tasting menu restaurant, a global benchmark for chef-driven fine dining with multiple Michelin stars. Comparable in culinary prestige, tasting menu format, and destination dining economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/restauranttoque
• Facebookfacebook.com/restaurant.toque
• Instagraminstagram.com/restaurant_toque
• LinkedInlinkedin.com/company/restaurant-toque

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurant Toqué!