Revenuelab.biz

What Revenuelab.biz does

RevenueLab operates a two-sided iGaming affiliate marketing network connecting publishers (affiliates) with iGaming brand advertisers. Founded in 2011 as a private internal tool for a handful of affiliates and launched globally in 2013, the company is operated by Top Ads HK Limited, a Hong Kong-incorporated private limited company (registration 3138895) headquartered at Rm 7B, One Capital Place, 18 Luard Road, Wan Chai. As of the latest available data, RevenueLab has grown to 80+ employees across 8 countries, aggregates 1,200+ iGaming brand offers, serves 11,000+ affiliates, and operates across 250+ geographies with named presence in markets including Brazil, Peru, India, Kazakhstan, the USA, Germany, Canada, Australia, the UK, Ireland, Japan, Finland, and Macau.

The platform comprises an Affiliate Portal for self-service offer browsing, tracking-link generation, real-time statistics, creative asset access, and payouts; an Advertiser Portal with monthly program statistics, CPA and RevShare reporting, offer configuration, and affiliate deal management (statistics updated hourly); an API for large teams; in-house creative design services for banners, landing pages, newsletters, and forum posts; and a Marketplace of paid promotional services including top-site positioning, banner placements, newsletter mailings to the affiliate database, and promotion across 40+ major affiliate forums. RevenueLab supports six pricing models: RevShare (from 35%, lifetime non-decreasing rates with negative balance resets), CPA, Hybrid, CPL/CPI, Listing Fee, and Flat Fee, plus a sub-affiliate Referral Program paying 2% CPA or 4% RevShare. Distribution is hybrid: self-serve onboarding supplemented by personal account managers who negotiate terms and grant access to exclusive or in-house offers for high-volume partners.

RevenueLab monetizes primarily through the spread between advertiser payouts and affiliate commissions across CPA, RevShare, Hybrid, and CPL/CPI models, supplemented by paid brand-promotion services for advertisers and its own referral-program commissions. Marketing is multi-channel, combining an SEO-targeted blog, organic social on LinkedIn, Facebook, Instagram, Twitter/X, and Telegram, 35+ annual industry exhibitions, 20+ webinars, and earned media in IGB Affiliate, Sigma, and igamingbusiness.com. The minimum affiliate payout threshold is $50, with 30+ supported payment methods.

Name

Revenuelab.biz

Legal name

Top Ads HK Limited

Website

https://revenuelab.biz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

RevenueLab is a Hong Kong-headquartered iGaming affiliate marketing network connecting 11,000+ affiliates with 1,200+ iGaming brands across 250+ geographies via self-serve portals, multiple pricing models, and dedicated account management.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing Network

NAICS

Media Buying Agencies (541830), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Bonus/Promo Code & Deal Aggregators (Betting) (MPAEAMAD)

akta.pro secondary industries

Affiliate Marketing & Partner Networks (BPAMALAI), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• IGaming affiliate network
• Affiliate program aggregator
• Performance marketing platform
• Affiliate tracking software
• CPA RevShare offers

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Network Commission (Take Rate): RevenueLab acts as an intermediary between iGaming advertisers and affiliates. It collects payments from advertisers for brand promotion services and affiliate commissions, then remits affiliate earnings based on CPA, RevShare, Hybrid, or CPL models. The spread between what advertisers pay and what affiliates receive constitutes the core revenue.
2. Brand Promotion Services for Advertisers: RevenueLab offers paid promotional services to advertisers including raising positions on top affiliate websites by country, placing banners in affiliate personal accounts, mailing new offers to the affiliate database, and promoting exclusive offers on 40+ major affiliate forums (STM, gwpa, etc.).
3. Referral Program Commission: RevenueLab generates additional revenue through its own referral program, where Referring Publishers earn 2% (CPA model) or 4% (RevShare model) of Referred Publisher's revenue generated for RevenueLab.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

RevenueLab operates a two-sided iGaming affiliate marketing aggregation platform that connects more than 11,000 affiliates (publishers) with over 1,200 verified iGaming brand advertisers across 250+ GEOs. It earns a commission spread between advertiser payments and affiliate payouts under CPA, RevShare (from 35%, lifetime, with negative balance reset), Hybrid, CPL, CPI, Listing Fee, and Flat Fee models, and offers an Advertiser Portal, Affiliate Portal, in-house creative design service, referral (sub-affiliate) program, and paid promotional services such as forum promotion and newsletter mailings.

Product overview

RevenueLab is an iGaming affiliate marketing network that operates as a two-sided platform connecting affiliates (publishers) with advertisers (iGaming brands). The core product is the Affiliate Network Platform providing tracking, reporting, and offer aggregation across 1,200+ brands. The platform includes an Affiliate Portal for publishers to manage campaigns and access statistics, an Advertiser Portal for brand partners to monitor performance, a Marketplace offering promotional services (mailing, forum promotion, banner placement), and a Referral Program for sub-affiliate monetization. The ecosystem is supported by personal account managers and in-house creative design services.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Network Platform (Aggregator)
• Affiliate Portal

Quantifiable outcome

• Affiliates can earn RevShare from 35% with lifetime rates that never decrease and negative balance resets
• +4 more outcomes

