What Rest Recovery Wellness does

Rest Recovery Wellness LLC is an Arizona-based wellness and recovery company operating a multi-modality recovery platform through three interlocking channels: company-operated and licensed studio services, a turnkey studio licensing program, and direct-to-consumer and B2B equipment sales. Founded in 2016 and headquartered in Gilbert, Arizona, the company offers structured recovery experiences combining eight modalities — cold plunge, infrared sauna, red light, compression, PEMF, float therapy, salt/halo therapy, and hyperbaric oxygen — under its proprietary "Rest Recovery Wellness Flow Protocol," which sequences specific modalities in a defined order.

The company maintains a 20+ SKU commercial-grade equipment portfolio, including the K2 Contrast Hot/Cold Plunge, Everest Cold Plunge, Modern Dream infrared saunas, AirVault 2.0 hyperbaric chamber, Pro and Signature Redlight Beds, HydroChill and NüFloat dry float systems, PEMF targeted therapy, halo generators, and compression systems. Products carry multiple third-party certifications (CE, ETL, SASO, ROHS, ISO9001, FDA 21 CFR Part 11, FCC, ISO 13485) and are positioned as commercial-grade rather than consumer wellness, with select models (Premium Cold Plunge) offering Wi-Fi app connectivity for remote control.

Revenue is generated through three streams: (1) one-time studio licensing fees of $180,000–$200,000 for the Core License and $249,000–$299,000 for the Premier License, supported by in-house financing with no credit checks and 3- or 5-year terms; (2) direct equipment sales ranging from approximately $3,995 for entry cold plunges to higher-priced hyperbaric chambers and red light systems; and (3) recurring consumer memberships and per-visit fees at company-operated studios. The company reports 25+ active studio locations across Arizona, Florida, Illinois, Oregon, Texas, New Jersey, and Idaho, with a franchise program announced as forthcoming. The corporate team is lean at five employees, consistent with an asset-light franchisor model.

Name

Rest Recovery Wellness

Legal name

Rest Recovery Wellness LLC

Website

https://restrecoverywellness.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rest Recovery Wellness is an Arizona-based wellness and recovery company that licenses turnkey multi-modality recovery studios and sells commercial-grade recovery equipment, serving entrepreneurs seeking studio ownership and B2B wellness operators across 25+ locations in seven US states.

Ownership category

akta.pro rank

Product category

Wellness & Recovery Centers

NAICS

Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI)

akta.pro secondary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

Keywords

• Wellness recovery services
• Cold plunge equipment
• Infrared sauna systems
• Hyperbaric oxygen chambers
• Wellness studio licensing

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Studio Licensing Fees: One-time licensing fees from entrepreneurs opening Rest Recovery Studios. Two tiers: Core License ($180K-$200K full investment, $35K down) and Premier License ($249K-$299K full investment, $50K-$70K down). Includes ongoing royalty payments and marketing fund contributions.
2. Recovery Equipment Sales: Direct sales of commercial-grade recovery equipment including cold plunges ($3,995-$11,094), saunas, hyperbaric chambers, red light beds, PEMF systems, and compression therapy. Includes free shipping and warranty coverage.
3. Studio Memberships and Visits: Consumer memberships and per-visit fees at Rest Recovery studio locations offering structured wellness recovery sessions using the proprietary wellness flow protocol.
4. In-House Financing: Proprietary financing offered to qualified licensees with $35K-$50K down payments and 3-year or 5-year term options. No credit checks required.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Rest Recovery Wellness is a recovery and wellness company that operates and licenses standardized recovery studios and sells a 20+ SKU catalog of commercial-grade recovery equipment. Its portfolio spans cold plunges, infrared saunas, hyperbaric oxygen chambers, red light therapy beds and towers, PEMF systems, float therapy pods, halo/salt generators, and compression systems. The company also licenses its brand, equipment packages, training, and operational framework to entrepreneurs under Core and Premier license tiers.

Product overview

Rest Recovery Wellness is a recovery and wellness technology company offering a comprehensive portfolio of 20+ recovery products and studio services. The core offering includes cold therapy systems (K2 Contrast Hot/Cold Plunge, Everest Cold Plunge, Premium Cold Plunge, Fridged Peak), heat therapy saunas (Modern Dream Infrared 2-person and 4-person, HeatRoom 3-person and 4-6 person), hyperbaric oxygen chambers (AirVault 2.0, Pro Hyperbaric, Softshell 2.0, Seated 1.3-1.5), PEMF targeted therapy, halo/salt therapy, red light therapy beds and towers (Pro Redlight Bed, Signature Redlight Bed, RedLight Tower System), float therapy systems (HydroChill, NüFloat, RelaxPod Pro), and compression therapy (Compression Leg Sleeves). The company operates RecoveryStudio locations offering structured recovery protocols, supported by membership programs and licensing/franchising opportunities for business expansion.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduce muscle soreness by up to 50%
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The NOW Massage: The NOW is a boutique massage and wellness studio franchise with a design-led, hospitality-forward experience and membership-driven revenue. Comparable to Rest Recovery's premium-priced, experience-focused wellness studio model and franchise growth strategy.
• StretchLab: StretchLab is a franchised assisted-stretching and recovery studio brand under the Xponential Fitness portfolio. Comparable to Rest Recovery's franchise-style growth of single-service wellness studios targeting a similar active-lifestyle consumer.
• Restore Hyper Wellness: Restore Hyper Wellness is the largest direct competitor, operating a nationwide franchise of multi-modality recovery studios offering cryotherapy, infrared sauna, compression, IV therapy, and red light under a standardized membership model. Closely mirrors Rest Recovery's bundled-recovery-studio concept and franchise-style growth approach.
• Next Health: Next Health operates a chain of longevity and wellness centers offering hyperbaric oxygen, IV therapy, cryotherapy, and hormone optimization under a membership model. Comparable to Rest Recovery's recovery-plus-wellness studio positioning with premium pricing and recurring memberships.
• Othership: Othership is a multi-modality wellness and recovery studio brand offering sauna, cold plunge, and breathwork in a hospitality-led environment. Comparable to Rest Recovery in combining multiple recovery modalities into a structured studio experience targeting urban wellness consumers.
• Chill Cryotherapy: Chill Cryotherapy runs a multi-location recovery studio chain focused on whole-body cryotherapy, infrared sauna, compression therapy, and IV therapy. Directly comparable to Rest Recovery in the modality mix and membership-driven studio economics.
• Plunge: Plunge is a direct-to-consumer cold plunge brand that also operates retail showrooms and has expanded into complementary recovery products. Comparable to Rest Recovery on the cold-plunge product line and the blending of equipment sales with physical experience locations.

Broad incumbents

• Cryo Innovations: Cryo Innovations is an established cryotherapy equipment manufacturer supplying whole-body cryotherapy chambers to spas, clinics, and studios worldwide. Comparable as a broader incumbent supplying the same type of recovery equipment Rest Recovery bundles into its licensing packages.

Emerging players

• Sun Home Saunas: Sun Home Saunas is a premium infrared sauna brand selling directly to consumers and wellness businesses with a strong DTC presence. Comparable as an emerging player in the infrared sauna equipment category that Rest Recovery competes with on the equipment side.
• HigherDOSE: HigherDOSE is a direct-to-consumer wellness brand selling infrared sauna blankets, PEMF mats, and red light therapy devices with a focus on at-home recovery rituals. Comparable as an emerging player overlapping on the sauna/PEMF/red light equipment categories that Rest Recovery also commercializes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/restrecoverywellness
• LinkedInlinkedin.com/company/unique-performance-az

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rest Recovery Wellness