Named customers28 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Leetz MediacoreStrategic or Co-development Partner · 26 January 2022RevenueLab entered into a strategic partnership agreement with Leetz Media in January 2022. Leetz Media is a notable iGaming affiliate that praised RevenueLab's responsive crew, valuable advice on traffic monetization, and the excellent results achieved through the partnership. The Sigma publication described RevenueLab as 'the world's largest affiliate program aggregator in the iGaming industry' in connection with this partnership. Leetz Media generates quality traffic and collaborates with RevenueLab on campaign optimization and resource efficiency.
• 888 casinominorChannel Partner/ Reseller/ Distributor888 casino is one of over 1,200 iGaming brands available through RevenueLab's affiliate network. Affiliates can promote 888 casino offers to earn commissions via CPA, RevShare, or Hybrid models.
• BetssonminorChannel Partner/ Reseller/ DistributorBetsson is featured as one of the 1,200+ iGaming brand partners available on RevenueLab's platform for affiliate promotion.
• StakeminorChannel Partner/ Reseller/ DistributorStake is one of the 1,200+ iGaming brands available through RevenueLab's affiliate network for affiliate promotion.
• BC.GameminorChannel Partner/ Reseller/ DistributorBC.game is listed among the 1,200+ iGaming brand partners accessible through RevenueLab's affiliate platform.
• 22betminorChannel Partner/ Reseller/ Distributor22bet is featured as an iGaming brand partner on RevenueLab, actively promoted by affiliates. The 22bet team described RevenueLab as a trustworthy long-term partner working across many GEOs.
• BitstarzminorChannel Partner/ Reseller/ DistributorBitstarz Casino is one of the 1,200+ iGaming brands available through RevenueLab, with the Bitstarz team noting RevenueLab covers all kinds of GEOs, including the most exotic.
• PlayAmominorChannel Partner/ Reseller/ DistributorPlayAmo is listed as a brand partner on RevenueLab's platform. PlayAmo described the partnership as 'the smoothest and most successful' they have had.
• TonybetminorChannel Partner/ Reseller/ DistributorTonybet is one of the iGaming brand partners on RevenueLab's network, benefiting from RevenueLab's connections with top SEO websites across different GEOs.
• GGbetminorChannel Partner/ Reseller/ DistributorGGbet is featured as an iGaming brand partner on RevenueLab, particularly relevant for esports traffic. GGBet is known for CS2, Dota 2, Valorant, and League of Legends betting offers.
• Alpha AffiliatesminorChannel Partner/ Reseller/ DistributorAlpha Affiliates is an iGaming affiliate partner on RevenueLab's network. They praised RevenueLab's expertise in igaming affiliate marketing and immediate issue resolution.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Catena Media: Public iGaming-focused affiliate marketing company operating a portfolio of vertically-specialized affiliate sites and aggregator capabilities. Directly comparable to RevenueLab as a two-sided iGaming affiliate platform connecting operators with traffic sources, though at significantly larger and publicly listed scale.
• Better Collective: Public iGaming sports betting and casino affiliate network with global GEO coverage. Closely comparable to RevenueLab's aggregator model — connecting advertisers with affiliate publishers across multiple markets — but with deeper sportsbook specialization and M&A-driven scale.
• Gambling.com Group: Public iGaming affiliate marketing group operating performance marketing sites and affiliate network services. Comparable to RevenueLab in targeting iGaming advertisers for affiliate-driven customer acquisition, with broader content-publisher operations.
• Raketech: Public iGaming affiliate marketing company with affiliate network and comparison-site operations across multiple GEOs. Comparable to RevenueLab in iGaming-focused affiliate aggregation, though with a stronger lean toward sports and Nordic markets.
• NetRefer: iGaming-dedicated affiliate marketing software platform providing tracking, reporting, and management tools to operators and affiliate programs. Comparable to RevenueLab's technology layer — real-time stats, affiliate management, commission tracking — but sold primarily as B2B SaaS rather than as a two-sided aggregator.
• Income Access (Paysafe): iGaming affiliate marketing and analytics platform owned by Paysafe. Directly comparable to RevenueLab's tracking, reporting, and affiliate management functionality, though typically white-labeled to operators rather than operating as an open marketplace.

Broad incumbents

• Commission Junction (CJ Affiliate): Large general-purpose affiliate marketing network operated by Publicis. While not iGaming-specific, CJ represents the broad-incumbent model of two-sided affiliate aggregation that RevenueLab replicates within the iGaming vertical.
• Awin: Global affiliate marketing network operating across multiple verticals. Comparable to RevenueLab as a large-scale affiliate aggregator, though with much broader category coverage and lower iGaming specialization.

Emerging players

• CellXpert: iGaming affiliate tracking and management platform serving operators and affiliate networks. Overlaps with RevenueLab's real-time stats, dashboard, and affiliate management features, though typically deployed as operator-side infrastructure.
• PartnerMatrix: iGaming affiliate and agent management software provider serving operators with multi-brand affiliate program capabilities. Comparable to RevenueLab's advertiser-side technology stack, particularly for operators running multiple casino brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/revlab_
• Facebookfacebook.com/revenuelab.biz
• LinkedInlinkedin.com/company/revenuelab-biz
• Instagraminstagram.com/revenuelab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revenuelab.biz